Welcome to How We Grow. Consider this your playbook for all things vacation rental, as we deep-dive into the latest hot topics, technology, and strategies, to help you take your vacation rental business to the next level. Hosted by industry veteran, Lynell Gordon.
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Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
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In this episode of How We Grow, host Lynell Gordon is joined by Lisa Stinnett of Inhabit. Together, they cover: ● Inhabit’s history from start-up to industry leader ● How Inhabit is bringing products from residential properties to vacation rentals ● How Inhabit is solving property manager pain points Lisa is CEO of Inhabit, a leader in both the vac…
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Vacation Rental Stories: Episode 62 - Growing With Your People
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Jim Bizily of I Love Vacations. Together, they cover: Why a solid team and inventory are key to successful growth How to refine hiring to ensure the right people are in the right seats Why it’s crucial to define your mission and goals early Jim Bizily is Found…
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Vacation Rental Stories: Episode 61 - Keeping Your Infrastructure Up to Date
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Lino Maldonado of BeHome 247 at the Streamline Conference 2023. Together, they cover: How to use technology wisely Why you should be aware of Hilton Hotel Group’s partnership with Tesla Why now is the time to introduce electric vehicle (EV) charging into your …
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Vacation Rental Stories: Episode 60 - Personalizing Every Guest’s Stay
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Rachele Hobbs of Hobbs Realty at the Streamline Conference 2023. Together, they cover: How to achieve high guest loyalty Why you need to know your business goals to grow Hobbs Realty’s unique care offering: Hobbspitality Rachele is CEO of Hobbs Realty, a famil…
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A Call to Veto SB280 with Tiffany Edwards of Coletta Consulting LLC
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Join Lynell Gordon as she sits down with Tiffany Edwards of Coletta Consulting LLC to ask Governor DeSantis to veto Senate Bill 280. This bill should be vetoed because it: Will harm Florida tourism and property rights Lacks consumer protection measures Makes it harder for families to find accommodation due to its maximum occupancy rules Allows a ta…
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Regulatory Risks Facing Vacation Rentals with Scott Leggat of Inhabit
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by industry veteran Scott Leggat. Together, they cover: The current regulatory landscape facing short-term rentals The need for local alliances and trade organizations Why you can’t act like your business is safe from regulatory changes Scott is the Director of G…
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The Healing Power of Sharing Experiences with John Suzuki of Finding Better
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by John Suzuki of Finding Better. Together, they cover: The importance of setting goals Fostering inclusivity in the workplace Finding joy in work and personal life With a history in the vacation rental industry, John is now an Author and Speaker, committed to tr…
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Learn to Delegate Before It’s Too Late with Andy Newman of Newman Hospitality
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Andy Newman of Newman Hospitality. Together, they cover: Why you need to learn how to delegate How Newman Hospitality has grown through playing The importance of knowing when to quit In 2014, Andy Founded Newman Hospitality, a Superhost on Airbnb and Premiere …
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Strong Communities: The Key to Growth with Jodi Cleer of I Love Vacations
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Jodi Cleer of I Love Vacations. Together, they cover: How community relationships and technology can help with fast-paced growth Avoiding the growing pains that come from growing too fast The true heartwarming spirit of hospitality Jodi is Chief Marketing Offi…
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Define Your Growth Goal with Alex Zemianek of JZ Vacation Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Alex Zemianek of JZ Vacation Rentals. Together, they cover: How to sustainably grow a business Why knowing your end goal is imperative to growing your business The power of networking Alex is the Founder and CEO of JZ Vacation Rentals, one of the midwest’s lar…
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Why Change, Self-Empowerment, and Curiosity are Crucial to Growth with John Suzuki
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by John Suzuki of Finding Better. Together, they cover: Why curiosity is key to growth How self-empowerment can change your life and your business Why change is not a bad thing With a history in the vacation rental industry, John is now an Author, Speaker, and Sa…
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Making the Real Estate Leap with Sarah Bernard of Red Key Realty Leaders and Sonnenblick Chalet
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Sarah Bernard of Red Key Realty Leaders and Sonnenblick Chalet. Together, they cover: Real estate misconceptions How to make the leap to real estate Managing two businesses in COVID Sarah is a Realtor at Red Key Realty Leaders, specializing in home sales in th…
