Những podcast Outbound hay nhất (2024)

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What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management 25:57

10d ago25:57

25:57

Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.Bởi Cognism

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How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State 32:57

24d ago32:57

32:57

Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!Bởi Cognism

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Cold Calling Frameworks and Social Selling with Sara Uy 30:22

1M ago30:22

30:22

This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Sara’s best cold-calling openers.Bởi Cognism

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The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo 24:15

2M ago24:15

24:15

This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the impo…

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The Digital Sales Transformation with Neil Cameron and Frida Ottosson 33:53

2M ago33:53

33:53

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are…

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Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting) 51:43

3M ago51:43

51:43

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live session…

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Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese 40:46

4M ago40:46

40:46

This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, and dig into the addiction model. They also look into how to build confidence and motivate your team and transiition from rep to manager.Bởi Cognism

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22. Hulk Hogan (Wrestling Icon) Has Found His Purpose 1:18:35

5M ago1:18:35

1:18:35

Hulk Hogan is one of the most recognizable figures on the planet, responsible for making professional wrestling mainstream. With a career spanning over four decades, he has become a global sensation, known for his larger-than-life persona and unforgettable catchphrases. A 12-time world champion and a WWE Hall of Famer (inducted in 2005), Hogan's in…

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Cold Calling Live Training with Morgan Ingram & Sara Plowman 56:01

5M ago56:01

56:01

We’re back with another special episode of Redefining Outbound. If you’re a sales leader looking to trial new training techniques with your team, you might find inspiration in this instalment of our Cold Calling Live training. Morgan Ingram sits down with Sara Plowman, and they discuss how to get past the pitch and really make an impact. They dived…

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How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound 26:23

5M ago26:23

26:23

On this week’s episode of Redefining Outbound, Frida sits down with Atul Raghunathan, the Founder & CRO of Hyperbound. They discuss how AI is shaping outbound channels and how sales leaders can train their teams in these outbound channels. They also dive into the journey of Hyperbound. Tune in for all of the insights. Find out more about Hyperbound…

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Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting) 54:24

5M ago54:24

54:24

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. With the end of June and Q2 of …

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The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire 22:07

6M ago22:07

22:07

This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the tech space. There’s an emphasis on brands becoming immune to spray and pray cadences. She also touches on the rise of Instagram and in-person interactions, as effective methods of outbound.…

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21. Peter Freedman: From High School Drop Out to Billionaire. The RØDE Story 55:55

6M ago55:55

55:55

Peter Freedman is the Founder of Australian company RØDE, one of the world’s leading technology brands for creators. After taking over his father’s company Freedman Electronics, Peter established RØDE in the early 90s, and with it, kicked off an audio legacy that he is still carrying on today. RØDE started out making high-quality yet affordable stu…

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Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte 22:59

7M ago22:59

22:59

Welcome back to another episode of Redefining Outbound. This week, Frida chats with Shilpa Sharma, the Co-Founder & CEO @Flyte, as well as one of Crunchbase’s 2023 Influential Women in Sales. They talk about the capabilities of AI in sales efficiency, plus the role it’ll play for helping to model deals and their outcomes. Tune in for all of the ins…

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The Playbook for Sales x CS Alignment with Evan Nelson, VP of Customer Experience at Cognism 27:03

7M ago27:03

27:03

Ever wondered what it takes to ensure your sales and customer experience teams are truly on the same page? Well, all will be revealed in our latest episode of Redefining Outbound. You’ll get a sneak peek intp the playbook that we’ve instilled at Cognism, as Frida sits down for a chat with our VP of Customer Experience: Evan Nelson.…

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Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk 25:04

8M ago25:04

25:04

On this episode of Beyond The Sales Floor, Morgan sits down with Justin Otley, VP of Global Sales Development at Talkdesk. If there’s one thing you should takeaway from this episode, is that the key to scaling your outbound model, doesn’t start with product messaging. Instead it starts with the persona. Plus, Justin shares how he’s been using ChatG…

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The Allbound Outbound Model (& More) with Lauren Landry, VP of Global Sales Dev. & Inside Sales at Arctic Wolf 16:33

8M ago16:33

16:33

We’re back with another episode of Beyond The Sales Floor. This time, Morgan interviews Lauren Landry, the VP of Global Sales Development and Inside Sales at Arctic Wolf. Lauren shares her unique take on ABM - and here’s a teaser: the output is the same but the positioning of your message depends if you go upmarket or downmarket. She also shares Ar…

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Ep. 21 Emily Ackerman - Business development is like dating 46:51

