Resource for creative entrepreneurs seeking to grow their product or service-based businesses while prioritizing family and well-being. Hosted by Brenda Eckhardt, a successful photographer and brand strategist, this podcast offers the latest strategies and how-to's to increase online visibility, work smarter, avoid burnout, and find inspiration for both professional and personal growth.
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How To Build a Photography Business in 2025: What I Did vs. What I'd Do
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Send us a text Ever wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting…
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My Story: Senior Photographer to Social Media Success
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Send us a text How I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of bui…
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How to Find and Work With a Virtual Assistant in 2024
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Send us a text Guide to finding, hiring, and working with a VA. ➡️ http://www.boostyourvisibility.net If you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie. Learn more about him here: www.jessiepaano.com. Let…
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Marketing Blueprint: How To Build Your Content Plan
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Send us a text Ever wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not t…
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The Refresh Button: Fitting Self-Care into a Full Schedule
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Send us a text Ever felt like the constant grind leaves you drained and ready to crash? That's what hit me after wrapping up my latest project, and it led to a revelation about the power of stepping away. In this heart-to-heart episode, I peel back the layers of my own life to reveal how crucial time off is for our mental well-being and overall pro…
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Viral Storytelling: Reesa Teesa and More About Tiktok
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Send us a text Unlock the secrets to creating viral content as I bring you behind-the-scenes insights from TikTok storytelling phenomenons Reesa Teesa and Brooke with the car. Ever wondered why some stories captivate millions and escape the dreaded '200 views jail'? This episode is your guide to understanding the raw power of authentic storytelling…
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Consultations That Convert To Sales: Skyrocket Your Bookings
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Send us a text The secrets of client conversion mastery with Brenda Eckhardt, a seasoned expert in photography and marketing with two decades of experience. Brenda unveils her foolproof strategies for elevating client consultations, blending fun and ease into every interaction. She reveals how to embed respect and trust into the core of client rela…
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Send us a text Unlock the secrets to a marketing strategy that truly resonates with your audience. Our latest episode peels back the layers on why your business might not be reaching its full potential, focusing on the customer experience rather than just the products you sell. We're here to guide you through a transformation—from a business-centri…
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Five-Star Reviews: Transform Happy Customers Into Social Proof
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Send us a text Ready to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier search engine rankings and a magnet for new clients. I'll guide you through the five-star f…
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Goal Setting That Aligns With Your Head and Heart
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Send us a text Ever feel like your business is hibernating through the winter months? We're peeling back the layers of the off-season to reveal its hidden opportunities for growth and rejuvenation. Join us as we draw inspiration from Wisconsin's picturesque seasons, proving that even the coldest times can foster the warmest ideas for your business.…
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ChatGPT Hacks for Busy Entrepreneurs: Streamline Your Online Marketing
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Send us a text Unlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but also echoes the influential tones of marketing mavens like Donald Miller. I'm peeling back the…
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What's In and What's Out on Social Media in 2024
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Send us a text Ever wonder what the future holds for our social media feeds? Strap in for a journey to 2024 where authenticity reigns supreme and shallow 'like-chasing' is a thing of the past. We're peeling back the curtain on the anticipated trends of the digital world, focusing on the rise of genuine connections and storytelling that hits close t…
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Social Media Survival Guide for Busy Business Owners
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Send us a text Feeling the entrepreneurial squeeze as you juggle social media marketing with a million other tasks? Take heart and tune in, because I'm peeling back the curtain on how to thrive online without a full-time social media manager. With a treasure trove of personal experiences and hard-earned insights, I'm here to guidae you through sele…
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Is Social Media Really Dying Out? 2024 Predictions
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Send us a text What if the traditional methods of social media marketing are no longer effective? Picture this: you're crafting compelling visuals that narrate a story, creating platform-specific content, and utilizing short-form video to captivate your audience. I'm here to guide you through the shifting landscape of social media, discussing how o…
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How To Find The Perfect Social Media Manager For Your Business
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Send us a text Ever wondered what to look for when hiring a social media manager for your business? You're not alone. In this insightful conversation, we have the pleasure of hosting Brenda Eckhardt, a seasoned photographer and social media marketing coach, who highlights the significance of having a social media manager already well-versed with va…
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Email Campaigns For Lead Generation and Stronger Customer Relationships
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Send us a text Are your lead numbers down? Are customers engaging less and growing distant? Let's change that and generate qualified leads. In today’s world where people are increasingly feeling disconnected and private, Brenda Eckhardt, shares some much-needed insights on intensifying your personal connection with your customers. Let's explore the…
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Business Boom: The Email Advantage Using Convertkit
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Send us a text Wondering how to propel your business to greater heights? Imagine having an entire community in your inbox, interested in your products and services, ready to engage with your brand. Promise us you're ready to leave the summer mode behind and buckle up for some serious business action because we're taking you on a deep dive into the …
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Kick-Start Your Business Online: Strategies To Grow Your Digital Presence
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Send us a text Has your business been a little quiet online lately? Are you looking to reignite your digital presence and connect more effectively with your audience? Buckle up and join me on this journey to breathe life back into your online business. You'll learn how to amplify your business's digital footprint, particularly if you've been inacti…
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Some Things Break Your Heart But Fix Your Vision: Brand Clarity
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Send us a text Let me take you on a journey back when digital photography was a storm brewing on the horizon of my career. As the industry clung to the past, I dared to hitch my wagon to the future, stirring up criticism but ultimately revolutionizing my business. This episode is my personal testament to the power of unshakeable confidence and the …
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Balancing Ambition with Contentment: Strategies for the Smart Entrepreneur
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Send us a text Are you feeling overwhelmed while navigating your entrepreneurial journey? Do you find it difficult to balance your growth with personal well-being? As an entrepreneur, understand the struggle of balancing ambition with contentment. Join me as we explore surefire strategies to maintain this balance, avoid self-sabotage and keep movin…
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Grow Your Small Business: Getting Unstuck and Overcoming Overwhelm
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Send us a text In the debut episode, join host Brenda Eckhardt, a seasoned photographer turned brand strategist, on an inspiring journey to uncover the secrets of thriving in the entrepreneurial world. Brenda shares her remarkable story of overcoming challenges as a solopreneur, achieving work-life balance, and harnessing the power of online organi…
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