Những podcast Dan Kennedy hay nhất (2024)

1
Where Is Your Time Going? 31:04

6d ago31:04

31:04

Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours? Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more ful…

1
Reclaiming Your Power As An Entrepreneur 55:45

13d ago55:45

55:45

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed. …

1
Getting Inside The Head Of Your Customers 46:10

20d ago46:10

46:10

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times. In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers a…

1
Monthly Newsletters: The Power To Transform Your Business 43:07

27d ago43:07

43:07

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions. Using real examples from their businesses, Bill and Jim discuss what makes a monthly…

1
Headlines, Personalization & Other Critical Copy Concepts 36:40

1M ago36:40

36:40

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing. Be sure to give the previous episode, 11 Essential…

1
11 Essential Building Blocks For Crafting Copy That Sells 46:55

1M ago46:55

46:55

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy. Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to th…

1
The Role of Self-Integrity In Wealth Creation 58:54

2M ago58:54

58:54

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives? Lee Milteer masterfully leads a live implementation coaching group in which she…

1
An Outsider's Expert Advice For Information Marketers 55:28

2M ago55:28

55:28

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out. A.J. Mirabed…

1
Strategies For Improving Your Membership Sites 52:28

2M ago52:28

52:28

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs? Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and st…

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Building Automatic Continuity Programs To Maximize Company Value 50:33

2M ago50:33

50:33

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer. John…

1
Wealth Thinking & Creating Prosperity With Lee Milteer 47:38

3M ago47:38

47:38

Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path. In fact, Lee says her impressive success came because her hardsh…

1
One Step Vs. Lead Generation Marketing 47:38

3M ago47:38

47:38

What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy. While one of these marketing methods is certainly the easier system to implement, it does come at the cost of m…

1
Building A Lasting Relationship With Your List With Intention 44:55

3M ago44:55

44:55

What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable? Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them com…

1
Diversity Leads To Stability 59:49

3M ago59:49

59:49

Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can. From lead pages to yellow pages, from physic…

1
Marketing To The Affluent 31:57

3M ago31:57

31:57

Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique r…

1
The Roots of Information Marketing & Sales 52:11

4M ago52:11

52:11

Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be. Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncov…

1
Creating Lasting Transformation in Your Coaching Clients 49:44

4M ago49:44

49:44

Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer. As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale the…

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Seven Types of Email Subject Lines For Improving Open Rates 53:55

4M ago53:55

53:55

You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all? Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open yo…

1
Tribal Leadership: Improving Company Culture Among Employees & Customers 52:33

4M ago52:33

52:33

How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset? Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those trib…

1
Strategies For Creating A Unique Selling Proposition & An Irresistible Offer 46:07

5M ago46:07

46:07

How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch. Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target cu…

1
The Four Pillars of Authority Marketing With Adam Witty 40:19

5M ago40:19

40:19

Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen. Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pilla…

1
The Right Way To Leverage Affiliates and Joint Venture Relationships 57:22

5M ago57:22

57:22

If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be. Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profi…

1
How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads 1:04:08

5M ago1:04:08

1:04:08

Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance. Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into …

1
Social Media Marketing Strategies 1:00:25

6M ago1:00:25

1:00:25

Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why Dan requested none other than Kim Walsh Phillips to co-author with him the No B.S. Guide to Direct Response Social Media Marketing. Kim shares her tried and tested strategies and tips for generating …

1
Maximizing Referrals & Long-Term Customer Retention 54:41

6M ago54:41

54:41

Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later. Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnov…

1
Quality Over Quantity Lead Generation 44:38

6M ago44:38

44:38

If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity. Using real world ex…

1
How To Capitalize On The Subscription Business Model 43:56

6M ago43:56

43:56

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage? Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenl…

1
19 Secrets of Exceptional Results Selling (4 of 4) 46:18

7M ago46:18

46:18

In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise. In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". B…

1
19 Secrets of Exceptional Results Selling (3 of 4) 38:27

7M ago38:27

38:27

In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from the competition and the art of closing the sale throughout the entire sales presentation. If you've been looking for ways to improve your sales game, this timeless interview with Dan is exactly what you…

1
19 Secrets of Exceptional Results Selling (2 of 4) 44:53

7M ago44:53

44:53

In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting. Though this interview was conducted years ago, Dan's principles are ju…

