Những podcast Marketing Research hay nhất (2024)

1
The Role of Emotion in Marketing with Matt Celuszak of Element Human 35:03

3h ago35:03

35:03

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…

1
463- Simplifying EHRs: Insights from TurnCloud's Josh Nation 22:27

1d ago22:27

22:27

Today, we had a fantastic conversation with Josh Nation from TurnCloud. If you've ever been bogged down by complex electronic health records (EHRs) or struggling to streamline your practice management, this episode is for you. Josh and I dive deep into the world of chiropractic EHRs and explore how TurnCloud is revolutionizing the field with its us…

1
462- How Manual Therapy Improves Pain and Quality of Life in Lumbar Disc Herniation Patients 18:30

7d ago18:30

18:30

In today's episode, we're exploring a groundbreaking study on the impact of manual therapy on psychological factors and quality of life in patients with lumbar disc herniation. This randomized clinical trial reveals how techniques like manipulation and mobilization can alleviate symptoms of depression, anxiety, and fear of movement, ultimately elev…

1
Cirrus Market Outlook: Q4 2024 - Credit Expansion Cycle to Broaden Leadership and Temper a Quality Bias. 31:56

11d ago31:56

31:56

In this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. Leadership will continue to be stress-tested as a more cyclical market leadership profile settles and the grumblings over NVIDIA’s (NVDA) deceleration in growth become louder. By the first quarter of next year, the …

1
Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester 15:10

13d ago15:10

15:10

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…

1
461- Brain Changes from Spinal Manipulation in Lumbar Disc Herniation Patients 17:34

14d ago17:34

17:34

We're diving into groundbreaking research on brain plasticity following lumbar disc herniation treatment with spinal adjustments. We'll explore how spinal manipulative therapy alleviates low back pain and influences brain activity, bridging the gap between peripheral and central nervous systems. Episode Notes: Brain plasticity following lumbar disc…

1
460- The Benefits of Dry Needling and Spinal Manipulation for Chronic Low Back Pain 16:27

21d ago16:27

16:27

We're diving into a fascinating study on the effects of dry needling and spinal manipulation in treating nonspecific chronic low back pain. This episode is a must-listen if you're curious about combining these treatments to enhance patient outcomes. We'll explore the study's findings, discuss the global prevalence of low back pain, and highlight th…

1
How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane 20:15

27d ago20:15

20:15

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…

1
459- Understanding MRI and Functional Tests in Lumbar Disc Herniations 16:49

28d ago16:49

16:49

Today, we delve into a crucial study exploring the relationship between MRIs and functional test assessments for lumbar disc herniations. Did you know that 40% of low back pain is discogenic? Or that active people are more protected from disc herniations? This episode contains statistics, key clinical insights, and effective marketing strategies to…

1
458- From Launch to Legacy: Chiropractic Business Strategies 18:10

1M ago18:10

18:10

Today, I’m joined by two exceptional guests, Dr. Steven Franson and Dr. Pete Camiolo from The Remarkable Practice. Kicking off a new quarterly series, they dive into essential business topics every chiropractor should know. Discover the four key seasons of a chiropractic career—Launch, Build, Scale, and Exit—and learn actionable strategies to ensur…

1
Scaling Digital Qual with Eugene Murphy of Indeemo 28:34

1M ago28:34

28:34

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…

1
457- How Cerebrospinal Fluid Links the CNS and PNS 17:19

1M ago17:19

17:19

Today, we're exploring a groundbreaking new study that challenges the long-held belief of a rigid separation between the central nervous system (CNS) and the peripheral nervous system (PNS). This research reveals how cerebrospinal fluid (CSF) extends to peripheral nerves, highlighting a unified system that could reshape our understanding of nerve h…

1
456- Understanding Systematic Reviews on Low Back Pain 16:48

2M ago16:48

16:48

Today, we’re diving deep into a crucial topic: systematic reviews of clinical practice guidelines for patients with nonspecific low back pain, both with and without radiculopathy. We’ll explore recommendations from the World Health Organization and break down the latest research to give you the knowledge you need to optimize patient care. Episode N…

1
Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

2M ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…

1
455- How to Prevent and Treat Shoulder Injuries in Sport 15:54

2M ago15:54

15:54

This week’s episode centers on a crucial aspect of sports care—the shoulder. Uncover how to improve your diagnostic accuracy, prevention strategies, and treatment methods for common shoulder injuries faced by athletes. Episode Notes: Diagnosis, prevention and treatment of common shoulder injuries in sport Jane is an online platform for health and w…

