In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are ...
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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How do you make AI useful? While a lot of money and attention have been focused on foundational models and chips – the "picks and shovels" of AI – it takes a different skill set to create AI products that change the way we work, learn, and live. We’re seeing this in AI co-pilots, AI-first networks and marketplaces, and entirely reimagined software categories where AI is solving long-standing challenges in new ways. But how do they actually do it? Greylock partner and former product builder S ...
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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com
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104 - Mind the Gap: Transforming Accounting for the Modern Professional with Subledger's Johannes Degn
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23:18Your host, Thomas Watkins, talks with the Founder of Subledger, Johannes Degn. Johannes shares his journey from a failed startup in Kenya to creating Subledger, an accounting software designed to address the inefficiencies of traditional tools. He discusses the outdated nature of existing accounting software and the generational divide in accountin…
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103 - From Fatigue to Focus: AI-Powered Consumer Insights That Actually Work with consumr.ai's Gautam Mehra
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22:00Your host, Thomas Watkins, talks with the CEO and Co-Founder of consumr.ai, Gautam Mehra. Gautam highlights the complexities of reconciling various data sources and the limitations of traditional survey methods. Gautam explains how consumr.ai leverages machine learning and AI to create digital twins of consumers, offering deeper insights into custo…
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102 - The Timing Gap: Why You’re Profitable But Still Broke with Dryrun Financial Modeling Software's Blaine Bertsch
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20:35Your host, Thomas Watkins, talks with the Co-Founder and CEO of Dryrun Financial Modeling Software, Blaine Bertsch. Blaine shares his journey from design and consulting to founding Dryrun, driven by the cash flow challenges he faced in his previous agency. The discussion highlights the critical importance of cash flow management for businesses with…
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101 - The Rise of Virtual Reality in Training: What Businesses Need to Know with Saritasa's Nik Froehlich
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16:17Your host, Thomas Watkins, talks with the President, Founder, and CEO of Saritasa, Nik Froehlich. Nik shares his professional journey, from a construction business to founding Saritasa, aiming to bridge the communication gap between business leaders and developers. The discussion covers Saritasa's approach to software development, including innovat…
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100 - Celebrating 100 Episodes: Key Insights and Lessons from Product-Led Growth Leaders with 3Leaf's Thomas Watkins
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24:22Your host, Thomas Watkins, reflects on the podcast's journey, celebrating its milestone. He shares valuable lessons learned, highlights standout episodes, and acknowledges remarkable entrepreneurs featured on the show. Thomas underscores the podcast's purpose of fostering discussions around product-led growth (PLG) and providing actionable insights…
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99 - The Smart Job Search: How Data Insights Can Land You Your Dream Role with Teq Crew's Elliot Koss
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24:38Your host, Thomas Watkins, talks with the Principal Product Growth Consultant of Teq Crew, Elliot Koss. Elliot shares his career journey and discusses his latest venture, Career Amplifier, a platform designed to simplify the job search by providing tailored job notifications. Elliot delves into the challenges job seekers face, the importance of net…
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98 - Navigating the Startup Journey: How to Achieve Product-Market Success with Tekyz's David Hirschfeld
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27:43Your host, Thomas Watkins, talks with the Founder and CEO of Tekyz, David Hirschfeld. David discuss the challenges software startup founders face, particularly in validating product-market fit. David emphasizes the importance of understanding customer problems over falling in love with a product. He introduces his "Launch First" methodology, which …
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97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova
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23:03Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S. She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experie…
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96 - Unlocking the Future: How AI is Revolutionizing SaaS for Small Business Owners with PlatypusOS' Matthew White
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23:38Your host, Thomas Watkins, talks with the CEO of PlatypusOS, Matthew White. Matthew discusses the challenges business founders face in leveraging technology and how his companies aim to solve these issues. Qebot offers a marketplace for online and mobile advertising solutions, while PlatypusOS integrates various SaaS tools into a single, AI-enhance…
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95 - The Power of a Clear Value Proposition: Fueling Your Marketing Success with Right Angle's B Randall Willis
