Những podcast Consumer Marketing hay nhất (2024)

1
Tori McNoe - Keeping Space and Giving Voice 41:37

12M ago41:37

41:37

In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.Bởi Prof. Ekant Veer

1
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands” 56:35

1y ago56:35

56:35

This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send…

1
How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive 26:52

1y ago26:52

26:52

A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for yo…

1
Health, Marketing, and Leadership During a Pandemic 28:56

1y ago28:56

28:56

In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA …

1
Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino 36:17

1y ago36:17

36:17

Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person an…

1
The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands 33:01

1y ago33:01

33:01

When it comes to business success, digital transformation should be a top priority, no matter the industry. The challenging part is understanding how to set up a proper digital transformation strategy and its key components. Johnny Russo, Chief Digital Officer at Lamour and MLG Brands, joins the latest episode of Beyond Conventional Marketing to te…

1
Best of Beyond Conventional Marketing: 2022's Greatest Hits 29:47

1+ y ago29:47

29:47

In this episode, we discuss: Consumer behavior changes The importance of personalization Why marketers have to evolve with their customers How to drive innovation for consumer marketing What makes a great customer journey Keywords greatest hits 2022 URL greatest-hits-2022 Consumer Behavior Changes In recent years, we’ve seen game-changing changes i…

1
How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co 30:19

1+ y ago30:19

30:19

Every marketer searches for a winning formula for getting more customers and driving business growth. Some experiment with various advertising tools and formats, while others try to guess what would grab their customer's attention. But have you ever tried asking your customers directly? As David Cost, the Vice President of E-commerce and Marketing …

1
Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee 35:24

1+ y ago35:24

35:24

Every brand and business focuses on digital marketing today. But not everybody has an endless budget and big teams. Is there anything that works for small and medium brands? Luis Velasco, the Senior Vice President of Marketing at Jollibee, believes there are three things you can focus on to be impactful and help you connect with your consumers. And…

1
Experiential Marketing in the Digital Era w/ Angelic Vendette, CMO at Alo Yoga 22:57

1+ y ago22:57

22:57

Attention might be one of the most scarce resources nowadays. All brands fiercely compete to get people's attention and ensure they have the best experiences possible. That is the idea of experiential marketing; it aims to provide an exciting and unforgettable experience to your customers. But experiential marketing is considered to work most effec…

1
How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico 24:10

1+ y ago24:10

24:10

Innovation is a word people repeat… a lot. But what does this really mean, and what is the most effective approach to drive consumer marketing innovation? To answer these questions, Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, joins Anushka Lokesh. For more interviews from the Beyond Conventional Marketing podc…

1
How To Evolve With Your Consumer with Kate James, Coca-Cola's Senior Manager, Digital Commerce Marketing 26:34

1+ y ago26:34

26:34

Which company comes to your mind first when you think of outstanding consumer marketing? We bet there is a great chance your answer is Coca-Cola. Even if not, we have to admit that marketing is one of the elements they have truly mastered. Their team does an impressive job of appealing to people's emotions and interests and keeping up with the late…

1
Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt 29:29

1+ y ago29:29

29:29

Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better. But the question remains, how can you do that effectively? Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his exp…

1
Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista. 25:40

2y ago25:40

25:40

Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers. So we invited a true personalization professional on to the podcast. Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista. Anna has extens…

1
Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing 53:45

2y ago53:45

53:45

Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxi…

1
Anton Matthews - Hustling, Entrepreneuring and Educating 57:22

2y ago57:22

57:22

In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta (@Anto…

1
How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo 31:37

2y ago31:37

31:37

This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data. More information about Lucas and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/lhjohnson/ Company Website: https://www.zippo.com/ First…

1
Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC, Talks How To Build A Blooming Business Through E-Commerce 33:41

2y ago33:41

33:41

To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go. More information about Kacy and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/kacyfabie/ Company Website: https://colourrepublic.c…

1
Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer, with a Quick Guide to Human-Based Marketing 31:56

2y ago31:56

31:56

Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means. This is the fundamental tenet of human-based marketing: Time is precious; therefore, attention is priceless. Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or your favorite podcast pla…

