Những podcast Influencer Marketing hay nhất (2024)

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How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence) 27:34

3d ago27:34

27:34

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …

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#83 - Hvordan ser fremtiden ud? 1:04:16

4d ago1:04:16

1:04:16

Vi vil vel alle gerne vide lidt mere om, hvordan fremtiden ser ud, vil vi ikke? Jeg vil i hvert fald! Derfor taler jeg i denne episode med fremtidsforsker Anne Skare! Jeg spørger hende om, hvorfor influencer marketing er slået igennem, hvilke trends der rører på sig i samfundet og hvordan fremtiden for marketing og influencer marketing ser ud. Viii…

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Top 5 Trends Driving Influencer Marketing in 2025 18:47

4d ago18:47

18:47

It’s finally here—this year’s trendspotting episode! In just 15 minutes, hosts Isabelle Green and Frida Ekholm break down the top five social media trends that brands need to know to succeed in 2025. From crafting high-impact campaigns to leveraging new content strategies, this episode is packed with valuable insights for marketers looking to eleva…

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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze 17:53

9d ago17:53

17:53

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential ke…

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#95 | Hans Neubert, sind die Social Predictions 2024 wahr geworden? 55:46

18d ago55:46

55:46

Eine Konversation über die Trends die unser Jahr prägen Wenn ihr spannende Einblicke in die Creator Economy sucht, seid ihr hier genau richtig. In der neuesten Folge haben wir einen ganz besonderen Gast: Hans Neubert. Hans ist nicht nur Lead Media Activation Manager bei Cosmo Beauty Brand House, dem Unternehmen hinter Neonail, sondern auch Mitiniti…

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Pay Transparency for Creators w/ Lindsey Lugrin 19:09

11d ago19:09

19:09

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…

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#82 - Hvordan starter man op som influencer? 36:44

11d ago36:44

36:44

I denne episode taler jeg med mikro-influencer, Sofie Hansen, som har profilen @ferietryg. Hun er gået fra 0 - ca. 5.000 følgere på 8 måneder og har nu også betalte samarbejder på profilen. Vi taler om, hvordan hun har vækstet sin Instagram-profil, hvordan hun lander samarbejder og hvordan hun prissætter sig. Med andre ord: Alle de spørgsmål du måt…

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Securing Top Brands w/ Justin Moore 22:35

18d ago22:35

22:35

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…

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#81 - Deler du dine børn på SoMe? Christiansborg-edition 1:00:07

5d ago1:00:07

1:00:07

Vi ser, at flere og flere tager aktivt stilling til, om de skal dele billeder og information om deres børn på sociale medier. Både influencere og almindelige brugere. Og det er vigtigt at tage stilling. Derfor er jeg i denne episode taget ind på Christiansborg for at tale med tre deltagere: Politiker Lotte Rod, influencer Allan Stage (fartilfirepig…

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#80 - 100.000 følgere tager ikke fejl - derfor skal du bruge en nicheprofil 53:06

25d ago53:06

53:06

Nicheprofiler er virkelig spændende, hvis du spørger mig! Derfor taler jeg i denne episode med Skaberglaede som har 100.000 følgere på Instagram og 35.000 følgere på TikTok. Vi taler om, hvad nicheprofiler og DIY-profiler kan ift. influencer marketing, hvordan de er tvunget til at tænke kreativt og om hvilke udfordringer Maria møder som nicheprofil…

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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts 23:19

26d ago23:19

23:19

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten hereBởi Gordon Glenister

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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab 18:31

1M ago18:31

18:31

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grow…

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Monetizing Your Passion w/ Victoria Hutchins 21:01

2M ago21:01

21:01

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…

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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker 16:56

2M ago16:56

16:56

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he graduall…

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Bridging Brands and Influencers with Tech w/ Asti Wagner 20:42

2M ago20:42

20:42

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…

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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz 17:43

2M ago17:43

17:43

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the …

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Fueling Brand Connections w/ Nycole Hampton (GoodRx) 20:22

2M ago20:22

20:22

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…

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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson 19:27

2M ago19:27

19:27

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.Bởi Gordon Glenister

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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams 33:25

2M ago33:25

33:25

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing…

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How To Protect Your Social Media Accounts w/ Liron Segev 23:15

2M ago23:15

23:15

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…

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Future of Online Communities w/ Sara Wilson 21:48

2M ago21:48

21:48

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…

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#79 - Sæt din pris med en agent 1:06:26

2M ago1:06:26

1:06:26

Endnu en gang taler vi prissætning - denne gang med en agent. Mette Monrad fortæller, hvordan hun prissætter sine influencere både ift. fx reels og stories, men også ift. rettigheder. Faktisk hiver vi et eksempel op på, hvor meget hun ville tage for rettigheder på en af hendes influencere. En meget spændende og meget konkret episode, hvis du sidder…

