Những podcast Ecommerce Playbook hay nhất (2023)

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Ecommerce Playbook: Numbers, Struggles & Growth

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15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone 40:13

7d ago40:13

40:13

For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online has been his main pursuit since the days when you had to fax customer orders to the manufacturer. In this episode, Taylor and Ezra discuss his life in ecommerce, how it’s developed in the 15 years since, and how that experience gives…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Are SEO Jobs Dead? What Does ChatGPT Mean for SEO Work? 14:57

15d ago14:57

14:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ChatGPT is a cutting-edge technology that has taken the world by storm. In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it. Join us as we dive int…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Learn to Media Buy Like a CFO 24:09

14d ago24:09

24:09

Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what should you use instead? In this episode, Richard and Taylor break down a new way to think about profit in an environment where capital isn’t cheap. Show …

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Ecommerce Playbook: Numbers, Struggles & Growth

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The UGC Bullsh*t Meter 38:53

21d ago38:53

38:53

Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep on the history of bullsh*t in advertising, the ethics of “fake UGC,” and Taylor’s barometer for determining how much BS is too much. Show Notes: Want…

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Ecommerce Playbook: Numbers, Struggles & Growth

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How to Design Your Ecommerce Forecast (3 Rules) 41:19

28d ago41:19

41:19

In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at Birdie. They discuss forecasting, unit economics, and the rules for growth amidst uncertainty. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month au…

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Ecommerce Playbook: Numbers, Struggles & Growth

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A Google Rep Shares His Secrets 47:45

1M ago47:45

47:45

How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale your online store profitably using Google Ads. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month…

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Ecommerce Playbook: Numbers, Struggles & Growth

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How to Make AI Work For Your Ecommerce Business (Not the Other Way Around) 31:36

1M ago31:36

31:36

Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have brought the conversation about AI and work into the mainstream. In this episode, Richard and Taylor dive into the relationship between AI and margin efficiency, the unique ways we’ve used AI to speed productivity, and the role humans pl…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01

1M ago24:01

24:01

Plann Website: https://www.plannthat.com/Bởi Gen Furukawa

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Ecommerce Playbook: Numbers, Struggles & Growth

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Building Businesses w/Jordan West 30:47

2M ago30:47

30:47

his episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agency Upgrowth Commerce. Richard, Taylor, and Jordan discuss his transition from paramedic to full-time business builder, as well as Jordan’s ideal business model, doing business in Canada v. the States, and where they think ecommerce is headed in 2023. Show Note…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26

2M ago34:26

34:26

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data …

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Ecommerce Playbook: Numbers, Struggles & Growth

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How to Sell the Right Products. Plus: How to Think About High-SKU Businesses. 36:23

2M ago36:23

36:23

Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business. Show Notes: Taylor’s vide…

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Ecommerce Playbook: Numbers, Struggles & Growth

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The State of Ecomm Investing Pt 2: The Investor’s Perspective 52:30

2M ago52:30

52:30

In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal at Forerunner, the San Francisco-based venture capital firm behind DTC juggernauts like Away, Warby Parker, and Glossier. Listen as Jason breaks down current industry trends, the kinds of businesses he’s still excited about in 2023, and how to impress him on…

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Ecommerce Playbook: Numbers, Struggles & Growth

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How to Build New Revenue Peaks 24:26

2M ago24:26

24:26

Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong. On this episode, Taylor & Richard break down what it looks like to create big revenue peaks in “offseason” moments. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit package…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Six Resolutions for Ecommerce in 2023 35:34

3M ago35:34

35:34

New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry, breaking down the strategies your business will need to thrive in the coming year. Show Notes: Need help making your New Year’s resolutions happen? Sign up for our online membership, Admission, right here: https://bit.ly/3Qx29C8 The…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

3M ago21:33

21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/Bởi Gen Furukawa

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Ecommerce Playbook: Numbers, Struggles & Growth

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The State of Ecomm Investing Pt 1: The Founder's Perspective 35:52

