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Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

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The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy ** HOSTED BY A TOP 0.1% ETSY SELLER ** Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the bus ...
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Thanks for tuning into The Digital Products Pod, brought to you by digital experience agency, Inviqa. Our mission is to bring you insights and perspectives from the world of digital product design, development, and management. These conversations are all about helping you drive better customer and business outcomes – through inclusive and purposeful digital products. So sit back, listen in, and get ready to start driving value – for you and your customers.
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The Go-To Podcast for Teachers Who Want to Start & Grow an Online Business From Home! Feeling too burnt out to even think about something new? Wondering if you have what it takes to start a TPT business (or beyond!) —especially when you’ve never seen yourself as “entrepreneurial”? Overwhelmed by the idea of setting up a store, choosing what to sell, and making it all look polished and professional? I’m so excited you’re here! This podcast will help you create extra income, build a flexible b ...
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The Go-To Podcast to Learn How to Start + Scale a Faceless Online Business **HOSTED BY A TOP 0.1% DIGITAL PRODUCT SELLER** Do you want to make money online, but feel completely overwhelmed on where to begin, especially if you don’t want to show your face? Do you secretly wonder if starting a faceless business is actually possible… or just another scam? Are you tired of watching everyone else launch, sell, and scale - while you stay stuck figuring out which business model will actually work? ...
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If I could boil my Etsy success down to just a handful of things... the core principles that made all the difference from the very beginning... it would be these five non-negotiables. These are the things I leaned on as a brand-new seller, the habits and decisions that carried me from burnt-out gym teacher to Top 0.1% Etsy seller, and eventually al…
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🎧 The Secret Pattern That Tells You Exactly What to Promote in Your Emails If you ever sit down to plan your next email and think, “I have no idea what to promote,” this episode is for you. In today’s episode, we’re breaking down how to use your TPT sales data to plan exactly what to promote in your emails and social posts—without guessing or spinn…
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You open up Instagram to post… and your brain just goes completely blank. You stare at the screen, second-guessing everything. “What do I even say?” “Does this sound dumb?” “Should I even bother if no one’s gonna see it?” If that sounds familiar ... this episode is going to free you from that loop. Today I’m giving you a super simple content rhythm…
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🎙️The Easiest Way to Grow Your List Fast (No Ads, No Overwhelm) If growing your email list feels slow or complicated, this episode will make it feel easy again. I’m breaking down one of my favorite low-stress ways to grow your list — email collaborations. You’ll learn exactly how they work, why they’re so effective, and the two specific formats I’v…
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So you finally started your Etsy shop — you’ve got the products, the listings, maybe even a logo you’re proud of — but the sales? They’re just not coming in the way you hoped. And listen, it’s not because you’re not talented or your products aren’t good enough. It’s usually because of a few super common mistakes that almost every new Etsy seller ma…
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🎙️Start Your Email List Now: Why You Can’t Rely on TPT Alone (and What to Do Instead) Why waiting is costing you sales — and how to start simply Most teacher authors don’t think about building an email list until the day their sales dip, their social reach tanks, or TPT traffic slows down. By then, it’s obvious—you don’t actually own your audience.…
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Hey friend, let me guess… You spent 45 minutes putting together that carousel. You finally posted it. And then… crickets. Maybe 14 views. A couple likes. No saves. No follows. Before you spiral and assume no one cares - let’s talk about something that changes everything: your hook. If your posts aren’t getting seen, it’s probably not your fault - a…
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🎙️6 Income Streams Teachers Can Use Beyond TPT How to expand your income without starting from scratch Feel like all your eggs are in the TPT basket? In this episode, we’re breaking down eight other ways you can make money using the products, skills, and experience you already have. I’m sharing where I’ve personally experimented—like Classful, Made…