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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley 20:54

2M ago20:54

20:54

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in J…

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Liquid Death's Unconventional Marketing w/ Greg Fass 19:20

3M ago19:20

19:20

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into tradition…

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#78 - Derfor skal du bruge mænd i din influencer-strategi 29:57

3M ago29:57

29:57

De senere år er der kommet flere mandlige influencere til - og hold da op, hvor er det dejligt! For vi har brug for mere diversitet. I denne episode har jeg influencer Anders Krog inde for at fortælle om, hvordan det hele startede for ham, og hvad han tænker, at han bidrager med til influencer-branchen som er anderledes. Så indirekte svarer han på,…

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S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin 21:34

3M ago21:34

21:34

Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football …

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Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez 23:23

3M ago23:23

23:23

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate m…

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#77 - Muligheder og udfordringer på TikTok 50:13

3M ago50:13

50:13

Hvilke muligheder og udfordringer er der på TikTok? Det spørger jeg blandt andet TikTok-agent Caroline Asmus om i denne episode. Vi taler også om forskellene på TikTok og andre platforme, da Caroline tidligere har beskæftiget sig med Youtube og Instagram. Og så giver Caroline et bud på, hvad vi kommer til at se mere af på TikTok i fremtiden. Så vil…

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S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington 25:18

3M ago25:18

25:18

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C …

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The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley 19:31

3M ago19:31

19:31

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of va…

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Trends Transforming Social Media and Influencer Marketing in 2024 17:53

3M ago17:53

17:53

Join us this week as we sit down with Carlos Casquilho, Head of Revenue at Cure Media. Dive into the latest trends shaping the social media landscape and discover the evolving dynamics of consumer behaviour in 2024. Learn about the evolution of consumer behaviour towards a social-first mentality and understand why high posting volumes are now cruci…

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#76 - Med jernmor: Vær tro mod dig selv 43:17

3M ago43:17

43:17

Hvis der er en influencer, som jeg har meget respekt for, og som jeg har fulgt længe, så er det Stine Dahl - også kendt som jernmor på Instagram. I episoden deler Stine historien og udviklingen på profilen, vi taler om hendes faglighed og hvordan den spiller en større rolle i dag, end den gjorde for år tilbage. Og om hvorvidt den faglighed nogle ga…

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S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier 26:09

3M ago26:09

26:09

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy…

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Best Influencer Marketing Agency in Dubai, UAE 1:26

3M ago1:26

1:26

While both brands enjoyed tremendous success – they shared one common denominator. KitKat and Pantene had the best minds from the top influencer marketing agency in Dubai, UAE, to help them harness the influence of subject matter experts. This allowed them to build curiosity amongst consumers and compel purchases – with sufficient information. Gryn…

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B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau 21:47

3M ago21:47

21:47

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.…

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Influencer Gifting At Scale Ft. Tom Higgins 16:14

3M ago16:14

16:14

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes …

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How Can Storytelling Drive Content w/ Jesse Katches 20:13

3M ago20:13

20:13

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores…

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#75 - Nye funktioner og nyheder på Instagram & TikTok 12:23

3M ago12:23

12:23

Når du arbejder med sociale medier, så sker der konstant noget. Algoritmen ændrer sig. Platformene tilføjer nye funktioner – og fjerner andre. Så i den her episode hjælper jeg dig med at få et overblik. Hvad er de vigtigste nyheder og funktioner på Instagram og TikTok i 2024?Bởi Josephine Staunsbjerg

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Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo 26:54

3M ago26:54

26:54

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok infl…

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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan 18:03

3M ago18:03

18:03

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story…

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Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede 21:37

3M ago21:37

21:37

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regu…

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Inside Snap's Playbook w/ Brooke Berry 20:40

4M ago20:40

20:40

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of auth…

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Rethinking Retail: The New Dynamics of Consumer Behaviour 17:27

4M ago17:27

17:27

This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented lan…

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S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz 24:33

4M ago24:33

24:33

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and De…

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S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan 16:23

4M ago16:23

16:23

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creativ…

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Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice) 20:38

4M ago20:38

20:38

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoi…

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#74 - Perfekt vs uperfekt med Victoria Arvin 33:17

4M ago33:17

33:17

Den seneste tid har der været meget snak i mediebilledet om perfekthedskulturen på sociale medier med Instagrim-bogen og "hvorfor skal Rikke være smuk"-programmet. Derfor taler jeg i denne episode med influencer Victoria Arvin om, hvordan hun balancerer det perfekte med det uperfekte. Hvilke signaler hun sender til sin målgruppe om beauty, og hvord…

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Trends at META w/ Jackie Pimentel 25:34

4M ago25:34

25:34

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, b…

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Decoding Marketing Success: The Anatomy of Effectiveness 25:45

4M ago25:45

25:45

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know. Discover strategies for balancing brand building with sales activation, th…

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