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memoryBlue Cofounders Chris Corcoran and Marc Gonyea sit down with former employees – appropriately termed alumni – to unearth the untold stories, secrets of success and winding pathways that have led to big-time tech sales careers. These compelling tales offer unique insight into what it takes to make it in professional sales. Along the way, you’ll pick up tips, tactics, and advice that’s worth its weight in gold.
 
Dani Woolf, CEO of Audience 1st, and Chris Roberts, CISO of Boom Supersonic, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re coming on live every week so you can ask questio ...
 
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show series
 
Current global economic circumstances, including the labor shortage and the increase in the minimum wage in the US, are challenging for employers and those seeking new/better employment opportunities. Working on commission may not be ideal for many, but our guest says that it's about perception. When he worked on commission, it was an opportunity f…
 
One of the essential lessons in sales and life is not to judge a book by its cover. Our guest Steve Kozak learned that in his first job as a Britannica salesperson.. Steve is currently a professor at James Madison University. He takes us through his day in the classroom, what made him interested in academia, and the changes he made to role-playing …
 
A career in marketing is very attractive because it sounds like a fun and creative job that brings good earnings. Further, experience is not crucial for a career in marketing because skills can be learned. This job is for you if you are a great communicator, a good team player, and a skilled project manager with good analytical and creative skills.…
 
Luck shouldn’t be expected, it’s earned. Wes, a former mB Account Executive has grown to realize that he has experienced luck as a byproduct of the work he’s put in rather than something that was freely given. Work that has involved consistently challenging himself and pursuing different opportunities to increase his chances of success. In this epi…
 
Agility is a key trait in remaining competitive and successful while in the workforce. This is a valuable lesson that Don Thacker instills in his students as he learned it firsthand throughout his many different roles while working in local wholesale distribution for 18 years. In this episode of the Campus Series Podcast, Don, now a senior lecturer…
 
A sales position may seem straightforward, but many in the role can attest to the fact that they’re constantly having to act as a jack of all trades. While an SDR’s main objective is to book a meeting, the ability to do that requires both a variety of hard skills refined in more formal sales training, as well as general soft skills that can be pick…
 
Your success in sales is contingent on nobody but yourself. This may be daunting to some, but it’s been incredibly empowering for Michael. It’s transformed his career from a mundane and concrete pathway to an uncharted territory full of the freedom to explore different strategies and create his own opportunities. In this episode of Tech Sales is fo…
 
People commonly become sales representatives with many misconceptions about what will be required of them. While it is an entry-level role, properly preparing for it will give you a better understanding of the career and help you have a stronger start. For this reason, Professor Stefan Sleep believes in attending sales programs to get real-world sa…
 
What’s the secret to success in sales? Julia Fitzgerald vows it’s learning how to play off your strengths and play up your personality! Sales doesn’t necessarily favor anyone of a particular background, but it will come more naturally to those who tap into their strongest traits to stay motivated, keep themselves grounded, and subsequently connect …
 
While sales representative positions are considered entry-level jobs, that by no means makes them easy. Caroline Myers, now a successful account executive at ManagedMethods, can still attest to the challenges that come with playing such a critical role in the sales funnel. In this episode of Tech Sales is for Hustlers, Caroline shares her insights …
 
With great risk comes great reward. This is especially true in sales. While it can be a challenging, unpredictable, and strenuous career path, Matt Glennon speaks of the immense payoff that can come to those who rise to the occasion and put in the hard work. In this episode of the Campus Series Podcast, Matt, a senior lecturer and educational consu…
 
Nailing a cold call comes down to perfecting your performance. You might not think of sales as having a creative outlet, but Brooklynn, a professional dancer, has found a lot of success by preparing for a cold call in the same way she’d prep for a recital. From creating a script much like choreographing a dance to rehearsing and perfecting her crea…
 
While getting thrown in the deep end is scary, it can often be the fastest way to learn how to swim. Learning the art of sales is no different. Sage Fleischmann, a business development representative at Qlik, found that simply learning as he went and utilizing every up and down as an opportunity for growth was the best way to develop within his rol…
 
Humans are storytellers. We share stories, we’re moved by stories, and we cling to stories. This insight is what helped Ethan Chase, a memoryBlue Account Executive, have impactful cold-call conversations and achieve success in sales. While storytelling and conversing came naturally to him, he also credits Academy for helping him learn how to better…
 
