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The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for comp ...
 
Everyone has a radio, TV, newspaper in their pocket. Everyone has a transmitter in their pocket. It is time to turn media on its head. Tune in for marketing stories to help launch your personal media company. Whether your audience is one or one million, stories are essential to your growth.
 
Hosted by Sean Gerber, Modern Myth Media is a podcast for any listener who loves Marvel, DC, Star Wars, movies, and many more pop culture pursuits. This is the place for mostly civil, occasionally intelligent discourse on the campfire tales of our time. Our heroes. Our mythology.
 
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Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his…
 
Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved, you might as well take advantage of each episode by …
 
When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast. Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into h…
 
As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how w…
 
Websites are essential elements to every company these days but not every small business has the knowledge or resources to create a strong site that makes a great first impression. If you want to create a website and want to get a better understanding of the core elements that make a great design and user experience, check out our conversation toda…
 
More and more people are trying to add video content to their company's content and marketing strategy, but not everyone feels comfortable when the camera turns on. It's called the red light syndrome and it's a mental hurdle that most people face when talking to a camera. Today we bring on Third Wheel Media co-owner and video specialist Marc Killia…
 
Social media is a critical piece of any business these days but sometimes the biggest challenge is just knowing where to start. We see this all the time with business owners that want to launch a podcast. With so much on their plate already, finding the time to develop and execute a social media strategy can be overwhelming. Today we want to simpli…
 
Trying to find the right sound for your podcast might be one of the toughest part of creating a show but it also might be the most important. Music creates the energy and the vibe for the podcast and it's usually the first thing a listener will hear when they find your show. So you want to make sure you get it right. Today we'll bring on one of our…
 
When it comes to successful marketing, it's never just one thing that you can point to and give the credit to. People find you and your business through a variety of channels and often times those channels are working together in some form or fashion. Or better yet, someone might say they heard you or saw you in one place but it was actually anothe…
 
Ben George and Walter Storholt kick off the podcast with a conversation to start the new year. With clients always looking for ways to improve their podcasts, let's share five ways to do that. Each of these is easily achievable over the course of the year and will help add a little more sizzle to your show. Today's show rundown: 2:06 - Consistency …
 
Another dark day for one of the largest newspaper publishers in the country. Alden Global Capital is buying Tribune …… a publishing company whose papers include The Chicago Tribune, The Baltimore Sun, The Orlando Sentinel, The New York Daily News, among others. The deal is valued at six hundred thirty million dollars Why all the gloom? It’s because…
 
Baseball Fans don’t have a strong opinion on expanding its postseason. 26 percent of fans told the morning consult that they want to keep this year's 16 team format. the league expanded their format because the regular season was shortened by labor strife abd the covid-19 pandemic 28 percent of fans that they wanna return to its typical ten team st…
 
Nintendo Switch has surged during the pandemic. The company said it expects to sell 24 million of them by March 2021, up from a forecast of 19 million. Nintendo also hiked its operating profit forecast by 50% to $4.3 billion. A CNBC report says a new version of Animal Crossing brought new consumers to the Switch in its fourth year. Sony and Microso…
 
Pokemon Go has some staying power, this according to the Morning Brew So far this year, players have spent about $1 billion in the app, that’s a 20% increase over the year it debuted. Players in the US account for the biggest share of the app’s lifetime revenue and downloads and they’ve installed on 109 million devices. Japan and Germany are the ap…
 
More than a third of all YouTube views are on tvs, that up from a little over a quarter this time last year. Collab, a network of around 300 youtube channels noticed the trend. “What we have is a generation of consumers who have been trained to think of YouTube as a TV solution,” said Dave Rosner, a Collab executive A Digiday article says the avera…
 
A recent lawsuit makes me long for the days yore—-back when i bought cassettes—- and yes i mean cassettes—and cds—— dvds—- and more—-from record stores and yes even Amazon.com why the trip down memory lane—- Well Amazon admitted in a response to a recent lawsuit that any digital content purchased on site can be erased at any time. for any reason. i…
 
jon stewart signed a deal with apple tv. stewart agrees to come back to TV in a much different world for comedy commentary—- than the one he left in 2015. back then he was a mainstream yet novel voice in the space—— grabbing good viewership numbers and outsized acclaim for his work—- for more than a decade—- today—- his protégés— stephen colbert— j…
 
Universal Music is introducing a line of Music-Based Experiential’ Hotels — potentially competing with music venues. According to digital music news The establishments will reflect local culture, history, and music, “promoting positive social change, education and innovation” through their guest experiences and operations. They will open in Atlanta…
 
