In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost struc…

In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them. When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are: What is the size of the agency team? Matchin…

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year.Takea…

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is0:57 - What does a Web3 Fractional CMO do?2:29 - Benefits of hiring a …

Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology.🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the…

🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum.🚀 Kelsey McGuire is a seasoned expert in the Web3 space, kno…

In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing …

In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and commu…

In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible. Follow Ty on Twitter: https://twitter.com/tydanielsmith. Try Coinscribble: https://coinbound.io/coinscribble…

This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself.Key Takeaways:0:00 Being seen as a thought leader0:26 What does thought leadership mean?0:55 Main benefits of being a thought leader1:52 Examples of thought lead…

Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month. Resources: ►Connect with Ty: h…

Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad. Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3. Highlights: 0:00 Intro 0:08 Li…

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency? We discuss the top crypto ad networks: 1. CoinZilla 2. Bitmedia 3. CoinTraf…

Description: Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to …

The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs. Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are hel…

Timestamps0:02 Ty IntroTopic 1:0:04 Crypto Marketing Agencies: Explained0:08 Coinbound Screen Recording0:12 We’ve Worked With 100 + Web3 Brands(LIST)0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO(Can you add their logos on screen? Like pop up around Ty’s head as he lists them?)Topic 2:0:43 What are Crypto Marketing Agencies & What Do They Do?…

The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry. So here’…

As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite …

TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, a…

Key Takeaways 0:08 Topic Intro: What are the essentials for an effective NFT Minting Website? 0:31 Why do you need a project website? 0:56 What are the top tools & CMS to set up your website?(LIST) 2:36 5 Essential Components that will set your project up for success 6:11 *DISCORD reference CARD on right* Resources ►Setting Up A NFT Website Blog Po…

Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms …

In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies. The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or g…

When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should …

NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator, investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to…

Description: The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it…

The Most Common NFT Scams & How to Avoid Them From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of sca…

A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest cr…

We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stan…

Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect fo…

With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022. The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances i…

Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful…

Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency. With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin …

Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications. The concept of owned, earned and paid media…

With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields. Moreover, the crypto realm allows w…

Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise…

Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising. With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate. However, influencer marketing i…

How are you using social media to engage your community? To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, t…

In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter. —— ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://c…

In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)? —— ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast…

In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more. Follow Marie Tatibouet on Twitter: https://tw…

Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against o…

Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain? In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users. Follow Ty on Twitter: https://tw…

In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality. Follow Ty on Twitter: https://twitter.com/tydanielsmith

Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively. Follow Ty on Twitter: https://twitter.com/tydanielsmith

Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general. Follow Ty on Twitter: https://twitter.com/tydanielsmith…

In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources. More about the Crypto Marketing Show!: https://coinbou…

In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing. Follow Ty on Twitter: https://twitter.com/tydanielsmithPowered by Coinbound: https://coinbound.io/podcast/

In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why so…

Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- …

Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips…