Những podcast Gabriella hay nhất (2024)

1
UN 311 - YPulse. Decoding Word of Mouth. 29:50

1d ago29:50

29:50

In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend repor…

1
UN 310 - Felix Velarde. Scale at Speed. 30:11

9d ago30:11

30:11

”It is possible for hindsight to inform future plans.” – Felix Velarde, Scale at Speed Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades…

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UN 309 - IJRM. Understanding Customer Success Management in B2B Industries. 29:35

16d ago29:35

29:35

In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had th…

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UN 308 - Downtown Music Holdings: A Conversation with Andrew Bergman. 26:03

23d ago26:03

26:03

Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of th…

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UN 307 - YPulse. All About Tweens. 29:21

30d ago29:21

29:21

In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now. Join…

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UN 307 - David Schweidel. Generative AI in Advertising. 26:49

1M ago26:49

26:49

In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Busine…

1
Acquiring a legendary collection - with Harry Luu (Plant Zaddy Therapy) 1:01:09

1M ago1:01:09

1:01:09

Harry Luu is not only a respected seller and collector, but someone who is Always Growing More! He shares how he got started in plants, the story of acquiring one of the coolest private collections of velvet leaf anthurium from Ree Gardens, and his plans for the future. You can follow him on Instagram here: https://www.instagram.com/hailuu89 You ca…

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UN 305 - IJRM. B2B Sales & Dealing with Dissent. 26:58

1M ago26:58

26:58

In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering d…

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UN 304 - Scott Edwards. The Art of Creative Management. 31:21

2M ago31:21

31:21

In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into…

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UN 303 - Ofer Sharone. The Unemployment Trap. 35:22

2M ago35:22

35:22

Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and sup…

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UN 302 - YPulse. Young Consumers & Media Consumption. 27:12

2M ago27:12

27:12

In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From …

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UN 301 - Evan Shapiro. Ruthlessly Honest. 27:55

2M ago27:55

27:55

Today’s guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to e…

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UN 300 - IJRM. Layoff Announcements & Brand Strength. 30:00

3M ago30:00

30:00

Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between …

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UN 299 - amp Sound Branding. Super Sonic Branding. 24:36

3M ago24:36

24:36

In today’s interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the n…

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UN 298 - YPulse. Your Social Media Playbook. 27:30

3M ago27:30

27:30

In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use …

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UN 297 - IJRM. Ideation & Innovation. 27:45

3M ago27:45

27:45

In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing gene…

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Making Planty Christmas Wishes Come True 50:57

4M ago50:57

50:57

Shane came up with an idea to setup a phone number and voicemail inbox for people to leave their Top 3 plant wishes, and streamed live as he called back a dozen different winners. This is edited down from the original full 2.5 hour stream. We wish you and your family a very Merry Christmas!Bởi Gabriella Plants

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UN 296 - YPulse. The Truth About Young Consumers & Gaming. 25:49

4M ago25:49

25:49

In today’s episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young w…

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UN 295 - William Tincup. Marketing Yourself & Understanding ATS. 27:44

4M ago27:44

27:44

In today’s episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how yo…

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UN 294 - IJRM. Marketing & Generative AI. 29:58

4M ago29:58

29:58

In today’s podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvem…

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UN 293 - YPulse. Capturing Gen Z & Millennial Attention. 28:49

5M ago28:49

28:49

Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse’s Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extrao…

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UN 292 - Patrick Esposito. The Structure of Success. 30:24

5M ago30:24

30:24

Patrick Esposito, author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failu…

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UN 291 - Koen Pauwels. Strategies for a Successful Marketing Mix. 27:20

5M ago27:20

27:20

In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels, a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our m…

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UN 290 - IJRM. Dynamics in Promoting Sustainable Behavior. 26:35

6M ago26:35

26:35

In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions. Key Points: Value and energy dynamics: Sustainable behavior hinges on consumer values and energ…

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UN 289 - YPulse. Young Consumers & Media Consumption. 29:40

6M ago29:40

29:40

In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is thei…

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Un 288 - Todd Rogers. Writing for Busy Readers. 29:43

6M ago29:43

29:43

In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word u…

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UN 287 - Cortney Harding. How We’ll BLANK Next. 29:29

6M ago29:29

29:29

In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes: Think in terms of a 5-to-10-year time horizon. Further…

