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B2B Tech Founders Lounge

Liudmila Kisialiova

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The B2B Tech Founders Lounge is a daily podcast, where we bring you incredible founder stories from the tech world, sharing the smartest strategies for scaling in today's rapidly evolving landscape. If you're an experienced business leader in the tech or SaaS industry, gearing up for the next phase of massive growth, you're just like our audience. We cater to unconventional thinkers like you, ready to take their ventures to new heights. We're on the lookout for outstanding podcast guests, an ...
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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Want to be the first to know about new technology before it becomes mainstream? Whether you’re an IT professional, CIO, an investor in tech companies, or even a computer science student, this podcast will bring you the information you need to stay relevant and be successful in the tech industry from some of the top people and companies in the world. Episodes will feature topics such as IoT, cloud evolution, augmented reality, the future of artificial intelligence, improving ROI and more.
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Welcome to "Tech Solutions for B2B Excellence," the go-to podcast for B2B professionals navigating the dynamic landscape of Information Technology. In this series, we delve into the world of cutting-edge IT solutions and services designed specifically for business-to-business enterprises.
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Join host Kathryn Strachan, CEO of CopyHouse, for our brand-new podcast, Tech Marketers Uncorked. In each episode Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back, unwind, and absorb the latest B2B marketing strategies. CopyHouse is a leading content marketing agency that specialises in technology. Kathryn has grown her business by making clever choices and thrives on using the power of knowledge-sharing to eleva ...
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Your host, Liudmila Kiseleva, talks with the CEO of Arvo, Alane Boyd. Alane discusses her journey into tech and entrepreneurship. She shares her background in engineering, Arvo's creation, and bootstrapping challenges. She emphasizes the importance of a user-friendly knowledge base platform, integrating tools, and prioritizing customer feedback. Al…
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In these times of economic turmoil, small businesses need all the help they can get. Star Micronics is on the case to provide efficient, reliable support to help partners streamline their operations. Shelby Skrhak speaks with Kate Orara, partner development manager at Star Micronics, about: How Star Micronics has evolved over the years How reseller…
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The theme of our 12th podcast episode is “Effective Partner Marketing”. Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext. Summary In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel…
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In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…
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It can be intimidating to dig into a new automation solution, but through Red Hat, you can learn Ansible in an afternoon, and rest assured you’re in good hands. Shelby Skrhak speaks with Cameron Skidmore, global partner solution architect at Red Hat, about: How Red Hat forged a path of innovation The definition of Red Hat’s Ansible Automation platf…
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Your host, Liudmila Kiseleva, talks with the Co-Founder and CPTO of Jugl, Arun Prasad Jaganathan. Arun Prasad shares his journey into tech, from his early experiences with computers in India to his roles at KPMG and PepsiCo. Arun Prasad focuses on Jugl, a mobile-first app designed to help desk-class workers in small and medium enterprises manage ta…
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AI is the topic on everyone's mind. Even with the seemingly push-button applications making the rounds these days, if you want to contribute to the landscape, it’s crucial to learn what’s under the hood. Shelby Skrhak speaks with Wes Urquhart, solution architect at Red Hat, about: How Red Hat aims to democratize AI Why time and training are still i…
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If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…
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Creating a frictionless experience is the cornerstone of many customer experience tools and processes. With support from companies like Cisco and Ingram Micro, that goal becomes a reality. Shelby Skrhak speaks with Kristin Travis, sr. category business manager at Ingram Micro, Patrick Dempsey, distribution services and software manager and Eric Cie…
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The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experi…
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Cybercrime continues to flourish, and the answer isn’t always more gadgets—it takes education, collaboration and a willingness to band together in large numbers to fight for a common goal. Shelby Skrhak speaks with Derek Manky, vice president of global threat intelligence sales at Fortinet, about: The definition of collaborative disruption in cyber…
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Flexibility can be worth its weight in gold when searching for a worthwhile environment management solution—Fortinet’s FortiFlex could be the answer. Devaughn Bittle, Patrick Cash and Kevin Fraser chat with John McDonough, senior cloud architect, and James Lumley, senior director of marketplace & ecosystem alliances, both of Fortinet, about: What F…
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The switch to virtual can take many forms, but the core of any tech transition remains the same—be clear, keep it simple, don’t forget to celebrate the wins, etc.—and Red Hat is here to support a smooth transition. Shelby Skrhak speaks with Evong Chung, senior director of global ecosystem technical sales at Red Hat, about: How customers are respond…
