Online legal marketing demystified for solos and small firm lawyers.
…
continue reading
Everyday marketing advice for lawyers in easy-to-digest short episodes!
…
continue reading
Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
…
continue reading
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
…
continue reading
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
…
continue reading
1
Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle
Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
…
continue reading
1
Marketing Madness: The Champion: Networking - LFMM 655
5:38
5:38
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:38
In the marketing world, networking is the champion. It's the foundation of your firm's marketing strategy and sets the tone for how the rest of your marketing will perform.Bởi Spotlight Branding
…
continue reading
1
Scrollers versus Multi-Page Law Firm Websites
16:58
16:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
16:58
What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: D…
…
continue reading
1
Marketing Madness: The Sleeper Pick: Email - LFMM 654
4:46
4:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:46
Email marketing isn't the new kid on the block, but it's the seasoned pro that's outscoring all the flashy newcomers. Dive into the nuts and bolts of crafting an email campaign that's not only simple but staggeringly effective, and why it's a key player in driving traffic and keeping your firm front and center in clients' minds.…
…
continue reading
1
Marketing Madness: The Upset Pick: Video - LFMM 653
4:39
4:39
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:39
Are you betting on the right horse when it comes to legal marketing? Let's talk about the unsung hero that could revolutionize your firm's outreach: video marketing. In this Law Firm Marketing Minute, we lay down the playbook on how embracing video content can be your firm's game-changing upset pick.…
…
continue reading
1
Marketing Madness: The Overrated Team: SEO - LFMM 652
4:39
4:39
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:39
Could SEO be the most overhyped player in the marketing game? We're questioning the dominance of search engine optimization in the legal sector and revealing why SEO might not be the court king it's made out to be. Stick with us as we explore the true value of SEO for law firms and unpack the misguided push to rank for an endless list of search ter…
…
continue reading
1
Trends Report Finding: Networking ROI - LFMM 651
5:31
5:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:31
43% of law firms swear by networking for the best returns, but there was an interesting side note to that number. Find out what it is on today's episode. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportBởi Spotlight Branding
…
continue reading
1
Trends Report Finding: Firms Want Quality, Not More - LFMM 650
5:46
5:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:46
An impressive 72% of law firms are turning their attention to attracting better quality leads, and we're here to tell you exactly how they're doing it. Plus, find out why 43% of firms are now honing in on securing more of their preferred case types, and how this strategy is revolutionizing not just their marketing approaches but their entire practi…
…
continue reading
1
Trends Report Finding: What Firms Spend on Marketing - LFMM 649
5:15
5:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:15
Are you investing enough in your law firm's future? Nearly half of law firms are spending less than 10% of their annual revenue on marketing, which may be stunting their growth. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportBởi Spotlight Branding
…
continue reading
1
Do I Need Digital Badges for My Law Firm Website?
6:40
6:40
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
6:40
What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the …
…
continue reading
1
Trends Report Finding: Why Law Firms Lose Business - LFMM 648
7:05
7:05
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:05
On this episode of the Law Firm Marketing Minute, we explain why 44% of law firms might be losing business simply because people don't realize they can help. This is more than a missed connection—it's a lost opportunity. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreport…
…
continue reading
1
Consistency: Following Through with Your Marketing System - LFMM 647
8:31
8:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
8:31
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she shares how to keep your marketing system going for months and years! Learn more about how Dominika can help you at https://dominikafasolo.com/…
…
continue reading
1
Creating Time: The "When" of the Sustainable Marketing System - LFMM 646
7:12
7:12
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:12
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to create the valuable time you need to devote to your firm's marketing. Learn more about how Dominika can help you at https://dominikafasolo.com/…
…
continue reading
1
Marketing Audit: The "How" of the Sustainable Marketing System - LFMM 645
8:22
8:22
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
8:22
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to conduct an audit to keep your marketing sustainable. Learn more about how Dominika can help you at https://dominikafasolo.com/…
…
continue reading
1
"I Don't Have Time." - The What and Why of the Sustainable Marketing System - LFMM 644
5:21
5:21
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:21
This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In this episode, she goes over what you really mean when you say you don't have time for marketing. Learn more about how Dominika can help you at https://dominikafasolo.com/…
…
continue reading
You don't need to be writing your own blogs. On today's episode, we explain what you should be doing instead.Bởi Spotlight Branding
…
continue reading
1
You Don't Need Engagement on Social Media - LFMM 642
5:00
5:00
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
5:00
Lawyers are the exception to the rule on engagement on social media. We explain why and what you should be focusing on instead on today's episode.Bởi Spotlight Branding
…
continue reading
Transform your law firm's website from a mere online placeholder into a lead-converting powerhouse with the nuggets of wisdom we share in today's episode.Bởi Spotlight Branding
…
continue reading
1
People Can Find You Outside of Google - LFMM 640
4:42
4:42
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
4:42
Can people find you on Google and social media? Sure. But these aren't the only places your clients come from. We explain on today's episode.Bởi Spotlight Branding
…
continue reading
1
Best of LFMM - Being Everywhere vs. Being Top of Mind
6:13
6:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
6:13
We're getting settled into our new Charlotte office this week, but we'll be back live with new episodes next week! Here's a great Best Of episode. What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this…
…
continue reading
We're getting settled in our new Charlotte office this week, so here's a Best Of episode! Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot.…
…
continue reading
1
Best of LFMM - Easy Prompts to Create Better Content
6:41
6:41
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
6:41
We're getting settled into our new Charlotte office this week, so here's some Best Of content! In this episode, we share some unique prompts to stir some creative ideas for content topics.Bởi Spotlight Branding
…
continue reading
1
3 Types of Legal Blog Prompts to Try with ChatGPT
11:03
11:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
11:03
Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversatio…
…
continue reading
1
Best of LFMM - How to Generate Content Ideas
7:02
7:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:02
We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think!Bởi Spotlight Branding
…
continue reading
This week we're covering the phenomenon of AI hallucination, a pressing issue for legal professionals incorporating artificial intelligence into their practice. Remember: AI is a powerful assistant rather than a replacement. We discuss strategies for fact-checking AI outputs and share tips on ensuring the highest standard of legal accuracy and inte…
…
continue reading
1
3 Ways to Provide a Great Client Experience - LFMM 638
7:05
7:05
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
7:05
Lucky for you, the bar is pretty low on client expectations. These simple tips can make you stand out from the crowd and become a trusted provider to your audience.Bởi Spotlight Branding
…
continue reading
1
The #1 Thing Black Lawyers Can Do To Boost Their Revenue in 2024
34:46
34:46
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:46
In Episode 4 of The Black Law Firm Marketing Podcast, we tackle a pivotal question: What is the number one thing black lawyers can do to boost their revenue in 2024? Join us as we delve into this critical topic and explore innovative strategies tailored specifically for black legal professionals. From leveraging digital marketing channels to foster…
…
continue reading
Marketing companies will do several things as part of the thousands of $$$ you pay them to boost your SEO rankings. But are any of them actually worth it or helpful? We're covering several tactics that aren't worth your time on today's Law Firm Marketing Minute.Bởi Spotlight Branding
…
continue reading