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From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 552 (and counting) neighborhood grocery stores, employing more than 65,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff ...
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Trader Joe’s Mum

Sabrina Winn

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Family is my priority! As a food, health and lifestyle blogger, affiliate marketer and influencer, I find that nothing is more important than prioritizing my center: Jesus and family! Share this podcast with your friends and be sure to rate!
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Every year, just as most of our holiday decorations are packed away and the world is focused on winter’s snowscapes and the coming thaw of spring, the product development teams at Trader Joe’s are laser-focused on the holidays, nearly a full year in the future. Consider this episode of Inside Trader Joe’s a bit of back-to-the-future, or at least ba…
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The Holiday Season is truly the most festive time of year at your neighborhood Trader Joe’s, with hundreds of celebration-worthy products making appearances on our shelves for a limited time. In this episode of Inside Trader Joe’s, we’re making a list, checking it twice (thrice, even!), and delivering it right to you. English Toffee Ice Cream AND a…
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Welcome to the premiere episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. There’s no membership fee and no shipping charges – and that’s because this isn’t an actual Wine Club. In these occasional, sippable episodes of Inside Trader Joe’s (there we go being all figurative again – you can’t really sip this episode), we’ll…
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Trader Joe’s has been a destination for winning wine finds since our earliest days, and more than 57 years into our journey, our stores remain a source of tremendous values on wines from the world’s best growing regions. In this episode of Inside Trader Joe’s, we sit down with four folks from our wine team who are doing the work, day after day, to …
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We all know that every neighborhood is unique. And because Trader Joe’s is a national chain of neighborhood grocery stores, every Trader Joe’s is as unique as the neighborhood of which it is a part. In this episode of Inside Trader Joe’s, we’re taking you inside two distinctive neighborhood Trader Joe’s stores, that just so happen to be in the same…
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We get a lot of questions at Trader Joe’s. One of those we hear the most is, “Hey, when are you opening a store in my neighborhood?” And “How do you decide where to put a Trader Joe’s?” – that comes up a lot, too. As you can imagine, like Trader Joe’s stores themselves, choosing store locations isnot a one-size-fits-all approach. Truth is, we’d lik…
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In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe’s number 122 in Studio City, California, where our store Captain Jay Jay gets up close and persona…
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It’s September at Trader Joe’s. That, of course, means the Pumpkin-palooza is underway. You’ll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about …
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When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn’t everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe’s takes you to the source of the…
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Do you ever feel like you’re hearing things when you’re shopping at Trader Joe’s? You’re not alone. The bells are ringing at Trader Joe’s – nearly all the time. They act as a kind of intercom system, and they keep us attuned to what’s happening in the store. Ever wonder what they mean? Come on, ring those bells, and tune in to the latest in our ser…
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When you ask folks why they shop at Trader Joe’s, they’ll usually mention the “Three Ps” – Products, Prices, and People. In this episode of Inside Trader Joe’s, we’re diving deep into the third P – People. As we continue to open more stores around the country, ensuring we have the right people in those stores is a top priority. And it doesn’t happe…
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Fact number one: nothing generates excitement like a contest. Fact number two: when we announced our Store Recipe Contest, we could not have predicted the level of excitement it would generate. Fact number three: the Crew Members in our stores are culinary creative in countless ways, and the recipes they submitted for this contest were exciting, in…
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Looking for something interesting – and easy to prepare – for dinner? An appetizer to wow a crowd? A cocktail or mocktail to satisfy even the most critical companion? Or even a creative way to use up the very last bits of peanut butter or jam? We turn to our resident recipe developer for help, and share some tips to help you find recipes that are s…
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Trader Joe’s is ready for summer! Our shelves, freezers, refrigerators, and bakery racks are brimming with new and returning favorites to make the season really shine. Bet you didn’t know you needed Eggs & Bacon Gummies… but you do. And your dog needs Surf’s Pup Dog Biscuits just as much. Two new ready-to-pop-on-the-grill burgers will have all your…
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At Trader Joe’s, we more or less obsess over value, that magical place where top quality and excellent prices meet. From Olive Oil to Almonds, and a few thousand other products in between, we do the work to ensure we’re offering the best products at the best prices, every day. So, how do we do set our prices? Tune in to the latest in our series of …
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The air fryer. Depending on who you listen to, it’s either the best thing to hit kitchens since the microwave, or it’s a silly waste of space. Once you listen to this episode of Inside Trader Joe’s, we think you’ll be happy to walk into the light of the humble air fryer. We asked some Crew Members in our office to share their favorite Trader Joe’s …
