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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
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TV movies sports wrestling video games you name it we discuss it every weekend on our podcast!
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Wij doen het helemaal anders. Wij hebben geen website, geen tijdschrift, geen krant of John de Mol. Wat dan wel? Wij hebben jullie. De sociale kanalen. Hyped staat voor pure internetliefde. We maken dagelijks toffe en interessante (nieuws)video's, wijzen je op gave websites en streamen live over smartphones, films, series, games en gadgets. En dat allemaal zonder ook maar een A4'tje te hebben afgedrukt of HTML-code te hebben ingeklopt. Wij zijn er voor jullie. Dan ben jij op de hoogte van al ...
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Welcome to the LIFE UN/HYPED podcast, where we talk about all of the wins but more importantly, the loses that shape us during our most vulnerable moments. We keep it real, uncut and direct for the fans. Hosted by Andrew Manley Support this podcast: https://podcasters.spotify.com/pod/show/life-unhyped/support
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Hyped Up Wrestling Talk is recaps on Wrestling shows and also what’s going on in the wrestling world. If you ready to listen to a satire wrestling conversation with Straight Facts Luwop tune in !
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Public Relations, Misinformation and the Fight for Truth In “Hyped,” two award-winning public relations and marketing executives pull back the curtain on public relations and how its misuse is leading to an increasingly chaotic and polarized world. The hosts share real-world stories and first-hand accounts that put a microscope on the impact misinformation is having on society and how we can use public relations for good. In our time of fake news, conspiracy theories and disinformation campa ...
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Be HYPED before your workout, competition, sporting event and for whatever you're about to do in your life. Gain the mental advantage and separate yourself from the rest! Whether you're on your way to the gym, in the locker room waiting to compete or in the lobby ready to land that dream job, this is the #1 Podcast for you to BE HYPED and always come out on top!
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Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
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For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"…
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A Business Leaders' Guide to Unusually Successful Marketing Strategies
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24:46
The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers. Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Mark…
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Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now.
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While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides…
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If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.Bởi Cale Guin
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The Guide to Marketing Success for SMB Leaders
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The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you no matter what your marketing experience is.Bởi Cale Guin
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All new episodes starting August 16th.Bởi Cale Guin
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Recruitment Marketing - How to Stand Out
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In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order. Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent …
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Building the Perfect Lead Generation Beast
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40:24
Bởi Cale Guin
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Why your not getting the leads you expect and what to do about it
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Leads, prospects, opportunities, oh my! If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode. This is the first of several episodes that take you through becoming a lead-generating powerhouse. We'll talk a…
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Make it a Reality with Guest Jasmine Lemus
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Frankie Results go over some simple Fitness / Nutrition Tips for Results and talks prep and Bodybuilding with Guest Jasmine Lemus.Bởi Frankie Results
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Startups Post-COVID-19 Innovation, Finance and Talent with The Harris Poll
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I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in relation to Innovation, Finance, and Talent. See this episode at - https://totallyhyped.com/insights/ Get t…
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Do's and Don'ts in Fitness and Nutrition
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Frankie Results goes over some popular Do's and Don't in Fitness and Nutrition. Get ready to be set on the right path and get motivated to get some REAL RESULTS!
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Frankie Results Recap on the last few months with Fitness, Nutrition, Bodybuilding and more!
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Small Business Recovery from COVID with Harris Poll
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TotallyHyped.com to download the white paper and for direct access to Harris PollBởi cale@web180.com (John Campbell with Harris Poll)
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Season One Wrap Up: The Unabomber, PR and the future
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Amanda details how the Unabomber figured into her opinions about PR and propelled her to make a move. Then, Jennifer and Amanda discuss the first season: what they learned and where to go next with misinformation and the fight for truth.
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Episode Seven: Misinformation and the fight for truth
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In episode seven, Amanda talks with digital democracy and open government expert Alex Howard on the state of journalism and what we can do to fight misinformation. Alex details how lack of trust in government has led to the radicalization of a large segment of our population and how direct community connection is the only way out of this misinforma…
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Episode Six: Misinformation by owning the news
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Information has become weaponized. In episode six (part one), Amanda and Jennifer take a look at misinformation and the increasing practice of owning the news. If journalists won’t publish propaganda, companies just create their own "brand journalism." Amanda explains how companies and political dark money groups are disguising paid-for and partisa…
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Fitness Uncensored with Annette Serrano
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Frankie Results and special guest Annette Serrano talk about popular topics in Fitness and Health! This episode is Uncensored and REAL to B Hyped and live a healthier lifestyle!Bởi Special Guest Annette Serrano
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Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.Bởi cale@web180.com (Cale Guin)
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Inbound Marketing Vs. Outbound Marketing is BS
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Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bl…
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Frankie Results talks all about building quality Muscle and getting REAL RESULTS! These 3 steps to Muscle Building along with training tips will have you on your way to some quality gains!
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Learn how to add a seasoned marketing executive to your team without the commitment or expense.Bởi cale@web180.com (Cale Guin)
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The Advantage of Radio in Today's Marketing
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While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world. In this episode, you'll learn that if you want people in any market to know about your company, product or event, you must consider radio as a proven way to achieve your goals. I met a lot of gr…
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Marketing Hype Kills Small Businesses
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Easily avoid the budget-killing hype that is rampant in today's marketing industry.Bởi cale@web180.com (Cale Guin)
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Managing a Comprehensive Marketing Strategy
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Learn how to effectively manage the complexities of comprehensive marketing strategiesBởi cale@web180.com (Cale Guin)
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Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,Bởi cale@web180.com (Cale Guin)
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Perception vs Reality and looking through your own lens
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Frankie Results is back with a Recap and goes over common perceptions in Fitness, Nutrition, Life Goals and more. It's time to look through your own lens and take what you strive for in life.