Success doesn’t come in an instant. While we all would probably like to benefit from natural talent, Bruce Horner stresses that consistent hard work can be just as important for achieving your goals. In this episode of Tech Sales is for Hustlers, Bruce discusses the strategies that helped him work his way up to the role of Senior Enterprise Sales M…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Reflections on CISO XC in Dallas The value of getting in one room F2F with peers A message from Chris to all security practitioners The teardown The problem with assumptions Selling on an AI model to transcribe accurately English language, while using incorrect grammar and bad English The b…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Sending Milo healthy vibes The importance of employers effectively giving resources to people who need mental health support The teardown Cutting and pasting attempt number 6 The issue with making basic (and bad) assumptions The no-win situation The beholden part The buildup Live Q&A with t…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Reflections on the importance of mental health in the cybersecurity industry Unanswered Qs from last week - how would you like to be invited to a webinar or online event like this one? The teardown The buildup The perception of what’s free and not free Live Q&A with the audience Research yo…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Thoughts on Black Hat MEA - the 1st ever. How Chris would like to be invited to a webinar or online event (like this WTF Did I Just Read?) The partial teardown - red herring invites on buyers’ calendars Technical glitches Live Q&A with the audience and Dani Woolf Things to do with upcoming …
 
The SDR role is an amazing way to work on commitment, responsibility, and build a strong foundation for a successful business career. Taylor Ritchie can especially attest to this since being exposed to the sales business at a young age and now working as the account manager for MoxiWorks. In this episode of Tech Sales is for Hustlers, Taylor discus…
 
The idea of being a stiff salesperson and working countless hours in isolation most likely doesn’t appeal to anyone. Luckily, Christian Chanter discovered that a career in sales doesn’t have to be that way at all. Instead, sales can be a relational and fulfilling position where you serve as an ally for prospects and showcase the kind of company tha…
 
The ever-normalized remote nature of work nowadays may not be the most beneficial environment for SDRs just entering the sales world. Matt Gloger highlights the ways in which he greatly benefited from starting out in person and being fully immersed in the team-centered approach at memoryBlue. In this episode of Tech Sales is for Hustlers, Matt Glog…
 
The term sales can oversimplify the SDRs role into one singular action: selling. However, Luke Ward points out that it’s a true challenge of learning how to change people’s minds and communicate ideas in a simple, but meaningful way. As an SDR, Luke challenged himself to learn essential communication skills while making sure that he knew his produc…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Welcome to the 1st LIVE session of WTF Did I Just Read?! Ramping down on conferences before ramping back on up Thoughts on the 1st ever Black Hat MEA Dealing with emails during and post-conferences The teardown The buildup Live questions: If I know exactly what someone’s tech stack is, the …
 
“I’ve never been hung up on,” said no sales rep ever. Cold calling can be a discouraging and repetitive cycle, full of missed calls and hang-ups. However, Shea Gordon points out that the SDR role, while challenging, is the best way to break into the world of tech sales. In this episode of Tech Sales is for Hustlers, Shea Gordon, Global Account Mana…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Happy Birthday to Chris! Changing focus in communication by season Frustration with people not paying attention and make assumptions The teardown: Invite to the big boss, my CEO Referencing my CEO and name as a CISO Belittling my role as a CISO Making an assumption that I don’t know anythin…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Dani’s frustration with sales reps not taking constructive criticism well Sometimes cold emailing and calling is the only way to get in front of the right people. The problem with long introductory messages The teardown: The stepping stone Day of the week We do everything and anything all t…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: A short pity part: 4 minutes of 43 seconds of kvetching The teardown: Email 1 - flat out goes for the sell Email 2 - you are still the lucky winner of two day’s ago email Email 3 - do you have security things on your roadmap? Email 4 - repeat the above Email 5 - the pity me email - we hoped…
 
In this episode of WTFDIJR, Chris and Dani are uncovering: Ambulance chasing and FUD - the issue with picking on the headline of the day Is there a right way to approach massive breaches that occur in the industry? How to empathetically deal with breaches like the Uber breach The evolution of a CISOs email inbox - from day one on the job to present…
 
It’s not enough for buyers to bitch about what isn’t working, right? That isn’t fair to you. We need to understand the alternative. We need to fix the problem. How will this podcast help marketers and sellers? You’ll learn effective methods to outreach high-consideration cybersecurity buyers. You’ll be able to more authentically build real relation…
 
No two sales jobs are the exact same. The company you work for and your client can make all the difference. Jonathan Stevens's sincere interest in his client CyrusOne Data Centers has been the defining characteristic of his sales career trajectory since day one. In this episode of Tech Sales if for Hustlers, Jonathan Stevens reflects on his first d…
 
For many, the SDR role is only just scratching the surface of all the opportunities within the sales field. This was especially true for Jace Edwards, who has climbed the ranks all the way from an SDR to become a Managing Director at memoryBlue. Jace serves as a testament to the successful trajectory a sales career can provide you with if you strat…
 
From their innovative ideas and analytical thinking to their adaptability and teachable mentality, recent grads are a perfect way for tech companies to bring in fresh thinking and new perspectives. This week’s Tech Sales is for Hustlers, Campus Series guest Raj argues that the most valuable hires are college graduates before they’ve even hit the ma…
 