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26:55Your host, Thomas Watkins, talks with the Founder of Right Angle, B Randall Willis. B Randall has a rich background in publishing and media and discusses the evolution of digital marketing and the challenges businesses face today. He emphasizes the importance of a clear value proposition and a running marketing engine, likening content to the fuel …
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94 - Transforming Trials into Triumphs: Effective Onboarding Strategies for SaaS with Pyne's Roman Geugelin
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22:58Your host, Thomas Watkins, talks with the Founder and CEO of Pyne, Roman Geugelin. Roman discusses the challenges of scaling onboarding during rapid growth and advocates for AI-driven solutions to automate and personalize the process. Key topics include understanding user motivations, identifying drop-off points, and the role of design partners in …
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93 - How AI Transforms Customer Understanding in Financial Institutions with Bordo AI's Krunal Patel
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21:09Your host, Thomas Watkins, talks with the Co-Founder and Chief Product Officer of Bordo AI, Krunal Patel. Krunal discusses the challenges financial institutions face in managing vast amounts of data and how Bordo AI leverages artificial intelligence to provide deeper customer insights. He shares the inspiration behind Bordo AI, emphasizing context …
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92 - Collaborate or Fail: The Key to Successful Technology Projects in Today's Market with BetterEngineer's Marc Boudria
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26:37Your host, Thomas Watkins, talks with the Chief Innovation Officer of BetterEngineer, Marc Boudria. Marc shares his extensive experience in technology innovation, emphasizing the challenges of AI adoption and the importance of understanding user experience. He discusses the need for a pragmatic approach to technology implementation and highlights t…
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91 - Unlocking the Secrets of Effective Digital Marketing for Small Business Owners with Inn8ly's James Hipkin
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26:30Your host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach. He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion als…
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90 - Elevating Business Success: Maximizing Efficiency with an Executive Assistant with VEXA Software Solutions' Molly Denham
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24:03Your host, Thomas Watkins, talks with the CEO of VEXA Software Solutions, Molly Denham. Molly discusses her transition to the private sector, where she founded VEXA Software Solutions, a company offering virtual executive assistant services. The conversation highlights the crucial role of administrative support for executives, the inefficiencies fa…
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89 - The Future of Connection: Innovating Solutions for Startups and Social Isolation with BetterEngineer and SwingBy's Brooks Rhinehart
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19:31Your host, Thomas Watkins, talks with the VP of Strategic Accounts at BetterEngineer, and CEO and Founder of SwingBy, Brooks Rhinehart. Brooks discusses his extensive background in operations and strategic consulting, focusing on his work at Better Engineers, which addresses engineering staffing challenges for startups and enterprises. Brooks also …
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88 - Daily Profit Insights: The Game-Changer for Restaurant Financial Management with FobeSoft's Geordy Murphy
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26:29Your host, Thomas Watkins, talks with the Founder of FobeSoft, Geordy Murphy. Geordy, with extensive experience in the hospitality industry, discusses the common challenges restaurant owners face in understanding and analyzing financial data. FobeSoft addresses these issues by providing real-time profit and loss statements, integrating with point-o…
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87 - Bridging the Gap: Addressing Contract Management Challenges with Innovative Technology with Hevi's Paul Culvenor
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25:40Your host, Thomas Watkins, talks with the Co-Founder of Hevi, Paul Culvenor. Paul discusses his mining industry background and the complexities of managing large-scale contracts. He explains how Heavy's AI-driven platform helps users navigate contracts, understand risks, and ensure compliance in real-time. The conversation covers the limitations of…
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86 - Culture Shock: Revolutionizing Your Workplace from Toxic to Thriving with Aptive Index's Jason P. Carroll
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24:24Your host, Thomas Watkins, talks with the CEO of Aptive Index , Jason P. Carroll. Jason shares his journey from a toxic sales job to transforming company cultures, notably at Champion National Security. He emphasizes the importance of core values, hiring practices, and having the right people in leadership roles. The conversation also touches on di…
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85 - The Best Strategies for Engaging Sports Fans Through Innovative Gameplay with Next Play's Sid El Saghir
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18:15Your host, Thomas Watkins, talks with the Founder and CEO of Next Play, Sid El Saghir. Sid discusses his transition from big tech to startups and the mission of Next Play to enhance live sports viewing by addressing boredom during game breaks. Initially offering a physical card game, Next Play is now developing digital games. Sid emphasizes underst…