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So let me guess… You start strong — you’ve got your Canva post ready, your captions are flowing, you even throw up a story or two… And then? Life. Hits. Someone gets sick. Work gets crazy. The baby doesn’t nap. Your brain spirals. And just like that — you’re MIA from your account again, wondering why consistency feels so possible for everyone but y…
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You’ve been circling the idea of starting your own thing for months now… maybe even years. You’ve listened to the podcasts. Saved the Reels. Downloaded the freebies. And yet — when it comes time to actually start, something inside you just freezes. You tell yourself it’s because you’re busy… or you don’t know what to post… or you’re “just not ready…
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🎙️ From $3 to $30: Boost Your TPT Income with Product Lines Why creating related resources can multiply your revenue Tired of $3 TPT sales? In this episode, we’re diving into the strategy that can turn those small wins into bigger paydays: product lines and bundles. I’ll share how I went from making random, one-off resources to building intentional…
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So you set up the account, maybe even picked your product, and now you’re just staring at your screen thinking… “What the heck do I even post?” I’ve been there. Like, fully stuck in Canva trying to come up with something that doesn’t scream ‘I have no idea what I’m doing.’ 😅 The truth is, you don’t need to post 7 times a week. You don’t need to cop…
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If you've ever whispered to yourself, “I want to start something faceless… but I have literally no idea where to begin…” — this episode is for you. Whether you’ve been stalking faceless creators on IG… or secretly bingeing reels about passive income while folding laundry — today we’re putting an end to the scrolling, and starting the doing. I’m wal…
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Okay, real talk… You’ve probably seen those “faceless creators” pop up on your feed, talking about making money online without showing their face… and maybe you’ve thought, “Okay, but is that actually real?” Or is this just another cute little internet scam wrapped in Canva graphics and fairy dust? Listen — I’ve been where you are. I’m a mom of two…
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If you’ve been holding back from starting your Etsy shop because you still don’t know what your perfect niche is… this one’s for you. I hear it all the time: ‘I just need to figure out my niche first. I don’t want to get it wrong. What if it’s too saturated? What if no one buys?’ And listen, I get it — I used to believe the same thing. I thought I …
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🎙️ Cycle Syncing for TPT Sellers: Boost Your Productivity by Working With Your Body Your energy isn’t broken—it’s just cyclical. Did you know your productivity as a TPT seller can follow a monthly rhythm? In this episode, I’m breaking down cycle syncing—a strategy that matches your business tasks to the natural ebb and flow of your energy. We’ll ta…
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🎙️ Stop Task-Switching: My Batching Method for TPT Sellers You’ve heard of batching before, but let’s be honest—most advice on it is either too rigid or too vague to actually help. In this episode, I’m sharing my take on batching so you can find the method that works for you. I’ll walk you through the three main ways I batch my work—by task, by top…
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Are you looking at your life right now thinking, ‘There’s literally no way I could add one more thing’? Between back-to-school chaos, work, kids, laundry, and just trying to get everyone fed — starting a digital product shop on Etsy probably feels impossible. And listen… I get it. This summer has been one for the books for me too — stressful, busy,…
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🎙️ How to Organize Your Time as a Full-Time Teacher and TPT Seller Are you teaching full-time, running a household, and trying to grow your TPT store—all at once? If you’ve been feeling stretched thin and wondering how on earth you can fit it all in, this episode is for you. I’m sharing exactly how I balanced my teaching job and my business without…
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🎙️ Why You Need to Micro-Niche Your TPT Store Feel like you’re shouting into the void on TPT? You’re posting resources, but your store still isn’t getting the attention—or sales—you hoped for? You might be too broad. In this episode, we’re breaking down how to niche down (even further) so your dream buyers can actually find you. You’ll learn what a…
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If you’ve been holding back from starting an Etsy shop because you “aren’t creative” — I’m about to blow that excuse right out of the water. I hear this all the time: “Jacqueline, I can’t draw… I’m not artsy… I wouldn’t even know where to start designing a product.” And honestly? I get it. I can’t paint a realistic flower to save my life, and my ha…
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🎙️ Thinking About Starting a TPT Store? Make the Decision Already Should I start a TPT store? Should I launch this idea? Should I go all in? If you’ve been stuck in decision mode—spending more time thinking than doing—this episode is for you. We’re talking about why indecision feels safe but keeps you stuck, and how to finally make progress by choo…
