Whether you run a business, starting a business or just thinking about becoming an entrepreneur - this podcast is for you. Terry has spent a lifetime building a very successful business. He will share the strategies that took him from a starving painter, chasing all the low priced jobs - to a highly paid contractor. His passion is now to teach others in his own down to earth style.
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TWHP - 0045: Get Comfortable being Uncomfortable
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Are you comfortable trying things which you may not like to do in your business? Terry provides tips on how to jump into the “cold water” by breaking the safe habits in your business and get uncomfortable.
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Do you set goals? More importantly do you achieve them? Terry explains the step by step goal setting process that has helped him accomplish some big things and which can help you achieve your goals.
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Do you ask questions? Do you ask questions and then listen? Terry continues to talk about the importance of listening and taking it to the next level by combining it with asking questions to set you apart.
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Do you listen? No really - do you really listen? Terry explains why you can stand out even further from your competition by really listening to your customers.
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Why should your customers choose you over your competitors? Selling is an essential skill to any business owner. Terry talks about three key practices of sales to make sure your customers buy you.
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What do you do when your customers like you, trust you, and believe in you? Terry gives many great examples of how you can win even more with them by using Wow ability.
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Do you come across as someone with whom your customers will do business - or not? Terry talks about the four C’s of the one ability which makes everything else easier - Trustability.
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Do your customers believe in your and what you can do for them? Terry discusses five ways you will come across as genuine to your customers and help you improve your second ability - Believability.
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What would it do for your business if every customer you work with likes you? Terry starts to delve into why your demeanor, communications, relationships with customers come down to this critical ability - Likability.
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TWHP - 0036: Introduction to the 4 abilities
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What are the critical abilities you need to succeed in your business? What if someone who has walked the path before can distill them down to help you grow? Terry introduces the concept of the 4 abilities which one needs for success.
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What is the best way to market? How many people do you know or know you and what you do? Terry explains how networking could be great asset to marketing you business.
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Have you ever wondered how you can influence others to do business with you? Do you dislike the idea of selling? Terry gives you the four essential keys to mastering the science of selling.
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Do you stand out from your competition? How do you stand out in an competitive business? Terry explains the questions you ask yourself to help you stand out from others.
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Have you ever asked yourself why do people hire me? Why should they choose you instead of your competitor? Terry gives 3 simple ideas to get people to like and trust you to make the sale easy.
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TWHP - 0031: Why people skills matter
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You have the skill and knowhow to doyour business - but may not have the business you want - why isthat? Terry explains why it is important to develop the mostimportant skill for your business - people skills.
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TWHP - 0030: Common Sense Marketing - Part 3 of 3
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The third episode of the three partseries, starting with part1 episode 28 and part2 episode 29. Terry brings these common sense tips home by showing how theyhave worked for him.
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TWHP - 0029: Common Sense Marketing - Part 2 of 3
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Terry continues from episode 28 to provide additional tips in common sense marketing.
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TWHP - 0028: Common Sense Marketing - Part 1 of 3
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Are you working in your business or on your business? What are some of the things you can do to work on your business? In this first of a three part series, Terry discusses common sense simple marketing tips which will help your business grow.
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Do you know how people see you? What is the first impression your customers have of you? Terry gives you five essential ways which will help you stand out as a real professional.
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Have you wondered why some businesses are very successful and other continue to struggle? What is the key which makes them different? Terry unlocks those critical factors which makes a business thrive.
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Have you ever though about starting your own business? Are you ready to take the entrepreneurial plunge? Terry gives six tips which will help you understand why now is a great time to start a business.
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What critical things can you add to increase your business success? Terry talks about two keys to improve your chances of getting of the business and keeping your clients coming back to you even if your prices are higher.
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Do you have clear goals? Are you clear on where you want to go? Terry explains how goal setting helped him achieve his success. He gives some techniques on how to set and achieve your goals.
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TWHP - 0022: Recession Proof Your Business
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How do you do find work in an economic downturn? How to sharpen you competitive edge in that climate? Terry gives five tips on how to ensure you always have business in any economic climate.
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Do you love what you do? Why should you love what you do? Terry goes to his personal story to explain why he loves what he does and the options it gives him and his family.
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What is the one thing that would improve your bottom line? What is that one thing which you as business owners have complete control over? Terry talks about why this one thing is the most important to turn satisfied customers into loyal customers.
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Do you know its not about what you say but what other say about your business? Do your customers give you testimonials? Terry explains why they are very important and how to ask your clients for their testimonials.
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Do you ask questions to your customer? What questions do you ask to ensure their satisfaction? Terry provides suggestions for scripts from his own experience which have helped him succeed. He also shows how to ask the questions in a conversational manner.
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What is the critical factor which helps the customer decide on who to hire? What is your unique factor which sets you apart? Terry gives examples based on his own experience on how to stand out from the crowd.
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How do build rapport with your customers? What are good ways to build that relationship? Do you try and understand your customer? Terry explains how to become likable by your customers which helps to build that critical rapport with them.
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What kind of attitude do you have towards your business? Do you have a tenacious attitude? Have you made the mental shift to succeed? Terry explains how his attitude helped him succeed and why your attitude in your business is critical - not just any attitude but a tenacious one.
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How and where do you find your motivation? What can you do to keep your motivation? Terry goes back to his start in the business to discuss what motivated him to succeed. He also provides some great insights regarding what can you do to keep yourself going, especially when you don’t feel like it.
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What kind of choice are you for your customer? In this day of the internet, why the word of mouth is still the most important way to market? Terry dives into how to connect with your customer and make them your best marketers.
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TWHP - 0012: How to present - part 3 - Evoke an Emotion
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Do your customer trust you? Do you make an emotion connection with them? Terry guides on how take the relationship with your customer to next level by making a connection.
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TWHP - 0011: How to present - part 2 - Educate Your Customer
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Do you educate your customers? Do they understand what you are saying? Terry explains why its is important make sure your customers are clear on what you are proposing.
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TWHP - 0010: How to present - part 1 - Engage your customer
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Do you walk your clients thru the proposal in person? Do you take the opportunity to make a positive unforgettable impression? Terry walks thru the approach on how not to just present but engage your customer during the proposal process.
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How do you write a proposal? What do you include in it? Terry walks thru the details of a good proposal and why he doesn’t call it an estimate.
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Are you just selling a commodity? What does value mean to your customer? Terry provides advice on why you should not focus on price and how you focus on building value.
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Why did your customers hire you? Do your customers like and trust you? Terry talks about the importance of making a deeper connection with your customers.
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Do your customers know what to expect from you? Do they know that? What does marketing mean for you? Terry takes a unique approach to the concept of marketing and how to get your customers to be your best advocates.
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Are just selling on price or are you actually being different from the competition? Why would your customer choose you? In this episode Terry talks about how to differentiate yourself from others and how to set yourself apart.
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TWHP - 0004: People Skills - Continued
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TWHP - 0002: Why I call myself the wealthy house painter
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