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84 - From Automation to Authenticity: The Shift in Customer Service Dynamics with Face2Face's Nick Tomic
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21:18Your host, Thomas Watkins, talks with the Founder and CEO of Face2Face, Nick Tomic. The discussion focuses on the communication challenges in the SaaS sector and how Nick's product enhances real-time interaction through video calls and screen sharing. Nick shares his journey, emphasizing the importance of human connection amidst automation. He disc…
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83 - Mindset Matters: Developing the Right Attitude for Entrepreneurial Success with Andrew Poles Executive Coaching's Andrew Poles
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26:13Your host, Thomas Watkins, talks with the Founder and CEO of Andrew Poles Executive Coaching, Andrew Poles. Andrew specializes in helping first-time founders transition from individual contributors to effective leaders. Andrew highlights the unique challenges these founders face, such as managing teams and meeting investor expectations. Andrew emph…
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82 - Innovate or Die: Why Competition is Key to Product Management with Spice Catalyst's David Fradin
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23:24Your host, Thomas Watkins, talks with the President of Spice Catalyst, David Fradin. David discusses the high failure rate of new products and the importance of a well-defined product market strategy. He critiques the "move fast and break things" mentality, advocating for a more deliberate approach. David introduces the SPICE framework and emphasiz…
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81 - The Key to Successful Product Management and Strategic Decision-Making with JC Landivar
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28:04Your host, Thomas Watkins, talks with the Product Management Leader, Executive/Personal Coach, Facilitator, and Organizational Advisor, JC Landivar. JC shares his unconventional journey into product management, emphasizing the importance of understanding user needs and strategic decision-making. He discusses the evolving landscape of product manage…
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80 - Accessibility Revolution: Transforming Technology for All Users with AudioEye's Mike Paciello
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24:47Your host, Thomas Watkins, talks with the Chief Accessibility Officer of AudioEye, Mike Paciello. Mike shares his journey from technical writing to founding web accessibility companies. The discussion highlights the evolution of web accessibility, emphasizing its importance in user experience (UX). Mike elaborates on the role of AI in enhancing acc…
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79 - The Art of Engaging Customers: How to Build Products That People Actually Want with Buska's Toni Dos Santos
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28:04Your host, Thomas Watkins, talks with the Co-Founder and Product Manager of Buska, Toni Dos Santos. Toni shares his extensive experience and insights, emphasizing the importance of business acumen in product management. He discusses his newsletter, "The Product Courier," which offers AI tutorials for product teams. Key highlights include the signif…
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78 - Mastering the Webinar: Tips and Tools for Maximum Engagement with Engaging Webinars' Jeff Brandeis
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17:07Your host, Thomas Watkins, talks with the CEO of Engaging Webinars, Jeff Brandeis. Jeff discusses the challenges of virtual presentations, especially post-COVID-19, and the common issue of unengaging webinars. He emphasizes the importance of understanding audience needs and creating interactive, educational content rather than sales pitches. Jeff i…
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77 - From Code to Capital: Transforming Tech Minds into Business Leaders with Human Interfaces' Vladimir Baranov
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22:12Your host, Thomas Watkins, talks with the Business Coach for Tech Founders of Human Interfaces, Vladimir Baranov. Vladimir shares his extensive background, from programming trading systems to scaling startups and launching satellites. Vladimir focuses on the challenges faced by founders, particularly in transitioning from engineering to business mi…
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76 - From Spam Filters to Sales: Revolutionizing Outreach with AI with Sherlock's Mike Cofone
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25:32Your host, Thomas Watkins, talks with the Co-Founder of Sherlock, Mike Cofone. Mike shares his career journey from aspiring Olympian to data-driven sales expert. Mike covers challenges in email deliverability, transitioning to alternative communication methods, and leveraging AI in sales. Mike emphasizes the importance of direct outreach, gathering…
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75 - Collaborate to Innovate: Aligning Strategy and Design for Product Success with Basic Arts' Alex Smith
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19:18Your host, Thomas Watkins, talks with the Founder of Basic Arts, Alex Smith. Alex discusses his transition from marketing to strategy, emphasizing the need to make strategic principles accessible to all founders. He highlights common misconceptions, such as the belief that a superior product guarantees success, and stresses the importance of findin…
