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Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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Digital Politics with Karen Jagoda
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Training Winning Candidates with Patti Russo The Campaign School at Yale University
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Patti Russo, Executive Director of The Campaign School at Yale University, reports on the success of women elected officials who graduated from their program and the impact their success has on others thinking of running for office. Creating this radically collaborative non-partisan environment has opened the range of applicants interested in runni…
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Digital Politics with Karen Jagoda
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Empowering Campaign Volunteers to Build Relationships with Jono Kupferberg HubDialer
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Jono Kupferberg is the CEO of HubDialer, a virtual predictive dialer software that supports outreach efforts and GOTV by campaigns and advocacy groups. This process automates the dialing and personalizes the conversation for volunteers so that campaigns can build relationships with voters and supporters and encourage them to take an action. We talk…
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Digital Politics with Karen Jagoda
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Editorial Cartoons Political Humor and Influencing Public Opinion with Daryl Cagle Founder Cagle Cartoons
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Daryl Cagle is the Founder of Cagle Cartoons, a newspaper syndicate specializing in editorial cartoons and columnists. Despite the changing landscape of newspaper readership and editorial pages, political cartoons still effectively reach and persuade voters. These visual columnists are looking to make a point and persuade a reader, not just get a c…
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Digital Politics with Karen Jagoda
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Midterm Trends in Targeting Voters with Matthew Hedberg Semcasting
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Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms and what really happened in the roll-out and targeting of political digital ad campaigns. We talk about: Hesitancy of campaigns to buy digital ads early in the campaign cycle How campaigns factored in early voting audienc…
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Digital Politics with Karen Jagoda
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Using Political Humor to Reach Voters with Deepak Puri The Democracy Labs
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Deepak Puri, Co-Founder and CEO, of The Democracy Labs, is a fan of using Homer Simpson and other cultural icons to reach a broader audience of voters. Deploying humor rather than outrage seems to be a reliable way to get voters to listen and consider another point of view. Also on Deepak's agenda are gun safety and gun violence, protecting voting …
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Digital Politics with Karen Jagoda
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Modeling Voter Data in 2022 with Steven Alembik SMA Communications
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Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money. We talk about: The staying power …
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Digital Politics with Karen Jagoda
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Effectiveness of Audio Ads to Drive Voter Turnout in 2022 Midterms with Sean Duggan SXM Media
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Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience c…
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Digital Politics with Karen Jagoda
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Nationalization of Fundraising and Other Midterm Trends with Ben Katz ISPolitical
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Ben Katz is the Chief Architect at ISPolitical and a pioneer in using the internet and technology to solve challenges for political and advocacy campaigns. Working with hundreds of campaigns in 2022, Ben has seen some significant changes in this cycle and makes the point that all politics is not local anymore. With an emphasis on the accounting sid…
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Digital Politics with Karen Jagoda
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Building Support for Zero Emissions From All Stakeholders with Henk Rogers Blue Planet Alliance
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Henk Rogers is the Founder of the Blue Planet Alliance, an organization advocating for islands and countries around the world to legislatively mandate a commitment to 100% renewable energy by 2045. BPA is shining a light on how the use of fossil fuels particularly impacts island nations stressed by global inflation and limited resources. With a his…
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Digital Politics with Karen Jagoda
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The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator David Fenton Author and Activist
19:45
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David Fenton is the Founder of Fenton Communications, the first public relations firm dedicated to progressive social change. David has written a new book, The Activist's Media Handbook: Lessons From Fifty Years as a Progressive Agitator, based on his extensive experience working with politicians and celebrities. While the channels and styles for c…
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Digital Politics with Karen Jagoda
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Political Text Spam with Scott Goodstein Catalyst Campaigns
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Scott Goodstein is the CEO and Founder of Catalyst Campaigns and is active in the war against spam. He sets the stage with a description of the early days of mass text messaging by the Obama campaign in 2008. We talk about: Voter lists and targeting political text message spam Impact of texting moving from opt-in to spam Use of text messaging for c…
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Digital Politics with Karen Jagoda
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National News Literacy Campaign with Sally Lehrman The Trust Project
