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Welcome to the Conquer Local podcast, hosted by Chief Customer Officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
 
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show series
 
In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketi…
 
David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive co…
 
This week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well…
 
DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine…
 
In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at h…
 
Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot…
 
Why should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Maga…
 
A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. …
 
Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of …
 
Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better? This week’s guest is an internationally renowned busin…
 
This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established b…
 
We are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment. Paul was described as an absolute pleasure to have aroun…
 
Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own. We are happy to w…
 
This week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you mu…
 
Sales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side Selling In this week's podcast, George Leith hosts Amazon #1 best-selling author of Same…
 
Outcome based selling requires understanding where satisfaction comes from, and what if we always knew exactly what to say in this process? Don't get us wrong, there's a bit more to it than that. But when incredible feats were being accomplished, this week's guest recalls, “I would never say wow, I’d simply ask how. And then dig in and say yea- but…
 
The modern sales process doesn't have any smoke or mirrors. Instead, sales are being lubricated with researched inquiries, catered scripts, and genuine interest in order to optimize value for the person on the other end. This is business in 2021, and we welcome it with open arms. Our host, George Leith interviews the renowned Morgan Ingram on this …
 
A top performer is labeled as such because they internalize the work in front of them. This is not just a job- this is a very exciting life and duty becomes a wonderful opportunity to provide value. This means confidently stamping their name on the day's work and approaching the next hill ready to sprint. Our host, George Leith is eager to sneak yo…
 
Introverts networking, approaching events like they're building a rocketship to go to space. They are methodical, attentive, and interact with scripted purpose- and that is how the new-age introvert is conquering networking events and developing lasting, meaningful connections. Matthew Pollard, the Founder of Rapid Growth Coach moves on to his seco…
 
Introverted salespeople seems like a typo. Taking a deeper dive, the fact is that introverts have a special set of innate skills comparable to superpowers that can be leveraged to not only compete with but greatly surpass extroverts in a sales setting. On this episode, we bring you the Founder of Rapid Growth Coach, Matthew Pollard. We immediately …
 
Educating your clients makes them feel that you want to improve their experience and encourage them to make better, more informed decisions. We are excited to bring you marketing guru - Jenni White. She is the CEO & Founder of Polaris Marketing & Consulting; they help businesses enhance their marketing strategies, widen their reach, and increase th…
 
By recognizing and avoiding mistakes leaders make, your Sales Development team will have greater ROI and deliver better results for years to come. David Dulany, Founder and CEO of Tenbound, joins the podcast this week. We are talking about building the most robust SDR team that is laser-focused on qualifying leads and filling calendars with meeting…
 
Misadventures are bound to happen throughout your life; it's how you react, grow, and help others learn from your experiences. The passionate Larry Long Jr., Founder and CEO of Larry Long Jr LLC, is this week's guest on the Conquer Local Podcast. Larry shares how his career started with his dream of being a baseball player in the MLB to scaling sal…
 
By fostering a positive team culture, we see better performance, higher employee retention rates, increased profitability, and improved employee morale. Today on the Master Sales Series with our host, George Leith, we are talking about building a positive team culture. A great quote around this topic comes from Henry Ford: “Coming together is a beg…
 
You have to play by Google's rules to know who will convert and when - how to get an $8 return on your $1. So what is the ultimate guide to Google Ads? Founder & CEO of WebSavvy.com.au, Mike Rhodes, joins the podcast this week all the way from Melbourne, Australia. WebSavvy is an award-winning agency based in Australia named by Google as one of the…
 
A Passionate Marketing Agency Owner means ensuring your client's needs are met by educating, building a relationship, and getting involved. We bring Cheryl O'Hern, Founder of Spin Markket + Digital, on the podcast this week to discuss what it means to be an agency owner. Chery is the definition of a passionate marketing agency owner; she is dedicat…
 
The Entrepreneurial Life is less about skills and more about the drive. What matters is that you determine your goals and live them out, whatever that looks like. Jeff Adamson, Co-Founder & CMO at Neo Financial and Co-Founder of SkipTheDishes, is on the podcast as he is the definition of embracing the entrepreneurial life. He shares the nitty-gritt…
 
In this Master Sales Series, we’re talking about the Four Fastest ways to Burn a Lead. We work tirelessly to market, attract, and qualify leads. We can burn them in a single step, with a click of a button, and we spend a lot of time talking about how we can do it right. In this episode, we hone in on where we might be going wrong. We will cover: Th…
 