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Mistakes Are Okay with Rachel Alday of Abode Luxury Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Rachel Alday of Abode Luxury Rentals. Topics they cover: Organic business growth Fostering authentic relationships Opportunities to learn from mistakes Rachel Alday is the Co-Owner and Co-Founder of Abode Luxury Rentals, a Utah-based property management and va…
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Vac-AI-tion Rentals with Francois Gouelo of Enso Connect
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Francois Gouelo of Enso Connect. Topics they cover: The future of AI in hospitality Potential AI use cases Using AI to train your team Francois Gouelo is the Co-Founder and CEO of Enso Connect, a guest experience operating software that leverages smart home de…
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Branding is Essential! Advice from Fred Cercena of GetAway Vacations
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Fred Cercena of GetAway Vacations.. Topics they cover: The importance of branding Marketing to existing clients Software for building relationships with guests Fred Cercena is the CEO and Founder of GetAway Vacations, Killington’s Premier Vacation Rental Compa…
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Document Your Processes! with Valerie Budd and Jessica Grogan of Rent Branson
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Valerie Budd and Jessica Grogan from Rent Branson. Topics they cover: The importance of a good property management system Why you need to document and communicate your processes How Jessica learned to always ask questions Jessica Grogan is the Chief Operating …
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Managing Homeowner Relationships with Tiffany Hobbs Wilson of Hobbs Realty
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Tiffany Hobbs Wilson, Chief Operating Officer and BIC at Hobbs Realty. Topics they cover: Growing your inventory by homeowner acquisition Strategies for dealing with difficult homeowners Revenue management and dynamic pricing A Holden Beach native, Tiffany was…
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Maximizing Revenue in Vacation Rentals with Douglas Brindley, Owner and President of Brindley Beach Vacations & Sales
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Douglas Brindley, Owner and President of Brindley Beach Vacations & Sales. Topics they cover: The Power of knowledge sharing in the vacation industry Ways to generate revenue for owners of vacation homes The concept of damage waivers and its benefits Douglas i…
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Build Your Voice and Grow Your Short-Term Rental Business with Jennifer Mucha, President and Founder of Arrived
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Jennifer Mucha, President and Founder of Arrived. Join them as they: Explore how to grow in those early days out on your own Explain why you should research investors thoroughly before getting sucked in Discuss how to use software and why you shouldn’t overext…
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Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Scott Jordan, Owner of Maui Life Realty. Topics they cover: What it’s like being a vacation rental property manager in the Maui area The tragedy of the Maui fires How property managers can help the victims Scott entered the Real Estate industry as an investor,…
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The Power of Mentorship with Matt Landau, Founder at VRMB.com
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Matt Landau, Founder of VRMB. Topics they cover: The importance of mentorship for both aspiring and established vacation rental companies Why you need to tap into the knowledge base of others and grow your network Finding your passion, staying inspired, and te…
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Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
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In this short episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Michael Godfrey, Owner of Michael’s Vacation Rentals. Topics they cover How Michael organically grew his vacation rental business Whether or not you should become a franchisee Why you should treat your homeowners like family Michael Godfrey is the Owner …
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Don’t Grow Unless You’re In Control with Jed Stevens, Co-Founder of Koloa Kai Vacation Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Jed Stevens, General Manager and Co-Founder of Koloa Kai Vacation Rentals. Join them as they: Discuss how to grow your property management roster safely Highlight the importance of building a solid team Reflect on guests sharing big life moments with property …
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Relationships: The Key to Real Growth in the Industry with Fiona Quinn, SVP at AvantStay
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Fiona Quinn, Senior Vice President at AvantStay. Join them as they Discuss the beauty of the vacation rental industry Explore some of the most meaningful memories created in properties Delve into why property managers need to be more involved with advocacy Out…
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Why Advocacy is SO Important with Scott Leggat of Inhabit
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Scott Leggat of Inhabit. Join them as they: Delve into why advocacy is so important Explore how Inhabit raised money for advocacy Explain why you should get involved with your local community Scott Leggat is the Director of Government Affairs & Advocacy at Inh…
