Podcast Hammersley Brothers

In this podcast, we'll explore the unique challenges of selling high-value products online and share tips for optimizing your e-commerce funnel to drive more sales and increase your revenue. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting ne…

Join Ian and Mark as they dive deep into the world of e-commerce, answering the most pressing questions from listeners like you. From boosting sales to building a killer online store, this podcast is your ultimate guide to success in the digital marketplace. Don't miss out on the insider tips and expert advice that will take your e-commerce game to…

Ladies and gents, in this week's episode, Ian and Mark will be divulging the secret sauce for skyrocketing your average order value and crushing your e-commerce goals. It's data-driven, it's powerful, and it's guaranteed to take your business to the next level! Also here’s a link to sign up for the free live workshop we are running next week on how…

In this week's episode, Ian & Mark talk about the philosophy of pushing your peaks. The Successful Testimonial Ad Training Video - https://member.hammersleybrothers.com/testimonialsFBads P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new cu…

In this week's episode, Ian & Mark talk the fundamentals that most e-commerce companies miss and the important things to get right. Founder Based Facebook Ad Video Download - https://member.hammersleybrothers.com/foundersfacebookad P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of o…

In this week's episode, Ian & Mark talk about how e-commerce benchmarking has changed since 2018 and what you should focus on and aim for in 2023. 2023 Ecommerce Benchmark Video - https://member.hammersleybrothers.com/benchmark P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our b…

In this week's episode, Ian & Mark talk about the practical application of the Pareto Analysis, or the 80/20 Rule, in the world of E-commerce. They identify the areas where you should focus your time and energy for the greatest benefit. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy…

In this week's episode, Ian & Mark talk discuss the importance of knowing your numbers - what it means and how to make sure you are driving your numbers in your business. Margin Calculator Download Link: https://member.hammersleybrothers.com/margin P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1.…

In this week's episode, Ian & Mark talk about the importance of 'buying right', getting product mix working and an outlook on 2023. The Hammersley Brothers' E-commerce 20kCore FREE Workshop: https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy…

In this week's episode, Ian & Mark wrap up e-commerce in 2022 talking about the surprises, learnings and insights of the year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce…

In this week's episode, Ian & Mark talk about how to make your e-commerce site get more sticky by bridging to what they actually want. Choosing Your E-commerce Software Video - https://member.hammersleybrothers.com/choosingyourecomsoftware P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a c…

In this week's episode, Ian & Mark talk about how you can grow your ecommerce email list fast. Drop by Drop Report & Training Link - https://member.hammersleybrothers.com/dropbydrop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custome…

In this week's episode, Ian & Mark talk about how to keep the momentum from Black Friday Month going through the Christmas period. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecomm…

In this week's episode, Ian & Mark talk about their experience in Split Testing- how they've done it over the years, who should do it and the philosophy on how it should be done. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers,…

In this week's episode, Ian & Mark talk about the typical product margins across different ecommerce industries, what agencies charge and what's sensible and what's too much. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, dri…

In this week's episode, Ian & Mark talk about customer's perception of risk and how you can reduce it on your e-commerce store. Workshop Sign Up Link - https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recrui…

In this week's episode, Ian & Mark talk about Recruitment and Retention. We discuss the difference of the two, what's working now and what are the best practices to help you grow your e-commerce site. GA4 for E-commerce Video: https://member.hammersleybrothers.com/GA4ecom P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow you…

In this week's episode, Ian & Mark talk about Black Friday Sale email sequences - they discuss what to do and how to do it. Black Friday Email Sequence Video Training - https://member.hammersleybrothers.com/TheMagicEmailSequence P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our …

In this week's episode, Ian & Mark talk about the Flying Bridge Process - it tells you what you should be focusing on your e-commerce site daily, weekly, monthly, and quarterly. PMax LinkedIn Post - https://www.linkedin.com/posts/mark-hammersley_google-pmax-training-activity-6987957684272590848-bY9A?utm_source=share&utm_medium=membFlyinger_desktop …

In this week's episode, Ian & Mark discuss how the flow of the numbers in your Target Sheet, Margin Calculator and Drop by Drop Report should work and how you can ultimately use it to scale your e-commerce store. Target Sheet Download Link - https://member.hammersleybrothers.com/target Margin Calculator Download Link - https://member.hammersleybrot…

In this week's episode Ian & Mark talk about the importance of creating instant trust on your e-commerce site. Creating Instant Trust Training Video - https://member.hammersleybrothers.com/instant-trust P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to r…

In this week's episode Ian & Mark discuss the "Job to be Done" to improve your conversion rate and average order value in your e-commerce store. Job to be Done Presentation - https://member.hammersleybrothers.com/job-to-be-done P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our b…

In this week's episode Ian & Mark revisit Product Page Optimization. They talk about what’s working right now in 2022, what the fundamentals are and what’s stopped working. Product Page Optimization Training Link - https://member.hammersleybrothers.com/prod-page-optimisation P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow …

In this week's episode Ian & Mark cover listener's questions. We answer the most common questions people have asked over the last few months and dive into each topic in more detail. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custome…

In this week's episode Ian & Mark talk about the most common mistakes people make when on their ecommerce journey to 10 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommer…

