Những podcast Digital Coach hay nhất (2025)

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400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future 33:36

1d ago33:36

33:36

This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving d…

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#19 3 Strategies to Make Unprofitable Webinars Profitable Again! 7:56

2d ago7:56

7:56

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tai…

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#61 5 Proven Ways to Advertise Webinars (2.8X Case Study!) 8:14

3d ago8:14

8:14

Our new client was stuck. His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer. Sales were tanking… and he was getting pretty desperate for higher-quality leads. So we stepped in, rolled up our sleeves, and got to work. We tweaked the advertising for his webinars to hone in on his w…

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#18 4 Webinar Best Practices in 2024 for High-Ticket Coaches 8:04

4d ago8:04

8:04

How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not im…

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The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest 44:13

5d ago44:13

44:13

Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a t…

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#17 Case Study: How to Get Consistently Good Returns on Your Webinars 10:20

6d ago10:20

10:20

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the…

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#16 How to Build a High-Ticket Challenge Funnel that Converts 10:31

9d ago10:31

10:31

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their ow…

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#16 7 Digital Marketing Strategies to Grow Your Business Faster 16:35

9d ago16:35

16:35

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How…

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#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend! 8:02

9d ago8:02

8:02

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it o…

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#60 How to Market Your Webinar in 2025 9:07

10d ago9:07

9:07

If someone told you webinars are ‘dead’… Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS! The problem is that most people aren’t marketing their webinars properly. No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows abou…

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The Truth About Marketing Agencies: Why a Fractional CMO is Your Best Investment 18:52

10d ago18:52

18:52

Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong choice could mean wasted budget and minimal results. In this episode, I break down the differences between a…

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#15 How to Overcome Setbacks as a Marketer 12:43

11d ago12:43

12:43

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why mod…

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#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend! 8:04

11d ago8:04

8:04

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it o…

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#15 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS! 13:00

11d ago13:00

13:00

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll le…

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Why PR Still Matters in Digital Marketing (and How to Use It Effectively) 42:06

13d ago42:06

42:06

Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. • PR as a game changer for brand visibility • Core writing skills a…

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#14 30 Slides to CRUSH those High Ticket Sales with your Webinar 18:42

13d ago18:42

18:42

Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clients Why QUALIFYING …

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#14 How to Overcome Setbacks as a Marketer 12:44

13d ago12:44

12:44

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why mod…

1
#14 Case Study: How to Get Consistently Good Returns on Your Webinars 10:17

13d ago10:17

10:17

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the…

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#13 Why People Don’t Buy At Your Webinar… & Other Webinar Challenges in 2024! 14:55

16d ago14:55

14:55

Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’…

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#13 How to Build a High-Ticket Challenge Funnel that Converts 10:28

16d ago10:28

10:28

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their ow…

1
#13 Case Study: How to Get Consistently Good Returns on Your Webinars 10:19

16d ago10:19

10:19

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the…

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#59 Create Your Webinar Marketing Flywheel 8:01

17d ago8:01

8:01

Burnt out from grinding for every client and doing 1-on-1 sales calls? That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane. But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins. They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY …

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Twitter is No Longer Social Media—What It Means for Your Brand 17:06

17d ago17:06

17:06

Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why I now classify it as "political media." Using my own data and observations, I break down how Twitter's al…

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168 - How to Build a Community Funnel That Books 107 Calls a Month and Generates $800K in Two Years! 22:11

18d ago22:11

22:11

SUMMARY In this conversation, Matt Coffy and Ron Medlin delve into the dynamics of building and monetizing online communities. They discuss transitioning from Facebook groups to the School platform, the significance of crafting an irresistible lead magnet, and the challenges of fostering community engagement. The conversation also highlights effect…

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#12 How to Construct a VSL Funnel for High Ticket Offers 13:58

18d ago13:58

13:58

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want …

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#12 How to Build a High-Ticket Challenge Funnel that Converts 10:30

18d ago10:30

10:30

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their ow…

1
#12 Creating a Winning Webinar Presentation 13:06

18d ago13:06

13:06

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinar…

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From Idea to Exit: Building an E-Commerce Empire with Neil Twa 48:46

20d ago48:46

48:46

In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spent over a decade helping businesses go from nothing to building scalable, profitable brands that thrive on platforms like Amazon, TikTok, and more. E-commerce is one of the fastest-growing opportunities in…

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#11 7 Digital Marketing Strategies to Grow Your Business Faster 16:33

20d ago16:33

16:33

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How…

1
#11 How to Construct a VSL Funnel for High Ticket Offers 13:52

20d ago13:52

13:52

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want …

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#11 How to Scale Webinars with Facebook Ads in 2024 15:43

20d ago15:43

15:43

Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars? The short answer? Yes. BUT you need the right strategy to get amazing leads that translate to sales. So in this episode, discover: How to leverage Meta’s INCREDIBLE targeting algorithms The right type of ads to produce in 2024 for your Webinar…

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#10 5 Radical Marketing Techniques to Fix Poor Webinar Attendance Rates 9:09

23d ago9:09

9:09

People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting. Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024. This episode, we’ll be talking about 5 radical strategies we ca…

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#10 Why Cheap Cost Per Lead Could be Killing Your Business 10:17

23d ago10:17

10:17

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you g…

1
#10 Why Cheap Cost Per Lead Could be Killing Your Business 10:18

23d ago10:18

10:18

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you g…

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#58 5 Deadly Mistakes to Avoid When Choosing a Webinar Marketing Agency 8:37

24d ago8:37

8:37

You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business? In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars. Here’s what you’ll learn: Why “cheap” agencies always ends up costing you more The tell-t…

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Mastering Startup Marketing: Tips for Scaling on a Budget 32:44

24d ago32:44

32:44

Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budgets. By adopting strategic approaches, startups can transform their marketing hurdles into opportunities for growth and success. Inspired by the books I have written, including my recent Digital Threa…

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167 - How You Can Unlock $50K/Month in 2025: My Proven Step-by-Step Plan! Summary 22:56

25d ago22:56

22:56

Summary In this conversation, Matt Coffy outlines his goals for 2025, emphasizing the importance of setting clear objectives, crafting a personal mantra, and pursuing financial freedom. He discusses the significance of building a cohesive personal brand, creating original music, and enhancing performance skills. Additionally, he highlights the valu…

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#9 4 Ways to Build an Awesome Sales Funnel: Make Your Webinars More Profitable with Effective Marketing Techniques 8:52

25d ago8:52

8:52

Are you spending more than you earn on your Webinars? You’re not alone. Marketing Webinars effectively is getting harder and harder each day. And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure. Discover how a high-converting webinar funnel can change the game for you in this podcast…

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#9 Creating a Winning Webinar Presentation 13:03

25d ago13:03

13:03

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinar…

1
#9 Creating a Winning Webinar Presentation 13:05

25d ago13:05

13:05

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinar…

1
Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor 46:50

26d ago46:50

46:50

AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed the transformative role of AI in influencer discovery, personalized outreach, and campaign performance analysis. • The continuous growth of influencer marketing and its increasing relevance • Importan…

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#8 5 Proven Tactics for Massive Webinar Sign-Up Success 8:04

27d ago8:04

8:04

Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost …

1
#8 5 Proven Tactics for Massive Webinar Sign-Up Success 8:13

28d ago8:13

8:13

Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost …

1
#8 5 Proven Tactics for Massive Webinar Sign-Up Success 8:05

28d ago8:05

8:05

Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost …

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#7 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:32

1M ago9:32

9:32

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …

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#7 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:22

1M ago9:22

9:22

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …

1
#7How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:24

1M ago9:24

9:24

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, …

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#57 Can Your Coaching Business Survive A Ruthlessly Changing Market? 8:00

1M ago8:00

8:00

One thing coaches and experts need to know… …is that the coaching industry, like any market, is volatile. Case in point: COVID. When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends…

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166 - How to Turn Quick Wins Into $250K Monthly Revenue: The Strategy Behind Scorecard Marketing 21:16

1M ago21:16

21:16

Summary In this conversation, Matt Coffy and guest Maxwell Nee dive into entrepreneurship, focusing on strategies for building shareholder value, implementing innovative revenue-sharing models, and managing investment risks. They explore how to effectively navigate the evolving business landscape by emphasizing scalability, recurring revenue, and l…

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#6 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers 9:41

1M ago9:41

9:41

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone…

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