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🎙️ Building a TPT Business? The One-Year Rule That Changes Everything Feeling stuck in restart mode—jumping from one idea to the next? This episode is your permission slip to slow down, commit, and give your business the gift of time. Inspired by Julie & Julia, I share how one simple decision—to stick with one project for a full year—can completely…
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🎙️ How to Start Your Teacher Business This Month (Without the Overwhelm) Episode Summary: If you’ve been telling yourself, “One day I’m going to start my teacher business…” — this is the episode to make it happen. I’m sharing the exact steps I wish I’d taken when I first started, the biggest mistakes I see teachers make when launching their busines…
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Ever wonder how I run my digital product Etsy shop without spending all day on social media? These are my 8 ride-or-die tools - the ones I use every single day to grow my sales, speed up my process, and keep the business running while I’m off living life and showing up for my kids. Not gonna lie - if any of these tools disappeared, I’d cry. They’re…
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🎙️ Building a TPT Business? Stop Chasing Every Strategy and Do This Instead Are you following everyone and making progress with no one? In this episode, we’re tackling shiny object syndrome—that constant pull to try the next course, podcast, or strategy because it might finally be “the answer.” Here’s the problem: too many strategies = no strategy.…
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Ever had that little voice in your head say, “Who are you to do this?” “Why would anyone buy from you?” “What if you fail… publicly?” Yep. Me too. In today’s episode, we’re getting real about self-doubt — where it shows up, why it’s so sneaky, and how to finally stop letting it run the show. If fear and overthinking have been keeping you stuck, thi…
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You know what helps people trust your shop more than any SEO strategy or aesthetic listing photo? REVIEWS. And in today’s episode, we’re not just talking about how to get more Etsy reviews - we’re talking about the mindset shift that will change the entire energy of your shop. Because what you give, you often get… and the secret to more reviews mig…
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If you’ve ever felt like your Etsy shop is on a never-ending hamster wheel — constantly chasing new customers, creating new products, tweaking your SEO — I’ve got something you need to hear. Because the truth is, the sellers who are quietly making consistent, reliable income aren’t necessarily the ones with the biggest followings or the most listin…
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🎙️ How We Can Use AI to Create TPT Resources Faster (and Better) AI can feel overwhelming—but it doesn’t have to be. In this episode, we’re talking about how teacher-authors can use AI tools in simple, effective ways to streamline the content creation process without losing their voice or values. From brainstorming new product ideas to writing pass…
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Summer might be a slow season on Etsy… But that’s exactly why now is the time to get serious. Because while most sellers are checked out and waiting for fall, the smart ones are quietly stacking products, optimizing listings, and prepping for the rush. In this episode, I’m sharing what you should be creating in your Etsy shop right now — and why wa…
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🎙️ Episode 16 – What to Do During the TPT Summer Slump (and How to Prep for Back-to-School Sales) Feeling the summer slump in your TPT business? Sales are slow, motivation is low, and you’re wondering if this is normal. (Spoiler alert: it is.) In this episode, I’m pulling back the curtain on what really happens in the TPT world during June and earl…
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You’ll drop $6 on a Starbucks without thinking twice. You’ll swipe your card for another $200 Amazon order filled with birthday party supplies, back-to-school outfits, and probably a rogue Squishmallow you don’t even remember adding to your cart. But when it comes to spending money on something that could actually change your life? Like a course th…
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🎙️ Episode 15 – The Trap of Overlearning: Why You’re Not Selling on TPT Yet Are you constantly learning about how to grow a business… but still not growing one? You’re not alone. In this episode, we’re talking about how being a lifelong learner, rule follower, and self-help junkie might actually be keeping you stuck. (Yes—really.) If you keep telli…
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Over one hundred thousand digital products sold on Etsy. Let me say that again… not dollars — actual individual products. That means over 100,000 people clicked buy now on something I created. And yes, that has also turned into over half a million dollars in revenue… But the truth? It’s not the number or the amount of money that matters most. It’s …