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Sally Lehrman is a journalist and Founder and CEO of The Trust Project, a global consortium of news organizations responding to the misinformation crisis. With support from Microsoft and other partners, The Trust Project has launched the National News Literacy campaign to address the need to rebuild voters' trust in journalists and highlight source…
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Digital Politics with Karen Jagoda
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P2P Texting Driving Persuasion Fundraising GOTV with Thomas Peters RumbleUp
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Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid response. Now that social media …
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Digital Politics with Karen Jagoda
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The Power of Yard Signs in a Digital Age with Scott Minkoff SUNY New Paltz
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Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasin…
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Digital Politics with Karen Jagoda
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Exciting Voters about the Midterms with Richard Greene The Civics Dean
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Richard Greene, The Civics Dean, political strategist, and author of WTF are the Midterms, is driven to engage low-propensity voters by putting more specific names on the Midterm elections by focusing on what issues voters are most concerned about. Richard makes an argument that more civics education is needed to drive understanding of issues, how …
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Digital Politics with Karen Jagoda
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Building the Candidate Brand Using Public Opinion Data with Adam Probolsky President Probolsky Research
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Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job, the value of polling, and how that data should be used. We talk about: Best time to plan and conduct …
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Digital Politics with Karen Jagoda
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Use of P2P Texting in Midterm Campaigns with Josh Justice Peerly
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Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience. We talk about: The evolution of P2P messages Why H…
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Digital Politics with Karen Jagoda
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Targeting Out-of-Home Political Advertising with John McClung AdQuick
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John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are ou…
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Digital Politics with Karen Jagoda
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Digital Landscape of the 2022 Midterms Ethan Eilon IMGE
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Ethan Eilon, President of IMGE, reflects on how the digital landscape has changed between the 2018 and 2022 Midterms and what technology is working to reach donors and educate and persuade voters. We talk about: The increasing interest in MMS and SMS Best practices for online fundraising The growing challenge to break through the noise to get acces…
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Digital Politics with Karen Jagoda
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The Future Looks Glorious Unless We All Die First with Joe Rothstein Political Consultant and Author
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Joe Rothstein is a political consultant with vast experience working with candidates and causes. He is also the author of political thrillers with his newest, The Moment of Menace: The Future looks glorious unless we all die first, just released in time for the summer reading season. This is a story of U.S. President Isabel Tennyson, a Latina-Ameri…
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Digital Politics with Karen Jagoda
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Issues That Will Shape the 2022 November Midterm Election with Thad Kousser UC San Diego
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Thad Kousser, Professor and Chair of political science at the University of California San Diego, is one of the authors of the just-released survey "Looking Ahead to November: How Will Reproductive Rights, Crime Rates and Top Two Dynamics Shape California's General Election. Thad is also the Co-Director of the Yankelovich Center for Social Science …
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Digital Politics with Karen Jagoda
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Insights from Early Primary Ad Campaigns with Sean Duggan SXM Media
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Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election. We talk about: The linge…
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Digital Politics with Karen Jagoda
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Building Public-Private Partnerships to Address Complexity of Road Safety with Noah Budnick Together for Safer Roads
19:36
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Noah Budnick, Executive Director, Together for Safer Roads is focused on bringing research and business expertise to the public sector to solve the complex problem of eliminating preventable traffic deaths. We talk about: Why elected officials and government entities need to step up efforts to reduce preventable traffic fatalities The increase in t…
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Digital Politics with Karen Jagoda
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Growing the Next Solutions for Political Campaigns with Eric Wilson Startup Caucus
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Eric Wilson is the Managing Partner of Startup Caucus, an investment fund and incubator for Republican campaign technology. Eric is also the host of the podcast The Business of Politics, a complementary podcast to this one. Eric and I talk about: Most popular topics on his podcast for this dedicated audience that is looking for answers and insights…
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Digital Politics with Karen Jagoda
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Peer-to-Peer Video Texting Driving Voter Engagment with Josh Justice Peerly
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Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time. We talk about: The capabilities of …
