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India is booming with opportunity, yet building a consumer brand here is a Herculean task. With a market of a billion plus consumers, one of the world's fastest growing economies it is also the most difficult to navigate. Join Arjun Vaidya (CEO, Dr. Vaidya’s, Forbes 30 U 30) as he takes you through the world of Fast Moving Consumer Goods (FMCGs), with some of the best minds from the ecosystem. This podcast features real world insights from founders of disruptive brands like Epigamia, Wow, Sl ...
 
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“5 years later… when you look back, you should be proud to the decision you took – that’s the easiest parameter…!” In this episode, join Arjun as he talks to Manish Taneja, the co-founder of Purplle.com. Hear about Manish’s journey from private equity to visiting beauty stores on the weekends with his flatmate and then eventually starting Purplle. …
 
“Just the power of sitting behind a screen and selling to the entire country/world is something that just drew me to it (ecommerce) instantly!” In this episode, join Arjun as he talks to Bharat Sethi, the founder of Rage Coffee. Hear about Bharat’s journey of building and exiting his first startup (Idecorama) until he arrived at the idea of Rage Co…
 
“The moment you ensure that every single order that you pack and deliver is being received in the way you want to receive it – that it when business starts making sense!” In this episode, join Arjun as he talks to Aakash Anand, the founder of Bella Vita and now IDAM House of Brands. Hear about Aakash’s story of navigating and then establishing lead…
 
“There are multiple brands which will get built over the next 10 years which don’t even exist today… the 100 Cr benchmark will move to USD 100m!” In this episode, join Arjun as he talks to Swagat Sarangi, co-founder of Smytten. With rising D2C CACs – is sampling the answer (listen to answer this existential question)? Hear about Swagat’s from Mckin…
 
“India celebrates 500 Cr moments every year. And, being a part of the large and small moments of every Indian – that’s my goal!” In this episode, join Arjun as he talks to Tarun Joshi, the founder of Join Ventures – a brand that is innovating in the the celebrations and gifting space in India! Hear about Tarun’s journey from a aeronautical engineer…
 
"...Entrepreneur who started a 20 machine unit now has 200 machines - this through the pandemic. So what we did really well is how we treated all the people associated with us". In this episode, join Arjun as he talks to Yogesh Kabra, the founder of XYXX– a brand that is disrupting the inner wear space in India! Hear about Yogesh’s journey from an …
 
“Every brand has a…mission statement – we have a purpose statement. We want to eliminate taboos…”. In this episode, join Arjun as he interviews Vikas Bagaria, the founder of Pee Safe – a brand that literally created categories like toilet hygiene and menstrual hygiene in India! Hear about Vikas Bhais’s journey from humble beginnings in Kolkata to c…
 
Episode 26: Taran Chhabra, Neeman’s “Comfortable, all natural, durable, sustainable and made in India – this is something we set out to solve”. In this episode, join Arjun as he talks to Taran Chhabra, the founder of Neeman’s shoes – a brand that Indian made sneakers a reality! Hear about the journey of a sneakerhead who moved back from a analytics…
 
“With logistics getting simpler and D2C brands getting smarter…one of the big trends is that you’re going to see a lot of Indian brands on global shelves!”. In this episode, join Arjun as he talks to Akshay Ghulati, the co-founder and COO of Shiprocket – India’s largest e-commerce logistics aggregator. Hear about Akshay’s journey from Wharton & HBS…
 
“We dream of building some really impactful brands which can create at a global scale and we will build the infrastructure to take it there!”. In this episode, join Arjun as he talks to Nitin Agarwal, the founder of Globalbees – one of India’s largest e-commerce roll up players. Hear about Nitin’s journey through the finance world and start-ups til…
 
“I also saw that you were the CEO of the company and seeing a female as a CEO...that just makes my day!” In this episode, join Arjun as he talks to Ahana Gautam, the powerhouse behind one of India’s fastest growing D2C food brands – Open Secret. Hear about Ahana’s inspirational journey from Bharatpur in Rajasthan to IIT, P&G, HBS and finally starti…
 
“The key thing is to know how to get into a consumer’s mind – at one level it is an art but it’s also a science”. In this episode, join Arjun as he talks to Harsh Mariwala, the man behind one of India’s most iconic FMCG brands – Marico. Hear Mr. Mariwala’s story 30+ year journey as he takes us down memory lane on the evolution of retail in India. A…
 
“My sense is that we will see 8-10 more Mamaearth/Boat size startups in India (soon)”. In this episode, join Arjun as he talks to Chirag Taneja, the co-founder of one of India’s hottest D2C enablers, Gokwik. Hear Chirag’s story from banking, starting up, leading revenue at Bombay Shaving Company and finally starting the Gokwik journey. As all of us…
 
“I’ll upskill myself to learn to do it and, that’s the reason that Sleepy Owl is the brand it is today”. In this episode, join Arjun as he talks to Arman Sood, the co-founder of one of everyone’s favourite D2C brand, Sleepy Owl. Hear the story of 2 lawyers teaming up with another friend to solve the problem of the poor coffee they had at their offi…
 
“I joke with my team that I think more as a woman consumer than a male – that’s my instinct ”. In this episode, join Arjun as he talks to Shankar Prasad, the founder behind the original ‘house of brands’ in personal care - Pureplay Skin Sciences. Hear Shankar’s dream career journey with HUL, Mckinsey and Everstone until he finally gave it up to sta…
 
“After one big failure (in QSR)… we sold our house - that was where the capital to start Veeba came from”. In this episode, join Arjun as he talks to Viraj Bahl– the powerhouse behind Veeba and the man who brought ‘sauce back to the fore’. Hear Viraj’s story of working in the oil rigs, starting and failing in a QSR business and then eventually begi…
 