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74 - The Role of AI and IoT in Shaping the Future of Field Service Management with Simpro Software's Gary Specter
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21:29Your host, Thomas Watkins, talks with the CEO of Simpro Software, Gary Specter. Gary, with over 25 years of experience, shares insights into the complexities of the field service industry and how SaaS can address these challenges. Gary explores the role of automation, AI, and IoT in transforming field services from reactive to proactive maintenance…
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73 - Navigating Startup Challenges: Insights on Effective Development and Staffing with FastCTO's Igor Belagorudsky
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25:31Your host, Thomas Watkins, talks with the President of FastCTO, Igor Belagorudsky. Igor shares his extensive experience in the startup ecosystem, emphasizing the importance of clear communication between founders and developers. He discusses common pitfalls, such as misaligned expectations and costly mistakes, and advocates for early investment in …
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72 - Finish Strong: Unlocking the Power of Completion in Startups with Memory My Way's Bill Boulden
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29:30Your host, Thomas Watkins, talks with the Interim CTO of Memory My Way, Bill Boulden. Bill emphasizes the importance of a "completionist" mindset, focusing on core functionalities to bring products to market efficiently. He discusses the challenges startup founders face, including limited budgets and the necessity of generating revenue. Bill also h…
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71 - Mastering the Art of Startup Growth: Insights on MVPs, Funding, and Investor Relationships with Tactical Business Partners' Charles Berg
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23:44Your host, Thomas Watkins, talks with the Owner and Principal Consultant of Tactical Business Partners, Charles Berg. Charles shares insights on early-stage product development, funding challenges, and the importance of a clear business model. He emphasizes the need for a minimum viable product (MVP) and the value of adaptability and focus. He cove…
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70 - The Future of Venture Capital: Smaller Investments for Greater Impact in SaaS with Heartee Foods' Robert Imbeault
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22:55Your host, Thomas Watkins, talks with the Co-Founder and CPO of Heartee Foods, Robert Imbeault. Robert shares his extensive experience in the SaaS industry, emphasizing the importance of user experience (UX) in product development. He discusses the origin of Ascend, focusing on simplifying compliance processes for supply chains. The conversation al…
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69 - Navigating the Future of Product Development: The Role of User Stories and AI Integration with Planorama Lab's Matt Genovese
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27:02Your host, Thomas Watkins, talks with the CEO of Planorama Lab, Matt Genovese. Matt shares his expertise in software engineering, product leadership, and technology, focusing on AI and IoT. Matt discusses the evolving landscape of SaaS applications, emphasizing the importance of clear requirements for development teams and addressing specific user …
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68 - The Art of Balancing Immediate Sales with Product Quality in Startups with enäks' David Pop
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23:13Your host, Thomas Watkins, talks with the Founder of enäks, David Pop. David emphasizes the need for a comprehensive approach that includes market research, consumer behavior analysis, and strategic marketing execution. He highlights the importance of balancing short-term wins with long-term goals and stresses the critical role of product quality. …
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67 - Embracing Change: How AI and Adaptability Shape the Future of Business with Dream Vacations' Nick Mornard
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24:40Your host, Thomas Watkins, talks with the Owner of Dream Vacations, Nick Mornard. Nick shares his insights on the critical role of mindset in leadership, emphasizing the importance of understanding one's "why" to overcome challenges. He discusses common pitfalls for entrepreneurs, such as prioritization struggles, and highlights the value of mentor…
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66 - The Power of Diversity: Why Different Perspectives Fuel Innovation with Strawberry Innovation's Jules Strickland
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28:53Your host, Thomas Watkins, talks with the President of Strawberry Innovation, Jules Strickland. Julie, a mechanical engineer with experience at NASA and Northrop Grumman, shares her journey as a non-traditional student and discusses innovation and leadership in high-stakes industries like aerospace. She emphasizes the complexities of patents versus…
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65 - Understanding Customer Needs: The Key to Successful AI Integration and Product Development with Product Pursuits' Natasha Gorodetsky
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20:13Your host, Thomas Watkins, talks with the Founder and CEO of Product Pursuits, Natasha Gorodetsky. Natasha shares her extensive background in product management, including roles at SAP and her current focus on helping early-stage and venture-backed startups develop impactful products. She covers the challenges of integrating AI into product develop…
