Podcast Marketingprofs

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.Bởi Matt Snodgrass

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.Bởi Matt Snodgrass

Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.Bởi Matt Snodgrass

How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.Bởi Matt Snodgrass

Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.Bởi Matt Snodgrass

Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.Bởi Kerry O'Shea Gorgone

MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.Bởi Kerry O'Shea Gorgone

Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.Bởi Kerry O'Shea Gorgone

Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.Bởi Kerry O'Shea Gorgone

Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.Bởi Kerry O'Shea Gorgone

Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."Bởi Kerry O'Shea Gorgone

Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization--from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.Bởi Matt Snodgrass

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.Bởi Matt Snodgrass

Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.Bởi Kerry O'Shea Gorgone

Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.Bởi Matt Snodgrass

Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.Bởi Kerry O'Shea Gorgone

Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.Bởi Matt Snodgrass