8M ago46:51

46:51

In this episode of Outbound, Mike Grimberg interviews Emily Ackerman, a director of business development at Bennett Thrasher, about building relationships and trust with prospects. They discuss being authentic, focusing on people over brands, and using stories to connect. Gain insights into developing an authentic personal brand and tips for busine…

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Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert 43:46

8M ago43:46

43:46

This week’s episode is a little longer - but it’s worth it! Frida sat down with Kevin Gaither, “KG”, the CRO and Founder of Inside Sales Expert. He has had experience in sales AND sales leadership dating back to 1994! He has taken all of this knowledge to help US tech companies at the early stage of their growth, avoid mistakes in all aspects of th…

1
Ep. 20 Melissa Wexler - Be Authentic 19:35

8M ago19:35

19:35

In this episode of Outbound, host Joseph Lewin interviews Melissa Wexler, a seasoned sales leader with over 10 years of experience leading sales teams. They discuss Melissa's unique career journey from being a lawyer to getting into sales, as well as practical tips for building authentic relationships with customers. Main Discussion Points: - Makin…

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Understanding The Customer Journey With Dan Rousseau, Global VP of Sales Development at Sitecore 19:34

8M ago19:34

19:34

We’re back with another episode of Beyond The Sales Floor, with Morgan Ingam and special guest Dan Rousseau, the VP of Global Sales Development at Sitecore. Dan dives into what it means for your sales team to truly understand the buying journey - with a mulit-touch, multi-channel approach. He also emphasises the importance of creating a culture of …

1
Ep. 19 Bob Burg - Make it about them 21:18

8M ago21:18

21:18

In this episode of Outbound, host Joseph Lewin interviews Bob Burg, author of The Go-Giver and keynote speaker, about his approach to building relationships and providing value to ideal customers through a giving mindset. Main discussion points: - The importance of focusing on serving others and discovering their needs in order to build trust and l…

1
Ep. 18 Mike Grinberg - Be Curious 21:03

8M ago21:03

21:03

In this episode of OUTBOUND, Mike Grinberg (CEO of Proofpoint Marketing) shares his perspective on building meaningful relationships with customers and prospects. He emphasizes the importance of being genuinely curious about how their business works in order to have insightful conversations and build trust. Guest Bio: Mike Grinberg is the CEO and C…

1
Pax 8’s Enablement Playbook with Petek Hawkins, VP of Revenue Enablement & Operations @Pax8 24:01

9M ago24:01

24:01

We’re back with another episode of Beyond the Sales Floor. Morgan sits down with Petek Hawkins from Pax8. They took a deep dive into how AI is helping Pax8 to have great efficiency gains within their enablement process. You’ll find out about the internal chatbot that’s being built called ‘Just in time, just for me, actions and insights’. This episo…

1
Does AI risk the future landscape of sales? With Trent Dressel, VP of Sales @ D&D Wholesale Supply 29:52

9M ago29:52

29:52

Our VP of US Sales Frida, is joined by Trent Dressel, the VP of Sales at D&D Wholesale Supply. This week, they discuss the risks and opportunities that come with the emergence of AI, and the impact it has on sales. They also touch on the methodical meaning of outbound - the idea that activity should link to revenue. Plus, you’ll find out how Trent …

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Ep. 17 Brian Walsh - Bring alignment within target accounts 17:04

9M ago17:04

17:04

In this episode of OUTBOUND, we are doing something a little different. This is an excerpt from another Proofpoint Marketing show, Relationship-Led Growth Live. Joseph Lewin is joined by Proofpoint’s CEO, Mike Grinberg, for a discussion with Brian Walsh from Force Management. The conversation focuses on how to create alignment within your client's …

1
Consultative Selling with Ciara Flaherty, EMEA Sales Leader @Klaviyo 25:21

9M ago25:21

25:21

Sellers sell everyday - but buyers don’t buy everyday. This is the core reminder from today’s episode, with guest Ciara Flaherty, EMEA Sales Leader at Klaviyo. Joe Stubbs asks her to dive into the importance of scenario planning, to mitigate risk in a deal. They discuss how sellers need to be consultative, and map out the sales process, and provide…

1
Ep. 16 Jon Salisbury - Build trust by being your authentic self 31:27

9M ago31:27

31:27

In this episode of OUTBOUND, host Joseph Lewin interviews entrepreneur and CEO of Nexigen, Jon Salisbury, about strategies for building deeper relationships with customers through vulnerability and trust. Jon shares stories and examples from his experience founding multiple companies, including a cybersecurity firm and a smart city startup. Key Dis…

