How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, ...
…
continue reading
A look at how stores plan and operate, focussing on Waterstone's and Clarks.Bởi The Open University
…
continue reading
Looking at the increase and benefits of online shopping and barcode technology.Bởi The Open University
…
continue reading
The importance of marketing and communication.Bởi The Open University
…
continue reading
This video looks at how agencies help companies to raise awareness of their brand and promotions.Bởi The Open University
…
continue reading
An online entrepreneur challenges the existing state of high street retail.Bởi The Open University
…
continue reading
How should a retailer go about building their brand, and what is meant by 'a brand'?Bởi The Open University
…
continue reading
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.Bởi The Open University
…
continue reading
Using frozen peas as an example, this video takes us through the complete supply chain process.Bởi The Open University
…
continue reading
A look at how UK fashion companies trade overseas.Bởi The Open University
…
continue reading
Several independent retailers explain why they are a preferred alternative to the high street.Bởi The Open University
…
continue reading
Experts discuss the internet tools available to retailers.Bởi The Open University
…
continue reading
How technology has changed and drives retail and consumerism, and the use of statistics and date.Bởi The Open University
…
continue reading
Businesses reflect on what the future hold for them and where they might be.Bởi The Open University
…
continue reading