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Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.Bởi cale@web180.com (Cale Guin)
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Emotions, Ego and Bias Can Kill your Marketing Results
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Learn to untangle egos, biases, and emotions that get in the way of successful marketing.Bởi cale@web180.com (Cale Guin)
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Marketing Jargon Sucks: It's costing you dearly
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Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.Bởi cale@web180.com (Cale Guin)
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Manage the "Shoot first. Aim later" mentality in today's marketing
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Manage your budget with knowledge and patience to realize faster, more successful marketing results. Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in less time than leaping before you look.Bởi cale@web180.com (Cale Guin)
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Define and Defend the Commander's Intent
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If you want a real improvement for your business, learning to define your objectives in a manner that overcomes any barrier is the most compact change you can make. Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environmen…
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1
Everybody Thinks They Are a Marketer and It's Killing You
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Stakeholders and anyone who has their ear can cause a tremendous lack of focus in any marketing project. If it is not identified and dealt with it will kill many projects. Unfortunately, dealing with it means managing relationships and even your own thinking on how marketing should be tackled. Learn how to avoid poor marketing advice before it send…
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Episode Five: The Hero's Journey...to the Mall (Story and Emotion)
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Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story …
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Avoiding the Inherent Conflict of Interest Between Marketing Agencies and Your Business
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If you did not know there was a conflict of interest between marketers and your business, you don't know how much better your marketing projects can be. Learn to identify when the conflict arises Learn to side-step the conflict of interest Learn how to turn the conflict of interest to your advantageBởi cale@web180.com (Cale Guin)
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Learn how marketing projects are delayed and how to prevent delays. Learn from real stories how to identify pitfalls Lear processes to automatically avoid delays and costly time-wasting tactics that plague marketing projectsBởi cale@web180.com (Cale Guin)
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How to Reduce Marketing Costs and Get Better Results
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Learn where most marketing projects waste money and how to avoid costly, yet common missteps. Learn to identify common reasons marketing budgets get out of control Hear real stories from over 25 years in the field Learn how o keep budgets on track and ensure even better resultsBởi cale@web180.com (Cale Guin)
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Clarifying Objectives to Guarantee Marketing Success
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Learn how to prevent the most common reason for failure in any marketing project. hear real examples of instances where the issue killed projects Learn how to articulate your business objectives and ensure successful marketing Learn how you can systematically avoid issues in getting successful marketing results…
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1
Improve Marketing Success Rates by 87%
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According to over 3,000 marketers, marketing projects fail 87% of the time. Learn what causes the failures and how to make sure your projects succeed. Find out what to look for so you can see warning signs before your project is doomed. Hear about common approaches that most small businesses will fall prey to.…
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Frankie Results and Special Guest Amy Seabrooks take on topics in Fitness, Health, Contests and some Q&A!
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In the Dark Side, Jennifer and Amanda take a look at a dark PR case study ripped from the headlines and right in their own backyard (tech). They explore how sophisticated technologies are being used to take shady PR tactics to a whole new level with honey traps, troll farms and end-to-end manipulation systems, and Dr. Jonathan Corpus Ong tells us w…
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In Episode Three "Dangerous Stunts," we dive into the world of PR stunts that manufacture attention through spectacle—or worse. Public Relations stunts run the gamut from the harmless to the very harmful. In today’s world of image and social media, stunts are even more of an important tactic. We look back at Ivy Lee and the Rockefellers to see how …
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Episode Two: How Front Groups Mislead
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Flacks to the Front explores how public relations front groups were used in tobacco and how they're showing up today to fuel the climate denial machine. Jennifer Cloer interviews her co-host Amanda McPherson about unwittingly being part of a front group early in her career, and we wrap with an interview with Clean Creatives' Duncan Meisel who says …
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Episode One Public Relations Origins: to Inform or Control?
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Amanda and Jennifer dive into their pasts in PR and marketing, including time in a well known front group from the tobacco industry. They then examine the origins of PR itself. Edward Bernays was the godfather of public relations. He was also the nephew of Sigmund Freud. They chart how his tactics based on the teachings of his uncle are used to inf…
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The Truth is out and its Easy but Hard
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This is a Special Edition Podcast Episode where Frankie Results breaks down popular struggles to make it easier to tackle and get on the path to your goals!
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When it gets TOUGH, FOCUS and step up your GAME
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In this special edition episode Frankie Results shares his experience with bumps in the road and how to stay the course. Take an inside look on a special nationwide competition and go over a Special Giveaway!
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This episode Frankie Results is going over 3 simple steps to Victory in anything you do in life! Come up on top and never leave doubt!
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Inside 21 Days Out - Mental Toughness
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Frankie Results and Special Guest Annette Serrano go over the ins and outs of being 21 days out from an Amateur Mens Physique Bodybuilding Competition. Nutrition, Fitness and what all is involved to smash goals and take it to another level!
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The Happy Medium is the way to overall Success
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Frankie Results discusses why do some people come up short in reaching their goals and how to change that to be successful. Love what you do and give it your all!
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Frankie Results with Special Guests Stacy and Skylar Coover and Dusty and Bree Fanny give insight on Student Athlete Performance and everything it takes to crush your athletic goals!Bởi Frankie Results
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