On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome bac…

In this captivating interview, legendary singer-songwriter Ben Folds joins The Sonic Truth’s Chris and Trevor as he delves into his fascinating journey through the music industry. From his unique preferences in audio equipment to his experience recording in the renowned RCA Studio, Folds shares insights that resonate with both artists and fans. Dis…

Immerse yourself in the world of audio mastery with Warren Huart of Produce Like A Pro. Get exclusive insights into groundbreaking audio gear like the MK-609 and delve into the transformative trends of conventions and digital commerce. Experience an episode rich with industry acumen and a twist of humor. Dig deep with The Sonic Truth as they ask Wa…

Join us on this week’s episode of The Sonic Truth Podcast as we dive into the world of live broadcast mixing with our special guest, Matt Rifino. Matt is a 5x Emmy Award winner, known for his work on NBC The Today Show. He shares his journey from the beginnings, his experiences playing in bands, the art of mixing a live broadcast, and even a bit on…

On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding…

On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript Th…

On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining us, and welc…

Reinventing The Patchbay with Darren Nakonechny of Flock Audio. This week on The Sonic Truth Chris, Justin, and Trevor chat with owner and founder of Flock Audio, Darren Nakonechny! We discuss the beginnings of Flock Audio and how a touring musician reinvented the patch bay! Be sure to like, comment, and subscribe to stay up to date with all future…

This week on The Sonic Truth Chris and Trevor sit down with Rome from Sublime with Rome and Duddy of Dirty Heads, collectively Rome & Duddy. We discuss making music with your best friends, how they got started, gear (of course) and so much more. This episode was shot at the beginning of 2023 and is finally seeing the light of day! It's full of laug…

On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript The post Strea…

On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on …

This week on The Sonic Truth Chris, Justin, and Trevor chat with Eli Maiman of Walk The Moon. This is Eli’s podcast now - so it was nice to be in the guest seat! We discuss the beginnings, The Beatles and The Rolling Stones, and what it’s like to have a song so massive it becomes the people's song! Now shut up and dance, but more importantly, liste…

This week on The Sonic Truth Chris, Justin, and Trevor chat with singer-songwriter and guitarist of Dashboard Confessional, Armon Jay! We discuss the beginnings, recording his solo albums on his own, how he joined Dashboard Confessional, his setup, and also home renovations! Be sure to like, comment, and subscribe to stay up to date with all future…

On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s gr…

On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and welcome bac…

This week on The Sonic Truth Chris, Justin, and Trevor chat with Kiive Audio’s, Eddie Lucciola. We discuss how he got into making plug-ins, what challenges he’s faced, and his help in making AudioScape’s first-ever plug-in for the XL-305R. This is a real fun one! Sit back. Relax. And enjoy our chat with Eddie. Be sure to like, comment, and subscrib…

On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for …

This week on The Sonic Truth Chris and Justin chat with Jean Rodriguez, a multi grammy-winning producer, vocalist, and engineer. Jean has worked with Beyonce, Xtina, The Weeknd, Pharrell Williams, and many more. We discuss his vocal recording techniques, the story of a broken Ilok, and stories from his exciting career. Be sure to like, comment, and…

This week on The Sonic Truth Chris, Justin, and Trevor chat with elder emo and full time music guy, Jacob Stillman. You may know Jacob as (just) Stillman. Jacob has been making music professionally since he was 12 years old. Got signed at 16, left the industry at 19, and then got back to it at 25. We talk about everything with him, from his love fo…

On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcr…

This week on The Sonic Truth Chris and Justin chat with AudioScape Artist and drummer, Brian Dunne. You may know Brian’s work as the drummer of Hall & Oats, Live From Daryl’s House, Cafe Wha (Funk Night), and he’s the owner of “Back of the Bus Recording” Remote Drum Tracks. We get into his background and how everything came to be. His drumming styl…

This week on The Sonic Truth Chris, Justin, and Trevor chat with professional meme maker and microphone creator, Derek Bargaehr. Derek is the owner of Vanguard Audio Labs, and they’re gearing up to release their highly anticipated, V24. Chris and Derek go back and forth on the relationship AudioScape and Vanguard have with one another, microphone d…

On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript The post Audio’s Role in Brand Success w…