1
19 Secrets of Exceptional Results Selling (1 of 4) 41:02

7M ago41:02

41:02

In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects. In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the p…

1
Championship Thinking With Pat Williams 32:04

7M ago32:04

32:04

Pat Williams knows a thing or two about thinking like a champion. As a former general manager of the Philadelphia 76ers, co-founder of the Orlando Magic, basketball hall of fame inductee, and prolific author and speaker, Pat has studied and worked alongside many champions in sports and in business. Using Walt Disney and Rich DeVos as key examples, …

1
Maintaining Customer Relationships For Lifelong Retention 1:00:23

8M ago1:00:23

1:00:23

Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve t…

1
Designing In-Person Events To Be Extremely Lucrative 52:27

8M ago52:27

52:27

As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transforma…

1
Reinventing Your Successful Business To Become Even Better 51:19

8M ago51:19

51:19

The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime followers of Dan Kennedy, make their case for reinventing your business while you're ahead in order to continue to grow and stay ahead. In this incredibly insightful interview, Bill Glazer and Robert S…

1
Wealth Attraction Dos & Don'ts 1:02:15

8M ago1:02:15

1:02:15

It makes absolutely no sense to subscribe to beliefs and behaviors that drive money and opportunity away from oneself, yet so many in business are unknowingly doing just that. Lee Miltter interviews Dan Kennedy to clear up misconceptions surrounding wealth attraction as well as define the mindset, principles and beliefs entrepreneurs need to adopt …

1
Trust Based Lead Generation 42:50

9M ago42:50

42:50

Do you take the time to build real trust and lasting relationships with your customers or clients? Or does your relationship end with the sale? Matt Zagula, prominent financial advisor and collaborator of Dan Kennedy's, says failing to nurture the relationship before, during and after the sale is one of the biggest mistakes a person can make in bus…

1
Guidelines For Accelerated Achievement 43:00

9M ago43:00

43:00

Are there any real "shortcuts" to success? If so, what are they and how do I apply them to my business? Countless entrepreneurs would like to know the answers to these questions, but according to Dan Kennedy, the solutions aren't that simple. Interviewed by Dwight Woods, a longtime student of Dan's most elite programs, Dan clears up common misconce…

1
Using Books As A Marketing Tool With Adam Witty 50:24

9M ago50:24

50:24

Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience. In this extremely informative interview, Dave Dee asks marketing genius …

1
How To Create And Recreate "The Phenomenon" In Your Business (2 of 2) 31:25

9M ago31:25

31:25

Every entrepreneur dreams of the day their business will experience "the phenomenon", or the period of time in which everything works out perfectly and great wealth and achievement are acquired. Many wait for this phenomenon to happen by chance, but very few know it's completely within their power to create and recreate "the phenomenon" over and ov…

1
How To Create And Recreate "The Phenomenon" In Your Business (1 of 2) 39:03

10M ago39:03

39:03

At some point in every hard-working entrepreneur's life a certain spectacular phenomenon will occur: Everything seems to work out perfectly. More is accomplished within the business, and greater wealth is acquired. For most, the phenomenon comes and goes without the entrepreneur ever knowing how it happened or how to make it happen again. Dan Kenne…

1
Selling Your Course On The Internet: Lessons From One Of The First To Do It (2 of 2) 39:15

10M ago39:15

39:15

The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online. I…

1
Selling Your Course On The Internet: Lessons From One Of The First To Do It (1 of 2) 32:43

10M ago32:43

32:43

About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so. In part one of this two-pa…

1
How To Identify & Captivate Your Tribe 44:10

10M ago44:10

44:10

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone? Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those w…

1
The Hypnotic Selling Formula With Joe Vitale 51:25

10M ago51:25

51:25

Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online? In…

1
How One Wildly Successful CEO Gets It All Done 28:51

11M ago28:51

28:51

Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn. Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strate…

1
Direct Response Copywriting Dos & Don'ts 42:54

11M ago42:54

42:54

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often,…

1
Secrets of Superstar Salespeople 43:07

11M ago43:07

43:07

If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional? Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co au…

1
Direct Mail & Testing Strategies 33:31

11M ago33:31

33:31

Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing. Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing…

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Creating Social Influence & Authority Online (Even Before Building A List) 47:16

12M ago47:16

47:16

It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (…

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