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🎙️ Episode 14 – The Emotional Side of Starting a Teacher Business: What No One Tells You If you’ve ever started a business, a podcast, or even a big goal—only to hit a wall and wonder, “Why does this feel so hard?”—this episode is for you. In The 12 Week Year, Brian Moran describes the Emotional Cycle of Change, a five-stage process that every entr…
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You’ve got ideas. Maybe too many. One minute you're designing planners, the next it’s wall art, and suddenly you're knee-deep in a Pinterest spiral wondering if you should be selling bachelorette party games instead. Sound familiar? If you’ve ever felt like you're just guessing what to sell on Etsy—hoping your next listing magically takes off—you a…
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🎙️ Episode 13 – Want to Make Extra Money as a Teacher? Start by Believing You Can Starting a business isn’t just about picking a niche or uploading products. It’s about navigating the emotional side of entrepreneurship—fear, doubt, overthinking, and the mindset work that most people never talk about. In this episode, I’m sharing the truth behind wh…
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Everyone’s talking about making sales on Etsy… But no one’s talking about profit. You see the TikToks claiming “I made $30,000 this month!” You see the Instagram reels saying, “I got 5,000 orders last quarter!” And it sounds amazing—until you realize no one’s telling you what they actually made after fees, production costs, shipping, returns, mater…
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🎙️ Episode 12 – Want to Make Money Selling on TPT? Start With the Right Price How much should you charge for your TPT resources? If you're stuck between "I don't want to undercharge" and "Will anyone actually pay for this?"—you're not alone. In this episode, I’m answering one of the most frequently asked questions: How do you price your TPT product…
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You want to start an Etsy shop. You’ve got the itch, the ideas, maybe even the Canva tab open… but then the confusion hits. Wait—should I be selling printables? Or digital products? Are they the same? Which one is easier? What actually sells? And now you’re spiraling because every YouTube video and TikTok is shouting something different and you’re …
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🎙️ Episode 11 – Getting Your First TPT Sales: What to Focus on First (So You Don’t Burn Out or Give Up) Are your TPT products sitting in your store... without getting views or sales? You’re not alone—and it’s not because your resources aren’t good. Most beginner sellers just don’t know what to focus on first. In this episode, I’m walking you throug…
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🎙️ Episode 10 – TPT Seller Tips: What to Include in Your TPT Products, How to Set Up Resources for Buyers, and Boost Teacher Side Hustle Success Are you wondering what to include in your TPT products and downloads to create a polished, professional buyer experience? In this episode, you’ll discover: ✅ The complete checklist of must-have pages, like…
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May. Freaking. Cember. If you’re a mom, you already know what that word means deep in your soul. It’s the May version of December—field trips, concerts, parties, early pickups, spirit week, art shows, sports tournaments, last-minute cupcakes, and emotional breakdowns in Target because your kid forgot to tell you it's "dress like a book character" d…
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🎙️ Episode 9 – Teacher Side Job Earnings: What to Expect When Selling on TPT as a Teacher Side Hustle Wondering how much money you can realistically make on TPT? In this episode, we break it down honestly: ✅ What key factors influence your teacher side hustle income ✅ Why mindset is the biggest driver of your success ✅ How your investments, time, a…
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So your Etsy shop is open. You’ve got a few products up. You’re tweaking your tags, maybe even watching a few tutorials on YouTube while sipping your iced coffee… But something still feels… off. You’re not getting the traction you want. You’re second-guessing yourself every five minutes. And you’re wondering, “Is it me? Is Etsy broken? Should I jus…
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🎙️ Episode 8 – TPT Seller Breakdown: The Real Costs of Running a Teacher Side Hustle Are you wondering how much it really costs to start and run a successful TPT seller business? In this episode, we break it all down for you: ✅ What must-have tools and expenses every teacher side hustle needs ✅ What’s nice to have but totally optional when starting…
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So you opened your Etsy shop, added some listings, maybe even got a sale or two... but things aren’t taking off the way you hoped. Maybe you’re wondering if something’s broken—or worse, if you’re just not cut out for this. Friend, take a deep breath. You’re not broken. You’re not behind. But you might be making a few common Etsy mistakes that are s…
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