How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
…
continue reading
1
6 Steps to Successfully Rebrand Your Equine Business with Chris Stein
1:01:31
1:01:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
1:01:31
There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…
…
continue reading
1
How to Build a Trusted Brand as an Equestrian Entrepreneur
25:58
25:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:58
In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
…
continue reading
1
4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath
56:28
56:28
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
56:28
How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
…
continue reading
1
5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson
52:43
52:43
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
52:43
We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
…
continue reading
1
Social Media vs. Websites: Are You Leaving Money on the Table?
28:20
28:20
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:20
It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
…
continue reading
1
The Key to Your Horse Business Success? Be the CEO With Kelly Giordano
40:11
40:11
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:11
Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
…
continue reading
1
Should You Start a Business Outside Your Expertise? With Joni Gerard
45:59
45:59
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
45:59
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
…
continue reading
1
Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans
47:46
47:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
47:46
What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
…
continue reading
1
Get Outside of Your Bubble & Build Connections on Social Media
24:38
24:38
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:38
If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
…
continue reading
1
4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
44:11
44:11
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
44:11
We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
…
continue reading
1
Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
1:14:46
1:14:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
1:14:46
Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
…
continue reading
1
Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
43:44
43:44
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
43:44
Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
…
continue reading
1
What Brands Need to Know About Influencer Marketing with Megan Sullivan
36:49
36:49
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
36:49
Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
…
continue reading
1
What Influencers Need to Know About Influencer Marketing with Megan Sullivan
54:02
54:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
54:02
If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
…
continue reading
1
The Best Investment You Can Make In Your Horse Business
27:28
27:28
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:28
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
…
continue reading
1
Is Consistent Really Better Than Perfect? (I Had My Doubts)
24:10
24:10
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:10
Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
…
continue reading
1
From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
1:11:57
1:11:57
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
1:11:57
How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
…
continue reading
1
6 Marketing Lessons from My First Equine Affaire
25:00
25:00
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:00
Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
…
continue reading
1
Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
28:29
28:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:29
Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
…
continue reading
1
How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
24:59
24:59
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:59
In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
…
continue reading
1
5 Marketing Takeaways from My First Jumping Clinic
18:13
18:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
18:13
One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
…
continue reading
1
3 Reasons You Avoid Setting Goals for Your Horse Business
21:15
21:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
21:15
What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…
…
continue reading
1
3 Year-end Questions to Propel You Into the New Year
20:02
20:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
20:02
Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…
…
continue reading
1
You Don't Need Thousands of Followers to Book Clients & Customers Online
29:29
29:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:29
Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & custome…
…
continue reading
1
Answers to Your Top 3 Marketing Questions
33:08
33:08
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:08
You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathe…
…
continue reading
1
How to Beat Imposter Syndrome So You Can Build Your Horse Business Online
24:07
24:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
24:07
Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every lev…
…
continue reading
1
3 Signs You Need to Ditch the DIY Marketing & Get A Coach
27:13
27:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:13
Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online educatio…
…
continue reading
1
Get More Sales on Social Media When You Create Content Like This
25:56
25:56
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:56
Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspi…
…
continue reading
1
Attn Equestrian Entrepreneurs: This Is Where Growth Happens
29:07
29:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:07
Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific act…
…
continue reading
1
The Secret to Going from Willy-Nilly to Strategic With Your Marketing
36:52
36:52
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
36:52
Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of…
…
continue reading
1
2 Common Myths About Building a Profitable Equestrian Business
28:58
28:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:58
What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common mar…
…
continue reading
1
One Surprising Way to Attract Customers You Love to Work With
37:03
37:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
37:03
Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed w…
…
continue reading
1
Step-by-Step Guide to Marketing Your Equestrian Business
16:43
16:43
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
16:43
Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step …
…
continue reading
1
9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs
29:15
29:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:15
Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at h…
…
continue reading
1
The One Thing Keeping Your Equestrian Business Dreams From Coming True
27:44
27:44
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:44
Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true f…
…
continue reading
1
4 Eye-Opening Reasons Social Media Should Not Replace Your Website
29:52
29:52
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:52
Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after th…
…
continue reading
1
When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon
47:09
47:09
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
47:09
Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick …
…
continue reading
1
Why You Should Always Be Learning With Kelsey Gascon
14:54
14:54
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
14:54
This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business. It’s a really fun conversation. You’re gonna love it! Show Notes (also know…
…
continue reading
1
7 Simple Ways to Build Connections With Potential Customers On Social Media
31:55
31:55
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
31:55
If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections? Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on socia…
…
continue reading
1
How to Be An Effective Educator With Phyllis Burchett
43:13
43:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
43:13
If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effective…
…
continue reading
1
3 Ways Email Lists Are Completely Underrated by Equestrian Entrepreneurs
28:43
28:43
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:43
Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer. Show Notes (also known as “Where to read a quick summary of what we talked a…
…
continue reading
1
5 Warning Signs Your Equestrian Website Isn't Attracting the Right Customers
30:30
30:30
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
30:30
Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here…
…
continue reading
1
Side Hustle to Full-Time: 3 Essentials for Your Marketing Tack Room So You Can Saddle Up & Go
42:24
42:24
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
42:24
This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be! You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ... how Stormlily Marketing became my main gi…
…
continue reading
1
Go From Burnout to Thriving Equine Business With Dr. Alberto Rullan
54:47
54:47
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
54:47
If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care…
…
continue reading
1
How to Design An Impact-Driven Business With Charlotte Phillips
29:03
29:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
29:03
If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues. You’ll also discover 3 myths that may be holding you back from designing an impact-driven …
…
continue reading
As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right? Who defines what’s right for you? And, when should you adjust your prices? Pricing is often considered a sales strategy, but price absolutely matters in your marketing…
…
continue reading
1
How to Build A Strong Community With Shawna Karrasch and Jessie Hillegas
55:15
55:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
55:15
When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered. As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’…
…
continue reading
1
2 Major Marketing Mistakes You Should Avoid
21:07
21:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
21:07
You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes! In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead. Show Notes (also known as “Where to read a quick summary of what w…
…
continue reading
1
3 Words to Guide Your Business In the New Year
25:54
25:54
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
25:54
Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started? If that’s you, I have just what you need! While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choo…
…
continue reading
1
3 Questions for An Effective Year-End Review
19:01
19:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
19:01
How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not! When you do an effective year-end review, you’ll know if what you’re doing is actually moving you closer to your long-term goals and the vision you have for your business. So, grab your notebook…
…
continue reading