Những podcast Google Paid Ads Podcast hay nhất (2024)

1
8 Important Questions from Listeners (Episode #409) 44:37

6d ago44:37

44:37

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jitpYbi_JDg Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
100% Impression Share (Episode #408) 36:31

13d ago36:31

36:31

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
What Has Changed in 20 Years? (Episode #407) 42:23

20d ago42:23

42:23

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406) 41:59

27d ago41:59

41:59

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
Manual Bids are Dead (Episode #405) 48:29

1M ago48:29

48:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Answering Your Questions about Google Ads (Episode #404) 30:00

1M ago30:00

30:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …

1
Broad Match Keywords Are Cheaper (Episode #403) 39:19

2M ago39:19

39:19

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Why Your CPC is So High (Episode #402) 36:29

2M ago36:29

36:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
5 Biggest Mistakes I See In Accounts (Episode #401) 43:24

2M ago43:24

43:24

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …

1
How to Rebuild Your Account (Episode #400) 35:05

2M ago35:05

35:05

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Account Management - Foundations of Google Ads #10 (Episode #399) 43:00

3M ago43:00

43:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Boundaries - Foundations of Google Ads #9 (Episode #398) 38:46

3M ago38:46

38:46

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hJEC_OXQeL4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Policy Issues in Google Ads (Episode #397) 42:34

3M ago42:34

42:34

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EHSNkUZGJyM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Quality Before Volume - The Principals of Google Ads #8 (Episode #396) 42:15

3M ago42:15

42:15

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EINOefRZYX4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Metrics of Success - The Principals of Google Ads #7 (Episode #395) 43:12

3M ago43:12

43:12

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/VQF7GfwSnvU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Bidding Strategy Comparison (Episode #394) 38:34

4M ago38:34

38:34

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/SNDiopxGzRA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
HUGE Question & Answer Show (Episode #393) 45:02

4M ago45:02

45:02

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JZaC1PHiU-E Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Amazing New Ideas + Joey Bidner (Episode #392) 38:58

4M ago38:58

38:58

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/HGAe5gQZoS4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …

1
What I Learned in 2023 (Episode #391) 38:11

4M ago38:11

38:11

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/XvbwHg_HEjA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Risk Management - The Principles of Google Ads #6 (Episode #390) 43:01

5M ago43:01

43:01

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/C4uOJPL0uEE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Quality Score - The Principles of Google Ads #5 (Episode #389) 38:32

5M ago38:32

38:32

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/qyXcR-ZH8FA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388) 37:18

5M ago37:18

37:18

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Pay Per Value - The Principles of Google Ads #3 (Episode #387) 34:49

5M ago34:49

34:49

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Phases of Success - The Principles of Google Ads #2 (Episode #386) 34:16

6M ago34:16

34:16

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://t.co/m…

1
Strategic Relevance - The Principles of Google Ads #1 (Episode #385) 30:51

6M ago30:51

30:51

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
My 5 Most Controversial Opinions (Episode #384) 36:00

6M ago36:00

36:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383) 45:43

6M ago45:43

45:43

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBởi Chris Schaeffer, Certified Google Ads Specialist

1
Below First Page Bid? (Episode #382) 39:18

6M ago39:18

39:18

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8 Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing Submit a Question - https://www.paidsearch…

1
Let's Build a High Funnel Google Ads Search Campaign (Episode #381) 41:33

7M ago41:33

41:33

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JCFUrkpCGsc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: In this episode Chris Schaeffer builds a basic Google …

1
Answering 6 Questions from Listeners (Episode #380) 45:34

7M ago45:34

45:34

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/xD38qOhHujo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Six really good questions from listeners around the world a…

1
The Cheapest Traffic on Google! (Episode #379) 38:36

7M ago38:36

38:36

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/hnyLZUau94U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Answering questions from listeners and discussing how to ge…

1
How to Prepare for the Upcoming Holiday Sales Season (Episode #378) 47:12

7M ago47:12

47:12

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com Joey Bidner at https://joeybidner.com This Episode on YouTube: https://youtu.be/Gu-seS8didI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: It's that time of the ye…

1
When to Use Exact Match Keywords (Episode #377) 41:18

8M ago41:18

41:18

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/QMIu5P8Io_w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know when you should use exact match keywords? Let's ta…

1
9 Very Important Questions from Listeners (Episode #376) 48:46

8M ago48:46

48:46

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/9oF65LaxWCQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Podcast listeners have sent in some very important questions a…

1
What Does a Bad Search Term Look Like? (Episode #375) 38:47

8M ago38:47

38:47

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Let's talk about broad match keywords, how to change your bids…

1
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374) 39:04

8M ago39:04

39:04

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week …

1
Strange Phenomenon Happening in Google Ads Right Now (Episode #373) 37:30

9M ago37:30

37:30

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/kw2EEFjjzh8 Submit a Question - https://www.paidsearchpodcast.com Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know abou…

1
Answering Questions from Listeners! (Episode #372) 40:51

9M ago40:51

40:51

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/hUvUbIc1RSU Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword…

1
10 Steps to Building a Search Campaign in Google Ads (Episode #371) 40:32

9M ago40:32

40:32

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/mjteO7aefpY Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to ge…

1
Difference Between Automated & Manual Bidding (Episode #370) 43:13

9M ago43:13

43:13

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ This Episode on YouTube: https://youtu.be/kZNThdaaZfE Submit a Question - https://www.paidsearchpodcast.com Show Notes: The topic of the week is about manual bids vs automated bids and what makes them so d…

1
All About Budgets in Google Ads (Episode #369) 45:23

10M ago45:23

45:23

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube: https://youtu.be/uKxPAHGmXpQ Show Notes: This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work,…

1
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368) 44:16

10M ago44:16

44:16

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng Show Notes: This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discuss…

1
How Many Keywords Should You Have? (Episode #367) 41:24

10M ago41:24

41:24

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are …

1
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365) 43:02

10M ago43:02

43:02

Get Opteo for free for two months - https://opteo.com/psp Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some…

1
Optimize Your Shopping Ads with a Special Guest! (Episode #366) 47:51

10M ago47:51

47:51

Get Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key perfor…

1
Why Are You Getting Traffic But No Sales? (Episode #364) 45:28

10M ago45:28

45:28

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 rea…

1
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363) 50:48

11M ago50:48

50:48

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical questio…

1
The 4 Phases of Google Ads Success (Episode #362) 48:07

11M ago48:07

48:07

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you …

1
How to Manage Risk in Google Ads (Episode #361) 44:11

11M ago44:11

44:11

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - http://www.paidsearchpodcast.com Show Notes: Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in G…

1
Huge Announcement + Google Ads Bidding Strategies (Episode #360) 35:57

11M ago35:57

35:57

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Show Notes: Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy yo…

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