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Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism 21:32

9M ago21:32

21:32

Welcome back to the second part of our special with Bill Petersen - Cognism’s internal sales trainer. This week, Frida and Bill discuss the paramount role that in-house sales trainers play, for the AE team. They discuss how to coach on the handoff between SDRs and AEs, as well as the challenges that AE leaders face today. Tune in for all of the ins…

1
Ep. 15 Neil Barrow - Maximize event ROI 21:53

9M ago21:53

21:53

In this podcast episode, host Joseph Lewin talks with Neil Barrow, founder of RevOps Advisors, about effective conference planning and follow-up strategies for business development in professional services. Neil shares practical tips about attending business conferences, including doing advance research, carefully planning your calendar, and coordi…

1
Part 1: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism 27:21

9M ago27:21

27:21

This is the first of our two-part special interview with Bill Petersen, Cognism’s internal sales trainer. In this episode, Stephen Vickers chats with Bill on the positive domino effect for sales development teams, when there’s an in-house sales trainer. They also share experiences of how the landscape of sales training has changed over the past dec…

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Ep. 14 Chad Nikazy - Find Common Ground 35:24

9M ago35:24

35:24

In this episode, Joseph interviews Chad Nikhazy, the EVP of Business Development at Provisions Group, about strategies and tactics for building deeper relationships with ideal customers. Chad shares his "secret sauce" for successful sales over his 25-year career, which boils down to focusing on genuine relationships instead of transactions. Key Dis…

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The state of selling in construction, with Will Synnott, VP of Sales for UK&I and USA @Disperse 21:57

10M ago21:57

21:57

Ever thought what it’s like to sell into the construction industry? How about the typical sales cycle might look like with multi-million dollar projects? Well, these questions (plus much more) are covered in this episode of Redefining Outbound. Joe Stubbs is joined by Will Synnott - a former design engineer who is now the VP of Sales for UK, Irelan…

1
Ep. 13 Max Traylor - Make a noble contribution 21:59

10M ago21:59

21:59

In this episode of Outbound, Joseph Lewin interviews Max Traylor, a consultant and creator of the "Beers with Max" podcast. They discuss strategies and tactics for building deeper relationships with ideal customers through content creation, collaboration, and providing value. Main discussion points: - Why providing value through a "noble contributi…

1
Allbound and AI with Ben Smith, Director of Global Business Development @Reachdesk 10:37

10M ago10:37

10:37

This is the first episode with our brand new host, Joe Stubbs - Cognism’s UK Sales Director. He chats with Ben Smith, the Director of Global Business Development at Reachdesk. They discuss the notion of all-bound, the influence of AI, and maintaining efficiency. Tune into the full episode for more.Bởi Cognism

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Ep. 12 Matt Dixon - Be a rainmaker in professional services 39:33

10M ago39:33

39:33

In this episode, Joseph Lewin interviews Matt Dixon, co-author of "The Challenger Sale" and founding partner at DCM Insights, about business development strategies for professional services firms. They discuss Matt's recent research on what today's rainmakers in professional services do differently to drive business. Guest Bio: Matt Dixon is a best…

1
Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata 17:26

10M ago17:26

17:26

A new year presents new opportunities to improve your strategy between sales and marketing teams. And if you’re looking for inspiration, we recommend you tune into this episode. David sits down with Laura Erderm, Head of Sales for the Americas at Dreamdata. She explained how sales and marketing can remain laser focused and in sync with one another.…

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Ep. 11 Mickeli Bedore - Don't lead with friendship, lead with respect 31:24

10M ago31:24

31:24

In this episode of Outbound, host Joseph Lewin interviews Mickeli Bedore, an enterprise sales expert known for turning around underperforming sales territories. They discuss tactics and mindsets for building trust and respect with prospects to drive sales conversations and close deals. Listeners can expect to learn best practices for discovery call…

1
Social Selling Strategy in 2024 with Charlotte Lloyd, Strategic Advisor @Humantic AI 26:54

10M ago26:54

26:54

David is joined by Charlotte Lloyd, Sales Director at Investment Monitor and Strategic Advisor at Humantic AI. This episode is all about social selling - and they cover the pros and cons. Charlotte shares the best way for teams to approach this in 2024. Tune in for the full episode.Bởi Cognism

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Ep. 10 Andy Rogers - Be interesting 25:40

