Những podcast Customer Marketing hay nhất (2025)

1
Scaling Ecommerce Growth Through Customer Advocacy 37:53

1M ago37:53

37:53

Join us for an insightful conversation with Mal Chia, ecommerce growth expert and former Head of Marketing at Uber Australia. Now as the Co-Founder and Managing Director of Ecom Nation, Mal shares how DTC brands can leverage customer advocacy to drive sustainable growth through performance marketing solutions. Drawing from his experience helping nu…

1
Why Your Customer Reference Program Should Live Under Sales 41:08

2M ago41:08

41:08

Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a different approach by putting it under Sales - with remarkable results. In this episode, we're joined by Kara Manfredi and Simon Le-Fevre from Sage Intacct, who share their journey of transfo…

1
Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis 29:40

3M ago29:40

29:40

Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast you know and love, hosted by Will Fraser, former co-founder and CEO of SaaSquatch. In this episode, we’re tackling a key question:…

1
Beyond Word of Mouth: Exploring the Potential of Referral Marketing 47:15

1y ago47:15

47:15

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, incl…

1
Executive Customer Advocacy: Engaging for Optimal Growth 42:04

1y ago42:04

42:04

Welcome to 2024! In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building …

1
What Makes a Successful SaaS Case Study with Emily Amos 37:02

1y ago37:02

37:02

Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful insights! The anatomy of successful SaaS case studies Emily Amos, CEO of Uplift Content, a B2B SaaS content marketing agency, joins us to share her insights on creating successful customer case studies. Emily…

1
Navigating Customer Marketing with Patrick Kalie 38:58

1+ y ago38:58

38:58

Welcome to another enlightening episode of The Advocacy Channel podcast!Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. Fro…

1
Aligning Customer Success & Marketing Teams 42:46

1+ y ago42:46

42:46

Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives…

1
How to Create Powerful Case Studies with Joel Klettke 47:47

2y ago47:47

47:47

Welcome to another insightful episode of The Advocacy Channel! We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to dr…

1
How to Start a Customer Education Program 37:03

2y ago37:03

37:03

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered! For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform. Shannon is a customer marketi…

1
How Customer Marketing Influences Revenue 29:01

2y ago29:01

29:01

Welcome to a brand new year of The Advocacy Channel! Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact. How to prove the impact of customer marketing on reve…

1
What’s New in Customer Marketing 2023 With Scott K Wilder 34:55

2y ago34:55

34:55

After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year. As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delivering customer advocacy programs for co…

1
All You Need to Know About Customer Reference Programs 37:44

2y ago37:44

37:44

What do you do when a hot prospect asks for a customer reference? Is it a last-minute dash on Slack with everyone trying to find a happy customer? Or do you have an organized way of finding the best match? No matter where you are between these two extremes, a customer reference program might be just what you need. What you need to know about custom…

1
How To Build True Customer Loyalty with Matthew Barnett 47:46

2+ y ago47:46

47:46

With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers? Building customer loyalty To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett…

1
BONUS: New Study Uncovers the True Value of a Referred Customer! 27:10

2+ y ago27:10

27:10

Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fa…

1
What’s Next in Customer Advocacy? 48:25

2+ y ago48:25

48:25

As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy? To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founde…

1
How Adobe's Marketo Engage Grew Their Customer Community 44:02

2+ y ago44:02

44:02

How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel. Growing customer communities through a merger and acquisition With o…

1
How to Turn Customers into Advocates with Leslie Barrett 41:32

2+ y ago41:32

41:32

Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso. How to turn customers into advocates from the beginning of the customer journey As the Director of Customer Marketing and Advoca…

1
When to Launch Your Customer Advocacy Program 50:15

2+ y ago50:15

50:15

How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode. How to identify when to start your cu…

1
How to Gather Authentic Customer Stories 45:57

3y ago45:57

45:57

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads? How to collect authentic customer stories To help, we’re excited to welcome Lauren Lock…

1
Expert Customer Marketing Advice with Scott K. Wilder 40:08

3y ago40:08

40:08

Welcome to Episode 8 of The Advocacy Channel! Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera. Scott’s extensive experience in customer marketing has inspired him to develop and share ways t…

1
How to Build an Engaging Customer Feedback Program 33:20

3y ago33:20

33:20

As marketing technology continues to evolve, there’s a bigger shift towards more customer-centric products and platforms. Companies are focusing on engaging their customers, and listening to and prioritizing their feedback to create better product experiences and stronger relationships. Learn how to build an engaging customer feedback program To he…