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Mini Tote Bags? Those are a thing? Apparently, yes. And we knew we loved them – that’s why we decided to sell them. We absolutely did not predict how much our customers would love them. So what’s up with these adorable little tote-lets? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)…
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Ah, spring. Birds singing, trees blooming, and products arriving, at your neighborhood Trader Joe’s. In this episode of Inside Trader Joe’s, we’re getting up close and personal with some of our favorite new and returning products for spring. Chocolate Donut Holes? OMD yes. Orange Wine? We spend some time with our resident wine expert to talk about …
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There are things that tie every Trader Joe’s together – delicious products, terrific everyday prices, and phenomenal Crew Members to name a few. Yet every store is also different. How can they all be different? That’s easy – we’re a neighborhood grocery store, and every store is in a unique neighborhood. The Crew reflects the neighborhood, the layo…
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The votes are in, and the time has come to reveal the winners of the 15th Annual Trader Joe’s Customer Choice Awards! (Can we stop for a moment to consider that this is the 15th Annual Customer Choice Awards? Seriously, we never saw this coming…) We’ve changed things up a bit this year, adding a couple of new categories for consideration – and that…
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Year’s end is a wonderful time for remembrances and reflections… it’s also an excellent time (some may say the best time) for toasting to what’s to come, for raising a glass to a hopeful future. We’ll drink to that! And we can’t think of a better drink for that toast than La Burgondie Crémant de Bourgogne, a crisp and easy-drinking sparkling wine f…
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When the holliest and jolliest of holiday seasons is on the agenda, Trader Joe’s should absolutely be on your list of must-visits. In this episode, we celebrate some of the best we have to offer this holiday season. Danish cookies and delightfully decorated pretzels; candles redolent of chocolate croissants and 12 Days of Beauty to make your skin a…
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In this mini episode of Inside Trader Joe’s, we spend just a few minutes with our Chairman and CEO, Bryan Palbaum, and our Vice CEO and President, Jon Basalone, to talk about the things we’re thankful for this year. Friends, family, customers, Crew Members, favorite products being in-stock… And thanks to you, as always, for listening. Transcript (P…
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Before most of the world has even packed away its holiday decorations, Trader Joe’s is busy developing new products for the following year’s holiday season. How do we decide which products you’ll see in stores during the holidays? Our Tasting Panel is at the heart of it, and in this episode of Inside Trader Joe’s, we’re taking you inside the Holida…
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You can see what’s in a product just by looking at the ingredient listing on the package. What you might not know is that Trader Joe’s has a long list of ingredients we don’t use in our products. There are reasons we use certain things, and reasons we don’t use other things. What’s what, and more importantly, why? Tune in to the latest in our serie…
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Are you ready to fall in love? With fabulous faves like Fall Harvest Salsa and Butternut Squash Mac & Cheese? Or maybe new, destined-to-be-faves like Mini Maple Marshmallows or Maple Fudge? (Of course, we’d be remiss if we didn’t mention some returning Maple marvels as well.) This fall-forward episode of Inside Trader Joe’s is a harbinger of the se…
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Did you know that every product on the shelves at your neighborhood Trader Joe’s goes through a rigorous tasting process before we decide to sell it? Rigorous tasting? What the heck does that even mean, Trader Joe’s? In a nutshell, it means we don’t just offer something for sale because we can; we only offer those things that taste great and repres…
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Every Trader Joe’s has a few things in common – delicious products, excellent everyday prices, and really terrific people. In this episode of Inside Trader Joe’s, we’re talking to some of those people. We had the opportunity to chat with a group of Trader Joe’s Crew Members in Chicago, and then we sat down with our CEO and President/Vice-CEO so the…
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Private label? What on earth is that? A label you can’t see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, “Private Label” is none of these things. What it IS is enormously important to what makes Trader Joe’s, well, Trader Joe’s. Listen in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript …
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This episode of Inside Trader Joe’s is dedicated to sandwiches and salads in the sun, snacks in the shade, frozen treats in the sand (seaside or lakefront, of course), and all manner of food fabulousness in between. In other words, we are 100% ready for summer. How ready? Oh, we’re Lemon Pesto ready. We’re Strawberry Lemonade Ice Bar ready. We’re S…
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Why doesn’t Trader Joe’s have online shopping? Why don’t you deliver? The answer is, we believe the store is our brand, that what happens within the four walls of your neighborhood Trader Joe’s is a huge part of what makes Trader Joe’s special. Our business is built on people – the people who shop in our stores and the people who work in our stores…
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In this episode of Inside Trader Joe’s, we’re back at the hacks, with delicious and often unexpected ways to use Trader Joe’s products throughout the store. Pizza Dough and Biscuits on hand but not in the mood for Pizza or Biscuits? We’re here for you. We’re considering all the possible ways of using Everything But The Bagel Seasoning… what’s your …
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The vernal equinox is near, days are getting longer, and we have high hopes for higher temperatures day by day. All these things point to spring’s arrival as surely as this latest shopping list episode of Inside Trader Joe’s. There are so many fun new products to try – from Bananas! Bananas! Chocolate (that’s one product, and it’s delish) and a Chr…
