Music Marketing Professional & Consultant
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Bruce Houghton on Music Industry Challenges and Opportunities in 2025
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Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. T Episode 629: Music Industry Challenges and Opportunities Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital s…
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Three Music Business Predictions for 2025 – Short Form Video, Touring, Artificial Intelligence
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We share three predictions for the music business in 2025. Episode 628: We share three predictions for the music business in 2025. 1. Short form video and Spotify Clips. 2. Challenges of touring post pandemic. 3. Artificial Intelligence. Download Jay Gilbert’s Release Planner. – https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists. …
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Musicians Hard Truths: Making Money From Your Fanbase Isn’t Horrible
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Social media is a reflection of you. If it isn’t working, you can improve everything. Episode 627: This week we finish off the MUSICIANS: 11 HARD TRUTHS list, with items 8 thru 11. 1. Streaming is the best thing that ever happened to the music industry, you have more control than ever before. 2. Short […]…
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Bandsintown Adds New Feature to Allow You To Run Your Own Ticket Presale
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Announce your tour dates on your website and socials and collect presale signups for every show. Episode 626: Fabrice Sergent from Bandsintown joins us this week to discuss their new Presale feature. Launch presales for your tours & events. Announce your tour dates on your website and socials and collect presale signups for every show. […]…
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Musicians Are You Booking Yourself? Watch to Learn How To Find Contacts for Talent Buyers
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If you are having to book yourself and have difficulties finding venues and talent buyers, Booking-Agent.io might just be to solution you need. Episode 625: Benji Stein joins us to talk about Booking-Agent.io… if you are having to book yourself and have difficulties finding venues and talent buyers, this might just be to solution you […]…
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Musicians Listen Up, Here are Some Hard Truths About the Music Business
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You are obsessed with numbers, but the wrong ones. Episode 624: This week we start discussing 11 hard truths for musicians. You might not like this list, but it is true and we discuss each item below… MUSICIANS: 11 HARD TRUTHS 1. Streaming is the best thing that ever happened to the music industry, you […]…
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Paola Prestini Talks About the Challenges Faced by a Classical Music Artist
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Far more than just notes on a page, Prestini’s works give voice to those whom society has silenced. Episode 623: Composer Paola Prestini has cultivated a uniquely expansive and humanistic musical voice, through pieces that transcend genre and discipline, and projects whose global impact reverberates beyond the walls of the concert hall. Far more th…
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Bands Listen Up! Do You Follow the 80-20 Rule for Posting?
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Implement an 80/20 rule in social media posting: 80% engaging content, 20% promotional content. Episode 622: Jay and Michael discussed the importance of artists engaging with their audience on social media, emphasizing the need for a balance between self-promotion and genuine interaction. They also explored strategies for creating engaging content,…
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YouTube Shorts Increases Videos to 3 Minutes & Spotify Wrapped Video Clips
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The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, set to take effect on October 15th Episode 621: Michael and Jay discuss some recent news… increased length of YouTube Shorts and Spotify year-end Wrapped video Clips. The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, […]…
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Addressing our Most Common Client Issue – Who Has Access to the Many Online Accounts
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The recurring problem of artists not having access to their own login credentials for various platforms. Episode 620: Michael and Jay discussed the common issues they face in their work with clients in the music industry. They highlighted the recurring problem of clients not having access to their own login credentials for various platforms such [……
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Look Out For These Red Flags When Signing with a Record Label
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You just got offered a record deal, here are some red flags to look out for before you sign the deal.. Episode 619: You just got offered a record deal, here are some red flags to look out for before you sign the deal. Before you sign that record deal… take a look at the […]Bởi The Music Biz Weekly
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Musicians Success Could Be Right Around the Corner, Just Keep Trying
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If you love what you do don’t be so quick to give up. Episode 618: It can be so easy to throw in the towel because you don’t see the success you want, the results you hope for didn’t materialize. Don’t give up, just keep trying. Success could be right around the next corner, could […]Bởi The Music Biz Weekly
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Greg Kihn RIP… We Remember and Share Our Stories and Memories
