Este podcast tiene como principal objetivo el ayudar a emprendedores, autónomos y PYMEs para que consigan su éxito personal y financiero aplicando las estrategias correctas del Marketing Digital.
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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through ...
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Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025
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On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. List…
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🎙️ Jorge Bosch: De Málaga al mundo digital con Cosas de Freelance
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Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.Bởi Toni Herrera
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Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025
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On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and wat…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's…
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Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025
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On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson,…
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Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025
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On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar …
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Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025
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On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian. Follow us on Instagram at: https://www…
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Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025
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On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior An…
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🌟 La Fuerza de la Neuroproductividad Consciente: Tere Besfer
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🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?Bởi Toni Herrera
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Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025
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On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital ma…
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Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
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On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on Y…
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Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025
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On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagram at: https://www.inst…
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The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025
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In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Prin…
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Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025
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On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watc…
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Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025
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On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox …
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Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025
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On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow …
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Emilio Sánchez Lozano: Arquitecto, Escritor y Tu Coach Personal
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Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.Bởi Toni Herrera
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Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now
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On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how re…
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Carol Roca: Inspiración y creatividad al servicio del branding
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🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?Bởi Toni Herrera
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Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025
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On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host …
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Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations. Mondays and Fridays I will host a new video podcast called Beh…
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Marcos Cortecero: Gamificación y Éxito en las Academias Online 🚀
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🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?Bởi Toni Herrera
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The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024
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On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For spo…
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Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024
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On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at: https://www.…
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The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024
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On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Pres…
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The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024
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On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Pro…
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Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
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On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy David…
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The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024
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On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Pr…
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La Historia de Merche Salas: Una Inspiración en el Mundo Digital
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🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?Bởi Toni Herrera
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The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024
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On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of C…
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The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024
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On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus…
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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
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On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic. Follow us …
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Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024
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On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagr…
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The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024
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In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with h…
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The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024
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On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and hos…
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The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024
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On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion w…
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The Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024
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On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.…
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José Luis López: Innovación en Gestión Empresarial y Liderazgo
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Bienvenid@ al episodio 240 del Podcast eMarketerSocial! 🌟 Hoy tengo el placer de charlar con Rafa Mora, un creador de webs y aplicaciones que dio un giro impresionante desde el mundo de las ventas hacia el diseño digital para startups. 🚀Bởi Toni Herrera
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Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024
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On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Principal Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman. Follow us on Instagram …
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The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
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On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldma…
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The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024
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On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who'…
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The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
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On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of th…
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Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024
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On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnso…
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The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024
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On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own…
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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
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On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President …
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Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024
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On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship oppor…
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The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024
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On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic. Follow us on Instagram…
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The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024
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On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst…
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Rosa Montaña: Sexología y Emprendimiento con Impacto Personal
55:23
55:23
Nghe Sau
Nghe Sau
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55:23
🧒🏼🌍 Maria Begue te cuenta sobre sus comienzos en Valencia, cómo su pasión por los negocios la llevó a estudiar en Estados Unidos, y cómo desde entonces ha crecido hasta convertirse en una experta en la optimización de LinkedIn. 📚💻Bởi Toni Herrera
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