Positioning yourself as a LinkedIn Expert, Industry Expert, or Thought Leader is all around creating a personal brand and adding meaningful value to your business network. Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso, is back for Part 2. She is the ultimate LinkedIn Expert and is sharing the 101 ways to rock LinkedIn. In part…
 
Becoming a LinkedIn Expert is vitally important, now more than ever, to create a strong personal brand so that you stand out from your competition. We get to speak with Viveka von Rosen, Co-Founder & Chief Visibility Officer of Vengreso, the ultimate LinkedIn Expert. Viveka is on the podcast for not one but two episodes sharing 101 ways to rock Lin…
 
For sales professionals, empathy in sales is essential because, without a relationship, there's no trust. Don't reserve it exclusively for deals you're trying to close immediately. We have Jerry Acuff, CEO & Founder at DeltaPoint, as our guest this week on the Conquer Local Podcast. Jerry was a reluctant salesperson. When he realized his dream of b…
 
If you have ever worked in B2B software for any amount of time, you have probably stumbled across the IT Channel and didn't even know it. Andrew Down, Director of Sales for the IT Channel at Vendasta, never thought of himself as a technical person, but 13 years in the IT industry says otherwise. In this episode, we discuss the MSPs (Managed Service…
 
How does a marketing agency find success through the pandemic, and how can they help their community? It's about keeping local businesses informed and helping them succeed. If they succeed, you succeed. We have Mitchell Slater, Founder and CEO, from Slater Strategies joining us from Alaska/Florida. Mitchell got his start at just 17 years old in pri…
 
The probability of selling to existing customers is 60-70 percent, and the probability of selling to a new prospect is only 5-20 percent. Master Sales Series is back again; we are reviewing the benefits of marketing to existing customers. As sales professionals, we put a ton of effort into lead generation, but we miss out on opportunities by ignori…
 
What does the state of local businesses in Italy look like as we reach the pandemic's first anniversary? Conquer Local travels to Italy to speak with Roberto Giacchi, CEO at Italiaonline. Italiaonline is the largest and top digital group in Italy; they are an email provider, web advertising sales agency, and digital communication agency. They truly…
 
The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Influencer of the year - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester, joins the Conquer Lo…
 
The sales funnel: everything you need to know about top, middle, and bottom of funnel. Master Sales Series is back with another episode. This time we are exploring the various segments of the customer journey. We examine the top of funnel, middle of funnel, and bottom of funnel. The customer controls the journey as to where they are in the funnel. …
 
Out of chaos comes innovation. Ecommerce has grown leaps and bound in the last year due to the pandemic, but it's clear - it's here to stay. Conquer Local is in Amsterdam this week talking with Stephanie Kirk, Director of EU & US Operations at Spotzer. Stephanie doesn't disappoint; she brings invaluable information on ecommerce. She provides talks …
 
In the digital landscape, where businesses are heading in Singapore, digital marketing tools and techniques provide business owners the best chances for competition, survival, and even growth. Get ready; our first guest from Singapore joins us this week - Fabian Lim, Founder of Click Media. He shares his interesting career path and how it led him t…
 
Sales is among the most challenging of occupations, even during the best of times. Toss in a global pandemic, and now we have to switch gears to remote selling. Countless hours and resources are spent identifying potential customers, nurturing leads, and closing deals. Much of the working world in a time of pandemic is living through the awkwardnes…
 
Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company. We welcome the Conquer Local Podcast's first Producer, Brock Andony. Brock started as an intern and now is a Content Marketing Strategist at Vendasta. H…
 
Small and medium businesses can learn how to leverage the power of Amazon with our help. We are bringing Lisa McNab, CEO & Co-Founder at Canbaba Network—Canada's only wholesaling and dropshipping marketplace. One of the things the Conquer Local Podcast has made its mission here in the first six months of the year is to align around the user journey…
 
To reduce churn is an ongoing struggle and will continue to be for however long your company exists. But that doesn’t mean that you should give up the fight. This week on the Conquer Local Podcast, we have Josh Glantz, former CEO of SinglePlatform which was acquired by Tripadvisor. In this episode, Josh gives us a little bit of everything, so get r…
 
Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a directory of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers. George Leith is back for another Master Sales Series …
 
All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith, walks through six…
 
The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has. Our first guest of Season Four is none …
 
Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King, co-founder and CEO of Vendasta, to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and …
 
It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith, discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Po…
 
As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer. Janice Christopher, Founder of the Janice Christopher Agency and Executive Coach—also known as The Queen Bee of M…
 
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