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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
 
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In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up. The post Podcast Listener Insights Series – P…
 
Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers…
 
This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative space that are leading to increased…
 
This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic. The post A Po…
 
Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz. AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veri…
 
On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now. Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper discussed in …
 
Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof. The post Harnessing the Power of a Host-Read Podcast Ad appeared first on The Sonic Truth.…
 
This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation. The post Every brand will have a podcast, just like they had a blog. appeared first on The Sonic T…
 
On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are putting th…
 
This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break. The post Th…
 
Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study here. The p…
 
Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” This week we bring to you a great conversation between Shira Atkins and …
 
Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next …
 
Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger:…
 
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do y…
 
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it…
 
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’…
 
Download The Audio Intelligence Infographic. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why it touc…
 
Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work th…
 
For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to hel…
 
Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in. She now hosts the podcast, Committed, with two additional podcasts to be released this year including Fierce, Stories of Women…
 
In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to di…
 
There are lots of professional distributors and platforms in the podcasting space, and yet discoverability has become harder than ever. Most listeners access shows through Apple Podcasts, but many are turning to alternative platforms like Spotify, and Stitcher – where Erik Diehn is CEO. With so much content available, just choosing what to listen t…
 
Evan Lang, VP & GM of Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company. After just two years, they’ve seen real success with shows The Weeds, the Ezra Klein Show, Today, Explained, and Recode Decode. He shared Vox’s approach. The post How Vox Created Its Podcast Business appea…
 
If you’ve bought tickets for a live entertainment or sports event in recent years, chances are, you’ve at some point got your tickets from SeatGeek. What you might be less aware of though is that SeatGeek is also a pioneer of podcast advertising, spending on shows like The Bill Simmons podcast as early as 2015. Our guest today, Ian Borthwick, now l…
 
Takeaways: – The barriers standing in the way of gaining a deep understanding of podcast listeners – What the future holds for smaller brands looking to get into podcasting ART19 is an audio platform for hosting, distribution, ad serving, and audience measurement that’s been around since 2015. Think of it as infrastructure for enterprise-level podc…
 
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations. The post Differentiation Through Sound: Radio appeared first on The Sonic Truth.…
 
A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the “gates of hell”. It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly: why. Today, Steve Milton runs a successful branding agency servicing …
 
For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But for virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the prob…
 
Storefront Music is a full service music production company based in New York specializing in original composition, sound design and music supervision. We spoke to one of its founding partners, John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM. …
 
NPR – National Public Radio is famous for shows like Fresh Air with Terry Gross, How I Built This and Planet Money. Launching new shows used to be simple. The NPR name and distribution mechanism alone meant a million eager, regular listeners. But with new podcast content coming out by the minute, NPR and other platforms like it face new challenges.…
 
Audio gets a bad deal when it comes to adding disclaimers at the end of ads. Why? Other media channels are cleverly able to hide it, but audio, radio specifically, is forced to place it at the end. Many people claim disclaimers ruin radio ads, but no one has ever looked at what the data says…until now. The post Terms and Conditions Apply: Disclaime…
 
The more time spent thinking about functional sounds, the more you realise just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really are to brands everywhere. T…
 
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here. The post Megaphone: Host-read or A…
 
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening. The post Audioboom Talks Podcasting appeared first on The Sonic…
 
Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. In early 2018 he opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. The agency has since built Amazon Alexa skills for brands like Diageo, GE and JP Morgan Chase. Its VP, Pa…
 
On this episode of The Sonic Truth podcast, we invited David Horowitz, ECD at creative agency Mekanism, to dive deep on the mechanics of audio for a client whose audio signature not only will many of you have heard, but will also anticipate an episode of Curb Your Enthusiasm after hearing. David spoke with Scott Klass, VP Marketing at Veritonic abo…
 
Scott was joined by one of the world’s foremost creatives – Jeff Benjamin, ECD at New York based agency Barton F. Graf and former Chief Creative Officer at JWT North America. We covered everything from how he uses sound in advertising spots, to functional sounds, and got a peek into his bag of sonic surprises. You’ll hear. The post Live from Advert…
 
Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way things have always been done”– that’s the reality.…
 
If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we hear and say, and the way we hear and say them, ma…
 
We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio ads by candidates in the hotly cont…
 
Sonic Truth Episode 21: Nate Liss (@AnOutragedJew) & Matt Kelley (@Fantasy_Mansion) are joined by Jacob Rickrode (@ClutchFantasy) from RotoViz to talk dynasty strategy and sleepers.Compiling a WR war chest. Trading out the first round and Zero Rookie in dynasty start-ups.CJ Prosise is still a terrific value dynasty leagues. Javorius Allen is a dyna…
 
Sonic Truth Episode 20: Nate Liss (@AnOutragedJew) & Matt Kelley (@Fantasy_Mansion) discuss how its possible Rob Gronkowski party's himself into oblivion.- Le'Veon Bell is suspended again. Does this make Antonio Brown, Markus Wheaton, and Sammie Coates all MUST-OWNS?- We see dead podcasters everywhere. What turns once great shows south?- Karlos Wil…
 
***WARNING*** This episode includes Game of Thrones Spoilers!!! (for your own benefit)Sonic Truth Episode 19: Nate Liss (@AnOutragedJew) & Matt Kelley (@Fantasy_Mansion) discuss Larry Fitzgerald's career outlook for fantasy football dynasty leagues. Comparing Terrell Owens and Larry Fitzgerald. How even with less targets, Vincent Jackson can vastly…
 
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