Visit us on the web at Euro Digital Partners Marketing Insights See our videos on YouTube Sponsored by Euro Digital Partners' Online Marketing Course to sign up, visit: https://beatyourcompetitiononline.com
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Episode 19: Jesse Randall on VC and a new model for startup fundraising and investing
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In this episode, we chat with Thunderbird graduate Jesse Randall of Sweater Ventures. https://www.sweaterventures.com/ https://summit.foundersaga.com/ https://guidely.com/ https://www.linkedin.com/in/deviantstrat/ Euro Digital Partners: Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for …
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Flashback: Sean Patterson and Oracle Corp discuss blockchain and cryptocurrency
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Euro Digital Partners Insights teamed up with Oracle 2 years ago to discuss blockchain and crypto currency. Speakers included Euro Digital Partners' Sean Patterson. Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure to li…
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Stacey Abella on Innovation and Industry 4.0
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In this episode, we chat with Thunderbird graduate Stacey Abella who manages innovation programs at ExxonMobil, works with the Thunderbird School of Global Management to promote the school globally, and has just started a new travel blog, which you'll be sure to check out at https://travelislight.com Show notes: Stacey’s Thunderbird story: https://…
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Hilary Torn Growth Marketer at Weekdone joins us from Estonia to discuss all things content marketing. Finder her on LinkedIn at https://www.linkedin.com/in/hilarytorn/ For comments and questions and written articles, see: https://eurodigitalpartners.com/insights Sponsored by the Beat Your Competition Online marketing course. For a demo, visit: htt…
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Giacomo Mercandelli on Supply Chain Finance
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If you are running a business, you might be wondering how you can stay afloat during a pandemic when getting invoices paid is even harder than usual. Giacomo Mercandelli, formerly of PrimeRevenue, explains how supply chain financing can mean the difference between survival and failure. Sponsored by the Beat Your Competition Online marketing course.…
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Dinesh Goel on Marketing Financial Products in Times of Pandemic
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Dinesh Goel, Thunderbird MBA and Managing Director - LCR Global, Advisory Services & Digital Strategy at LCR Capital Partners (https://www.lcrcapital.com) on how his firm is marketing personalized high-value financial products to clients around the globe during the COVID-19 pandemic.Sponsored by the Beat Your Competition Online marketing course. Fo…
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You can't defeat ultrasound advertising!
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Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to …
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In this episode we examine the recently filed complaint from Austria-based noyb, the privacy nonprofit. The complaint alleges that Google may be illegally tracking Android users in Europe via a unique, device-assigned advertising ID. Sean Patterson and Matthias Subik discuss the complaint and the implications.…
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May 25, 2020 marks the 2nd anniversary of the EU's GDPR law. The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. Sean Patterson and Matthias Subik discuss.
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Flashback: Euro Digital Partners' Sean Patterson explains blockchain
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Summary Euro Digital Partners' Sean Patterson recently spoke at Oracle Corporation in Prague about the blockchain. In this short clip, he explains a provocative analogy for blockchain. Find Euro Digital Partners Online at: https://www.eurodigitalpartners.com https://twitter.com/Eudigitalp www.linkedin.com/company/eurodigitalpartners/ www.instagram.…
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Flashback: Social Media Management Series - Episode 4
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Summary In this episode we discuss how to schedule social media posts and why it's important. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to https://bit.ly/EDPp…
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Flashback: Social Media Management Series - Episode 3
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Summary In this episode, we take a look at social media tracking and how you can use it to improve your social media efforts. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not bef…
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Flashback: Social Media Marketing Series - Part 2
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Summary Learn how to develop a posting schedules with effective, diverse content for your social media channels Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to h…
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Flashback: Social Media Marketing Series - Part 1
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Summary In this first part, we will discuss how we at Euro Digital Partners develop a social media strategy. We decided to create this series for a few reasons: First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns. Second, we wanted to promote a forthcoming video series that we a…
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Flashback: Lead Generation Series Part 5 - Referrals and more
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Summary In this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you a…
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Flashback: Lead Generation Series Part 4 - Chat + Audience leverage
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Summary Let us continue with the Euro Digital Partners series on Lead Generation and in this fourth part, we will discuss how to leverage audiences and communicate more effectively with people, in the interest of developing leads. Let us start by talking about leveraging someone else’s audience. Do you like writing? Let’s leverage that! Do you like…
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Flashback: Lead Generation Series Part 3 - Twitter + Quora
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Summary In this third part, we will discuss how to use Twitterand an online question and answer service, called Quora, to help you develop great leads. The challenge with Twitter is to find the right people. Read through the hype though: it isn’t just a megaphone for the US President or Kim Kardashian. Tons of great people are on Twitter, including…
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Flashback: Lead Generation Series Part 2 - Lead Magnets and interest groups
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Summary A question we often get at Euro Digital Partners is “what is a lead magnet?” The answer is simple, a lead magnet is a valuable, but free piece of content that helps potential clients. In exchange for this free piece of information, the client is expected to give a piece of information in return. Lead magnets take many forms. In this podcast…
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Flashback: Lead Generation Series Part 1
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Summary Welcome to the Euro Digital Partners Marketing Insights podcast. This is the first in a series of podcasts about Lead Generation. So, with that in mind, let us continue with the Introduction to Lead Generation and in this first chapter, we will discuss how to use marketing intelligence tools to find leads. With millions of businesses and ma…
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