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On this episode of Inside Trader Joe’s, we take you to a super-secret, underground, high school club – the Trader Joe’s Club! What, your high school didn’t have one? Neither did ours… but we found out about some high schools that do, and, well, how could we resist? We really couldn’t, so we sat down with some cool kids (it’s hip to say, cool, right…
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We’ve tallied the votes (all 18,000+ of them!), and the winners of the 14th Annual Trader Joe’s Customer Choice Awards have been decided. When it comes to sweets and desserts, what takes the cake? What’s the favorite for folks feeling snacky? And what do you love most overall when you walk our aisles? On this episode of Inside Trader Joe’s, we’re a…
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We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in ou…
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Phew! What a year! The end of one year, the start of another… there’s a reason folks get reflective at this time of year. Trader Joe’s is no different, as it turns out. In this episode of Inside Trader Joe’s, we’re looking back at the year that was, and forward, to the year ahead. Stores have opened, Crew Members have been hired – and promoted! – a…
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Chestnuts (roasting on an open fire)? Check. Peppermint Hold the Cones? Check. Cedar Balsam Candles? Check. And check. This is a big, bold holiday season shopping list episode of Inside Trader Joe’s, filled with the fun and festive fare you count on us to deliver. Join us as we peruse the aisles and take a foray through the freezers, finding return…
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Wine makes people nervous. We get it. But it doesn’t have to be that way. Like the rest of your TJ’s shopping experience, we think buying wine should be a fun and feel like an adventure. So, when you go to your neighborhood Trader Joe’s looking for a bottle of wine, and you don’t know exactly what you’re looking for… don’t panic! There are knowledg…
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If there’s a question we get more than “When are all the holiday products coming back?” it’s definitely “What’s up with your parking lots?” We get it. They’re small. Which kind of makes sense when you think about it. Which we do. A lot. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to find out everything you ever wanted to …
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Aloha shirts as far as the eye can see, new products for everyone to taste, and So. Much. Energy! It’s the Trader Joe’s Annual Captains’ Meeting, and you have a front row seat, so to speak. Have a listen to find out about our plans for the future, the return of Demo (yes!), your store Captain’s favorite product, and what the heck is a Golden Potsti…
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Ever walk into your neighborhood TJ’s to find your favorite product is no longer on the shelf? It happens to us, too! A big part of shopping at Trader Joe’s is finding new things to love, and because our stores are small, making room for those new favorites means some old standbys may have to make way. Tune in to the latest in our series of bite-si…
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Autumn is in the air… and your neighborhood Trader Joe’s is filled with the finest that fall has to offer – for a limited time, of course! In the mood for maple? Marvelous. Craving caramel apples and cinnamon rolls? What a coincidence; so are we! Sweet on squash? Super. Pining for pumpkin? Perfect timing! Listen in to the latest episode of Inside T…
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What’s the difference between a “hack” and a “recipe”? We honestly have no idea, but whether you call them “hacks” or “recipes,” we have some more to share. We heard from customers and Crew Members from around the country about fun, easy, delicious ways to enjoy so many Trader Joe’s products. A sweet use for pizza dough? Yes! Scallion pancakes as t…
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That empty building from Part One? It’s a whole lot less empty now. Crew Members are working hard, designing the look of the store – spoiler alert, it looks like its neighborhood! – from wall murals to shelf signs, stocking shelves with your favorite TJ’s products (and some new stuff you haven’t seen yet), and establishing relationships with commun…
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Fade in on an empty building. Four walls, some windows, not much else. How does that empty space become a bustling neighborhood grocery store? It’s a good story, and one that involves a whole bunch of hard-working, super talented people. In Part One, we’ll talk to the folks who find the perfect location and the folks who get stuff built. We also ge…
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Summertime… and the shopping is delicious… It really is. Our shelves are stocked with returning favorites like Jalapeño Limeade and Dill Pickle Mustard, plus exciting new arrivals like Jalapeño Lime Crunch and Seasoning in a (Dill) Pickle (we’re sensing a theme here). Discover a new favorite while you’re listening? Make haste to your neighborhood T…
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When we set out to produce a podcast, our goal was a five-part series to take listeners Inside Trader Joe’s, literally and figuratively. Now here we are, episode 50! In this episode, we take you truly inside, traveling to Trader Joe’s stores in Portland, Maine and Portland, Oregon, where we get the inside scoop about what makes Trader Joe’s a speci…
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We get questions all the time. Questions like, why are your parking lots so… unique? Why did you discontinue my favorite product? What’s it like to work at Trader Joe’s? We have this tendency to just assume people know this stuff, because we live it, every day. So we’re launching a series of mini episodes we’re calling ITJ ICYMI: Inside Trader Joe’…
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This is, without a doubt, our most hacktacular episode yet! What does that even mean? It means this episode is chock-full of inspired uses for your some of your favorite TJ’s products. How to make your flowers last longer and stand straighter… check. How to make simple meals in minutes using ingredients you might not have thought to put together… c…
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