Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers. Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com
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Join Joe Lemon every week as he attempts to optimize his health, share growth hacking experiments, and seeks to live more productive.
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Join Joe Lemon as he engages in dynamic conversations with health experts and marketing thought leaders to explore how we optimize our bodies and our business. Whether you're a healthcare specialist aiming to enhance patient outcomes, a private practice owner seeking growth, or a marketer targeting the healthcare industry, this podcast is your invaluable resource. With episodes that explore the latest trends, innovative modalities/tools, and real-world case studies, The Joe Lemon Show equips ...
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176. 5x Sales Growth with the Category Evangelist Method - MedTech Sundays
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176. Boosting Sales with Category Evangelist Method feat. Joe LemonIn this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a de…
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Gold Medal Mindset: Ryan Murphy Talks Prehab, Training and Recovery Tech for Paris 2024
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World record holder, Ryan Murphy jumps on the mic with Joe Lemon to discuss his prehab training and recovery routine as he prepares for the Summer Olympic Games in Paris. They dive into Ryan's training regimen as he prepares for the 2024 Paris Olympics. He focuses on using recovery technology like NeuX, a neuromuscular stimulation technology. Ryan …
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175. Medical Device Sales Reps: Becoming Revolutionary
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MedTechSundays.com Connect with Joe Lemon Show Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Youtube.com/@MedTechSundays It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time…
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146. The Future of Medtech Influencer | Why medical device brands need content creators
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🔊Content creators will play a critical role in shaping the landscape of medical device brands. 🎥 Discover why collaboration between MedTech brands and influencers is more vital than ever, and how your unique perspective can drive innovation in the industry. 🕒 Timestamps: 2:39 Trends in MedTech Go-to-Market 4:10 The Role of MedTech Influencers 5:55 …
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145. Dr. Vince Leone on Joe Lemon Show
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Today's guest Dr. Vince Leone. Dr. Vince Leone helps chiropractors build scalable, sustainable systems by incorporating technology.Dr. Leone discusses the transformative potential of technology in creating scalable and sustainable systems for chiropractors. Throughout our conversation, he shares actionable insights on how practitioners can leverage…
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174.Why the Best Salespeople are Also the Best Micro Marketers
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Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor. Main Themes: The intersecti…
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144. Dr. Greg Todd Mastering Position and Solution-Based Offerings
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Watch the Joe Lemon Show on YouTube Looking for ways to smart models that scale? Ready to understand positioning for health entrepreneurs? Join us for a powerful episode as Greg Todd, a renowned healthcare innovator, shares insights from the upcoming annual event at Windham Grant from May 31st to June 2nd. In this session, titled "Scaling Healthcar…
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173. The Creator Economy for Salespeople: Rise of the Category Evangelist
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Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople. Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise. Host Joe Lemon explains the concept of the "Cat…
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143. Why Every Company Needs Category Evangelist | Fresh B2B Influencer Model
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Today we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering. Our guest, Joe Lemon, is back with us,…
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142. State of User-Generated Content: Community Content Creation Challenges
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In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement. Key Points: Traditional content creation can be expensive and time-consuming. Trustworthy content is crucial for audience engagement. User-generated content is the most trusted form of content. Different types of U…
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172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers)
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How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries)The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success. Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space.In this episode, you'll learn: The o…
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171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination
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Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With…
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170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth
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Sponsor: Workshop.PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbo…
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The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/
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168. Real Influence: Transforming B2B Sales into Industry Leaders
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Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the …
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167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare
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Listen Now:Press Play Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/ 🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustl…
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141. Syncing Sales & Leadership - Nick Klingensmith on Mastering the Art of Objectives and Execution"
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In this podcast episode, Joe Lemon and Nick Klingensmith Smith delve into the challenges of aligning leadership with company goals and the struggles sales teams face. They discuss the necessity of clear objectives, the detrimental effects of micromanagement, and the importance of leaders being open to feedback and embracing failure. Nick highlights…
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140. Overstuffed Toolbox, Overcomplicating B2B Communities and 2024 Plans