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64 - Transforming Digital Communication: Insights on Future of Email Management with NewMail AI's Yohann Abittan
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22:56Your host, Thomas Watkins, talks with the Founder and CEO of NewMail AI, Yohann Abittan. Yohann shares insights into making AI safer and more trustworthy. He delves into the challenges of email overload and how NewMail AI aims to address this issue by using AI to prioritize and manage emails effectively. The host facilitates the discussion, explori…
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63 - Building Trust in a Digital World: The Essential Guide to Internet Security for Professional Services with Simple Salt's Dylan Evans
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25:18Your host, Thomas Watkins, talks with the Workstream Owner of Simple Salt, Dylan Evans. Dylan clarifies the misconceptions between internet crime and internet security, emphasizing that many perceived cyber threats involve traditional crime tactics rather than sophisticated hacking. He critiques outdated security measures and stresses the importanc…
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62 - Transforming Content Creation: How to Align with User Intent in a Changing Digital World with Otterly's Klaus-M. Schremser
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24:13Your host, Thomas Watkins, talks with the Co-Founder of Otterly, Klaus-M. Schremser. Klaus shares his journey through the tech industry, highlighting his roles in startups like Wiki Docs and User Snap. Klaus delves into the effectiveness of TikTok as a B2B traction channel and the evolving landscape of SEO due to AI and large language models (LLMs)…
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61 - Demos That Dazzle: Transforming Product Presentations into Engaging Experiences with Navattic's Natalie Marcotullio
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19:37Your host, Thomas Watkins, talks with the Head of Growth and Operations at Navattic, Natalie Marcotullio. Natalie highlights the challenges founders face in showcasing their products effectively, particularly during the early stages. She emphasizes the importance of creating interactive demos to help potential customers understand the product bette…
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60 - Innovate, Educate, Elevate: Transforming Youth Through Technology with Next Gen Tech 360's Robyn Mussler
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21:33Your host, Thomas Watkins, talks with the Founder and President of Next Gen Tech 360, Robyn Mussler. Robyn discusses her career and her initiative, Next Gen Tech 360. This award-winning platform aims to equip high school students with essential skills in technology and business. The conversation highlights Robyn's efforts to bridge the gap between …
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59 - Building High-Performing Teams: The Key to Startup Success with Adam Weber Coaching's Adam Weber
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22:42Your host, Thomas Watkins, talks with the Executive Coach of Adam Weber Coaching, Adam Weber. Adam shares his journey and insights from his experience in high-growth startups, emphasizing the importance of self-awareness, psychological safety, and personal growth for effective leadership. Adam covers the emotional challenges faced by founders, the …
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58 - Adapting to Short Attention Spans: The Key to Effective Knowledge Management with Workday Ninja's Alane Boyd
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23:49Your host, Thomas Watkins, talks with the Co-Founder of Workday Ninja, Alane Boyd. Alane shares her professional journey, emphasizing her experiences in strategic marketing and leadership roles, including her time as president and chief product officer at Go Fan Base. She delves into the challenges of sales and product development in today's market…
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57 - Unlocking Startup Success: The Power of Problem-Centric Messaging with Startup Hypeman's Rajiv Nathan
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29:08Your host, Thomas Watkins, talks with the Founder and Chief Pitch Artist of Startup Hypeman, Rajiv Nathan. Rajiv delves into the challenges tech startups face in effectively communicating their value propositions and go-to-market strategies. Rajiv emphasizes the importance of crafting clear and compelling pitches to attract investors and customers.…
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56 - Breaking the Innovation Mold: Empowering Every Employee to Contribute with IdeaScale's Nick Jain
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22:35Your host, Thomas Watkins, talks with the CEO of IdeaScale, Nick Jain. Nick discusses large organizations and the innovation challenges that they face and how IdeaScale's platform addresses these by democratizing idea generation. Nick emphasizes the importance of tapping into the collective intelligence of all employees, not just executives, to fos…
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55 - Trusting the Machine: The Importance of Transparency in AI Applications with LinkedIn's Praveen Gujar
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24:24Your host, Thomas Watkins, speaks to the Director of Product at LinkedIn, Praveen Gujar. Praveen is an experienced product manager who has worked for top tech firms like Huawei, AWS, Twitter, and currently, LinkedIn. They explore the transformative role of artificial intelligence (AI) in product development and user experience. Praveen highlights A…
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