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How to Find the Perfect Homeowner with Ginger Harrelson, Co-Owner of Beachball Properties
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Ginger Harrelson, Co-Owner of Beachball Properties Topics they cover What does the perfect homeowner look like? Will your goals change as your business grows? Why you need to take on any and all work when starting off Ginger is the Co-Owner of Beachball Proper…
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Get to Know Your Rental Homeowners with Audrey Miller, Co-Owner of Cottage Connection of Maine
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Audrey Miller, Co-Owner of Cottage Connection of Maine. Join them as they: Explain why you should always look for help when starting out Delve into why you should care about your guests Discuss the value of getting to know and building trust with your homeowne…
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Creating a Positive Company Culture: Lessons from Steve Schwab of Casago
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Steve Schwab, CEO and Founder of Casago Join them as they: Discuss how to cultivate a strong company culture Outline the importance of empowering team members Highlight the importance of building customer trust through actions Explain how to expand your rental…
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Streamlining Guest Experience with AI and Digitization: Insights from Francois Gouelo of Enso Connect
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Francois Gouelo, Co-Founder and CEO of Enso Connect. Join them as they discuss: The role of AI in enhancing guest experience Centralizing guest data by building guest personas and history Offering a unified platform for all stages of the guest journey Francois…
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Back-to-Basics: What Makes the Vacation Rental Industry Special? With Steve Frellick of Yonder
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Steve Frellick, Owner of Yonder: Luxury Vacation Rentals. Join them as they: Highlight the importance of passion in the industry Explore the shift in tone since the COVID-19 pandemic Outline the dual-edged sword that is technology today Steve Frellick is the O…
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From 950 to 1,200 Properties: How SkyRun Stayed Consistent, with CEO Lukas Krause
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Lukas Krause, the CEO of SkyRun Vacation Rentals. Join them as they: Discuss setting yourself up for success in the new normal property management space Highlight the current trends in the space to pay attention to Explore how SkyRun grew from representing 950…
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Keep Your Owners Happy and You’ll Thrive with Alistair Malins, CEO of Luxury Cottages
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alistair Malins, CEO of Luxury Cottages. Join them as they: Discuss how to keep property owners happy Delve into why he’s so good at customer and client service Explain why you need to partner with the right people Luxury Cottages is a premium online travel agency …
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The Art of Less: Maximizing Profits in Vacation Rentals with Rachel Gainsbrugh of Short Term Gems
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Rachel Gainsbrugh, the Founder of Short Term Gems. Join them as they: Reveal the secrets to making more money with fewer properties Discuss strategies for growing a profitable vacation rental business Highlight the significance of understanding the guest journ…
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Will Your Business Go? With Alex Zemianek, Founder & CEO of JZ Vacation Rentals
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Zemianek, Founder & CEO of JZ Vacation Rentals. Join them as they: Explore ways of capturing customer information to build relationships with them Delve into the difference between having your own-brand and co-hosting Outline why you shouldn’t rely solely on t…
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Figure Out Your KPIs with Meaghan Moylan, Executive Director at Outpost
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Meaghan Moylan, Executive Director at Outpost. Join them as they: Discuss the importance of figuring out your KPIs Outline why you should place your emphasis on the growth of your team Delve into the state of the industry post-covid Outpost is a vacation rental pro…
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Surround Yourself With a Network with Travis Wilburn, Co-Founder of Blue Cedar Partners
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Travis Wilburn, Co-Founder of Blue Cedar Partners. Join them as they: Discuss some of the secrets to building a beautiful website Delve into the future of AI in a vacation rental context Explain why you need to surround yourself with a network Go over the right too…
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The Keys to Growth as a Vacation Rental Business with Ryan Dame, Co-Founding Partner at Casago
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Ryan Dame, Co-Founding Partner at Casago. Join them as they: Discuss the importance of brand in the vacation rental industry Talk about why you should be a local in the community of your vacation rental Explain why your company’s growth is determined by your commit…
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Why Workplace Culture is So Important with Robin Craigen, Co-Founder & CEO of Moving Mountains
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Robin Craigen, Co-Founder and CEO of Moving Mountains. Join them as they: Discuss the importance of workplace culture Outline some tips for a successful growth strategy Talk about a culture’s impact on customers Explain why you should come up with your company valu…