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Click here to be a guest In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community. He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his…
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166. Overcoming Podcast Fade: Strategies for B2B Content Creation
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Learn more - ShapingCultureMedia.com Connect on Social Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen…
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139. Authentic Content Method with Rasmus Basilier
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Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to …
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138. Leadership, Building a High-Performing Company Culture with Ken Trupke
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Leadership, Communication, Building a High-Performing Culture with Ken Trupke ↳ Listen to the podcast - TheJoeLemonShow.com In this podcast episode, Joe Lemon is joined by Ken Trupke, a seasoned sales trainer. They discuss the importance of effective communication in marriage and business, with Ken advising on assuming the best intentions in others…
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165. Masterclass on Building Meaningful Connections with Podcasting
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How does podcasting help you connect with key accounts? In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. They share their experience of using podcast interviews to build relationships, emphasizing the importance…
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164. Power of OPP (Other People's Podcast)
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Building an Army Word-of-Mouth Referrals with Podcast-Guesting Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136 In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast gu…
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137. Building an Army Word-of-Mouth Referrals with Podcast-Guesting
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Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136 In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo …
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163. ReShaping Healthcare: Rental-Based Models for Vet Rehab Clinics
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Here's a clip from FreshThoughtFriday on the Joe Lemon Show with Iggy Fanlo. We discussed the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Listen to the full episode on the Joe Lemon Show: https://www.thejoelemonshow…
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162. Two Keys to Unlocking Your Peak Performance
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In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels. He draws from his experience as a personal trainer and parallels this with the business world. Highlights the significance of flow states, control over one's work, and deep focus in achieving success. → Let’s Connect…
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136. Sharing Economy's Impact on Medical Aesthetics: Iggy Fanlo at CloudMedSpas
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Rise of Healthcare Sharing Economy with Iggy Falco | CloudMedSpa How GLP-1 drugs revolutionize healthcare business models? FreshThoughtFriday: Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Connect with Iggy Linkedin: https://www.linkedin.com/in/iggyfanlo/ Website: https://cloudmedspas.com/ Email: sales@cloudme…
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134. Two Steps to Unlocking Optimal Performance
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In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels. He draws from his experience as a personal trainer and parallels this with the business world. Lemon highlights the significance of flow states, control over one's work, and deep focus on achieving success. → Let’s C…
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161. Authentic Content for Boring B2B Businesses with Rasmus Basilier
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In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses. Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content market…
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133. Sam Mahmood with Better Mouth Tap | Pre-Show Hype to Post-Show Follow-Up
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Sam Mahmood is the founder of Surgical Republic LLC, a distributorship focused on Neurosurgery Spine specialties. Better Mouth Tape a biohacking and longevity brand. In this episode, we discuss his entrepreneurial journey, tips to other business owners, and biohacking. Connect with Sam MahmoodLinkedin: https://www.linkedin.com/in/sam-mahmood-066204…
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132. Business Leaders Playbook for Leveraging Podcasting for Referral Marketing with Steven Gordon
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The Authority Builder Podcast: https://apple.co/477a2p3 In this episode of the Sales Culture podcast, host Joe Lemon talks with Steve Gordon, CEO of The Unstoppable CEO. They discuss the unique way Gordon leverages podcasting for referral marketing. Gordon shares his strategy for building relationships through podcasting. They discuss the importanc…
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131. #WeekendSalesHuddle 001 | Become a Six-Figure Freelancer in the MedTech Industry within 90 Days
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Become a Six-Figure Freelancer in the MedTech Industry within 90 Days #WeekendSalesHuddle → Let’s Connect on Linkedin + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Subscribe to the WeekendSalesHuddle Newsletter: Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlem…
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130. Top 5 Systems to Increase Marketing ROI
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Pratitioner Community - RecoveryLabShow.com Here are the top 5 ways to increase marketing ROI spend Connect with Joe Lemon Subscribe to Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Linkedin Company: https://www.linkedin.com/company/nearsite Linkedin: https://www.linkedin.com/in/joealexlemon/ I G: https://www.instagram.com/joea…
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129. Storytelling for Private Practice Owners
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Learn more at the RecoveryLabShow.com Download Referral Partners Checklist: https://attract.io/l/podcastgrowthpartners.pdf In this podcast episode, Joe Lemon discuss how to deveop a powerful story and other marketing strategies for driving clients to a healthcare providers, private practice owners and health brands. Joe emphasize the importance of …
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128. Value of Incremental Progress, Being on an Uphill Trajectory with Dr. Jordan Peterson