Rush Limbaugh is battling stage 4 lung cancer. The 69-year-old was diagnosed with lung cancer in February. He told his listeners that he's had a setback. Limbaugh said his doctors changed his medications in "hopes of keeping additional progression at bay for as long as possible." Prior to this week's update, he said that cancer "had been reduced, a…
 
The XFL will be back in 2021...That’s what the Rock says. The Rock and other investors bought the league from Vince McMahon after the football league went into bankruptcy earlier this year. They paid $15 million for it. ESPN and ABC televised the league that collapsed after just five games. It was a combination of bad timing: Covid-19 stopped all s…
 
The long-running show was canceled in the US by Paramount Network in the aftermath of George Floyd’s death. But the thirty one year old show remains a hit world wide. So Cops crews started filming again in September. This time in Spokane Washington and they are expected to continue into November. Cops premiered on Fox in 1989 where it aired for 25 …
 
An NBC owned station in the bay area wants residents to binge watch local investigative news. Its first series is called Derailed and its in its second season. The show focuses on Bay Area transit data, policing, and finances and how it impacts that community. The Cronkite school of journalism blog says episodes are between 4 and 15 minutes long an…
 
Apple bought a startup that makes listening to podcasts more like listening to a radio station. Bloomberg says Scout FM creates podcast stations on various topics like Spotify and apple music create stations based on songs and is already popular among apple users. it also worked with Android devices and Amazon’s Alexa. Apple shut down the app after…
 
Text message based news is one of media's newest experiments. One of the most successful attempts is The New Paper which is based in Indiana. it’s been around only six months and curates and summarizes the day’s top stories into one daily text message. What’s new in Publishing reports that the service has over 7000 paid subscribers and projects $40…
 
A new poll of live music bosses says they’re hopeful gigs will be back sometime next year. Concerts have been scaled back and most cases eliminated by COVID-19. Digital Music News says more than half of the execs think concerts “will return to full capacity in 2021.” About a third of the bosses think it’ll take another year. 15 percent have no idea…
 
iHeartMedia has added regular national, regional and local sports breaks to its 500+ radio stations, most of which are not sports focused. This is according to Sports Business Daily. Sports personalities like Cris Collinsworth, Colin Cowherd, Dan Patrick and Joy Taylor are expected to appear on non-sports radio stations as well. The move is part of…
 
Pre-pandemic, 60% of parents said their children spent no more than three hours on devices. Now, 70% estimate their kids spend at least four hours with screens. Games are a popular source of entertainment for children, with 70% of parents overall saying their kids interact with that type of content while on their devices. YouTube was the most popul…
 
Covid-19 is making people wary of going to theaters. The morning consult polled 14,000 Americans on how they feel about going to movie theaters. Only 18 percent of them said they were likely to go to the movies in September, while 23 percent said they were likely to go sometime this year. Nearly a third of the people who said they were uncomfortabl…
 
Rob and Michele Reiner are reviving Castle Rock Entertainment with the help of Warner Bros TV. Castle Rock is a familiar name for TV and movie fans in the 80s and 90s. They’re Best known for When Harry Met Sally…, A Few Good Men,, Miss Congeniality and The Shawshank Redemption and more than 100 other films. It was also the producer of one of the mo…
 
About a year after leaving Fox News Sheppard Smith is back on TV. He begins a nightly newscast Wednesday at 7 p.m. on CNBC. Smith will work out of a new studio that’s been built for him at CNBC’s New Jersey headquarters says the Associated Press. He replaces reruns of Shark Tank averaging 150,000 viewers and admits that It’s not an easy thing to st…
 
A recent survey says the gulf between Emmy nominated shows and America’s favorite show is pretty big. Roughly 10% of U.S. adults named “NCIS,” “Yellowstone” or “This Is Us” as the best TV show so says the morning consult. 68 of more than 16-hundred surveys called “NCIS” the best program that aired new episodes in the past year. Just three surveys s…
 
Axios is doing something rare for news in 2020: making money. The Wall Street Journal says that Axios is expected to make nearly 60 million dollars this year up 30% from last year. And they are expanding CNN says they plan to create morning newsletters for local markets including Denver, Des Moines, Minneapolis and Tampa." Why those cities? People …
 
Regal cinemas is closing its theaters temporarily. This after the latest James Bond Film was pushed to spring due to the COVID-19 pandemic. More than 500 locations will be impacted. Regal, the second largest movie theater chain in the US, reported a one point six billion dollar loss in the first half of 2020. And they say they need to raise more mo…
 
