Những podcast Strategic Communications hay nhất (2024)

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BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland 15:18

3M ago15:18

15:18

Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…

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50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next 51:06

4M ago51:06

51:06

When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…

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49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned 46:54

5M ago46:54

46:54

At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…

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48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves 45:17

6M ago45:17

45:17

UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…

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47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston 30:35

7M ago30:35

30:35

Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…

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46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum 41:27

8M ago41:27

41:27

On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …

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45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence? 35:44

9M ago35:44

35:44

The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…

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44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones" 48:47

10M ago48:47

48:47

Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…

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43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing 40:23

11M ago40:23

40:23

"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …

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BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce 28:52

11M ago28:52

28:52

Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…

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42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps 49:54

12M ago49:54

49:54

When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…

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41. Deepfakes: How Communicators Must Prepare Now for this Imminent Reputation Threat 48:56

1y ago48:56

48:56

It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…

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40. In Event of Moon Disaster: The Greatest Speech Never Given 48:58

1y ago48:58

48:58

It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…

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39. Pernicious Copyright Robots Are Targeting Your Website: PicRights and the Practice of "Copyright Trolling" 47:10

1y ago47:10

47:10

There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…

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38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back 49:52

1+ y ago49:52

49:52

Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …

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BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson 24:28

1+ y ago24:28

24:28

It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…

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37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels 48:57

1+ y ago48:57

48:57

For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…

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36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour 52:04

1+ y ago52:04

52:04

The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the un…

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35. Post-Cold War PR Trip to Uzbekistan Boosts Fundraising for United Jewish Appeal's Operation Exodus, with Dick Grove 36:16

1+ y ago36:16

36:16

In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed. Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization Chair Yasser Arafat’s signing of the Oslo Accords—and the handshake that followed, cajoled …

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Trailer—The Lead Balloon Podcast—PR, Marketing and Strategic Communications Stories 1:31

1+ y ago1:31

1:31

Adweek's 2020 "Marketing Podcast of the Year." Webby Award-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelli…

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34. Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher 58:22

1+ y ago58:22

58:22

On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded. And Lee Caraher, then the Vice President of Corporate and Consumer Communications for the Sega Corporation, doesn't know it yet... ...but she's about to have a public relations cri…

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33. National Airlines' Saucy "Fly Me" Ad Campaign, and the Great Stewardess Rebellion of the 1970s 40:50

2y ago40:50

40:50

Sexist advertising that objectifies women reached its heyday in the late 1960s and early 1970s. But, in that era, it was very seldom that any company actually faced backlash or consequences for its ad practices. That began to change, however, when National Airlines deployed a racy new ad campaign in which alluring young stewardesses invited travele…

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32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong? 52:26

2y ago52:26

52:26

As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel. That means no media relations arm. No crisis comms plan. No PIO. In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the m…

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31. Snapple: Pitching the Best Catchphrase On Earth, with Jane Cavalier and Richard Kirshenbaum 53:10

2y ago53:10

53:10

The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple: Embrace your roots. Celebrate authenticity. It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop the top on a Snapple double feature. First, Ja…

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30. Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner and Kyle Brown 48:03

2y ago48:03

48:03

On January 3, Pabst Blue Ribbon lit the internet on fire with one obscene tweet: “Not drinking this January? Try eating ass.” The uproar was swift and loud. And PBR deleted the tweets and apologized publicly, even as some writers blamed a “rogue employee” for the tweets. That was NOT the case. The offending Tweeter was actually an established socia…

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29. Ukrainian Creatives Waging an Information War Against Russian Invasion 40:59

2y ago40:59

40:59

For Ukrainian ad agencies and freelance creatives, "business-as-usual" stopped on the day that Russian forces launched their unprovoked war three weeks ago. Now, they need your help to pierce the veil of Russian propaganda and fight for their homeland in their own way--by waging a global information war to win the hearts and minds of the world. In …

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28. Wendy's Twitter Account Manager Recounts Battle with Social Media Burnout, with Amy Brown and Sallie Poggi 52:50

2y ago52:50

52:50

Wendy’s, the burger chain, is infamous for its punchy, no-holds-barred Twitter account. And social media manager Amy Brown was the creative instigator of that success. Many internet historians even point to her epic 2017 tweet-roast as the viral moment that launched an entire genre of Snarky Brand Twitter. It certainly made her a hero to social med…

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27. Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno 47:31

