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Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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This is the home of Destination Indie, which celebrates a love of all things indie, with an ND twist! The Podcast specifically focuses on Indies that are shorter experiences (12 hrs or less) because Kyleia & Zammwow, the hosts, are ADHD and this is our happy place! Our greatest hope is to help you find a game you've never heard of that you'll really enjoy! Elsewhere, Destination Indie covers independent games via articles & reviews on GeeksVsGeeks.com or livestreaming on Twitch :) Hosts: Kyl ...
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The Game Development show for indie developers, Inside Indie Games’ explores what it is that inspires and motivates games developers make the games they do. Our community of independent games developers are among the brightest and best in UK games dev talent and, on this show, we're tapping into their expertise and experience, to find out how you can build your own successful games company. Learn from the experts what challenges, successes and opportunities are typical for independent games ...
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NPC Dialogue: Indie Games Podcast

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Ever pick up a weird indie game and wonder "what's all that about?" Well come and wonder with us at NPC Dialogue; a reaction-based talk show where your party of AJ, JJ, and Mike do their best to make sense of the small and unconventional in gaming. For a few episodes at a time, we will target a specific game to wrestle with and go as indepth as we can about it's mechanics, story, themes, and any other fun abstractions that makes everyone's head spin. So come join us as we dive into the weird ...
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Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and…
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Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone ca…
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The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentu…
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Every indie developer hopes their game will succeed, but building on that success takes smart planning well before that milestone is hit. In this episode, we'll explore practical strategies to help indie studios set strong foundations, position themselves for growth while attracting future opportunities and partnerships. So get ready as we share th…
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As we wrap up the Master Class series, this bonus episode takes a deep dive into Patrick’s course on creating irresistible games. Andrew has gone through the entire course, to provide a complete overview with key takeaways, strengths, personal thoughts on areas for improvement, and insights into who would benefit from the course and why it’s a must…
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Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue…
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Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to …
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Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this epis…
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The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional P…
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Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driv…
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What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to indu…
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Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valuable market and audience insigh…
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Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustain…
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The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore …
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Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectivel…
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Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all wh…
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Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in…
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With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive envir…
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AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game…
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Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility. So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game …
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Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present y…
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Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strateg…
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Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing st…
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Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tack…
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In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersio…
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Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, …
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Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase yo…
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Aktuell läuft die Vorbestellung für Dialekt bei System Matters. Das ist die deutsche Übersetzung des Erzählspielklassikers Dialect von Kathryn Hymes, unserer Guest of Honor bei der 3W6 Con 2024 und ebenfalls Autorin von Sign (siehe letzte Folge). Deshalb war Markus in seiner Rolle als Übersetzer des Spiels letzte Woche zu Gast bei 3P auf Twitch und…
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Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be. So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into navigating the development process, crafting effective marke…
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