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The Standard Deviations podcast is a weekly production that looks at money, mind and meaning, all through a psychological lens. Each week, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness. Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, resear ...
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Standard Deviations

Junction Journalism

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We’ve all been told that there’s a “proper” way to speak English. What if that wasn’t true? There are thousands of dialects of English that are “non-standard”, but still carry cultural and historic significance. Join Nicola Brayan as she explores English dialects around the world and how language shapes identity, communities, and, too often, discrimination. This story challenges us to think before we judge the way others speak.
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Tune in to hear: Examples of when emotional connection can play a decisive role in sales. How, practically, can advisors shift their focus a bit from the technical to fostering deep, emotional connections with their clients? What is motivational interviewing, what is based on and what does it look like in practice? Where does the discovery process …
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Tune in to hear: Get a better sense of the size and scope of the racial wealth gap problem in the US. Should financial advisors play a role in addressing these inequalities? Also, do historical factors, such as systemic discrimination and redlining, largely to blame for the genesis of this disparity? What sort of systemic inequities and injustices …
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Tune in to hear: What elements do “tulip mania,” the roaring twenties and the .com bubble share and what should be our biggest takeaway from these historic market events? What is the "affect heuristic" and how should we be thinking about it in relation to our investment decision making? How do the emotional states of euphoria and despair effect our…
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Tune in to hear: From Michael’s vantage point, what did he observe during this recent market downturn? How can those nearing retirement overcome the tendency to have knee jerk responses to major negative market events? How can we better inoculate people against volatility before it happens? During a significant financial downturn is it more effecti…
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Tune in to hear: Relative to all the other behavioral experts out there, what stands out about Greg and his work? How did he arrive at this unique point of emphasis? How has Behavioral Finance come full circle in recent years? What have been the biggest shifts in Behavioral Finance in the past decade? Also, how does he anticipate it might change in…
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Tune in to hear: What was Megan’s favorite finding in the deep research she did for this book? Learn about Truman’s financial anxiety and how this impacted him. Why is it harder to pivot and recover from financial pitfalls than it used to be? What advice did Calvin Coolidge get from his stock broker? How did George Washington make his money and wha…
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Tune in to hear: Did Cady’s recent book, The Art of the Sabbatical, come from a place that was very personal and meaningful to Cady? If so, what was it that made this project so personal for her? In Cady’s experience, are many of those hoping to take a sabbatical doing so to just take a break from work or are they in search of a deeper, transformat…
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Tune in to hear: What is the disconnect between selling an advisory business, as it is popularly conceived, and as it usually goes down in the real world? What should people know about the process that they may not currently understand? What are the big things that are missing from the “highlight reel” version of selling a business and how can peop…
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Tune in to hear: What got Dr. Eckhart into Psychology in the first place, and how did he end up moving into family wealth consulting? What are some of the significant differences in family dynamics among upper middle class families and ultra high net worth families? What does Dr. Eckart mean, exactly, when he refers to family mythology and how migh…
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Tune in to hear: What does Clare and her team at Essentia Analytics focus on specifically? How can one score the decision making skill involved in stock picking when so much is relative to timing? How does Essentia Analytics score all 7 data points they lay out on their website? One of the trick things about behavioral investing is you can get a go…
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Hilary and Roger discuss Hilary’s Use R! keynote presentation, LLMs and R, and whether R (or any programming language) has a future. Also, a brief preview of Roger’s JSM 2024 talk. Show notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscr…
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Tune in to hear: How should we think about the “presidential election cycle pattern” as a forecasting tool? Does it have much merit and how is it playing out so far in 2024? How should we think about time effects in an election year? Also, what is the trend for election year market performance like as you move through the year? What would Tim tell …
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Tune in to hear: What can Elton John’s stage name teach advisors about how to make and set goals? What can Weezer teach advisors about workflows? What is the DICE acronym that can help advisors create a process around their practice? How can advisors find a partner best suited for their practice and how can this power growth? Also, how should advis…
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Tune in to hear: How did Phil pivot from a financial advisor position to roles focused on marketing? Why is a clearly established marketing strategy so critical as a starting point and what does this look like, practically? How important is it to have an affinity for, or direct tie with, the niche client group you may serve (e.g. first responders o…
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Tune in to hear: Why do humans seem to have such limited access to understanding what they want, from a financial perspective? Andy believes that the ethos of financial planning is the marriage of capital and purpose. What, specifically, does he mean by this and why does he think it is so critical? Should we try to expand our clients’ notion of cap…
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Hilary and Roger talk about the commonplace usage of statistics terminology, Apple’s recent AI announcements, and Microsoft’s Recall feature. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find …
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Tune in to hear: What drove Nuala to write her new book, Tune In: How to Make Smarter Decisions in a Noisy World ? In her book, Nuala talks about four factors that amplify the risk of noise, obscuring our ability to arrive at the truth. What are these factors and why are they so important? How do we overcome the very entrenched obstacles we face wh…
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Tune in to hear: What was the message that Shawn felt compelled to get out there in his upcoming book, The Advisor Transformation? What distinction does Shawn draw between success and significance? How does Shawn bring vision into his work at Triad in a way that better synthesizes work and life? What is Martin Seligman’s PERMA Model and what can we…
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Hilary and Roger discuss limitations of AI image generation and the possibility of replacing both podcast hosts with robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Con…
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Tune in to hear: How should advisors go about optimizing SEO for their practice and why is it so critical? Why do advisors who offer texting as a communication option get 400% more opt-ins? Why is email so powerful and how can advisors build out a list that will serve them well? Emails with video content really outperform, but many people are hesit…
