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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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Welcome to Survey & Beyond: The Data Collection Podcast, where we connect with professionals and organizations involved in data collection. Listen in as we discuss innovative methods and tools that can significantly enhance data quality and security, demystify complex data collection concepts, and highlight the many ways that organizations today are involved in data collection–sometimes, without even calling it “data collection.” With your host, Marta Costa, we feature in-depth interviews wi ...
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On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michae…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Lara Mikhail, Senior Officer of Monitoring, Evaluation, and Learning (MEL) at USAID Egyptian Pioneers. Lara is an experienced and certified Monitoring and Evaluation (M&E) practitioner, with a demonstrated history of working on various projects in the dev…
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On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa interviews Andrew Gerhardt, Senior Digital Data Collection Manager at Loop Horizon. Andrew shares his 14-year journey in digital analytics, offering insights on data quality, privacy compliance, and integrating fragmented data. He discusses best practices for data gov…
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On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Maulik Chauhan, Founder and Managing Director of Trestle Research. They dive into the importance of digitizing data, the challenges and benefits of transitioning from paper-based to digital data collection methods, and what it takes to smoothly transition…
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On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…
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In this episode of Survey & Beyond: The Data Collection Podcast, host Marta Costa is joined by Paul Nzerebende, Decision Support Analyst at the Human Trafficking Institute in Uganda. Paul discusses his work using data to combat human trafficking, optimize systems, and promote sustainable growth. He emphasizes the value of storytelling, success stor…
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On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…
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On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…
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On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …
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On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …
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On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…
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On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not …
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On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.Key Takeaways:(00:54) Technology’s inevitable impact on industries.(03:16) Alex’s shift to pioneering behavioral sciences.(…
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On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.Key Takeaways:(01:39) Georgina’s journey from psychology to law.(03:00) Reliable consumer data is vi…
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On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…
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On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.Key Takeaways:(01:18) The beginnings of Chr…
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On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…
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On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…
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On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.Key Takeaways:(01:10) The origin of Zappi for efficient consumer insights.(02:22) Zappi’s evolution toward quality and meta analytics.(03:24)…
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On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.Key Takeaways:(01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.(02:17) Amishi’s career evolution, specifically her roles at Fri…
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On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.Key Takeaways:(02:25) The shift from consulting to data-driven retail strategies.(06:32) The importance of tactical decision-making in marketing and sales.(…
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On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.Key Takeaways:(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.(13:49) Compa…
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On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.Sima and Matt discuss:- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.- Generational…
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In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.Key Takeaways:(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.(12:22) How younger generations show greater willingness to use digital too…
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On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.During their conversation, Basel and Sima discuss:- Using data to uncover needs in the market to better cater products and services to a particular niche.- The …
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