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The Undisputed Value of Personal Service with Andrew Loyd, Director of Loyd and Townsend Rose
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Andrew Loyd, Director of Loyd and Townsend Rose. Join them as they: Discuss what it’s like building a business in such a tight niche Delve into the absolute importance of good, personal service Outline why the devils are in the details Talk about why you should alw…
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Building a Brand in a Competitive Market with Dennis Goedheid, Founder of Casiola Vacation Homes
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In this episode of How We Grow: The Vacation Rental Show, Dennis Goedheid, the Founder and CEO of Casiola Vacation Homes, drops in for a chat with Lynell Gordon! Join them as they: Discuss the importance of standing out in your branding Delve into whether OTAs are a good or bad thing Outline the slight differences between markets Explain what an A/…
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The Key to Growth: Do What You Love! With Susan Doull, Owner of Commendable Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Susan Doull, Owner of Commendable Rentals! Join them as they: Delve into the importance of loving what you do Outline why your employee and owner relationships are equal Highlight the fundamental qualities of a good business leader Susan Doull is the Owner of …
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Get Out of the AirBnB Hole with Alex Husner, Chief Marketing Officer at Casago
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In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the largest professionally managed vacation rental companies in the U.S. She is also the Co-Host of Alex & Annie, along with previous guest of ours, Annie Holcombe. Alex is an STR expert with over a decade of e…
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Competing on a Disney-Sized Level with Terry Whyte, Owner of Anna Maria Island Beach Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Terry Whyte, Owner of Anna Maria Island Beach Rentals. Join them as they: Delve into the importance of technology and its place in the industry Discuss why making mistakes is so important to learning Outline why technology frightens vacation rental businesses …
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Advocacy is Key with Sharon Walker of Walker Luxury Vacation Rentals
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Sharon Walker, CEO & Owner of Walker Luxury Vacation Rentals. Join them as they: Dive into the struggles the vacation rental industry is currently facing Discuss what you should include in documents when onboarding new owners Outline how to show your employees…
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Sustaining Relationships in the Rental Business with Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties. Join them as they: Delve into the importance of relationships in this industry Explain why you should be apart of the VRMA Reminisce on old co-workers and heroes Claire Reiswerg is the Co-Owner an…
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Pride Yourself on Building Customer Relationships with Caleb Hannon, COO and Founder of Stay Lake Norman
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Caleb Hannon, COO and Founder of Stay Lake Norman Join them as they: Outline why they treat their customers like family Explain the reason they don’t have a pet-fee for guests Discuss the value of taking calculated risks and how they make for successful compan…
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Vacation Rental Marketing: Advice From an Expert with Annie Munro Sloan, Co-Founder & CEO of The Host Co
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon and Annie Munro Sloan, Co-Founder & CEO of The Host Co, take a deep dive into some of the best tips for keeping your customers happy and providing them a beautiful experience. Join them as they: Discuss the importance of having good property managers. Delve into invaluable…
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How to Increase Your Direct Bookings with Damian Sheridan, Founder and Director of Scale Rentals Show
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Damian Sheridan, Founder and Director of Scale Rentals Show. Join them as they: Delve into the lengthy, time consuming process that is perfecting your SEO Explain why customers aren’t booking directly through companies Discuss why having a website is such a ne…
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Why You Should Spread Your Distribution Channels with Simon Lehmann, Co-Founder and CEO of AJL Atelier
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Simon Lehmann, Co-Founder and CEO of AJL Atelier. Join them as they: Explain why profitability is so vital to a company’s survival Delve into the reasoning behind widely spreading your distribution channels Reflect on some of the toughest times in the industry…
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The Misinterpretation of Distribution Channels with Annie Holcombe, Director of Business Development for the US & Canada at Marriott Homes & Villas
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Annie Holcombe, Director of Business Development for the US & Canada at Marriott Homes & Villas. Join them as they: Discuss why you should be wary of relying too much on third-party distribution channels Debate whether or not customer acquisition is more impor…
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