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The Roof Strategist Podcast

The Roof Strategist

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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good. Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my ea…
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This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per w…
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This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differen…
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The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments. Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double y…
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“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more? Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video…
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Anti-Contingency Agreement… Many roofers are. So they do “handshake” deals instead. They don't use Contingencies to be different from the other guy. They think they are forceful. Fact is, they are scared to use them. Don’t know how to bring it up. Or use them wrong (and lose the sale). Truthfully, they’re a brilliant tool when used correctly. And w…
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Door to door roofing sales can suck… Most people (including me) don’t like it. But we do it because it makes us crazy money. Unfortunately, a lot of people suck at doing it. They don’t know how to pitch. They panic as they approach the door. They fumble through their words. And they can’t get leads to save their own lives. But when you know what to…
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Rookies are not confident… It’s one of the reasons they quit. Our mission is to get them confident as fast as possible. So they succeed and stick around. Here are my 3 secrets to training newbies into confident closers (who stick around). I know that training new sales reps is a time suck. Especially green beans. That’s why I built my training syst…
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Most roofing sales reps (2 out of 3) quit before they taste success. Because the struggle is too hard. But we all go through it. Like Jon, who went from being a dead broke factory worker and finding out his fiance was pregnant to discovering roofing sales. He made $0 in his first 30 days. But he didn't give up. This is Jon's raw, real, unfiltered s…
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Whether you're brand in roofing sales or been at it for years... if you do these 3 things every day, you'll have the highest chance of SMASHING your income goal as a roofing sales rep. Follow the steps of many thousands before you. Use the system that's helped countless sales reps change their lives: https://theroofstrategist.com/roof-sales Program…
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I wish I knew this psychological secret when I got started in roofing sales. I used to try explaining my way out of objections until I learned this. Once you know what people are already thinking... and how they process information... you'll be able to overcome any objection on the spot so you can close even more sales. If you jive on my style, the…
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How you present price can make or break your sales. Are your competitors way higher or way lower? What is your market used to? Should you offer good, better, best, or just one roof system? Discover the BEST way to sell roofs in your area. No matter what system you use, my in-home sales process can get you closing even more. It's perfect for teams w…
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You need to get roofing sales training done, fast... If you screw it up, sales reps don’t bring in deals. They lose faith and quit. Fast training will make or break retention & sales. Training can be daunting. But when you train on the right things, in the right order, it can be lightning fast. So you can start making real money. If you want to off…
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“Just email me the roof estimate…” Are you hearing this more and more? Because high-pressure sales people are ruining it for you. Homeowners hate it. So now they’re starting to not even let you in the house. They don’t even want to talk to you. They just want you to email the roof estimate. Watch this and see how easy it is to outsell other roofers…
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Someone just posted this in a roofing Facebook Group… “What are the best roofing sales pitches to use when knocking?” Responses flooded in with some of the worst advice I’ve ever heard. Sadly, many people actually believe it. BEWARE of this advice! Here's my best and favorite pitches for roofing sales. If you pitch like I do… If you like my style… …
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“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value. This LIVE coaching session is part of a brand n…
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Homeowner ghosted you after keeping the roof claim money? It’s happening more and more now, isn’t it? You end up working for free and losing the deal. Never again! How many sales have you lost because of this? It’s like having a prospect reach into your pocket, swipe your wallet, and steal your money. Imagine all of that commission that you should …
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They come out of nowhere… A sudden death. A break up. A divorce. A cancer diagnosis. We get crippled by sadness. Motivation flushes away. And our mindset battle begins as our roofing sales slowly suffer. You’re not alone. Airon shares his raw, real, unfiltered story in Episode 1 of this brand new series called Roofing Sales Rescue. You’ll witness: …
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This is the #1 rookie roofing sales mistake that I see. It goes against common sense. It goes against “Sales 101." And sales pros make this mistake too. Are you making this mistake? Find out, and watch your close rate skyrocket. Picture yourself (or your team) making this quick, easy fix. Your sales appointments will take less time. Which means you…
