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Recession Remedies

The Brookings Institution

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Recession Remedies is a podcast about the economic policy response to COVID-19 and the lessons it holds for future recessions. On each episode, expert guests join host David Wessel, director of the Hutchins Center at the Brookings Institution, to evaluate a different aspect of the fiscal and monetary response.
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It's here already, a recession, and everything points at 2023 being a year where consumers are hit harder & have less money to spend. As if restaurants haven't had a hard enough time the past 2 years, now this. But there's an amazing light at the end of the tunnel. I've been through 4 tough times like this as a business owner & there's one thing I've turned to every time that's worked...MARKETING & SALES! In this weekly webinar, we are going to tackle 1 actionable item EVERY WEEK that can he ...
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Pete Matheson started Tekkers IT Solutions in 2011 at the tail end of the previous recession. He grew the business to over 16 staff and over £1.2m in revenue. He successfully sold the business in 2020. He is using the lessons he learned from building, scaling, and selling his business to coach other MSPs. He is also a popular YouTuber and mobile & …
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Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market stra…
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Mark Copeman is Director at Wingman Marketing. He is a serial entrepreneur and author of MSP Secrets Revealed and Help Desk Habits. He has worked closely with MSPs for many years, especially on making their websites effective. Having faced a severe health crisis at the age of 27, Mark talks about resilience, especially the human aspects of it.…
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Chris Timm is an MSP expert and runs Sondela Consulting based in the UK. He closely works with MSP businesses across the globe and helps them achieve efficiencies and maximize profitability through the use of PSA and other business tools. He has deep experience in the MSP industry and ran an MSP business for 14 years. In this episode, he talks abou…
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Jennifer Bleam, better known as the “Cybersecurity Sherpa”, is the founder of MSP Sales Revolution. She is a mentor to MSPs and has helped grow several multi-million dollar companies and divisions in under 2 years each. In this episode, she talks about how MSPs should sell their cybersecurity package and shares practical and tried and tested method…
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Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.…
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Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs. In this episode, Dave talks about how MSPs can mark…
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Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. In this episode, Joe shares h…
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Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. In this episode, Ian and Stuart speak about how an MSP business owner can survi…
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One of THE BIGGEST marketing opportunities your restaurant missed is national signing day. STOP posting lame ass food pictures and start talking about your community! BUT it’s not too late, get on the phone and find out what student athletes signed today. Get their pictrie from the coach AND YELL FROM THE ROOFS! Marketing is about creating massive …
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Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus. In this episode, Scott shares his insights on how in the recession, automation and standardiza…
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One of THE BIGGEST marketing opportunities your restaurant missed is national signing day. STOP posting lame ass food pictures and start talking about your community! BUT it’s not too late, get on the phone and find out what student athletes signed today. Get their pictrie from the coach AND YELL FROM THE ROOFS! Marketing is about creating massive …
  continue reading
 
Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your compa…
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How did this happen, I'm on TV WORLDWIDE on a food show I LOVE and a topic that's my jam, Buffalo Wing Restaurants. This is a FREE training that will result in you scratching your head and wondering "what the hell have I've been doing all these years." Click this link to join America's Best Restaurants University for free: www.abru.online/free Then…
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Customers are being forgetten about. Online, in-store and in your community. What will youdo about it! This is a FREE training that will result in you scratching your head and wondering "what the hell have I've been doing all these years." Click this link to join America's Best Restaurants University for free: www.abru.online/free Then click this l…
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Restaurant Marketing....You're STILL not getting it! For 10 years I've been preaching and teaching how you can leverage digital marketing, like Facebook, Email, Text & Messenger to see a TRACKABLE results. This 30 minute webinar went deeper than I planned, but at the end it's hard to argue when a restaurant owner puts in $1 and it SPITS OUT $10 on …
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Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In thi…
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Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In thi…
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Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In thi…
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Let's discuss... Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales a…
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New customer funnel, birthday funnel, lost customer funnel, top customer funnel... You get the point, but do you have these in place for your restaurant? Let's discuss... Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webin…
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Did you catch that, 2024! Why did I say 2024? Because it's PROVEN your sales today are more about the past than present. So I want to show you 23 tactics YOU MUST put in place this year to not only drive short term success, but long term success. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://…
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Let's talk about what it takes to plan for your restaurants marketing success and goal setting. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortuna…
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I think I missed week 20:) So I guess we are on week 21 now. This week we dig into my 60/20/20 restaurant marketing plan, check it out and let me know your thoughts. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To…
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Can your restaurant outspend the big brands? NOPE! I think we both can say that without hesitation. In this episode we talk about what you can do as an independent restaurant owner to DOMINATE the big brands. What you can do locally that Chipotle, McDonalds and others CAN NOT! Below is more about this podcast. If you'd like to join via Zoom every M…
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Last week I had the pleasure of attending David Scott Peters Restaurant Transformation Seminar in Las Vegas. The results were AMAZING! What I learned about recipe costing cards as it relates to your menu prices and menu layout was MIND BLOWING! In this episode we review what I found out and talk to a restaurant owner who put these tactics In place …
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A few weeks ago a video I made went how I thought it would, but a tad bigger :) Let's talk about what made that video go viral and land on the New York Posts front page. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webina…
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Having a podcast for your restaurants and relationships with your dream 100 is CRITICAL! Today we talk about that. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows atten…
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In this episode we did into the amazing info found inside of the Harvard Busines Journal. WOW, just WOW! The research and info in here about what businesses are not online is staggering. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A -…
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I'll never know why restaurants as a whole FAIL at this task, but they do, and we are hoping to change it ONE restaurant at a time. Today, Doug Smith, AKA DOUGH, is pitch hitting for me, enjoy You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Mon…
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I'm excited for today, because we are digging into what I cut my teeth on, ROI! Last week we talked about your CTA, your call to action. Today, we are going to examine how to track and make decisions based off the DATA from promotions like that. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about t…
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What are you willing to invest, financially and mentally in growing your restsurant? Plus, let's did into your CALL TO ACTION as it pertains to your marketing. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06…
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If you're not leverageing LIVE video for your restaurant then you're CRAZY! It's free, it can be repurposed and it's the #1 best way to connect with your customers. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https:/…
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This week is hard hitting, we are covering how YOU must start having success with your in-store marketing, I DID! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22…
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Stop, just stop, thinking that you can't do something. YOU CAN! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaura…
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Last week we spoke about gaining catering leads, now let's talk about how to PROPERLY folllowup with these leads. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22…
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Let's dig into how to acquire leads for your restaurants catering programs. Too many restaurants are simply putting a link on their website and HOPING...PRAYING that people inquire. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click …
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3rd party delivery has many opportunites for your restaurant to drive sales and profits, let dig into them! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP…
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This is episode 5 of 5 that will cover what we've found while visting 1,000+ restaurants in person. Today we talked about Email, Text & Social Media Engagement, plus how to HACK the algorithm. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Mon…
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In this episode we talk about the marketing automation for your restaurant. It's 2022, it's about time you have email, text and social media ads AUTOMATED when people interact with your restaurant. This is episode 4 of 5 that will cover what we've found while visting 1,000+ restaurants in perwson. You can find out more about what we found at www.am…
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In this episode we talk about the ASK! How restaurant owners need to focus on asking for their customers info in-store, online and through social media. This is episode 3 of 6 that will cover what we've found while visting 1,000+ restaurants in perwson. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more…
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Today we talk about your restaurants website and how you'd score it for being "mobile & business friendly." Everything covered in this episode can also be found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BT…
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Today we talk about what we saw on the road visiting 1,000+ restaurants over the past 2 years. It's scary to talk about this not because of what's not happening, but because of the MASSIVE opportunity for those that take action! Join the conversation: https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A?__s=foticawwsu5yscx8ephn…
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