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In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's ta…
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This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth …
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In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts covering all the dominoes of an ecommerce sale. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerat…
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This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they are currently working on and take you step by step though how to find the next lever to pull. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to …
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In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers from email marketing. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …
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In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for any ecommerce site. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …
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In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk…
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This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - htt…
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This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammers…
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This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this simple monthly process. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth…
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This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure you are flying over and above your targets. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about ac…
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This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily for the best results. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your grow…
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In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important promotion. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:…
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In this podcast, Mark, Ian and Oliver from Sweet Analytics launch a special package for podcast listeners. All the Hammersley Brothers tools and statistics automated for you in Sweet Analytics. Ian and Mark have negotiated an offer, exclusively available via the Hammersley Brothers, that gives you all the tools for a cut down monthly fee from Sweet…
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In this episode, Ian and Mark talk about finding the lever within the lever that moves the needle the most. Stop running around thinking hard work alone is enough. Understand where to work on your ecommerce store and why. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothe…
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This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce busine…
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In this episode, Mark and Ian cover how to position your ecommerce business to resonate with your market. Get your positioning right and everything else becomes easy. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 …
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This week Ian and Mark answer some of the most interesting questions they have been asked about ecommerce in 2023. Digging into the good, the bad and the ugly. Let's see where the conversation goes. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. When…
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In this podcast, Ian and Mark talk about "What It's All About" cutting through some of the 'one size fits all' myths that surround ecommerce. Giving you some clarity on what your individual business needs to succeed. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.co…
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In this episode Ian and Mark delve into maximising order value. Looking to maximise the three parts ‘unique items’ , ‘total quantity’ and ‘item price’. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I …
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This week Ian and Mark break down the types of ecommerce sites they like to invest in or own and which ones they like to avoid. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your e…
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In this episode, Mark & Ian delve into the art of distinguishing when it's time to panic and when a sales dip is merely a passing storm, much like the weather. They guide you through this crucial topic, ensuring you maintain your sanity while steering your e-commerce venture. As mentioned in our intro, you can grab the famous three Hammersley Broth…
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In this week's podcast, Ian & Mark take a deep dive into the world of Google Ads! Uncover the hidden secrets within your Google Ads account and learn how to leverage this powerful advertising platform to make informed decisions for your business. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. T…
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In this week's episode, Mark and Ian dive into the homepage of an e-commerce site. Uncover the secrets to achieving a high conversion rate and ensure your website thrives amidst the growing traffic and converts visitors into loyal customers. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk t…
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In this week's podcast, Ian and Mark discuss the importance of email capture for ecommerce. How to grow your list, fast and increase your sign up rates. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hamm…
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In this week's podcast, Ian and Mark cover the final level on the Roadmap PDF, which is 500k/month plus. We talk about the opportunities, the myths and the dead weight that can be found at this stage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to rec…
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In this podcast, Mark and Ian dive into the third stage of e-commerce revenue. Getting from 200k a month to 500k a month. They uncover the strategies to accelerate through this revenue stage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting n…
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In this week's podcast, Mark and Ian go through the second revenue level in the Hammersley Brother's Roadmap. This is scaling from 40k a month to 200k a month. You can download a copy of the roadmap PDF here - https://www.dropbox.com/s/qaprdtltusz2n9s/Roadmap%20Linked.pdf?dl=0 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you gro…
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In this podcast, Mark and Ian talk about the key stories that have helped them succeed in e-commerce. Learn from their failures, their wins and the importance of time in the market. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custome…
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In this podcast Mark & Ian talk through the roadmap they use to get sites to different revenue milestones in an e-commerce journey. Get the Hammersley Brothers Roadmap Here - https://www.dropbox.com/s/m9clqq9yym5hh4v/30700580_1667201912232Roadmap_Linked.pdf?dl=0 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerc…
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In this podcast, Mark & Ian focus on how to find the ‘next right thing’. Hear stories about how ecommerce businesses actually grew their revenue by asking the right type of questions. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custo…
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In this week's podcast, Mark and Ian talk about the myth surrounding the conversion rate. Why it’s not the most important thing to consider & how obsession with this KPI can even reduce your sales. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recrui…
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In this week's podcast, Ian and Mark talk about 'Category Champions' as a way to focus on the performance of each category. Streamlining the data to show exactly what's working in each category to grow incremental gains across the business. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a …
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This week Mark and Ian breakdown the move from Universal Google Analytics to GA4. What’s needed, what’s hype and practical guidance on what to do. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and sc…
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In this week's podcast, Ian and Mark unpack the power of a Founder's Story in building a thriving e-commerce business. From overcoming common mistakes to sharing your unique journey, learn how to use your story to connect with customers and grow your brand. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce bus…
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In this podcast, we'll explore the unique challenges of selling high-value products online and share tips for optimizing your e-commerce funnel to drive more sales and increase your revenue. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting ne…
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Join Ian and Mark as they dive deep into the world of e-commerce, answering the most pressing questions from listeners like you. From boosting sales to building a killer online store, this podcast is your ultimate guide to success in the digital marketplace. Don't miss out on the insider tips and expert advice that will take your e-commerce game to…
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Ladies and gents, in this week's episode, Ian and Mark will be divulging the secret sauce for skyrocketing your average order value and crushing your e-commerce goals. It's data-driven, it's powerful, and it's guaranteed to take your business to the next level! Also here’s a link to sign up for the free live workshop we are running next week on how…
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In this week's episode, Ian & Mark talk about the philosophy of pushing your peaks. The Successful Testimonial Ad Training Video - https://member.hammersleybrothers.com/testimonialsFBads P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new cu…
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In this week's episode, Ian & Mark talk the fundamentals that most e-commerce companies miss and the important things to get right. Founder Based Facebook Ad Video Download - https://member.hammersleybrothers.com/foundersfacebookad P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of o…
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In this week's episode, Ian & Mark talk about how e-commerce benchmarking has changed since 2018 and what you should focus on and aim for in 2023. 2023 Ecommerce Benchmark Video - https://member.hammersleybrothers.com/benchmark P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our b…
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In this week's episode, Ian & Mark talk about the practical application of the Pareto Analysis, or the 80/20 Rule, in the world of E-commerce. They identify the areas where you should focus your time and energy for the greatest benefit. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy…
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In this week's episode, Ian & Mark talk discuss the importance of knowing your numbers - what it means and how to make sure you are driving your numbers in your business. Margin Calculator Download Link: https://member.hammersleybrothers.com/margin P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1.…
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In this week's episode, Ian & Mark talk about the importance of 'buying right', getting product mix working and an outlook on 2023. The Hammersley Brothers' E-commerce 20kCore FREE Workshop: https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy…
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In this week's episode, Ian & Mark wrap up e-commerce in 2022 talking about the surprises, learnings and insights of the year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce…
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In this week's episode, Ian & Mark talk about how to make your e-commerce site get more sticky by bridging to what they actually want. Choosing Your E-commerce Software Video - https://member.hammersleybrothers.com/choosingyourecomsoftware P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a c…
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In this week's episode, Ian & Mark talk about how you can grow your ecommerce email list fast. Drop by Drop Report & Training Link - https://member.hammersleybrothers.com/dropbydrop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custome…
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In this week's episode, Ian & Mark talk about how to keep the momentum from Black Friday Month going through the Christmas period. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecomm…
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In this week's episode, Ian & Mark talk about their experience in Split Testing- how they've done it over the years, who should do it and the philosophy on how it should be done. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers,…
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