1
Liam Donnelly - Walking that line 46:55

2y ago46:55

46:55

I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he thin…

1
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper 48:12

2y ago48:12

48:12

In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important…

1
Carl Davidson - Understanding, knowing, and being a professional people watcher 41:15

2y ago41:15

41:15

Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural chang…

1
David Oksman, VP of Marketing & E-Commerce, Samsonite, Discusses Digital Marketing in a Pandemic: Reinventing How the World Looks 25:57

2y ago25:57

25:57

How do you market luggage to people who have stopped traveling? It takes a truly nimble and culturally sensitive marketing team, for a start. David Oksman, VP of Marketing & E-Commerce, Samsonite, moving at the speed of culture and the breadth of opportunities for digital marketing. Keep connected with Beyond Conventional Marketing by subscribing o…

1
Anna Fawcett - Marketing Places and Spaces 37:22

2y ago37:22

37:22

Today we're talking with the ChristchurchNZ's GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities…

1
Rosa Josiah and Katie - Reaching Young People 48:48

2y ago48:48

48:48

Understanding people is one of the most complex parts of marketing - but, for some reason, young people seem to be magnitudes more complex in the eyes of people my age and above. In this episode I chat with three amazing rangatahi (young leaders) who all operate in different spaces to help activate young diverse voices and help us to de-mystify you…

1
Alyce Lysaght - Unleashing the potential of Māori 36:26

2+ y ago36:26

36:26

In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays cultu…

1
Emma Crequer - All Things Digital 34:54

2+ y ago34:54

34:54

Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise th…

1
Pera May - Building Values into your Brand and Products 46:57

2+ y ago46:57

46:57

In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and ma…

1
Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, On Integrating Innovation Throughout Your Whole Organization 34:24

2+ y ago34:24

34:24

In a company of over 10,000 employees, how do you bake innovation into your organization’s culture? Start by recognizing that innovation is not a single moment, but a process. Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, integrating innovation into every aspect of the organization. Check out these resources we men…

1
Testing & Experimenting in Your Digital Marketing Strategy 23:03

2+ y ago23:03

23:03

When your marketing has been 90% digital for the last six or seven years, you’ll test just about anything. The key to achieving a state of continual optimization is fostering the spirit of testing and introducing new ideas. True, not every idea will be groundbreaking, but this process provides an opportunity to inspire innovation and creative probl…

1
How to Keep Current w/ Innovative Technology 26:04

2+ y ago26:04

26:04

Technology is the cutting edge of marketing innovation now and in the foreseeable future. How do marketers make sure to stay on top of understanding tech and its myriad creative uses? We interview Orchid Bertelsen, COO at Common Thread Collective, about the wisdom she’s learned about innovation, technology, and solving problems. Check out this reso…

1
Pivoting the Marketing Strategy of a 50-Year-Old Fire-Fuels Company 23:16

2+ y ago23:16

23:16

After you’ve been creating excellent content for a while, you start to wonder who’s watching it. To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given. We interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about…

1
Welcome to Beyond Conventional Marketing, a Podcast from Breinify 7:16

2+ y ago7:16

7:16

We’re so proud to announce the launch of our podcast, Beyond Conventional Marketing. - Diane’s background and Breinify’s origin story - How Breinify adapted to COVID-19 - Our goals for the podcast and what you can expect Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, Google or wherever you get podcasts.…

1
Amazon Go Store And Future Of Retail 3:53

5+ y ago3:53

3:53

This is a new series on Consumerism and technology. Amazon Go stores are open now which shows a staggering feat of technology. Understanding consumer pain points is key to acquiring customers. Till now companies used search results and text to model consumer behavior pattern. Now recognizing patterns in video is easier and gives more insight to buy…

1
Marketing 2018 5:02

6+ y ago5:02

5:02

Marketing space is changing with the advent of voice and AI. Placing an ad on Facebook or on social media isn't enough. Its about finding patterns in your data and what your consumer prefers.

1
How To Find Win Custom 3:47

6+ y ago3:47

3:47

Consumers are looking for better option and leave lot of information that businesses aren't picking up when they shop around.

1
Anticipating Consumer Behavior 4:32

6+ y ago4:32

4:32

Consumers react to pricing and other variables in the economy. By gauging those changes their behavior can be influenced to buy more products. With machine learning the advantage evaluating factors that can affect sale is a big win. Better analysis leads to better solution.

1
How Pricing Affects Consumer 3:15

6+ y ago3:15

3:15

Pricing is a big variable in analyzing consumer demand. Factors that needs to be considered are Fuel prices, basket of 150 products that are used by the consumer on a monthly basis, inflation, CPI, Unemployment, new movie, holiday season, insurance renewals, healthcare, etc. These variables stifle capital that could have been spend in ecommerce or …

1
Why Businesses Need Voice 2:43

6+ y ago2:43

2:43

Voice platform is pretty new and has the potential of android market. World is moving from text based engine to a voice based.

1
Amazon Dominates Voice Space 2:47

6+ y ago2:47

2:47

Amazon recently introduced subscription for alexa skills. That signifies a big volume of customers using the platform. Apparently amazon owns 70% of market share in voice space through strategic partnership, Acquisition and open sourcing. They acquired customers through every move.

1
Enhancing Sales recommendation 2:50

6+ y ago2:50

2:50

Ecommerce sites could recommend products of search results most clicked or add to cart product to consumer thereby enhancing sales. Finding what the consumer wants is the game.

1
Ecommerce Website Conversion 2:39

6+ y ago2:39

2:39

How search results are arranged and position of the products matter. They can arranged based on best seller and most click. Positioning of products in website. Ranking product based on how often consumer react to search

1
Pricing + Credit Enhances Sale 2:58

6+ y ago2:58

2:58

Having a great offer and pricing influences customers but lack of capital stifles them. The way around for retail, Grocery and ecommerce store is to have a strategic partnership with credit card companies to give cashback and offers on credit cards so it entices the customers to use it today to grab the advantage and pay back later.…

1
Enhancing Sales With KYC 2:33

6+ y ago2:33

2:33

Consumer react to every offer, discount and pricing differently. So analyzing their behavior helps to evaluate sales and identify new preference of the consumer to recommend product that will bring value to consumer.

1
Demand Prediction For Retail 2:12

6+ y ago2:12

2:12

Demand is dependent how consumers react to different variables that affect them daily from Fuel prices, pricing of basket of products that are purchased weekly like Grocery and food, unemployment, CPI, availability of capital - Credit card offers and cashback.

1
Food Discovery Business 5:05

6+ y ago5:05

5:05

Subscription model to discover food taste by sending 5 to 10 curated food products. Recognizing pattern by which consumers react with machine learning models to curate food and identify taste buds & change in taste over a period of time. This opens up platform to recommend restaurants that might have similar taste or complimentary one.…

1
Replenishment For GroceryStore 5:04

6+ y ago5:04

5:04

By taking point of sale data and factor that influence customers like fuel price, CPI, unemployment, climate, promotion, depth of discount, pricing etc we evaluate demand and inventory requirement with higher accuracy for perishable products that has a shorter shelf life. Overstocking will not work here, so good model to evaluate metrics is needed.…

1
Consumer Behavior & Sales 5:02

6+ y ago5:02

5:02

Consumer behavior analysis enhances sales for ecommerce environment. Trying different variables helps in finding consumer behaviors.

1
Personalization Enhances Sales 10:11

6+ y ago10:11

10:11

Personalization is about finding patterns in the consumer buying. Optimizing search results based on buying and click patterns. Finding new consumer preference to enhance sales.

1
Ecommerce Conversion Rate AI 10:10

6+ y ago10:10

10:10

Conversion rate has become the key variable to winning in ecommerce. Personalizing search results and product recommenders are winning strategy to enhance sales.

Podcast đáng để nghe

Podcast Consumer Marketing

Podcast đáng để nghe

Hướng dẫn sử dụng nhanh