This week on The Sonic Truth Chris, Justin, and Trevor chat with producer, composer, musician, and just all around great guy, Manny Nieto. You may know Manny from his work with Produce Like A Pro, Manny’s Mic Locker, Circle Jerks, The Breeders, Mars Volta, the Chavez Ravine, distortion Felix, voice on tape. Manny has been in the business for 25 yea…

This week on The Sonic Truth Chris, Justin, and Trevor chat with Grammy-nominated and multi-platinum-selling producer, composer, musician, and DJ, Matt Lange. You may know Matt from AVID ProTools Sonic Drop. We get into the nitty-gritty of his background, sound design, movie trailers, and even playgrounds… You’re going to have to watch to find out …

This week on the The Sonic Truth Chris and Trevor chat with mad scientist, Jeremy Griffith! Jeremy is an American record producer, audio engineer, and musician. He’s worked with band such as Underoath, Anberlin, Code 7, and Norma Jean - just to name a few. We cover everything from getting started in music, the science behind The Beatles, some multi…

We’re back! After a chaotic few months behind the scenes, The Sonic Truth Crew has returned! This week Chris, Justin, and Trevor chat with Devvon Terrell, whom you may know from HelpMeDevvon and the podcast, AudioNerds. Devvon is an American singer, rapper, songwriter, and record producer. We cover everything from getting started in music and how i…

In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights The post …

On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance…

In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript The post Get…

In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download our eB…

In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript The post The Ins-and-Outs of Podcast Production, Distrib…

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese…

On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the future, and mor…

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to w…

James Forbes, Mastering Engineer from Clear Track Studios in Tampa, stops by The Sonic Truth to discuss audio mentorship programs, the importance of an assistant engineer, and everything from CLASP technology to working at Full Sail and all the toys Clear Track studios have in their arsenal. Welcome to Audioscape's Official Podcast, The Sonic Truth…

On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy. Download transcript The post Did You Hear that Sizzle? Talking ASMR & Aud…

Larry Mitchell is back! This week Larry swings by The Sonic Truth to catch up with Trevor. Everything from conventions, Steve Vai, writing, recording, analog gear, Stewart Copeland, you name it! Larry also creeps us out with a ghost story! Check out Larry’s website and social media to stay up-to-date with everything. 00:00 Catching Up & Convention …

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relate…

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make the best dinner guest, and…

Are you having difficulty placing the songs or compositions you write? Hear some tips and advice from, Universal Music Publishing Group songwriter, Eddie Montilla. Hear stories from Eddie about working with DJ Khaled, learning classic rock songs on his 19th birthday, working at Abbey Road Studios, and the importance of having a reference mix for yo…

On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio is headed…

On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more! Download transcript The post Throwing Away the Standard Marketing Playbook with W…

Learn about the recording process and techniques from the 30s and 40s. Our guest today, Eddie Montilla, is a world-class keyboardist, universal music publishing songwriter, and producer who has worked with DJ Khaled, Gym Class Heroes, Linkin Park, Lady Gaga, and Usher to name a few. Eddie's father, Fernando J Montilla, was a pioneer of stereo imagi…

On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data and analyt…

Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measure…

In part two of the Will Yip podcast, we learn about what projects Will is currently working on, his desire to wear many hats, and his ability to work on multiple levels within the music industry. He gets asked a few oddball questions and we find out that he would want to be a compressor, and Trevor would be a guitar tuner. Plus, we learn the secret…

What's the secret sauce for capturing big drum sounds? Do you have a Desert Island piece of gear you can't live without? Learn about that and more on today's podcast with our special guest Will Yip of Studio 4 Recording where he shares his tips for success and guidance on making great songs! He explains how he gets that big drum sound on his record…

Have you worked a recording session and walked into the live room and realized the drummer has a gazillion toms and cymbals? What do you do? Our special guest Steve Chadie tells his story about working with drummers, his craziest moment in the studio, and his newly found discovery of FLAT-EARTHERS. That and a lot more on The Sonic Truth. Here's a l…

Who knew that Willie Nelson and The Beach Boys had recorded a song together? In fact, tonight's special guest, Steve Chadie tells a story about how that was his first pro recording session with Willie Nelson. Plus, Steve talks about his use of Audioscape gear, recording session etiquette, working with celebrities, and the 27 years he has spent work…