In this week's episode Ian and Mark talk about how the target sheet will help you drive your revenue. Target Sheet Download Link - https://member.hammersleybrothers.com/target P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, dr…

In this week's episode Ian and Mark talk about the importance of Lifetime Customer Value and how to improve it. Lifetime Customer Value Training Video - https://member.hammersleybrothers.com/ltcv-slides P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to r…

In this week's episode Ian and Mark talk about the importance of segmenting your emails to get more sales from your existing lists. Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy o…

In this week's podcast Mark and Ian talk about an important aspect of e-commerce, often not used enough - sales by conversation. Chat to Sell Training Video Download - https://member.hammersleybrothers.com/chat-to-sell P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s …

In this week's podcast Mark and Ian talk about Welcome Emails and the important things to do to get you up to speed. Abandon Basket Email Video Download - https://member.hammersleybrothers.com/abandon-basket-email P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the r…

In this week's podcast Mark and Ian talk about the journey we've gone through with our new e-commerce website and the process we use to optimize. Peek Behind The Scene Video Download - https://member.hammersleybrothers.com/behind-scene P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy …

In this week's podcast Mark and Ian talk about the important parts of Google Ads for e-commerce sites and how it's changing over time. Scaling Google Ads Video Download - https://member.hammersleybrothers.com/scale-gads P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s…

In this week's podcast Mark and Ian talk about the basket page checklist and how to optimize your basket to order rate for your website. Basket Page Optimisation Checklist Download Here - https://member.hammersleybrothers.com/basketpage-optimisation P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1…

In this week's podcast Mark and Ian talk about the technique for mining competitor reviews to understand exactly how to sell in your market. Download Copywriting Training Here - https://member.hammersleybrothers.com/copywriting-ecommerce P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a cop…

In this week's podcast Mark and Ian talk about each of the 5 sales people and what KPI to monitor for each. Download Ecommerce Benchmarking here -https://member.hammersleybrothers.com/benchmark P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting…

In this week’s Podcast Ian and Mark talk about the flow around an ecommerce site and how getting it right can be a game changer. Download Ecommerce Flow here - https://member.hammersleybrothers.com/ecommerce-flow P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the ro…

In this week’s Podcast Ian and Mark talk about the building blocks and tools you need to ensure the profitability of your e-commerce site. Margin Calculator Download Link - https://member.hammersleybrothers.com/margin Target Sheet Download Link - https://member.hammersleybrothers.com/target P.S. Whenever you’re ready... here are 4 ways Ian and I ca…

In this weeks podcast Ian and Mark dig into some of the BS costs in e-commerce that we might be able to get rid of. P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. …

In this week’s Podcast Ian and Mark talk about the important KPIs found in the Ultimate Guide to Ecommerce Growth Book. How to Measure the KPIs Click Here - https://www.facebook.com/624025795/videos/535823094837496/ Download The Key KPIs Training Video Here - https://member.hammersleybrothers.com/key-KPIs P.S. Whenever you’re ready... here are 4 wa…

In this week’s Podcast Ian and Mark talk about the most lucrative areas of email for Ecommerce and how to generate extra revenue from the channel. Download Ecommerce Blueprint Here - https://member.hammersleybrothers.com/ecommerce-blueprint P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a …

In this week’s Podcast Ian and Mark talk about how to create buyer trust on all of your landing pages and email series. Download Creating Instant Trust Training Video - https://member.hammersleybrothers.com/instant-trust P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’…

In this podcast Mark and Ian discuss what's happening in the ecommerce market right now. How inflation and post Covid is affecting sales and recruitment around the world - what are the consequences and the opportunities to move forward. Download Jobs To Be Done Training - https://member.hammersleybrothers.com/job-to-be-done P.S. Whenever you’re rea…

In this week's podcast we discuss how to build an ecommerce business around a great product page. Download Product Page Optimization Training Video - (https://member.hammersleybrothers.com/prod-page-optimisation) P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the ro…

In this podcast Mark and Ian, cut through the clutter to show you how to look at an ecommerce business in Google Analytics. What's important, what's a waste of time and how to understand your customers actual buying journey. Download Google Analytics Training Video - (https://member.hammersleybrothers.com/gatraining) P.S. Whenever you’re ready... h…

In this podcast Mark and Ian talk about what's working in Facebook Ads for ecommerce sites. Download Facebook Creative Training Video - (https://member.hammersleybrothers.com/facebookads) P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new c…

In this podcast Mark and Ian discuss how to ‘make it all come together’ using the Design Workshop process. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click H…

In this week's episode Ian and Mark talk about the Post Purchase Upsell and the reasons why everyone should be using it. To get the Post Purchase Upsell training mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/post-purchase-upsell P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce …

In this week's episode Ian and Mark talk about the Lifetime Customer Value and how it plays a vital role in scaling an ecommerce business. To get the Lifetime Customer Value presentation mentioned in the podcast - Click Here - https://member.hammersleybrothers.com/ltcv-slides P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow…

In this week's episode Ian and Mark talk about email segmentation strategies to increase email revenue. Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation P.S. Whenever you’re ready... here are 4 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap …