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If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. F ...
 
Welcome to indie author diaries. A weekly diary with two indie writer mums. Show hosts Sarah Gai and Lisa M White chat about how they are fitting writing into their every day lives, their writing process from idea to published novel, and more. A podcast for beginner indie authors. Sarah is the author of The Curvies trilogy (a sweet, plus size, romantic comedy), contemporary romances, and Christian fantasy) Lisa is the author of A Touch of Magic (a women's fiction contemporary fantasy) & she' ...
 
Are you an author? Do you self publish? Well my friends, the struggle is real. This podcast is about some of the things I've learned along the way...the good, the bad, the ugly. The cost-effective and the cost-brutal. Hope some of this information helps you on your journey! Support this podcast: https://anchor.fm/rustyellisauthor/support
 
This book is not for dummies, but it is a guide for the modern indie author. Big Publishing spends big bucks on professional copywriters who make terrible books sound good. Meanwhile, indie authors can't get traction for their remarkable books, and inferior pulp with more spit and polish takes the spotlight. Most authors suck at writing sales and marketing copy for their own books. Not because they're terrible writers, but because writing copy is completely different from writing a book. The ...
 
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show series
 
Episode 16 In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best for you, your books, and your business goals. 0:00 This week’s episode 0:53 Welcome to the Podcast 1:56 What do…
 
In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn how you can use your Human Design authority in choosing your next project or book idea to write, or to make …
 
Episode 14 This is the fourth, and last, episode in our Financial Basics for Authors series. In this episode, I talk about knowing what your business owns, what it owes to others, and your owner equity. This information is shown on your balance sheet. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at whi…
 
Episode 13: This is the third episode in our Financial Basics for Authors series. In this episode, I talk about tracking your money coming-in and going out. This is shown on your income statement, also called your profit and loss. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through…
 
Episode 12: This is the second episode in our Financial Basics for Authors series. In this episode, I talk about the two different ways used to account for your business activity: Cash basis or accrual basis. I explain what each one is, and which one is best for an indie author’s business. 0:00 Intro to this week’s episode 0:32 Welcome to the Podca…
 
In this episode, I start our Financial Basics for Authors series, sharing with you the basics you need to understand your financial statements and accounting records. In today’s episode I talk about why you need to track your money and what records you need to keep. Show Notes: Free Resource: Download an Excel spreadsheet for a simple cash-basis ac…
 
In this episode, I talk about dealing with sales tax and such issues as when you need to collect it. This is a general discussion as each state has its own rules. This info only apply to the US, and is not tax advice. It is for educational purposes only, so you have a better knowledge of what to talk to with your financial accountant. Show Notes: R…
 
Recently I’ve seen many questions about EINs in the Facebook groups I’m in. In this episode, I talk about what is an EIN and why you would use one, even if your publishing company is setup as a DBA. I also cover what 1099s are and if you need to issue any to your vendors. This info only apply to the US, and is not tax advice. Free Resource: Instruc…
 
There’s a huge debate in the indie publishing community about ISBNs. Should you use a free one or buy your own? In this episode, I talk about what ISBNs are and what they are used for. I share why I think it’s important to purchase or obtain your own ISBNs for your books. To get links to buy or obtain ISBNs in US, UK, Australia, or Canada, PLUS lot…
 
In this episode, I talk about the three tiers in your product ladder, and why they are important for your authorpreneur business. Some people call a product ladder a marketing funnel. Yes, even fiction authors can create a product ladder for your readers to move through your books and other products. I share some ideas for each tier for both fictio…
 
In this episode, I talk about the importance of having multiple streams of revenue. I share ideas for both fiction and nonfiction authors of what you can do with your valuable intellectual property to add more streams of income to your authorpreneur business. Resource Links: Micro Coaching Business Development VIP Support the show Additional show n…
 
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #05: Write a Mission Statement In almost every book and course on business principles and starting your business, they talk about the importance of writing a mission statement. Almost every big business has one for good reason. You need one f…
 
Welcome to this week’s episode of the Indie Author Biz Guide podcast. In this episode, I talk about the three business models currently within the publishing industry. I share the pros and cons for going the traditional route, self-publishing, or hybrid to help you decide what model is right for you and your author business. Resource Links: Micro C…
 
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #04: Use Your Own ISBN Being an Indie Author and Publisher means taking control of your intellectual property. Part of this is using your own ISBN, which identifies the publisher, NOT the author. To learn more about how to treat your writing …
 
In this episode, I share with you my top 10 things you need to set your author business up for success. Not all these items have to do with numbers, some are your mindset. Our mindset is as important to our success as knowing our numbers or creating a great book. After working with small businesses over many years, these are my top 10 items which I…
 
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #03: Separate Your Space for Writing and Business Finding and dedicating a space just for our writing and creative work can affect our mindset. We may need a space for our creative work and one for our business tasks. Support the show Additio…
 
In this episode, I talk about the 3 pillars, or legs, of business and why you need them to have a successful author business. If any one of these pillars are weak, or nonexistent, then your business will be wobbly and not as successful as you want it to be. Listen to the end for a free resource you can download to help you in your Indie author busi…
 
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #02: Separate Your Business and Personal Checking accounts When you separate your business and personal accounts it makes finding the data you need about your business easier, not to mention doing your taxes. It also feeds into your mindset. …
 
In this episode, I talk about writing as a business. Did you know you created a business when you published your book? I talk about the 4 different types of businesses available you can use and how they differ. I also talk about how you get paid from each type. Please note, this information is NOT legal or accounting advice. This is for educational…
 
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #01: Treat Your Writing as a Business Many times authors are only concerned with writing and publishing their story or book. They don’t think about the ramifications of selling their book. Guess what you’re in business! Support the show Addit…
 
E01: In this first episode, I share with you a bit about me, my background, and why I’m doing this podcast. Hi! I’m Tora Moon, genre-bending fantasy author and indie author business consultant. I’d like to introduce myself, share some of my background of why I’m qualified to guide you through the indie publishing business. I also share why I’m doin…
 
If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. Support the show Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Le…
 
Join story coaches Dawn and Nancy as we talk with bestselling author Melanie Harlow about how she pulls readers into her characters and builds stories that make them care. Melanie is an expert at developing relatable heroines that we want as our best friends and heroes that are often called book boyfriends by her fans. *This episode was originally …
 
We're rebooting last year's popular blurb episode! Listen as Nancy and Dawn discuss what makes a blurb that sells books -- and how exactly to structure your blurb. Not sure what to include? This episode is for you. At the end, Nancy and Dawn take a listener blurb live and help make it better. Want more help with blurbs? We're launching our first ev…
 
Learn more about how story coaching works and find out if it's right for you. In this episode, you'll hear story coaches Nancy and Dawn help author Daniela Romero recover her excitement about a story she'd felt stuck on. You'll learn about Daniela's unique writing process, and learn strategies to improve the way you work through your own story prob…
 
Wonder what story coaches do? Hear Dawn and Nancy work through some story issues with new author Rae Fields as she plots out her first three books. We'll help her solidify her crisis, understand how internal conflicts drive her story forward, and how parallelism can pull story elements together.
 
Curious about story coaching? Wondering if a quick call with Dawn or Nancy might actually give you what you need to write a better story, tighten your conflict, or build layers of tension into your plot? This episode is for you! Dawn and Nancy chat with two real authors who volunteered to do mini coaching sessions for the show! Meet Erin A. King an…
 
Maybe you've got a great idea but you're not quite sure how that idea turns into a full-fledged story. Or maybe you know part of your plot but aren't sure what's missing to get it all the way to a bestselling book. This episode is for you. Story coaches Dawn Alexander and Nancy Smay talk through the process of turning a kernel of an idea into a sto…
 
Have you always wanted to write a book? Is this your year to do it? Story coaches Dawn and Nancy talk about the multiple ways a new writer can take their idea and turn it into something wonderful -- a story. Even experienced authors might find tips about how to generate and test ideas. Join us to explore - how to begin!…
 
Clifton Strengths coach, writer, and writing coach to thousands of writers, Becca Syme, joins Dawn and Nancy to discuss common "wisdom" shared in the writing community. Is it critical that you write every day? Should you be rapid releasing to stay on top? Are Facebook ads absolutely necessary for success? Listen as Becca Syme uses data to examine w…
 
Do you know who your reader is? Or are you writing books and sending them out into the world, hoping for the best? Learn tips and tricks for figuring out exactly who your audience is or will be as Dawn and Nancy from Evident Ink offer insights gleaned from NYT and USA Today bestselling clients.
 
Looking for an idea for your romance novel? Look no further. Dawn, Nancy, and several best-selling romance authors share their real-life love stories and make book recommendations to get your wheels turning. You'll hear from Melanie Harlow, Claire Kingsley, and more! Don't miss this one!
 
Can you ever really achieve balance? We like to think it's possible, but understand the path to get there is windy. A lot has changed since our last episode, but we discovered last week that Indie Author Diaries has turned 1, and so we thought an update episode was in order. In this episode, Lisa & Sarah share what they've been doing since the last…
 
How well do you really know your writing buddies? In this episode Sarah and Lisa interview each and cover the tricky questions, like: if you could join the adventure and live in any book which would it be?, who is your favourite character, and, did you read fairy tales as a kid? And if so, which was your favourite? Their answers might surprise you!…
 
This week, Lisa and Sarah had a choice to make: spend time editing and writing their manuscripts or produce a podcast episode? The answer led to one of the most impressive updates of the year (from Sarah) and this episode (it might not be what you think!:-). There's also the usual musings about writing and life, some theories about writing and life…
 
In this episode Sarah and Lisa chat about the things they've learned about girlbossing their author life:They chat about: team management the importance of a sensible understanding of budget the problem with mates rates the problems that arise when working with friends (and things you can do to minimise problems) the importance of setting a routine…
 
In this episode, Sarah and Lisa discuss how they research and create characters. It's a tricky one to summarise in dot points, but here we go: Sarah shares the key things she includes in a character summary sheet for her protagonists and secondary characters Lisa shares her "organic" approach to building characters (without a summary sheet) but fro…
 
In this episode Sara and Lisa discuss their different approach to research. Sarah shares The three main things she researches when researching the location her books are set (to make them more authentic and real for the reader). The extra level of research she does for certain characters (she uses the example of a hearing impaired character and ano…
 
The school holidays are over, and Sarah and Lisa are getting back into their regular writing life. In this episode, Sarah and Lisa chat about: *How they are feeling post-school holidays (and the challenges with getting back into healthy routines) *Mindset shifts and goal changes that occurred through the holidays *The importance of re-evaluating go…
 
In this episode Sarah & Lisa chat about 'self censoring' their writing (e.g. not always writing what the story needs for fear of what other people will think. Eg: Holding a story back, changing a character, toning down a part of the story down (not because your editor said it was what the story needed, but because you were worried that your friends…
 
The warm-up to our goals for 2019 episode! In this episode: *Sarah & Lisa compare writing & publishing with parenting *Lisa shares her new approach to setting goals so she can achieve her writing goals without burning out *Lisa shares how she's currently writing & plotting her work in progress & solving plot issues *Sarah & Lisa share an update on …
 
If you're going to put your best work forward, you need to edit it. In this episode Lisa and Sarah chat with Canadian editor and author, Alex McGilvery from Celtic Frog Editing services about editing for indies. In this chat they discuss:*the stages of editing (structure, developmental, line, copy and proof reading) and what happens at each stage,*…
 
To help new indies put out their best work, Sarah & Lisa chat with Ian Andrew (award winning author and founder of Book Reality Academy) about how to format books so they look professional. In this chat they discuss:*how to make your book look professional *how to avoid rookie mistakes*the simple tool that will help you format your book (& other pr…
 
Last episode Sarah & Lisa chatted about "Putting your best work forward" and so this week they chat with cover designer, and author Angela Stevens about creating good covers. In this chat Angela discusses:*the different cover options available from self-made to pre-made and custom*how to choose compatible fonts for your cover*Angela's tips for auth…
 
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