3M ago35:52

35:52

In this special two part series Taylor and Richard explore the current state of the ecommerce fundraising environment from two distinct points of view. In this first episode we talk with a founder, Dave Charne of Fyrn, who’s currently working on raising a bridge round for his DTC furniture brand Fyrn. Dave provides a view into what the experience h…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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eCommerce Trends in 2023 13:20

3M ago13:20

13:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, there are several trends in ecommerce to watch out for. Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand. =============================================…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Reflections on Failure & Growth 39:16

3M ago39:16

39:16

As 2022 comes to a close, those of us in the ecommerce industry have more questions than answers: Where can you find hope in the midst of failure? What are the constants in a deeply unpredictable world? And is there really such a thing as being a failure? This week, Richard, Taylor, and former Ecommerce Playbook Podcast host Andrew Faris look back …

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Ecommerce Playbook: Numbers, Struggles & Growth

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How to Stabilize Your Growth 26:38

3M ago26:38

26:38

There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. This week, Taylor and Richard explain how the “layer cake” metaphor helps ecommerce businesses focus on building a foundation of predictable revenue fir…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Designing a High Converting eCommerce Store with an Agency 20:16

3M ago20:16

20:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions! =========================================================…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Forecasting CAC in Uncertain Times 31:03

4M ago31:03

31:03

With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertainty of 2023? This week, Richard and (mostly) Taylor talk with CTC Ecommerce Data Analyst Steve Rekuc about building — and outperforming — your 2023 CAC…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What’s New in Adobe Commerce 2.4 (Magento) 8:56

4M ago8:56

8:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services All you need to know about the latest features in Adobe Commerce 2.4! For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com ============================================================== BOOKMARKS: 00…

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Ecommerce Playbook: Numbers, Struggles & Growth

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BFCM 2022 Was Huge. But What Does That Mean for 2023? 16:38

4M ago16:38

16:38

Black Friday/Cyber Monday was bigger than ever this year. Inflation is also at its highest level in four decades. So what does this seeming paradox mean for your ecommerce business moving forward? In this episode, Taylor and Richard break down what went well, what didn’t, and the why you should still be vigilant even after the biggest shopping week…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

4M ago18:26

18:26

Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/Bởi Gen Furukawa

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Ecommerce Playbook: Numbers, Struggles & Growth

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Stop Squeezing The Sponge 31:48

4M ago31:48

31:48

It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss the second principle of the Enterprise Scaling Guide: the concept of the shrinking sponge. “You need to keep your active customer file growing as you grow the business.” Show notes: - Visit getparker.co…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics) 19:42

4M ago19:42

19:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions! ====================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost 9:42

4M ago9:42

9:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades. ============================================================== BOOKMARKS: 00:00 - Adobe Commerce (Magento) Upgrade 00:50 - How Often You Need to Upgrade 01:46 - Going from…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Lessons Learned from Black Friday 2021 18:07

4M ago18:07

18:07

To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode, we take a break from our regular content and revisit our post-Black Friday recap from 2021. “We’ll tell you how it went for each of our brands, and the lessons we learned.”

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Grow Your Shopify App, with Deb Mecca 32:46

4M ago32:46

32:46

Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app id…

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Ecommerce Playbook: Numbers, Struggles & Growth

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We (Didn’t) Sell Bambu Earth 29:59

4M ago29:59

29:59

What kind of business wins despite the volatility that surrounds them? In this episode, Taylor and Richard discuss Taylor and 4x400’s decision to sell skincare brand Bambu Earth, and the macroeconomic factors that caused the deal to fall through. “There are deeper business-level things that you need to be focusing on as an ecommerce business in ord…

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Ecommerce Playbook: Numbers, Struggles & Growth

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Don’t Hold Back on BFCM 23:54

5M ago23:54

23:54

With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk common arguments for pulling back spend ahead of Black Friday. “We are here to affirm your commitment of making the most out of this moment, because it’s necessary.” Show Notes: Get a $200 credit with Insense when you book by Nov. 18, …

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