10M ago25:40

25:40

In this episode, Joseph Lewin interviews Andy Rogers, VP of Business Development at Key Tech. They discuss strategies and tactics for building deeper relationships with ideal customers, with a focus on being interested, being interesting, and establishing common ground. Andy shares stories of successful relationship-building that have led to long-t…

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BTSF Episode 12: HubSpot’s Outbound Motion Unveiled with David Katz, The VP of Corporate Sales 22:58

10M ago22:58

22:58

This week, Morgan is joined by David Katz, the VP of Corporate Sales at HubSpot. He shares how he’s using both inbound and outbound to fuel a strong sales strategy. Plus, find out why he has a segment of the team just focused on net new business, as he touches on the hunter-farmer mentality.Bởi Cognism

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The Product Led Growth Sales Motion With Tonni Bennett, VP of Sales @ Daily 23:14

11M ago23:14

23:14

Frida is joined by Tonni Bennett, VP of Sales @ Daily. They discuss how the product-led growth mindset can enable sellers to provide tangible value for buyers. Plus, Tonni gives her unique take on what it’s like to lead a sales engine that’s prospecting APIs. Hint: it’s challenging because unless there’s a real need, content marketing or inbound is…

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Ep. 9 Mark Colgan - Curate content to start conversations 18:31

11M ago18:31

18:31

In this episode, Joseph Lewin interviews Mark Colgan about his strategies for building relationships with ideal customers through thought leadership and content creation. Mark shares how he leveraged thought leader interviews and curated content to start conversations with prospects who recently raised funding, ultimately leading to new business. M…

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Ep. 8 Kevin Lawson - Build a network of influence 21:18

11M ago21:18

21:18

In this episode, sales consultant Kevin Lawson shares his approach to building meaningful relationships with ideal customers. Listeners can expect to learn practical strategies for connecting with influential people in their target customer's world in order to establish trust and rapport. Main Discussion Points: - The importance of building relatio…

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Cognism’s Playbook on Sales Enablement, with Emily Bair (Head of Sales Enablement) 28:35

11M ago28:35

28:35

In this episode, you’ll learn about Cognism’s playbook for successful sales enablement, from Emily Bair (our Head of Sales Enablement). With our host Kaitie Voigt, you’ll learn about the importance of management and enablement working together, in order to create cohesiveness. Plus, you’ll learn about the difference between internal enablement and …

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Ep. 7 David Mussan-Levy - Research your prospects 19:37

12M ago19:37

19:37

In this episode of Outbound, Joseph Lewin interviews David Mussan-Levy, a 15-year sales veteran currently the Director of Sales at Synechron. They discuss David's approach to building deeper relationships with customers through personalization, persistence, and bringing value. Listeners can expect to gain tangible tips for researching and understan…

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AI, Power Diallers, & Leadership Training with Ashleigh Early, CEO of Other Side of Sales Consulting 30:53

12M ago30:53

30:53

This week, David has a chat with Ashleigh Early (CEO of Other Side of Sales Consulting & Co-Founder of Across The Pond and Over The Rainbow). They debate on the state of AI, specifically whether power diallers work in today’s era of outbound. You’ll also discover the art and importance of leadership asking the right questions. Tune in for the full …

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Hitting 103% of the Revenue Target in 6 Months With Kyle Asay at MongoDB 22:11

12M ago22:11

22:11

In this episode of Beyond The Sales Floor, Morgan has a chat with Kyle Asay, RVP at MongoDB. Kyle shares how he’s working with different departments such as marketing and operations, in order to achieve a strong and strategic approach towards outbound. Plus, you’ll hear how Kyle thinks about the sales process, as well as his take on MEDDIC and AI! …

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A Deep-Dive Into Video Plays With Ryan Scalera, Inside Sales Manager at Lob 26:29

12M ago26:29

26:29

On this episode, Stephen Vickers (Head of US Sales Development) sits down with a video outbound expert - Ryan Scalera, Inside Sales Manager @Lob. He shares the common pitfalls when coaching video, and provides an insight into how you can get buy-in from your team, to use video as a channel.Bởi Cognism

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Beyond the Sales Floor Episode 10: The Playbook on Better Leadership with Emerald Maravilla, Director of Sales Development at Snowflake 27:15

12M ago27:15

27:15

On this week’s episode of Beyond the Sales Floor, Morgan interviews Emerald Maravilla - the Director of Sales Development at Snowflake (AND a previous Redefining Outbound guest)! Emerald shares how Kevin Dorsey has had a huge impact on her understanding of what it means to be a leader. Plus, you’ll discover Snowflake’s unique approach towards the o…

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