This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more. After a long hiatus, the podcast is back with an interview with Bike Fitter, educator, and rider Dave Howells. A staple in the BC bike industry, he’s also been MC for the BC Bike Race. We talked about bike fi…

Lael Wilcox is a world leading Ultra-Endurance Cyclist but she’s also one of the nicest people you may ever meet. Traveling 4,000 miles is in her DNA but so is a deep appreciation for riding the bike. From finishing first in major events to mentoring youth riders, she elevates the sport for everyone. While we all drive to the start of a race, she r…

We are in the middle of the most evolutionary time of our generation. Between Covid-19 and the recent events in our communities. We are having tough conversations, picking up broken glass, and educating one another. Pain. Education. Change. A New Future. In this special episode of the Bicycle Media Podcast, we speak with Damon Turner, Founder of th…

In this episode of the podcast we interviewed Tim Travis of Sivart Cycles and the social media movement called Toolbox Wars. Tim was inspired by the custom bicycle mechanic toolboxes that were being built for travel by race mechanics on the World Cup circuit. This has since lead to many professional and amateur mechanics building some creative and …

Kicking off bike month here in Canada with a podcast episode with Australian wheel builder Adrian Emilsen from @melodywheels. We talk about starting his career late in life after leaving civic planning, the longevity of a bike mechanic, lessons from a 1,000 wheels, plus much more. Learn more about Melody Wheels: https://melodywheels.com.au/ This po…

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more. With the release of the new Vado SL, Bicycle Media sat down with long-time team member Andrew McGregor and his colleague James Jeannet to discuss the complete line of E-bikes, the Mission Control app, the Spe…

In this episode we connected with Reg Mullet, former Guinness Record holder for the most vertical feet descended in 24 hours. A true trail steward, we also chatted about maintaining the trails with Moose Mountain Bike Trail Society. Reg’s cycling story may resonate with many as it stemmed form a transition from other sports which led to some early …

In this episode we caught up with @statebicycleco Co-founder Mehdi Farsi to chat about the origins of his company, what State prefers to focus on for bicycle offerings, their concept store, and their new gravel platform launched in 2020. They started their company fresh out of college and have been making bikes for rad people for a decade now. They…

When we toured the bustling Bow Cycle bike shop on Boxing Day, we received a grand tour to see the work Joel Sithorpe and the Bow Cycle team have done to enhance the customer experience and shop efficiency in Calgary, Alberta. Joel joined the podcast to talk about the history of the business to becoming one of the largest bike shops in Canada. Ther…

Here at Bicycle Media, we have a ton of appreciation for the folks at Giant Group Canada. Their official retail locations offer an elevated bicycle purchase and service experience that maintains a consistence look and feel regardless of footprint size. We spoke with Paul McCarthy from Giant Group Canada about the work that goes into launching a new…

When you’re born for it, do it! In this episode, featuring Liv Team Mechanic Jessica Brousseau, we talked demystifying wheel building, the bike shop that gave her a chance, and how a chance meeting with Jeffrey Bryson of The Bike Room, turned her into an instructor to many bike mechanic students. Big thanks to Jessica for taking time from living th…

We caught up to the Irish cycling sensation Imogen Cotter as she wrapped up a day of indoor training at her home in Ireland during COVID19 lock downs. The former runner, turned cyclist, took up the sport later than some, but is already gracing the podiums of Ireland’s National races. We talk about her Sport’s Science degree, using imagery on race d…

When Jason Quade of Abbey Bike Tools manufactured his first tool he had no intentions on creating one of the most south-after tool brands in the cycling world. To this day, Jason puts quality over price point while staying on top of innovations in the bike component market. Many of the tools he’s invented are in the boxes of pro mechanics and are m…

Heather Mason is a former bike shop owner and professional downhill rider. She now works with Bianchi Bicycles and also provides retail consultation and freelance writing for many publications including Bicycle Retailer Magazine. In this episode, we look at what bike shops can do during COVID19, what makes a perfect bike shop employee, and her thou…

We talked with Jamie Parkhill form Wera North America in this episode of the podcast. While not a household brand in the cycling industry, Wera’s tools are found in many bike mechanics tool boxes. The real nugget of this interview is the way Were sees themselves. It’s not as a tool company. Find out how Wera has broken ground with new customers and…

It was great to chat with custom frame builder Dale Marchand of Rollingdale Cycles. His hand-made frames are highly sought-after and his attention to details and ultra sonic clean titanium welds are world-class. In this episode, Dale discussed his building teachers and the benefits of a belt-driven pinion system over an exposed derailleur system. A…

In our first episode highlighting women in the cycling industry, we speak to Vanessa Lebrun, the Liv Brand Specialist for Liv Canada, about how to build both the female cycling workforce and ridership. Vanessa has been a lifelong cyclist and continues to support events and Liv retailers across Canada. To learn more about Liv Canada and the wicked b…

In this episode, we spoke with Jeffrey Bryson, Founder of the Bike Room, a bicycle mechanic school location in North Vancouver. Jeffrey has experience working in shops and is currently running the Wheel Thing in Vancouver. He is also a graduate of the Barnett School of Mechanics and he has a mission to help passionate riders and bike staff become a…

Episode two takes us to Southern Alberta, for the first annual The Range a gravel cycling classic to be held July 25, 2020. We spoke with event organizer Garth Stotts about the ecosystems and unique rider experience through the vast and preserved ranch lands. Keeping rider experience top of mind is key for Garth and he talks about the challenges of…

Welcome to inaugural episode of The Bicycle Media Podcast, the podcast dedicated to the health of the cycling industry. Host Cody Osborne, Owner of Bicycle Media, speaks with Stephen Fitzgerald, the Founder of Rodeo Adventure Labs out of Denver, Colorado. Rodeo started as a race team in 2014, that grew into a bike company dedicated to having fun an…