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Tune in to hear: What are the 3 primary types, or thresholds, of AI and where are we headed next in this burgeoning field? What is "general purpose AI" and how does it differ from models like ChatGPT? What about "artificial super intelligence?" Why is the developing world, on average, more optimistic about AI than the developed world? Will our pess…
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Hilary and Roger discuss the latest AI news, open source Llama, and the prospect of humanoid robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Contact us at nssdeviations…
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Tune in to hear: Why is it that we hate uncertainty even more than bad news? How does our dread of uncertainty impact our decision making process? If a client comes in agitated vs. paralyzed, does the means by which we resolve this uncertainty look different from reaction to reaction or do they share a common solution? Is normalization part of regu…
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Tune in to hear: Why does Dr. Stutman use a behavioral, rather than a psychological, approach to leadership? What are the differences between these two approaches? What are some of the common qualities shared by many of the world’s best leaders? Also, were any of these particularly surprising or unexpected? What role does admiration play in effecti…
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Tune in to hear: What life experiences put Jane on a path to become a listening coach? What is generative listening and how does it differ from other forms of listening? In what ways did becoming familiar with generative listening transform Jane’s life? What does Jane mean when she says “listening to ignite thinking in others?” What role does empat…
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Tune in to hear: What makes women so uniquely good as behavioral investors? Why have many thought of women as particularly risk averse for so many years and what systems, on the trading floor and elsewhere, have perpetuated this misconception? Some book recommendations on women in investing and its history. Examples of how insidious the bias agains…
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Tune in to hear: How might financial planning conversations need to change in light of the new longevity many will experience? How will the “100 year life” affect the 3 life stages (education, work and retirement) that used to be more clearly delineated? How might we be able to give more salience and power to our mental image of a future self? What…
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Tune in to hear: What did Philip’s research on the drivers of financial advice seeking uncover? Additionally, what might stand in the way of clients taking advice? What can the industry do to reduce economic barriers to entry for getting advice? What about reducing emotional barriers to entry for getting advice? What mistakes do advisors make when …
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Tune in to hear: What lead Dr. Griner to focus his work and research around compassion specifically? When clinicians like Dr. Griner talk about compassion, what are they talking about exactly and how might this differ from the popular conception of compassion? How do we balance our desire to want to end someone’s suffering without falling into the …
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Tune in to hear: What is the “Dumb Ways to Die” music video and why was it originally created? Was the above an effective behavioral intervention or did it fall short? Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this? Why might marketing campaigns with behavioral interventions outperform mor…
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Roger and Hilary talk about a consulting engagement gone wrong and whether there have been any good consulting engagements. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Cont…
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Hilary and Roger talk about whether it might be better if ChatGPT didn’t give you what you wanted. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Contact us at nssdeviations @…
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Tune in to hear: What were some of Nikola Tesla’s eccentricities? What is “The Spotlight Effect” that Morgan Housel observed when working as a valet at a high-end hotel in Los Angeles? What is Morgan Housel’s “Man in the Car Paradox” and what lessons can be learned from it? What is the psychological principle “The Anchoring Effect?” Why does ego dr…
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Tune in to hear: What strategy did Alexander the Great use to overtake Tyre in 332 BC? Why did this military victory leave Alexander feeling more grief stricken than triumphant in the end? Why did Hephaestion’s death mark a turning point for the Macedonian Empire? What are “The Top Five Regrets of the Dying?” What makes up Martin Seligman’s “PERMA”…
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Tune in to hear: What common ground, if any, can be found across nearly all spiritual and religious traditions on the globe? What does academic research have to say about the benefits that accrue to those who are generous? Why doesn’t spending money on ourselves bring about long-lasting joy and what role does the “hedonic treadmill” play in this? W…
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Hilary and Roger discuss what makes a data analytic tool informative for a given problem and Hilary, predictably, gets furious. Show Notes Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes C…
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Tune in to hear: - With all of the possibilities out there, why has Jon landed on his current path and why does he think that pro bono work is so vital? - Jon’s organization just completed a very comprehensive study on pro bono financial planning. Were there any results that really stood out or surprised him? - What did Jon’s research unearth about…
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From Junction Journalism, a three-part podcast that challenges the notion of 'proper English'. Reporter Nicola Brayan from the University of Sydney takes us around Australia and the world to look at different dialects of English to demonstrate why they matter. Standard Deviations traces the history of non-standard English dialects and how they shap…
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We start our exploration of non-standard English by looking at dialects spoken by First Nations people in Australia. As Nicola Brayan found out, the many versions of Aboriginal English are more than just ways of speaking – they provide people with an identity that connects them to communities. And to ignore or dismiss these dialects amounts to cult…
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Attempts to impose so-called ‘proper English’ reached another level in Singapore. The national government tried to suppress dialects known as ‘Singlish’. But Singlish prevailed largely because, for many Singaporeans, it’s not just a language but a way of life. Written and produced: Nicola Brayan Supervising Editor: Lea Redfern Sound design and audi…
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In the final episode of Standard Deviations, we explore the rich history of African-American English. Nicola Brayan looks at attempts to make African-Americans conform to so-called ‘proper English’ and the profound effect this has on the way they view themselves and are treated by others. By the end, we realise the frivolity of judging others by th…
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Tune in to hear: - If so much of what accounts for our behavior is habitual, what hope do we have and how can we change that as we look to the New Year? - Why do such small bits of friction have an outsized influence on our behavior? - Does publicly stating your goals have any drawbacks or does it help you stay accountable? - What is the rhyme-as-r…
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Tune in to hear: - Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume? - What is the psychological principle “peak-end rule” and how can it be applied to better your backstory? - Why is knowing your audience such an important part of effective storytelling? - Why “…
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