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You have to beat last year! It’s how us sales people are wired, isn’t it? Go bigger. Achieve more. Make more. Benjamin Franklin once said, “If you fail to plan, you plan to fail.” These 5 goal planning steps have made me millions, and I’m sharing them with you. I’m wishing you a Happy New Year and hope you have your absolute best year ever! And now…
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To wrap your truck or not… Branding “experts” say you do. But do you really need a truck wrap? And will it actually help you get more sales? Here’s my unpopular opinion. Watch the video and pay close attention to the tale of 2 roofers. You’ll be voting on which roofer you’d choose with your hard earned money. If you would have hired the roofer in t…
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Your homeowner is angry and thinks you're a scammer. Because you convinced the homeowner that their roof was damaged… And they needed to file a claim to get it approved. But then the insurance company denies the roof. And the adjuster goes behind your back to tell the homeowner their roof is fine. So you look like an idiot. What you say next will m…
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"My roof is fine…” Says the prospect when she opens the door. She tells you, “I just replaced my roof 5 years ago.” How do you pitch the roof inspection when you hear this? Say this and you’ll get far less rejections and way more inspections. Change what you say, and you’ll get on more roofs. It’s simple, but not easy. It’s taken me almost 13 years…
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I can’t believe how many sales people don’t know this… How to be likable in seconds WITHOUT trying to find common ground… WITHOUT pretending to be someone you’re not… WITHOUT cheesy sales gimmicks.... But unfortunately, no one can fake it. Use what I teach in this video and: Get prospects to love ya, close even more sales, and get even more referra…
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The homeowner REFUSES to show you the other estimates… Or the insurance paperwork? If you try to convince them after they say no, you’ll never succeed. You MUST bring this up the right way at the beginning of your appointment. Say this, and watch as homeowners voluntarily show you everything. This tactic crushes it for both storm and retail. And wh…
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Losing control to that CRAZY and demanding roofing customer? You’re in too deep… Or they are refusing to pay. First, you must regain control. Then, do this to turn the nightmare into a huge win. P.S. Expertly handling nightmare customers is an art form. And strong sales people are never rattled. They know how to turn the nightmare into a huge win. …
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Never feel UN-motivated again! It’s NOT hype. It’s NOT goals. It’s NOT positivity. Discover the horrifying truth about what really motivates you. P.S. All the motivation in the world won’t make you more sales, unless your sales system is bulletproof. Whether it’s yours, mine, or someone different - you know you need one. But is my sales system righ…
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Are you making door to door sales harder than it needs to be? STOP showing up like a complete stranger. STOP jumping right into your pitch. STOP showing up at the wrong time. Do this, and you’ll make door to door sales EASY. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or ca…
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I wish I knew this when I started in roofing sales... It's stupid simple and wildly powerful. Just ask these 2 questions before you close. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222-7133 🤑 TRAINING…
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From alcoholism and drug addiction to roofing hero - and a true inspiration for our community. Eric O shares his raw, real, unfiltered story in this interview. It's unlike anything I've ever published before. DISCLAIMER: There is talk about drug use, alcohol use, profanity, and more. ADDICTION RESOURCES: Find the "Roofers in Recovery" Group on Face…
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RUN AWAY from these homeowners before it's too late. Watch out for these warning signs of a crazy customer. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222-7133 🤑 TRAINING FOR YOU OR YOUR TEAM Text 'DEM…
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What's the difference in roofing sales markets across the US? Watch this regional breakdown to see how the North compares to the South, the East vs. the West, which states are most profitable, and more! Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ========…
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STOP overlooking these 3 hidden closing opportunities. Turn that boring explanation of how roof installs work into a closing powerhouse! Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222-7133 🤑 TRAINING FOR YOU OR YOUR TEAM Text 'DEMO' to 303-222-7133 Backed by my 100% 'NO BS' 30…
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If you’re knocking doors, how in the world do you keep making sales when it gets dark so early? If you don’t find a work around, your income will flatline. Try this 5-step system to keep making sales, even when it’s dark out. Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222-7133…
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Roofing sales pros are freaking out… AI is taking over… Instant quotes are changing the game… So is D2D dying? Will it threaten your livelihood in roofing sales? Watch this new video to find out what you need to know. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get …
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STOP selling to these 2 types of homeowners! Sell to these instead and make a lot more money in roofing sales. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222-7133 🤑 TRAINING FOR YOU OR YOUR TEAM Text '…
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“Roofers are Scumbags!” This is what most homeowners are thinking. If we don’t change their minds, we’ll never win the sale. Say THIS to prove them wrong. Get my full sales training system: https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get a demo ============= 🆓 FREE Training Center Text 'FREE' 303-222…
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