1
How Fiverr Builds Connections with Customers 22:51

3y ago22:51

22:51

Welcome to our first episode of 2022! We’re excited to kick-off the new year with special guest Trisha Diamond, Director of Customer Success at Fiverr. With over 15 years of experience developing resources and support programs for customers to drive client satisfaction and retention, Trisha shares her unique approach to building genuine customer co…

1
How to Get Buy-in for Your Customer Advocacy Program 42:54

3y ago42:54

42:54

Wondering how to get started with a customer advocacy program in your organization? Whether you’re a marketer, product manager, or growth leader eager to bring customer advocacy projects to your 2022 strategy, it can be difficult to understand how to get started and earn support from the rest of your team. This is why we’re excited to welcome Jon A…

1
How to Align Product and Marketing Teams with Maria Cuasay 42:42

3y ago42:42

42:42

As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not many people actually take the time to break it down or understand what it means and compare it to related areas like product growth. This is why we’re excited to welcome Maria Cuasay to The Advocacy Channel. Maria ha…

1
Adapting to Rising Acquisition Costs with Rory Capern 45:47

3y ago45:47

45:47

2020 made many marketing tactics more complicated, and customer acquisition costs were no exception. While it’s no secret to anyone who has managed a paid ads campaign before, a 2019 report from Profitwell indicated that customer acquisition costs for both B2C and B2B have increased nearly 60% compared to five years ago. Competition in the online a…

1
Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler 38:00

3+ y ago38:00

38:00

Wondering how to build a customer advocacy program in your organization?To help, we invited Rebecca Kapler to join us as a special guest on the show. Rebecca is the Marketing Manager at Jobber—an award-winning business management software for small home service businesses. She has led many successful customer advocacy programs that have directly co…

1
Optimizing Referral Reward Structures with Rachel Gershon 39:45

3+ y ago39:45

39:45

Can a single-sided referral program be as effective as a double-sided program? Should you reward the referring customer, the referred user, or both? In this episode, we’re thrilled to welcome Rachel Gershon, an assistant professor of marketing at the Rady School of Management, University of California, San Diego. Rachel specializes in consumer beha…

1
Introducing The Advocacy Channel! 3:44

3+ y ago3:44

3:44

Welcome to The Advocacy Channel: A Customer Marketing Podcast! In this debut episode, producer Zoe Millette sits down with host Will Fraser to get you acquainted and share more on what you can expect from the show. Get to know Will, his experience in the customer marketing space, and what makes The Advocacy Channel unique. As one of the first podca…

1
Afl. 15 Interview met HSO Esther de Charon de Saint Germain 37:59

8+ y ago37:59

37:59

Interview met hoogsensitieve ondernemer Esther de Charon de Saint Germain.Bởi Bianca Elzinga

1
Afl. 14 - Interview met HSO Karin Bosveld 26:45

9y ago26:45

26:45

HSO Karin Bosveld vertelt over ondernemen en hoogsensitief zijn. Hoe dat haar business verrijkt en waar ze soms tegenaan loopt. Join the club op www.belikeyouare.nl/hso-clubBởi Bianca Elzinga

1
Afl. 11 - Interview met HSO Elisabeth de Charon de Saint Germain 46:22

9y ago46:22

46:22

Elisabeth de Charon de Saint Germain is een veelzijdige ondernemer met 2 bedrijven. Maar haar passie ligt bij het helpen van ondernemers om hun stem te vinden.Bởi Bianca Elzinga

1
Afl. 8 - Interview met HSO Maartje Koper 35:29

9y ago35:29

35:29

Maartje Koper vertelt over haar ervaringen als een HSO (hoogsensitieve ondernemer). Graag help ik je elke werkdag geïnspireerd je werk te doen, kijk op www.belikeyouare.nl/hso-abonnementBởi Bianca Elzinga

1
Afl. 7 - Interview met HSO Esther Kaastra 33:47

9y ago33:47

33:47

In deze podcast interview ik Esther Kaastra over ondernemen als je hoogsensitief bent. Bekijk het transcript hier: http://biancaelzinga.nl/podcast-interview-met-esther-kaastra-van-hsp-en-werk/Bởi Bianca Elzinga

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