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In a world where breach costs are rising, prevention is worth its weight in gold. That’s why key players in the cloud space are staying on top of the latest preventative measures for the best results. Shelby Skrhak speaks with Bill Sheeran, IBM account manager at Fortinet, and Juan Dos Santos, partner technical lead of IBM cloud ecosystem at IBM, a…
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The capabilities of AI are still in their early stages, and Juniper Networks is paving the way for shining a light on AI use cases across network operations. Shelby Skrhak speaks with Tom Wilburn, global vice president of Campus and Branch Networking at Juniper Networks, about: The history of Juniper Networks How Campus and Branch has evolved The f…
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In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…
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Your host, Liudmila Kiseleva, talks with the CEO of Humantelligence, Juan Betancourt. Juan explores the intersection of AI and human collaboration in HR tech. Juan shares his journey from corporate roles to founding Humantelligence, a company that uses AI to enhance workplace communication and productivity through psychometric assessments. The disc…
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Many end users and partners were left with critical questions in the wake of Broadcom’s acquisition of VMware last year—from increased standardization to more consistent support experiences, answers continue to come in. Shelby Skrhak speaks with JD Wells, IBM Cloud for VMware solutions leader, and Juan Dos Santos, partner technical lead of IBM Clou…
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The theme of our tenth podcast episode is Partnership Strategy. Joining our host Jeremy Balius to discuss all things partnerships strategy is Scott Pollack from Firneo. Summary Scott Pollack, founder and CEO of Firneo, shares his journey into the world of business development and partnerships. He discusses how he fell into partnerships and the chal…
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In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…
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Your host, Liudmila Kiseleva, talks with the VP of Product and Operations at Guidewire, Gal Josefsberg. Gal's journey into the tech world began unexpectedly. Initially pursuing a career in accounting, he discovered his passion for computers and coding during his college years. His first computer, a Texas Instruments 4K four plus, ignited his intere…
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Palo Alto Networks’ Unit 42 is determined to protect the digital world by helping customers understand their adversaries and defend against them. They use a practice called digital forensics to better detect, track, analyze and stop cyberthreats. Shelby Skrhak talks to Kraig Faulkner, channel systems engineer at Palo Alto Networks about: Unit 42’s …
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Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of Cumulus Digital Systems, Matthew Kleiman. Matthew's career began in aerospace, where he developed a keen understanding of systems thinking and risk mitigation. His transition to the tech space was significantly influenced by the Deepwater Horizon accident in 2010, which underscored …
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In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies throug…
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SMBs tend to require speedy turnarounds and easy access to support, making them an ideal market for one-stop shops and pre-packaged bundles. Luckily, Palo Alto Networks is on the case. Shelby Skrhak speaks with Meghan Mack, vendor, business manager at Ingram Micro, about: Why Palo Alto Networks’ pre-packaged bundles are game changers How Palo Alto …
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The IBM of today may not be your parent’s IBM, but they still hold the same values in high regard—while also striving to innovate for the betterment of their customers and their customers' customers. Shelby Skrhak speaks with Audrey O'Donnell, FlashSystem 9000 and Storage Assurance perpetual product manager at IBM, about: The definition of Storage …
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A tech solution is only as strong as the foundation it’s built on—governance, scalability, collaboration, flexibility, etc.—and IBM has been in the trenches of trustworthy tech development long before the AI boom we’re experiencing today. Shelby Skrhak speaks with Doug Schofield, sr. partner technical specialist, IBM Storage, Kevin Nugent, global d…
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Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting. Summary In this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demog…
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Your host, Liudmila Kiseleva, talks with the CEO and Co-founder of Kickscale, Gerald Zankl. Gerald's journey into sales began at a young age, working at his father's petrol station in the Austrian countryside. This early exposure to customer interactions laid the foundation for his sales skills. Later, Gerald joined a tech startup in the video stre…
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Say goodbye to sketchy connections and slow speeds with Meraki’s cellular gateway solutions built on 5G cores, meant to provide efficient and flexible options. Shelby Skrhak speaks with Bobby Young, sr. technical enablement engineer at Ingram Micro, about: The definition of a cellular gateway The key difference between Meraki’s MG 51 and MG 52 offe…
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What sounds better? A convoluted system with limited options and parameters, or a flexible, straightforward approach that accommodates fast-changing applications? With Red Hat, the answer is clear. Shelby Skrhak speaks with Nyan Avila, ecosystem solution architect for Red Hat, about: Red Hat's OpenShift virtualization solution The state of containe…
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Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating …
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Collaboration is an essential element of comprehensive security solutions—SonicWall understands this as a core value and consistently takes steps to deliver the best solution possible to its partners. Devaughn Bittle, Patrick Cash, and Kevin Fraser chat with Michael Crean, Senior Vice President of Managed Security Services Division, and Eric Morin,…
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Walls.io, Michael Kamleitner. Michael's journey into the social media marketing and tech space began with his background as a software developer. Michael's technical expertise allowed him to see the potential of social media platforms like Facebook, which inspired him to start building…
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We all have a role when it comes to practicing sustainable and environmentally friendly business, but it doesn’t have to be complicated. Today, there are tools that support companies in their journey to increased sustainability without a deep cut in profits. Shelby Skrhak speaks with Phil Redman, Americas ecosystem lead, IBM Sustainability at IBM, …
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How do you know an MSP bundle is worth the investment? It starts with saying goodbye to managing dozens upon dozens of logins and ends with increased customer retention. Shelby Skrhak speaks with Cori Hahn, Sr. Technical Enablement Engineer, and David Williams, Development Executive; Sr. Services Architect both of Ingram Micro, about: How Ingram Mi…
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The wonder of hybrid work models is still in full swing, and Logitech—paired with Microsoft—is on the front lines of delivering top-quality hybrid conference experiences. Shelby Skrhak speaks with Bryan Marx, Microsoft Alliance Manager, North America, at Logitech, about: How Logitech is leaning into its partnership with Microsoft Combining the fron…
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Your host, Liudmila Kiseleva, talks with the Business Consultant, Ken Pomella. Ken's journey took him through various roles in corporate America, where he gained a wealth of experience. However, his entrepreneurial spirit led him to branch out and start his own company, RevStar Consulting. The key takeaway is to leverage your corporate experience t…
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Dell is dedicated to providing a path forward with AI solutions and improved storage offerings for mid-range storage businesses, allowing customers to move confidently amid the changing industry and not only through desktop monitors. Shelby Skrhak speaks with Ryan Clarkson, Sr. Technical Enablement Engineer at Ingram Micro, about: How Dell PowerSto…
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Your host, Liudmila Kiseleva, talks with the CEO of Foundersuite, Nathan Beckord. Nathan's journey is a testament to the evolution of the capital-raising process. With a background in investment banking and a stint at Venture Archetypes, Nathan recognized the need for a more streamlined approach to fundraising. This realization led to the creation …
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Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of Entail AI, Tom Amitay. Tom's journey into the tech world is as unique as it is inspiring. With a desire to blend his passion for surfing with a dog-friendly work environment, he found his calling in the bustling tech scene of Israel. His early forays into SEO began with marketing an…
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Ingram Micro, Cisco, and AWS have come a long way over the decades, always with customer expectations and industry needs at the forefront of their transitions. Today, they offer a comprehensive library of solutions built along trademark guideposts. Shelby Skrhak speaks with Duncan Robinson, Vice President of Growth Partnerships at Ingram Micro, Kat…
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We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Di…
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Staying on top of the shifting landscape across modern infrastructure doesn't have to be overwhelming—Ingram Micro has your back, and then some, in navigating trends and enacting new solutions. Shelby Skrhak speaks with John Kinnan, category director at Ingram Micro, about: How modern infrastructure is evolving How Ingram Micro differentiates moder…
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Your host, Liudmila Kiseleva, talks with the CEO of Webvizio, Dan Ponomarenko. Dan's foray into the tech world was a natural progression from his background in marketing. He noticed a persistent communication gap between digital marketing managers and web developers, which led to inefficiencies and misunderstandings. This realization sparked the id…
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The healthcare industry is more than hospitals and tablets—from security to video communications, there is a level of care and specialization required not found in many other fields. Shelby Skrhak speaks with Andrew Kirsch, Technical Enablement Engineer, and Christian Buerk, Director of Specialty and Business Applications, both of Ingram Micro, abo…
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin's entrepreneurial journey is nothing short of inspiring. Calvin opened up about the inception of Simplero, which emerged from a blend of his entrepreneurial experiences and a profound inner journey. He spoke candidly about the significance of understand…
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We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director a…
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AI PCs are no longer only talk and discussion—they’re here, and they’re ready to support and serve the modern workforce. Shelby Skrhak speaks with Jay Giron, senior manager for Solution Design & Services, and Jason Minchen, technical enablement engineer for Solution Design & Services, both of Ingram Micro, about: The definition of an AI PC and the …
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Every partner's needs are unique, and that’s why Ingram Micro is dedicated to delivering timely and effective solutions based on specific partner needs while providing expertise at every angle. Shelby Skrhak speaks with Adam Bellows, executive director and category leader of networking and security at Ingram Micro, about: The current network securi…
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