“The joke was in the city that two guys are looking for some gold plated chicken”. In this episode, join Arjun as he talks to Vivek Gupta – the force behind revolutionizing meat consumption in India. Hear Vivek’s story of switching gears as he moved from being the finance controller of a fund to creating 170 specifications of chicken! Rethinking th…
 
“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustme…
 
“…the objective of getting into a start-up should not only be to raise capital but instead to build something meaningful and disruptive”. In this episode, join Arjun as he talks to Hitesh Dhingra – the start-up man of the D2C ecosystem. Hear Hitesh’s journey as he talks about his various stints building Letsbuy, Tyroo, Truly Madly and eventually th…
 
“The customer service agent went out of the prescribed script and said we’ll fix your gas stove by tonight but till then, I’ve ordered you Domino’s pizza”. In this episode, join Arjun as he talks to Bharat Kalia. Hear Bharat’s story of leaving a consulting job at Bain and starting a brand creating products for the home & kitchen to enrich the daily…
 
“Your face needs a different kind of product from your scalp and this was the logic behind starting Beardo”. In this episode, join Arjun as he talks with Ashutosh Valani. Hear Ashutosh’s story of building Beardo to one of India’s most iconic D2C brands and building the men’s grooming category along the way. Ashutosh talks about scaling a brand with…
 
“Challenger means you’re taking someone on so, I have always stuck to and continue to stick to the term insurgent brands”. In this episode, join Arjun as he brings his first investor to the show – Deepak Shahdadpuri. Hear the story of how Deepak got enamoured by the consumer brands ecosystem in India and become one of its earliest backers. Over the…
 
“We took our 1st 6 products to a school in Delhi and they killed my favorite. Kids never lie and so made by 2 mothers is the reality of everything we do”. In this episode, join Arjun as he talks to Shauravi, Co-Founder, Slurrp Farm. Hear Shauravi’s story of moving from the corporate world of investment banking and investing to rolling up her sleeve…
 
“Anything that we have a doubt…we set up a 100-150 customer download. By the end of those calls, we have our answer.” In this episode, join Arjun as he talks to Chaitanya, Co-Founder, Wakefit.co. Hear Chaitanya’s story of moving from management consulting to navigating 2 start-up failures with humility and resilience. He then talks about how Ankit …
 
“Building an Indian brand, that’s what has been driving us from Day 1.” In this episode, join Arjun as he talks to Bala Sarda, Founder, Vahdam India. Hear the story about the inception of Vahdam and the new age way Bala took his family’s tea legacy to the world. He talks about starting at 23 and building a brand that eventually got love from Oprah …
 
“I sometimes think we are a logistics company which incidentally sells furniture.” In this episode, join Arjun as he talks to Ambareesh Murty, Co-Founder & CEO, Pepperfry. may not Ambareesh is an e-commerce stalwart and it is not as well known that he was the business head for Ebay in India before Pepperfry. He takes us through the evolution of e-c…
 
In this episode, join Arjun as he talks to retail stalwart Govind Srikhande. Govind take us through a time capsule of retail in India through his 34 year career. From the evolution of the store concept to the denim revolution, he has seen the industry change first hand through the years. Govind also spends time walking us through his 15+ years at t…
 
“I am who I am and, I will consume products that make me believe in myself". In this episode, join Arjun as he talks to Tarun Sharma, Founder of mCaffeine. Tarun talks about how a sore eye led him to stumble upon the use of caffeine remedies, since the 10th century. This inspired his partner and him to create a lifestyle beauty brand based on caffe…
 
"It almost felt like as parents we shouldn't have to compromise on the quality of products and so together.... we decided to build something". In this episode, join Arjun as he talks to Mohit Sadaani, Founder of The Moms Co. Mohit talks about his journey from being a consultant at Mckinsey to becoming a parent. Find out the common product problem h…
 
"Everything we build keeps the customer in the front seat because the customer makes the product a hero or zero". In this episode, join Arjun as he talks to Manish Chowdhary, Founder of Wow Skin Science. Manish talks about his amazing journey from bankruptcy in a business selling laptops, to building one of India's largest digital first brands. Man…
 
"A woman focused brand is not niche – it caters to almost 45% of the population!". In this episode, join Arjun as he talks to Ankur Goyal, Co-Founder, & Me. A Stanford graduate, Ankur's 'aha' moment at graduation led him to conceptualise this brand focused on Women's health. Dismissed as a niche idea by advisors, he went against the tide - and laun…
 
"Everything is figure-outable". In this episode, join Arjun as he talks to Vedang Patel, Co-Founder, The Souled Store. They discuss how Vedang’s lack of job satisfaction led to an epiphany that is now India’s largest fan merchandise store. Vedang shares his insights on the evolution of the e-commerce ecosystem in India and tying up with some of the…
 
"India is a big opportunity.... yet, building a brand in India is a Herculean task". Meet your host Arjun Vaidya, a proud Indian and D2C Entrepreneur. Arjun is the CEO of Dr. Vaidya’s - India’s #1 Online Ayurvedic products brand and also on 2019’s Forbes 30 U 30 list. He is passionate about both Ayurveda and navigating the exciting yet complicated …
 
"As entrepreneurs, the most efficient thing we can do is throw darts but, just make sure that every dart you throw is aimed better and better". In this episode, join Arjun as he talks to Rohan Mirchandani, Founder and CEO of Epigamia (Drums Foods). They discuss how Rohan's move home from the US to India was catalytic in creating one of India's most…
 
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