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Never before have estate agents had so many solutions to choose from when they’re marketing properties, nurturing leads or engaging with their clients. But which innovations are truly ‘best in class’ and why? OnTheRecord is a podcast that shares OnTheMarket’s unique insights into the industry’s digital transformation from the perspective of an agent-backed, technology enabled portal at the forefront of many of these innovations, along with the personal stories of the founders who are driving ...
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OnTheRecord: The importance of maintaining estate agency fundamentals
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Some of the most successful estate agency brands have established a very clear purpose that transcends their commercial aspirations. Creating lasting brand loyalty amongst customers, who may only transact once or twice in their lifetimes, requires a clear purpose and identity. What the agency actually stands for will have as much, if not more, infl…
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OnTheRecord: Keeping pace with the latest advances in property marketing
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Recent digital innovations such as automation, artificial intelligence and virtual reality are having a major impact on how larger real estate businesses market their properties. Whilst many larger agencies and housebuilders have been quick to embrace these new technologies, there are still a significant number of smaller operators that have yet to…
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OnTheRecord: Property photography – Artform or afterthought?
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The overwhelming majority of all property searches are now done online and many estate agencies have recognised this evolution by embracing advances in technology to make the homes on their books stand out. Whilst high-quality photography is more essential than ever, not everyone has upped their game accordingly. The OnTheRecord podcast returns for…
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OnTheRecord: The power of personal branding
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A strong brand identity, in any sector, allows a company to promote its key messages and reach out to customers more effectively than without one. But what about branding for estate agents, rather than just agencies? Should an agent focus on a personal brand as well as a company brand and does it really make a difference? In the final podcast of th…
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Never before have estate agents had so many solutions to choose from when they’re marketing properties, nurturing leads or engaging with their clients. But which innovations are truly ‘best in class’ and why? OnTheRecord is a podcast that will share OnTheMarket’s unique insights into the industry’s digital transformation from the perspective of an …
…
continue reading
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OnTheRecord: Improving the UK home buying and selling process
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Following our recent podcast looking at the state of the conveyancing sector in the UK, the sixth episode of OnTheRecord explores how people from across the property, legal and finance sectors are working together to improve the home buying and selling process for consumers. OnTheMarket Chief Executive, Jason Tebb, speaks to Glynis Frew, former Chi…
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OnTheRecord: What’s going on in the UK conveyancing sector?
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The fifth episode of OnTheRecord focuses on the state of UK conveyancing, how new technology is streamlining the process and the areas in which fresh solutions are still required to improve the buying and selling experience. We take a closer look at the reasons why estate agents, consumers and legal professionals are still left frustrated, as well …
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OnTheRecord: Diversity in Estate Agency
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The fourth episode of OnTheRecord focuses on the issue of gender diversity in the estate agency sector. The ranks of women holding senior leadership roles in the property industry are growing but are estate agency firms doing enough to ensure that change is not merely superficial? OnTheMarket CEO, Jason Tebb, is joined by Amy Reynolds, Area Directo…
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The third episode of OnTheRecord focuses on the age old ‘quantity or quality?’ lead debate that rages on in every sector as well as estate agency. In the current low-stock property environment, lead generation is even more important that it has ever been, as agents scramble to find properties to market, while demand continues to outstrip supply. On…
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OnTheRecord: Poacher Turned Gamekeeper
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The second episode of OnTheRecord focuses on the current state of the UK residential property market and the growing awareness of ‘off-market’ properties as demand continues to outstrip supply. OnTheMarket CEO, Jason Tebb, is joined by Henry Pryor, buying agent and one of the most recognised property market commentators around, whose thoughts regul…
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OnTheRecord: The Lost Art of Estate Agency
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In the inaugural episode of season one, OnTheMarket CEO Jason Tebb speaks to Bob Scarff, MD of Callwell. They discuss his journey in the industry, his views on proptech and how the estate agency sector continues to transform. After having worked in property for 40 years, notably leading the Estate Agency Division at Countrywide, Bob started Callwel…
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