2y ago47:31

47:31

Tony Piloseno really likes paint. And as a junior studying marketing at Ohio University, he channeled his passion for a part-time job at a Sherwin-Williams paint store into a wildly successful TikTok channel. His weirdly entertaining videos of mixing paint colors amassed hundreds of thousands of social media followers and tens of millions of views.…

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BONUS: Milwaukee Bucks Senior VP Alex Lasry on the City's "Quiet Swagger," His U.S. Senate Campaign, and the Team's Prospects for 2022 16:18

2+ y ago16:18

16:18

This month on the show, we talked to Alex Lasry, the Senior Vice President of the Milwaukee Bucks, about the team’s dramatic stand for social justice last year during the NBA Playoffs. It’s a really important story and a great case study for how organizations can and should navigate some of these situations we face as a nation. But Alex has a lot o…

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26. Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout of 2020 57:56

2+ y ago57:56

57:56

With a shot at an NBA title on the line, an entire basketball team refuses to take the court. They won’t even come out of the locker room. It’s a sports marketing nightmare. And just last year, it came true for the management of the Milwaukee Bucks basketball team. Alex Lasry is the Senior Vice President of the Bucks. And even though he was shocked…

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BONUS: What "Cancel Culture" Really Means for Reputation Management, with Molly McPherson 6:50

2+ y ago6:50

6:50

Reputation management and social media consultant Molly McPherson showed us in Ep. 25 of Lead Balloon how she herself was "Indestructible" following an on-assignment near-death experience. But these days, her consulting practice, her book, her podcast and her online courses all center on helping brands achieve an indestructible reputation. And, at …

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25. FEMA Rep Has Near-Death Experience After Hurricane Ike, with Molly McPherson & Mike Moore 50:20

2+ y ago50:20

50:20

Established by President Jimmy Carter in the late 70’s, the Federal Emergency Management Agency has responded to every major American disaster over the last 40 years. But for all its many successes, FEMA is also an agency that has struggled with its image in the public eye. Its high-profile failures have dominated the conversation in the media and …

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24. The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch 35:07

2+ y ago35:07

35:07

There's nothing easy about striking out on your own as an independent marketing consultant. Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what. John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, pod…

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23. Bridgegate: Behind the Scenes at the Port Authority During the 2013 Scandal, with Anthony Hayes 45:33

2+ y ago45:33

45:33

The George Washington Bridge between Manhattan and New Jersey is the world’s busiest motor vehicle crossing, carrying more than 103 million vehicles a year over the Hudson River. And so in 2013, when accusations came out that hand-picked members of former New Jersey Governor Chris Christie’s staff deliberately caused massive traffic backups on and …

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BONUS: Bulletins From an NBA Title-Winning Terrible City 9:17

2+ y ago9:17

9:17

At Podcamp Media, we are *proudly* based in Milwaukee and Wisconsin. Founder Dusty Weis explains why in this column he wrote for our friends at OnMilwaukee.com. (Music by Ghost Beatz) Learn more about your ad choices. Visit megaphone.fm/adchoicesBởi Dusty Weis

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22. Scandal at Foresters Financial, with former VP of PR Henry DeVries 43:25

3y ago43:25

43:25

Henry DeVries had to choose: a big fat raise and a promotion, or maintain his integrity. The year was 1996, and Henry was the Vice President of Public Relations at Foresters Financial. He had just found out about an ongoing affair between two high-ranking executives, and they had made their intentions clear. They wanted him to aid in the cover-up, …

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21. Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit, with Justin Shriber 45:38

3y ago45:38

45:38

When Justin Shriber was the Vice President of Marketing for LinkedIn Sales and Marketing Solutions, he was charged with emceeing the social media juggernaut's Sales Leaders Summit mainstage. And with hip-hop legend and business magnate Russell Simmons lined up to serve as headliner, the hall was packed with people eager to hear Simmons's stories fr…

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20. Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson 49:41

3y ago49:41

49:41

Three weeks after accepting a new role as an American Airlines spokeswoman in 1995, Jennifer R. Hudson was paged out of bed in the middle of the night. The worst had happened. Flight 965 had disappeared in the mountains of Colombia, and Jennifer needed to report to the scene of the crash to coordinate the company's public relations response. Unnerv…

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19. Coca-Cola and the Masters Tournament, with retired Coke Comms VP Ben Deutsch and Dr. Martha Burk 59:50

3y ago59:50

59:50

Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adherence to "tradition." The tal…

