Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and u ...
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The step by step guide to building personal brands (Part two) - Ash Jones & Claudia Cardinali
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31:29In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities. In this part, we t…
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The step by step guide to building personal brands (Part one) - Ash Jones & Claudia Cardinali
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45:43In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities. From overcoming co…
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How to stop overthinking and (finally) start taking action: the workshop - Kirsty Hulse
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1:44:52How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty Hulse In this special live workshop, confidence coach and founder of Confidence Live,Kirsty Hulse, takes us through practical steps to overcome overthinking and start taking meaningful action. What you'll learn: How to recognise when your mind is jumping to worst-case …
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Protecting yourself from burnout - Rita Cidre - Head of Academy at Semrush
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58:08Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout. Rita’s burnout was driven by a deep need for achievement and external validation. She tied self-worth to productivity—when she wasn’t …
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Slow the **** Down - Emma Harris, Glow London
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57:02In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-c…
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Five steps to a fulfilling marketing career - Abby Dixon, The Whole Marketer
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57:10In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just st…
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How to build a local marketing strategy - Louise Cooke
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59:13In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get…
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How to plan for 2025 in B2B - Jade Tambini
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57:57B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course.Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2…
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How to link business, sales, and marketing strategy - Daniel Priestley
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1:02:57Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing al…
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How to build the bare minimum marketing strategy - Joe Glover
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1:04:55Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Releva…
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Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix
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1:00:35Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.You'll learn: What makes for a great influencer relationshipWhat to measure and whyHow …
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The secrets behind creating vertical video for social media
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1:02:18Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials…
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innocent social media team — how do they do it?
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57:45We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.
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The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women
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57:51The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.The folks below are the brands we work with because we think they're useful compan…
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Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)
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27:20At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️Key takeaways were:• The power of context – and the life-or-death nature of standing out• The commercial significance of brand awareness – and wh…
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How to build business case for social media - Michael Corcoran
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1:05:18Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael disc…
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The secrets of B2B Social Media - Andy Lambert and Luan Wise
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58:34This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to he…
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How to deal with social media overwhelm - Miruna Drogmir, Planable
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57:15Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company
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How do innocent manage their social media? - Behind the scenes with innocent!
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37:52We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.This is the first edit from out day at innocent so make sure to sub for more!
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Data based storytelling for marketers - Thierry Ngutegure
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59:26Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT
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AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds
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54:59In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.
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What marketers should know about SALES
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58:39As part of our series on helping marketers understand different departments, today's session was all about sales.
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How are marketing leaders thinking about AI? - Thomas Barta
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56:09How are leaders thinking about AI? - Thomas Barta
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The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies
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56:57Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghost…
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Canva's European Head of Marketing on Growth
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52:55We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.
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Seth Godin on Marketing: Trends, AI, & Ethics
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53:58Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate em…
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Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…
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The Current State of AI and Its Impact on Marketers - Ross Simmonds
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57:39How will AI impact marketers? We discuss with Ross from Foundation :)
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The Future of Marketing - Hubspot MD Mark Barry
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49:46We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and …
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How to operate with more courage and less fear - David McQueen
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1:04:31Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain a…
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Rapha CMO - What can cycling teach us about equality?
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25:51Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/…
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Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd
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57:44Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too
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CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing
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57:07We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways:- Understand how marketing efforts align with a meaningful purpose to drive impact.- Learn practical strategies for implementing purpose-dri…
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Sir John Hegarty speaks The Business of Creativity
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57:41Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity
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Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business.0:00 - intro and doing odd things4:00 - how do you find fun in entrepreneurship?6:40 - how do you get over the fear and roll with the punches12:55 - how do you fight to not create vanilla con…
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Marketing Effectiveness: Grace Kite and Tom Roach interview one another!
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57:21Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish
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How to get more customer reviews and why they matter
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52:18Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.
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What are the recent changes to email marketing, and how should you react? - Eman Ismail
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1:02:55What are the recent changes to email marketing, and how should you react? - Eman Ismail
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Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
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59:18Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
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How to build a social media strategy step by step
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57:04Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning. Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check o…
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What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer
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55:43In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.
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how to create clear marketing budgets
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55:31How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO
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Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightfu…
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How to find focus (for you and your boss!) - Wendy Melville
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59:31Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖…
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How to create high-impact content when your resources are stretched
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56:58Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea in…
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Transform your marketing career by being a better public speaker
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57:08Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking. This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing pro…
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How to get buy-in on your marketing ideas
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57:32Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas.To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s …
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Copywriting: it’s more important than you think
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1:03:14Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbo…
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How to create goals that drive action - Jo Royce
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1:00:47How to create goals that drive action - Jo Royce
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How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite
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55:13AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great…
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