From broadcast journalism to working in the service industry and even acting, Aspen’s journey into sales was anything but direct. However, now a senior IT Account Executive at Kelly, she reflects on how her previous experiences and skills have all aided in her major success in sales. In this episode of Tech Sales is for Hustlers, Aspen discusses he…
 
Sales jobs can often get a bad reputation from the public due to many common misconceptions. However, this usually stems from a lack of understanding of the nuances of a sales career. Sales educators like Aaron Johnson work every day to change that opinion and know that getting into sales is an excellent career option that builds skills that can be…
 
It’s not just about what you’re selling, it’s about how you’re selling it. For Dickie Kapparos, it comes down to trying to provide value to a customer, rather than just selling for profit. Now a Sales Development Executive at memoryBlue, Dickie, found that when he made this shift as an SDR, it not only changed the way he approached his cold calls, …
 
Think of the last time you made a sale, chances are it was more recent than you think. From selling an idea for a new project to interviewing at a company, people are constantly using sales both personally and professionally, making it a great field to break into no matter what you specifically studied. In this episode of the Campus Series podcast,…
 
Eager to serve? Yacine Allaoua highlights how work in the public sector is full of opportunities to improve people’s livelihoods and make a difference. The public sector is an environment driven by the quality of service, rather than profit. It works with a mission and vision, allowing you to grow a true passion for the work you’re doing and well-r…
 
The daily practice they put in, the goals they set, the plans they develop, and the way they persevere through rejection and defeat. For Kevin Chase, these qualities are not unique to athletes but also to his sales students. In this episode of the Campus Series podcast, Kevin Chase, Assistant Professor of Marketing at Washington State University sh…
 
As college graduates across all majors are beginning their careers within the sales industry, employers and schools are rapidly noticing the value and need in undergraduate sales education. While a formal sales education is not a necessity, it’s been proven to help new sales representatives ramp up their careers faster and stick with their companie…
 
Success in your career doesn’t come from perfection, it comes from a willingness to admit to your imperfections. This is the type of self-awareness that many struggle to possess, so the sooner you can work on this the bigger advantage you’ll have. In this episode of the Campus Series podcast, James Fyles, Executive ln Residence at Appalachian State…
 
While practice doesn’t always promise perfection in sales, it’s the type of preparation that is necessary for success as a beginner in sales. Through practice and repetition, you can increase your confidence, overcome your fear of failure, and begin to close those crucial deals. In this episode of Tech Sales is for Hustlers, Campus Series, Rob Pete…
 
Success in sales isn’t about where you’ve come from, it’s about where you want to go. Regardless of your background or personal experience, if you possess a willingness to learn and a desire to succeed, sales can be the career for you. In this episode of the Campus Series podcast, Lenita Davis, Director of the Sales Program at the University of Wis…
 
Take time to appreciate what you have. Staying humble keeps Marco Johnson at the top of his game. Now an Enterprise and Strategic Account Executive at Gainsight, Marco prioritizes quality over quantity. Don’t get bogged down in the technical minutia; instead, focus on finding the problems you can solve. In this episode of Tech Sales is for Hustlers…
 
Know yourself, and success will follow. Corey Root claims that no industry will teach you more about yourself than Sales. Now Strategic Planning Associate Manager at Tinuiti, Corey asserts that the core skills you develop in sales will put you a step ahead on any career path. In this episode of Tech Sales is for Hustlers, Corey discusses the differ…
 
Don’t wait for someone to offer — Ask! When it comes to elevating your career, Rob Gonsalves suggests taking the initiative, stepping up to the plate, and making your intentions known. Now a Sales Manager at memoryBlue, Rob knows that gains happen incrementally. Learn new things, tailor your strategies, and set SMART (Specific. Measurable. Achievab…
 
The right team will help you keep your head in the game. A high-energy, competitive environment helped Carlos Morales maintain motivation and build resilience. Now an Account Manager at riskmethods, Carlos calls out the key relationships and invaluable lessons that accelerated his career. There's no substitution for a culture of consistent practice…
 
Run the call, don't let the call run you. Asking the right questions puts Emily Shlapak in the driver's seat. Now an Account Executive at LinkSquares, Emily keeps things authentic by sharing the failures that led to her success. Perfection doesn't exist. Being vulnerable increases your relatability and helps build trust. In this episode of Tech Sal…
 
The right structure can be incredibly freeing. Having a well-defined strategy and reliable rules to refer back to gives Justine Tourtellotte the confidence to try new things and get out of her comfort zone. Now a Business Development Manager at Cynerio, Justine discusses the benefits of being in a competitive environment — you develop relationships…
 
Ask, and you will grow. Jeremy Wood recommends benching your pride and learning from those around you — peers, mentors, managers, and clients. The relationships you nurture will always be your most significant resource. Now the Senior Director of Delivery for memoryBlue, East, Jeremy reflects on his climb through the company ranks. As Jeremy’s care…
 
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