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Today's Guest: Dr. Jordan Peterson Jordan Peter is a renowned clinical psychologist, professor, and author. With a Ph.D. in psychology from the University of Toronto, he has gained international recognition for his work on personality, self-help, and the psychology of religion. His bestselling book "12 Rules for Life: An Antidote to Chaos" catapult…
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127. Don't get commoditized_ #FreshThoughtFriday
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In my latest podcast episode, we explore a topic that is often overlooked but extremely important - community engagement. Small healthcare businesses often face marketing strategy gaps due to their over-reliance on SEO and an inconsistent online presence. Listen to the episode for valuable insights on how to harness the power of the community as a …
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125. How to Build Referral Partners, Equip Finance Solopreneur, Applying Essentialism Biz Dev with Jermane Cheathem
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In this episode, Jermaine Cheatham CEO of Dao Financial Solutions shared how to apply essentialism business development and practical management while traveling the world - ruthless optimization and streamlining. The lessons Jermane shared will be valuable to any entrepreneur or aspiring global trotter who desires to maintain a life-work balance. #…
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124. Top Prospecting Strategy, Power of Content-based Networking and more
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Looking to help bridge the gap between medical and fitness community? Register for a free account at www.RecoverylabShow.com On this episoide I share my top prospecting strategy, Power of Content-based Networking, and Why Business Needs a Podcast Series - PodcastingForSMB.com Let's Connect with Joe Lemon InstaGram: https://www.instagram.com/joealex…
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160. Mike Tomlin-isms, Steelers Training Camp, and Podcast Industry
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In this episode I share a clip from All Things Covered with Patrick Peterson and Bryant McFadden with Mike Tomlin during Steelers Training Camp. Listen to full episode: https://www.listennotes.com/podcasts/all-things-covered/mike-tomlin-kenny-pickett-0lABk3xQvsN/ Listen to the podcast - TheJoeLemonShow.com Connect with Joe Lemon InstaGram: https://…
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122. Understanding Relationship Neuroplasticity and Chronic Myofascial Pain the with Dr. Michele Broadhurst DC, CCRP |
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Is it possible to alter our response to chronic pain? We dive into this on today's episode with Dr. Michele Broadhurst, DC, ICCSP, IVCA, FIAMA, and CCRP. Dr. Broadhurst, a chiropractor from South Africa, is a myofascial expert and certified in acupuncture for pain relief at PCHC. In addition, she ran a successful family practice in Cape Town with h…
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121. Dr. John Waterhouse | Six Figures Strategy to Boost Your Clinic's Revenue
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Today's guest is with Dr. John Waterhouse. I connect with Dr. John Waterhouse at IVAPM in Atlanta: A Veterinary Trailblazer in Alternative Medicine and Canine Rehabilitation. Dr. John Waterhouse is a veterinary professional who embarked on a diverse career journey. After graduating from the University of Sydney Veterinary School, he ventured into s…
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159. Jimmy Butler on Applying Heat Culture
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In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.c…
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158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales
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Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought…
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157. Decoding High-Performing, Healthy Sales Team | Season 5
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→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's ConnectFresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFridayInstagram: https://www.instagram.com/joealexlemon/Linkedin: https://www.linkedin.com/in/joealexlemon…
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156. Summer Slowdown: How to Add Value During Slow Downs
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Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates. → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://…
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120. Creating Hyperlocal Micro-Community Partnerships: F45 Case Study
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In this episode, I share how one of my clients landed a community partnership with one the Biggest Fitness Brands. Are you interested in discovering non-invasive modalities utilized in sports medicine clinics and by physical medicine experts to help elite athletes to everyday Joe's avoiding surgery? We're looking to bring physical therapists, sport…
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155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU
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In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segm…
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How to increase revenue and customer insights through branded communities | Collaborating for Success: | FTF
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In this podcast episode, Joe Lemon, the host, discusses the benefits of branded communities and the importance of partnerships in the current economic era. He emphasizes the need for user-generated content and customer insights to maximize branded communities. Joe also talks about the importance of customer success and the potential of a product th…
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Community Managers are the new SDR | Fresh Thought Friday
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In this episode I share my thoughts on why it's important to embrace your different and how to do so by converting your SDR reps into community managers. Why Salespeople Need to Focus on Personal Branding Now More Than Ever": Personal branding is more important than ever for salespeople. In today's digital age, buyers are more informed than ever be…
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Discover Non-invasive Treatments to Recover Faster | Dr. Marie Bartling
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Discover a how physical medicine specialist and animal surgeons are collaborating to help cover recover faster. Special Guest: Marie Bartling, DVM, CVMA, CCRT, CVPP This upcoming Wednesday, May 10th, @ 5 pm PST / 8 pm EST, we are discussing the latest multimodal approaches incorporating non-invasive treatments that can help with various conditions.…
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