1
Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

2M ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …

1
454- Simplify Your Chiropractic Workflow with Jane 19:09

2M ago19:09

19:09

Today, I sit down with Michelle Weatherby, Product Marketing Manager at Jane, where they explore innovative EHR solutions designed to streamline your practice and enhance patient care. If you're a chiropractor struggling with inefficient management software or simply looking to elevate your practice to the next level, this podcast is your go-to res…

1
453- Stabilization Exercises and Flexion Exercises for Degenerative Spondylolisthesis in Older Adults 17:42

2M ago17:42

17:42

Today, we dive into stabilization vs. flexion exercises for degenerative spondylolisthesis in a randomized control trial. Degenerative spondylolisthesis involves vertebral displacement due to degenerative changes. It's more common in people over 50 and significantly more in women. The L4-L5 area is often affected, causing foraminal and central sten…

1
452- How Radiographs Predict Persistence of Back Pain in Older Adults 18:33

3M ago18:33

18:33

Today, we unravel whether radiographic features predict long-term back pain in older adults. Can X-rays tell the future of back pain? Low back pain is a significant reason why people visit chiropractors. Up to 80% of adults will experience it at some point, and around 30% are now dealing with it. Understanding predictive factors for long-term back …

1
The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

3M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

1
451- How Spinal Adjustments Impact Brain Metabolites in Chronic Low Back Pain Patients 15:47

3M ago15:47

15:47

In today's episode, we delve into a groundbreaking new study that explores brain changes following spinal adjustments. We'll unpack the study "The Application of Spinal Manipulation Results in Alterations in Thalamic Neural Metabolites Among Patients Experiencing Nonspecific Chronic Low Back Pain." This research illuminates how chiropractic adjustm…

1
450- Chiropractors' Perceptions on X-Rays: Insights from a New Qualitative Study 17:22

3M ago17:22

17:22

Today's episode is a deep dive into a hotly debated topic in chiropractic care: the use of X-rays. We explore a fresh study titled "Chiropractor's Perceptions on the Use of Spinal Radiographs in Clinical Practice, a Qualitative Study." I also break down the key points and findings, touching on how factors like education, technique, and guidelines i…

1
Cirrus Market Outlook: Q3 2024 - Barbelled Mag-7 and Value to Close Strong in ’24! 31:58

3M ago31:58

31:58

in this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. A combination of solid earnings for the market, notably strong for the AI segments, and easy credit allows for a pro-equity stance. The challenge for managing the portfolio as we close the year are twofold. The firs…

1
Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

3M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…

1
449- The Hidden Risks of Epidural Steroid Injections Revealed 17:06

3M ago17:06

17:06

Today, we dive into a thought-provoking topic that has garnered significant attention: epidural steroid injections. We'll revisit and dissect the reasons why these injections might not be the best option for addressing neck, mid-back, or low-back pain, drawing from extensive research and real-world clinical experiences. We'll cover everything from …

1
448- Transforming Patient Reactivations with Patient Navigator 13:45

4M ago13:45

13:45

In today's must-listen episode, we're diving deep into the world of patient reactivations—why it’s a crucial, yet often overlooked, aspect of your practice. Prepare for the groundbreaking Patient Navigator system to launch on July 23rd, designed to streamline your patient reactivation process like never before. Learn about the powerful features of …

1
447- Managing Lumbar Spinal Stenosis: Clinical Insights and Patient Care Strategies 14:20

4M ago14:20

14:20

In today’s episode, we’re diving deep into a critical topic affecting many patients: lumbar spinal stenosis. We’ll explore a fascinating new study on pain trajectories over 12 months following conservative care consultations. This condition is the leading reason for elective spine surgeries, especially among seniors. I’ll share clinical pearls on e…

1
446- How Lumbar Adjustments Affect Pressure Pain Thresholds 13:43

4M ago13:43

13:43

Today, we dive into groundbreaking chiropractic research on lumbar adjustments and pressure pain thresholds. We unpacked the study's findings, illustrating how spinal manipulative therapy can create a powerful therapeutic window, reducing pain sensitivity and enhancing the effectiveness of rehab exercises. Episode Notes: Exploring the immediate and…