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18. Coca-Cola's Retired Comms VP Ben Deutsch on the 1998 World Cup, Coke's Belgium Health Scare and More 47:08

3y ago47:08

47:08

Before he went on to become Coca-Cola's global vice president of corporate communication, Ben Deutsch was plucked from his dream job in Coke's Sports PR section and dropped into a global media relations director role that he could only assume would be a snooze fest. As it turned out, he'd wind up as the media point person while the iconic brand nav…

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17. The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics 46:33

3y ago46:33

46:33

What constitutes "politics" in America has crept into new, ugly territory. And with the deadly Capitol insurrection on January 6, it finally became impossible for businesses to ignore the danger that rising nationalism poses to democracy. In minutes, that realization changed everything about the way businesses and organizations communicate about po…

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16. Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid 1:08:05

3y ago1:08:05

1:08:05

With Covid-19 vaccination efforts finally getting underway, communicating properly about this process is critical to saving lives and re-opening the economy. That responsibility extends beyond the traditional bounds of public health communication, according to public health experts, and touches nearly every strategic communicator in the country--an…

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15. Going Rogue, Battling Bears, Government Shutdowns and National Parks, with Julie Wright 44:45

3+ y ago44:45

44:45

In public relations, "going rogue" is a notion that sets teeth on edge for most PR practitioners. But sometimes, when the conventional approach fails, the only way forward is to throw carefully-laid plans out the window and wing it. In 2013, when a government shutdown closed the National Parks to visitors on the eve of her long-planned PR junket, (…

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14. Dukakis in a Tank: White House Comms Pros Talk Presidential Optics, with Josh King and Kevin Sullivan 57:56

3+ y ago57:56

57:56

1988 Democratic presidential candidate Michael Dukakis in a tank is an image that has become synonymous with abject public relations failure. And for marketers and PR practitioners, it serves as an enduring reminder of the power that our mistakes have to burn down powerful people and institutions in one moment of lapsed judgment. Josh King was a ju…

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BONUS: Adweek's "Marketing Podcast of the Year" Is... Lead Balloon! 7:10

3+ y ago7:10

7:10

We've just received some incredible news here at Podcamp Media world headquarters in Milwaukee. Lead Balloon is Adweek's 2020 "Marketing Podcast of the Year," and Dusty is "just gobsmacked." This is like pulling down an "Emmy" or an "Oscar" in podcasting. And since it's 2020 and, well, Covid, there won't be an opportunity to accept some hardware on…

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13. The Squatty Potty Saga and the Science of Going Viral, with Harmon Brothers CEO Benton Crane 52:35

3+ y ago52:35

52:35

Right or wrong, there are some products that most PR and marketing professionals want nothing to do with. The Squatty Potty, a plastic platform that purports to alleviate constipation, is certainly not any conventional marketer's dream client. But under the guidance of the Harmon Brothers agency, this ignoble brand launched the most successful vira…

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12. A Creative in the Corporate World, with David Allen Moss 48:07

3+ y ago48:07

48:07

Not everyone in marketing set out from Day One to become a marketer. And for outside creatives transitioning into the corporate world, there are tough lessons to master, dangerous pitfalls to avoid and unwritten rules to learn. Before he was brand strategist, David Allen Moss was an industrial designer, an artist and a musician. His impressive and …

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11. The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid, with Misty Dykema and Abby Bell from Simantel 49:10

3+ y ago49:10

49:10

With great marketing tools comes great responsibility--and marketing automation, email marketing and customer relationship management are no exception. Use them correctly, and you can tap into the efficiencies inherent in automation, with a demonstrable return on investment. Use them incorrectly, and you can crater your customer relationships with …

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10. Getting Uncomfortable About Race in America, with Randy Crump, Dr. Monique Liston and Kennita Hickman 1:16:17

4y ago1:16:17

1:16:17

In the corporate world, unspoken rules about what constitutes appropriate workplace conversation provide white employees with a safe, comfortable space free from discussion about controversial topics like race and police brutality. But for people of color, there's no escaping these conversations--they shape the reality that Black people live every …

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9. The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw 30:57

4y ago30:57

30:57

The Hail Mary: a last-chance, desperation plan with a high risk of failure, turned to as a last resort when all other options have failed. It's not just a football play; it's a mindset that professional communicators must adopt from time-to-time. Beth Tomkiw is the Chief Content Officer at Trusted Media Brands, the publisher of Taste of Home, Reade…

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