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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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Hey there! Do you have a website that needs more traffic, but you don't want to buy ads or spend all day on social media? You're in the right place, my friend. Let me show you how to use SEO, Content Marketing, and Blogging together to build an organic marketing foundation for your business. We'll talk about SEO 101, I'll share my best SEO tips and tricks, and teach you how to find the right SEO keywords and how to do SEO on your website on the Simple SEO podcast. I see you Googling "how to ...
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Find out if your SEO is working. What should you be checking? How often do you need to check? How do you know if your SEO keywords are going up or down? What information should you look for in Google Analytics and more? Listen to today's episode and learn how to track your SEO rankings. My free resources, including the Beginner's step-by-step SEO G…
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Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, …
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Have you heard that SEO (search engine optimization) is dead? Yeah, they like to say that a lot. My friend, SEO isn't dead, nor is it dying. It is changing a bit, and you need to understand what to do to succeed with Google today. Learn how to get started with Google SEO in today's episode. My free resources, including the Beginner's step-by-step S…
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A title tag is a key SEO element. It's written for both your Ideal Customer and Google. Find out what it is, how to format one, and where to use your SEO keyword in that title tag in today's episode. Listen in and then create one for your website or blog. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are avai…
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Today, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. Plus, I'll chat about how coaching can help you make the most of th…
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Learn how to create SEO-friendly blog posts quickly and easily with my content batching process. Find out what to do and how to set aside time to work on your content development so it's easier and quicker. Steal this process for your blog, podcast, or YouTube channel and you'll be able to get your content created and SEO done on it each week. My f…
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Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy. I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store. The mess…
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Learn how to get started with SEO today. Your website needs search engine optimization before it gets organic traffic from Google. Let me show you how to get started in today's episode. Learn about SEO keywords and SEO elements that Google uses to understand what your page is all about. My free resources, including the Beginner's step-by-step SEO G…
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Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest. In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create susta…
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Hey there, this week we're talking about SEO content writing. You may wonder who you should write for when creating SEO-friendly content for your website or blog. Do you write it for Google, or do you write for the reader? Listen to today's episode and find out. I'll also share SEO tips, and we'll talk about where to use your SEO keywords in the co…
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In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media. You'll lea…
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Oh, my friend! This is a juicy episode. Today, we will talk about doing more for your website's SEO with the content you're already creating. If you're active on social media, you should be using that content for Google SEO on your website or blog, too. In this great SEO tip episode, find out what to do about SEO keywords and how to turn your socia…
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If you've been here for long, you know that blogging can be a great way to rank for more SEO keywords and drive more organic traffic to your website. If you've got an existing blog, you may wonder how to update your old blog posts to help with your SEO. In today's episode, I answer a listener's question about blog SEO and what else she can do to im…
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There are five super common SEO mistakes I see people make repeatedly. If you're trying to do SEO and it doesn't seem to work, listen to today's episode to find out why. You're likely making one of these common mistakes with your SEO keywords or SEO elements. Find out what's wrong and how to fix it today. Let's chat if you want to work with me to f…
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Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses. I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote. I also share tips on adding a personal touch and ethical promotion practices, a…
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Big Google News. Have you heard? Google's SEO algorithm got a big update for March 2024. Listen today and find out if this is something you need to worry about or not. You'll also learn how to determine if you were impacted by the algorithm update and what to do if you were. You'll also find out what to do if this update did not impact you to help …
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If you have an old blog on your website, you may be wondering if it could help your current site's SEO. It's a great question to ask because, as you know, blogs can be big traffic drivers for websites, and sometimes blogs can boost your site's SEO a lot. Blog posts are a great way of targeting additional SEO keywords and driving lots of organic tra…
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Want to learn how to sell your digital products on Pinterest, even if you don't have a Shopify store? In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares her proven strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and…
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Learn how to use SEO keywords, your content, and search engine optimization to rank at the top of Google's search results and get free traffic to your website. If you're a small business owner with a website, then Google SEO is critical. Listen in and find out how to do SEO on your website or blog and get free organic traffic right from Google. My …
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Have you ever found yourself staring at a blank screen when you know you need to be blogging or creating SEO content? Maybe you've already researched your SEO keywords, and you know what you're supposed to write about, but the motivation isn't there. I get it. Let me walk you through the SEO Content development process that I've been using for the …
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In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years. I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you…
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You're doing SEO on your website but is it working? Are your SEO keywords working? Did you choose the right ones? How do you know when you'll start to see results for your SEO? Tune in and find out how to determine if your SEO keywords are working and sending traffic to your website. My free resources, including the Beginner's step-by-step SEO Guid…
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Do you have an old blog that's not SEO-friendly? Did you write many blog posts before learning about blog SEO and, more importantly, SEO keywords? If so, you may wonder if that old blog is a good thing or a bad thing when it comes to your website's SEO today. The answer will vary depending on several questions I ask in this week's episode. Listen i…
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Is your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow. We also touch upon the latest Canva features such as Magic Expand and Mag…
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Learn how to prepare in advance to take a vacation, relax, unwind, and not worry about your business being there when you get back. It's possible to be a small business owner and unplug for a period of time if you prepare in advance. Your website's SEO and content can keep traffic, leads, and sales coming in for you while you're away as long as you…
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Think that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn t…
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You are likely creating weekly content, but is that content creating sales for your business? Find out how to use SEO and content (like your social media and blog) to bring new leads and sales to your business each month. If you're spending time creating content but not seeing results, this episode will help you figure out what's wrong and start to…
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Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online cour…
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You're doing SEO on your website, but wondering how long it will take for your keywords to rank higher and your website to get more organic traffic. Find out what order things happen in SEO and what timeline you can expect in this week's episode. SEO can be a long game, but it's a strategy worth using for your business because it's the most powerfu…
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Does it matter when you publish a blog post if you're doing blog SEO or trying to grow your organic traffic? Learn how to determine the best time to publish your blog post and when to share it on social or email your list about your blog post. Let's get your marketing plan going for 2024. My free resources, including the Beginner's step-by-step SEO…
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Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your busi…
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If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way. I think sometimes we ma…
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How does blog SEO work? Do title tags and meta descriptions on blog posts help your SEO? Should you use SEO keywords in your blog posts to get organic traffic? How do you grow your business with Google? Find out all this and more in today's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available …
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You've chosen your SEO keyword. Now, let's use it on your website. In today's SEO 101 training, I will walk you through how to use your keyword for SEO on your website. Find out how to write SEO title tags, meta descriptions, header tags, and copy, and how to optimize your images for SEO, too. This is a great SEO training class. If you'd like the S…
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SEO 101, SEO keywords. Find out how to choose the right keyword and determine if your website has a good chance of ranking on Google for the keyword before you start doing any work. This is Day 2 of the SEO for Beginners Class that's live this week. Like this and want to join live? Register here - https://www.etchedmarketing.com/registration-seo-cl…
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SEO 101 - what is SEO? How does SEO work? Why do you need SEO on your website? Join me in this extra special training on Google SEO and learn how to get started with SEO. This is a replay of Day 1 of the SEO for Beginners Class. If you want to learn more, you can register and join us this week. The class runs Tuesday - Friday. https://www.etchedmar…
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Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affil…
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