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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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Marketing Smarts from MarketingProfs
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Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast]
31:06
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31:06
Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]
31:27
31:27
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31:27
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changiBởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
26:42
26:42
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26:42
Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.Bởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast]
29:36
29:36
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29:36
Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfactioBởi Chris Brogan, Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
30:33
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30:33
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.Bởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
29:00
29:00
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29:00
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]
42:32
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42:32
No two people are better-suited to help us move into a world of weird marketing--marketing based on ideas derived from divergent thinking--than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.Bởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]
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41:22
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts [Podcast]
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28:25
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
31:17
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31:17
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.Bởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]
31:34
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31:34
Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and whaBởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
31:05
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31:05
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]
28:02
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28:02
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profouBởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
29:12
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29:12
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast]
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36:57
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2Bởi Matt Snodgrass
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Marketing Smarts from MarketingProfs
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How to Stay Relevant at Your Marketing Organization During a Recession: Christina Del Villar on Marketing Smarts [Podcast]
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30:41
25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).Bởi Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]
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31:57
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is keyBởi Matt Snodgrass