Legendary guitarist Eddie Van Halen is dead. He was 65. His son said his father died of a "long and arduous battle with cancer." Eddie’s group Van Halen is one of the biggest groups of all time. It’s largest album 1984 propelled them to decades of stadium rock stardom. hits like Jump, Dance the Night Away, and my personal favorite Right now He was …
 
Megyn Kelly is a podcaster. Kelly became a star on Fox News and flopped when she joined NBC three years ago. Now The Wall Street Journal says she’s funding her own venture which means complete independence. “I’ve been controlled by other people for too long,” Ms. Kelly said. “I don’t think I was meant to have a boss.” Kelly has been out of the spot…
 
Digiday recently reported that Discovery Networks is launching its own. streaming service early next year. Discovery plus has been trademarked. They will offer ad free and ad supported versions and no cost has been made public yet. Discovery’s core cable tv is thriving during the pandemic. In August 2020, Discovery Networks include HGTV, TLC, Food …
 
Skip Bayless has resigned with Fox Sports, sources tell Front Office Sports. His contract was up at the end of September. Bayless is expected to get a slight raise on his $6 million annual salary in a new contract extension. Bayless was said to consider reuniting with his former TV partner Stephen A. Smith at ESPN’s “First Take.” Both have said the…
 
Wondery Podcasts is up for sale. A Bbloomberg report says it could fetch upwards of $200 million. The company’s revenue is up 75% year to year and reaches $9 million people a month. The network features hit podcasts Dr. Death and Dirty John. Several of its shows are said to be in development into tv series. Record labels, streaming services and TV …
 
Variety’s Penske Media Corporation will take over operations of The Hollywood Reporter, Billboard and Vibe so says an article from The Wrap.. The joint venture comes amid financial struggles for trades magazines, particularly The Hollywood Reporter. Numerous cuts this spring are not enough to stop the need to cut “$9-$10 million dollars.” The cuts …
 
Fox is willing to spend as much as $2 billion a year to keep the NFL. That's a big increase from it’s current deal for Sunday afternoon games. It also airs games on Thursday nights. A Bloomberg report says that Fox is in for a fight with ESPN/ABC who wants to expand its coverage one way or another. Under one scenario, Disney would buy Fox’s Thursda…
 
Roku’s stock hit an all time high as result of deal with NBCUniversal. The deal will keep NBC News, NBC Sports, E!, Bravo and the rest of NBCUniversal's apps on Roku while adding Peacock, the new NBCU streaming service that Roku had up until now been unwilling to carry According to the Motley Fool the agreement came down to agreeing to share ad mon…
 
Major League Baseball and TBS are extending their tv and digital partnership. During the new agreement TBS will air more games than any other network, including a weekly Tuesday night game will air on TBS, and the digital rights for Bleacher Report and other WarnerMedia platforms will be expanded. Baseball agreed to keep the world series on Fox lon…
 
Spotify continues to invest in moonshots. A report in the verge says Spotify wants to turn more of its original podcasts into TV shows and movies The company is partnering with Chernin Entertainment, to develop TV and movie pitches based on Spotify-exclusive IP and original podcasts. Spotify says its library now consists of more than 250 original s…
 
Microsoft just bought ZeniMax for $7.5 billion dollars. ZeniMax is responsible for games like The Elder Scrolls, Fallout, Quake and Doom improving and expanding the quality of Microsoft’s XBOX catalog of games. Microsoft’s leaders say they will consider buying more video game companies in the future NBC News’s Dylan Byers says Microsoft will use it…
 
NBC Universal thinks some of its cable channels like E or SyFy won’t last in a streaming world… so says the wall street journal Sources tell the journal that NBC thinks the future looks like Netflix. “Consumers will increasingly choose shows directly” with little regard for traditional schedulers or gatekeepers NBC’s cable boss Jeff Shell "is centr…
 
In what appears to be God has started a 50-50 venture black themed podcast venture with the company. A variety report says the black effect podcast network wants to be the industry’s biggest podcast publisher dedicated to Black voices and listeners. Existing shows “All The Smoke,” “Drink Champs”, and “The 85 South Show” are joining the network. Cha…
 
Amazon Music is now distributing podcasts.. A Wall Street Journal report says Amazon Music and Audible’s podcasting efforts will remain separate for now.. And in a note highlighted by Nick Quah’s Hot pod newsletter, the goal appears to be centered on smart speakers like Amazon’s echo. Quah says Smart speaker distribution hasn’t really been all that…
 
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