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Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn Episode 617: Greg Kihn passed away on August 13th. Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn. Greg was as nice […]…
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You Have a Small Budget How to Spend it On Radio Promotion and Sync Licensing
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PlayMPE will distribute your music to radio stations and DISCO will assist with sync licensing. Episode 616: We recently had an episode where we discussed sites that can help you market your music when you have no budget. This week we discuss if you have a small budget what can you do to help with […]…
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Success is a Team Effort but the Artist is the One Who Often Sabotages their Own Career
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Just because you are the boss doesn’t mean you are the expert. Episode 615: It takes a team to succeed, but often the artist themselves or their immediate team, such as a manager, are the ones that do more to sabotage a career. Be careful pointing fingers at everyone else for failure. Just because you […]…
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Bands Here are 32 Video Content Ideas for Creating Vertical Videos
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32 ideas everyone can use to create vertical video content for posting to social media Episode 614: This week we run down a list of 32 ideas everyone can use to create vertical video content for posting to TikTok, Facebook and Instagram Reels and YouTube Shorts. 1. Read great pull quotes 2. Read radio results […]…
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Musicians Mental Health, Wellness and Overcoming Hurdles
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Fan volunteers are great and can be a ton of help. Episode 613: Pianist Chad Lawson explores the intersection between music and wellness; the tracks on his last two chart-topping albums have been streamed over 700M million times. He’s also a certified breath-work coach and a yoga teacher, who is working to teach others how […]…
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How to Setup and Organize a Street Team to Promote Your Next Tour or Release
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Fan volunteers are great and can be a ton of help. Episode 612: You have a street team or are thinking about starting a street team, we discuss a number of things you need to keep in mind when using a street team. We also discuss how street teams have evolved since the days of […]Bởi The Music Biz Weekly
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How Musicians Can Book More Gigs Using GigSalad
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GigSalad provides a full-service platform for booking gigs. Get leads, send quotes, and collect payments all in one place. Episode 611: Mark Steiner Co-founder and CEO of GigSalad joins us. GigSalad provides a full-service platform for booking gigs. Get leads, send quotes, and collect payments all in one place. GigSalad has all the ingredients you …
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Learn From the Mistakes that Other Musicians Have Made
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The names have been withheld, but the stories are true! Episode 610: This week Jay and Michael share a couple mistakes musicians they have worked with have made in the past… this is your opportunity to learn from the mistakes of other musicians. Sorry, the names have been withheld, but the stories are true! Download […]…
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Tired of dealing with the algorithms? Here are four places that don’t play the algorithm game.
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Episode 609: Tired of dealing with the algorithms? Tired of posting something and only 2% of all your followers ever see the post? Here are four places that don’t play the algorithm game. Put your time and attention into growing your followers on Spotify, YouTube, Bandsintown and a email list. Everyone who follows you on […]…
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Looking for Samples? Tracklib are a Pioneering Music Sampling Service
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Andreas Ahlenius from Tracklib joins to discuss samples. Episode 608: Andreas Ahlenius from Tracklib joins to discuss samples. Tracklib are a pioneering music sampling service and have just launched Sounds a brand-new offering that enables producers to access a range of authentically recorded, royalty-free loops This new addition makes Tracklib the…
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Spotify Clips Video Feature Still Has Some Issues to Fix
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Spotify Clips is a new 30 second vertical video feature that will remind everyone very much of TikTok, Reels or Shorts Episode 607: Spotify Clips is a new video feature that Spotify is rolling out. Not all artists been given access yet, but Michael has a couple clients with access so he started testing it […]…
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The Questions You Need to Be Prepared to Answer When Meeting with Your Marketing Team
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When you first sit down with the artist and / or manager, what questions do you typically ask? Episode 606: Jay Gilbert recently hosted a panel discussion at the Music Biz conference. One of the questions he asked is panelist was: When you first sit down with the artist and / or manager, what questions […]…
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Songfly, A New Ad Platform for Musicians
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SongFly is an easy-to-use solution that empowers artists to launch ad campaigns for their tracks in just one click. Episode 605: Danny Garcia from Songtools.io joins us to talk about their new ad platform Songfly. SongFly is an easy-to-use solution that empowers artists to launch ad campaigns complete with beautiful visuals for their tracks in […]…
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