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UN 286 - IJRM. Evaluating Targeted Ads. 26:39

7M ago26:39

26:39

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the re…

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UN 285 - YPulse. Gen Z’s Most Authentic Brands. 25:56

7M ago25:56

25:56

In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: A…

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UN 284 - Don’t Wait For Someone Else to Fix It. 29:25

7M ago29:25

29:25

”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and …

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Tyler Thrasher - Glowing plants, needing rest & team leadership! 50:51

7M ago50:51

50:51

WARNING: This episode contains explicit language. Note from Shane: I have to say, this is one of my favorite podcasts I was ever able to record. Tyler Thrasher is not just a role model to me, but he's a fantastic father, business owner & artist. Tyler was our 3rd ever podcast episode, so 30+ episodes and 2.5 years later, we caught up on what's happ…

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Launching a plant shop with Alexa (& Farewell) 31:52

7M ago31:52

31:52

Every Plant Has A Story | The Podcast is where we collect and share and discover the stories, lessons, and passion behind the people who are always growing more. This episode was hosted by Shane Maloy, Owner of Gabriella Plants. This episode was produced by Gabriella Plants. You can find more information about the podcast at our website; EveryPlant…

1
@plantswithdirt (Derek) Interview 1:02:20

7M ago1:02:20

1:02:20

Support Derek here: https://www.instagram.com/plantswithdirt/ https://thehouseplantco.com/ Every Plant Has A Story | The Podcast is where we collect and share and discover the stories, lessons, and passion behind the people who are always growing more. This episode was produced by Gabriella Plants. You can find more information about the podcast at…

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UN 283 - Laura Gassner Otting. Wonderhell. 29:32

7M ago29:32

29:32

”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice. The…

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UN 282 - IJRM. Consumers & Anthropomorphic Products. 27:23

8M ago27:23

27:23

Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomo…

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UN 282 - Allen Adamson. Seeing the How. 26:35

8M ago26:35

26:35

“The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How…

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UN 280 - Dr. Randal Pinkett. Data-Driven DEI. 27:02

8M ago27:02

27:02

“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driv…

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UN 279 - YPulse. Young Consumers in Western Europe. 25:30

8M ago25:30

25:30

In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of r…

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UN 278 - Christopher Volk. The Value Equation. 28:15

8M ago28:15

28:15

In this interview with Christopher Volk, author of The Value Equation, we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. To…

1
UN 277 - IJRM. Crowdsourcing. 33:31

9M ago33:31

33:31

Today we’re speaking with Annetta Grant, an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics wi…

1
UN 276 - Meralis Hood. Entrepreneurship for All. 25:11

9M ago25:11

25:11

The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought…

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UN 275 - YPulse. Young Consumers & the Age of Experiences. 25:58

9M ago25:58

25:58

In today’s episode Dan Coates, YPulse’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending thei…

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UN 274 - Michael Maslansky. Power of Language. 28:09

9M ago28:09

28:09

Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap b…

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UN 273 - IJRM. Understanding Sponsorship. 21:16

10M ago21:16

21:16

In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier, Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how …

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Plant Taxonomy 101 & Brett’s Special Announcement 56:10

10M ago56:10

56:10

Every Plant Has A Story | The Podcast is where we collect and share and discover the stories, lessons, and passion behind the people who are always growing more. This episode was hosted by Shane Maloy, Owner of Gabriella Plants. This episode was produced by Gabriella Plants. You can find more information about the podcast at our website; EveryPlant…

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UN 272 - Dave Benson. SuperQuickQuestion. 29:50

10M ago29:50

29:50

In the realm of fan engagement, SuperQuickQuestion, created by Dave Benson, has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in th…

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UN 271 - YPulse. News Consumption, Trust & Young Consumers. 23:09

10M ago23:09

23:09

In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so importa…

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UN 270 - Peter Sisson. CertifyIt. 28:50

10M ago28:50

28:50

In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt, can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content.…

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UN 269 - Personal AI. Suman Kanuganti. 28:42

11M ago28:42

28:42

Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti, CEO of Personal.ai…

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UN 268 - IJRM. What Blockchain Can & Can’t Do. 31:24

11M ago31:24

31:24

Today, we're speaking with Alex Marthews, an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond. Topics include: Trust, Disintermediation, and Incentives: Blo…

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