1
445- Navigating Chiropractic Care for Older Adults with Musculoskeletal Issues 20:17

4M ago20:17

20:17

On this episode, we’re exploring chiropractic care for older adults with musculoskeletal complaints. We unpack the huge opportunities and challenges, discuss vital communication strategies, and explore how collaboration can elevate your practice. Episode Notes: The chiropractors' dilemma in caring for older patients with musculoskeletal complaints:…

1
444- Spinal Manipulation's Role in Reducing Chronic Pain Sensitivity 16:10

4M ago16:10

16:10

In today's jam-packed episode, we're diving into a groundbreaking study from Chiropractic & Manual Therapies that reveals how just one session of spinal manipulation can reduce local pain sensitivity in individuals with chronic low back pain. Episode Notes: One spinal manipulation session reduces local pain sensitivity but does not affect postural …

1
Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

5M ago

—

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not …

1
443- Exploring Manual Manipulation and Its Effects on Gait 16:05

5M ago16:05

16:05

Today's episode explores research examining the impacts of manual manipulation—from chiropractic adjustments to massage therapy—on gait patterns and overall movement. We’ll summarize the study’s findings, discuss clinical applications, and highlight key takeaways to enhance your practice. Episode Notes: Effect of manual manipulation on mechanical g…

1
442- How TLF Thickness Correlates with Chronic Low Back Pain in Idiopathic Scoliosis 15:22

5M ago15:22

15:22

In today's episode, we've got some compelling new research from the European Spine Journal focusing on thoracolumbar fascia, chronic low back pain, and idiopathic lumbar scoliosis. We'll dive into how ultrasound technology is used to uncover critical findings that could impact chiropractic practices worldwide. Episode Notes: Thoracolumbar fascia an…

1
441- Clinical Practice Guidelines for Low Back Pain Management 18:08

5M ago18:08

18:08

This episode explores recent clinical practice guidelines and how they impact patient care. We break down key recommendations for chiropractors from active therapies to self-management techniques. Episode Notes: Recent clinical practice guidelines for the management of low back pain: a global comparison The Best Objective Assessment of the Cervical…

1
Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally 22:18

5M ago22:18

22:18

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral science…

1
440- How Chiropractic and Integrative Modalities Improve Quality of Life 14:39

5M ago14:39

14:39

Today, we’re diving into breakthrough research on the immediate effects of integrative health modalities for patients with moderate to severe symptoms. We’ll explore how chiropractic care, alongside other evidence-based treatments like acupuncture and massage, can substantially improve pain, stress, and anxiety levels. Episode Notes: Immediate Effe…

1
439- The Crucial Role of Multifidus Muscle in Lumbar Spine Stability and Pain Relief 15:13

6M ago15:13

15:13

Today, we’re diving deep into the fascinating world of the lumbar multifidus, a crucial muscle in the lower back that plays a significant role in spinal stability and pain management. We'll explore a recent study that examines the multifidus’ impact on treatment outcomes for those suffering from low back or leg pain. Episode Notes: Chiropractic spi…

1
438- The Impact of Chiropractic on Tramadol Prescriptions in Radicular Low Back Pain 19:21

6M ago19:21

19:21

In this week's episode, we dive deep into a groundbreaking study that shows how chiropractic care can significantly reduce tramadol prescriptions in adults with radicular low back pain. We explored how tramadol, an atypical synthetic opioid, is often prescribed and the implications of that, contrasting it with the benefits and effectiveness of chir…

1
Cirrus Market Outlook: Q2 2024 - Dovish Fed & Stabilizing Profits Drive Markets Higher. 31:11

6M ago31:11

31:11

In this episode, we walk through the outlook for US equities. In short, a very constructive outlook is really set up for us in terms of looking out to the rest of 2024. Part of this has to do with these bottoming of the profit cycle, and also the easy credit backdrop that we see. In addition, we also see a Fed that's likely to be more dovish. The i…

1
Unlocking the Secrets of Customer Satisfaction at the Point of Purchase 20:37

6M ago20:37

20:37

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.Key Takeaways:(01:39) Georgina’s journey from psychology to law.(03:00) Reliable consumer data is vi…

Podcast đáng để nghe

Podcast Marketing Research

Podcast đáng để nghe

Hướng dẫn sử dụng nhanh