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If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leade ...
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Welcome back to the podcast! In this episode, we revisit my trip to Cleveland to see Dan Kennedy, as we explain the importance of identifying your target audience, repelling those who don't fit your target market, and communicating effectively to grow your business. if you are avoiding to market, you will be at a significant financial disadvantage,…
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I found some UNRELEASED content from when I went to Dan's house in Cleveland, Ohio... In this episode, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Listen to why Dan says "the worst number in business is one." Dan will be joining us in Cleveland on July 8th and 9th…
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In this one, I sit down with the world's No.1 Marketing Expert Dan Kennedy in his office, at his home in Cleveland. I flew there for the day to prepare for our big event together and we talk openly about the future of PT... How PTs have become a "second class citizen" in health care ... and the "Darwinian consolidation" that PTs need to be aware of…
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If you can hear the excitement in my voice in this podcast - it is real. In this one, I confirm the rumors that "YES", we're bringing the marketing legend that is Dan Kennedy to the stage, live and in person, at our July 8-9th Mastermind Event (in Cleveland, Ohio). Details at: www.paulgough.com/dan Dan and I will be hosting a two-day Mastermind mee…
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In this episode, I share 3 more LIFE-CHANGING principles inspired by the marketing genius himself, Dan Kennedy, who has played a significant role in shaping my personal growth and success as a business owner over the past decade. Today's podcast has a clip of me LIVE from the stage at our latest Mastermind Event in Las Vegas where I shared with 100…
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Are you a healthcare professional looking to boost your practice's revenue? Look no further! Join me with renowned expert Dr. Joe Simon as he shares his invaluable insights on how to add a new stream of cash-pay revenue to your practice. Dr. Joe Simon, CEO at 3DM Diagnostics, a seasoned entrepreneur and healthcare consultant for over 20 years, has …
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In this one, I talk about how you make the transition from "expert in your own head", to getting more stuff done, getting better results, and actually making use of your expertise so that you see big improvements in the quality of your life. I talk through 6 different things you need to consider. Turn me up nice and loud and enjoy the show. Links t…
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In this one I ask the question: Is It TIME?! Is it time that you got serious about and stopped dabbling with marketing, and finally sorted out your online marketing, social media, and got a website that finally DOES something so you can bring in more high-value, cash-pay patients? Referrals from doctors severely limit you to insurance patients and …
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In this episode, I dive deep into the idea that "what got you here won't get you there". Specifically, I talk about the difference in the behaviors and thinking required of business owners at say, $40-50k per month in revenue, how they got there, and what must CHANGE in order to get to $80-100k per MONTH and beyond. If you're currently stuck trying…
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In this episode, I touch on a very real subject that many business owners NEVER get a handle on - and that is spending more time at work than with their family. If you're in that same boat and want to know how to break the addiction to work and start getting home earlier or more spontaneously, this is for you. Turn me up nice and loud and be sure t…
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In today's episode, I take you back in time to this past weekend at our 4% Mastermind event in Las Vegas. We brought up 5 practice owners from around the country and asked them the most pressing questions on how they've gone from start-up to success, how they started with nothing and have grown to several locations and staff. What will you learn fr…
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In this one, I discuss FIVE steps that I'd take if I were starting - or not making the progress I wanted - and wanted to accelerate my success. Whether you are just starting your practice, or you've been in business for years and now find yourself stuck, there's something in this podcast for you. Turn me up nice and loud to listen to my answer... D…
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This one is especially for everyone coming to Las Vegas this weekend... we can't wait to see you all and I've put this together to give you a heads-up on everything you can expect and what you're going to get from coming this weekend. Just wait for the AFTER PARTY... it's a "Frank Sinatra" Rat Pack Band theme and it starts at 7:30 pm in the main ba…
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In this one, I answer an all-too-common question of how you juggle your commitments to your family and your business - and your own sanity - and with it destroy the idea that what you need is more rigid routines or more rules in your life. The key to a terrific life is NOT more of either despite what most (usually unhappy) people tell you. Remember…
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In this one, I share with you another call I made Live from stage to a private practice exposing how NOT to answer the phone... If this lady was answering your phone, it's safe to say she's doing a great job of losing you money. I'd put this lady in the sales PREVENTION department - not the sales generation department. There's a complete lack of em…
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In this one I answer the question of what needs to happen for a patient to spend money with you on actually fixing their problem long term (and not just getting out of pain)... if you (or your team) are struggling with getting patients past 3 or 4 sessions, you need to listen to this one... turn me up nice and loud. If you want to meet me in Las Ve…
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In this one, I replay a call I made to a PT clinic LIVE on stage (in front of 150 owners) to test how badly people really do answer the phone... This PT didn't disappoint... from telling me I had a leg length discrepancy to scaring me into thinking I had problems with my shoulders linked to my parents, all of this happened on the phone, and yet not…
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In this episode, I discuss what I have learned about mindset and how that isn't always the answer to your life and business problems. There is so much written on mindset and if you can change that, your problems will be solved. I think of it more as a change in the way I see he problem. Businesses will face challenges. You will make mistakes. Probl…
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In this one, I answer a question I was asked by a family member about how I have grown such a group of successful businesses. I was asked "what my secret was" and how have I done so well for so long when so many other businesses go broke in the same period of time. My answer was very short and simple and it may even surprise you. As well as that, I…
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In this one I talk about the finer details of the upcoming Meeting I am hosting in Las Vegas on April 1-2. If you would like to come, simply complete this form and a member of my Team will reach out to you within a few hours: www.paulgough.com/guest The meeting is titled: “Effective Telephone Techniques and In Clinic Sales Strategies for Fast Growi…
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This is a very common scenario - so much so that I've decided to dedicate the next meeting of my Mastermind Program to creating an effective SALES PLAYBOOK to make growth easier. To book a seat as a VIP Guest click here- www.paulgough.com/guest The meeting is an invite only, 2-day event taking place in Las Vegas on April 1-2 and here's just some of…
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Who knew you were an expert juggler? Are your parts all working together like they should ... in this business machine you've built? Maybe you feel there are a few parts away from lift-off but can't seem to get off the ground because you feel stuck not knowing what parts are missing... ... it could be the people problem .... it could be the number …
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Our life is filtered through so many different layers and opinions and half of them aren't even ours!!! Whether you realize it or not you probably have at least one (or many) dictator in your life telling you what to think and feel and how to act.... ...That dictator could be social media, the news, or friends and family. Their opinions and actions…
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In this episode, I talk about what could go wrong in 2023. I talk about the way I think about business and life. I am more concerned with how you make sustained and incremental progress in your life and in your business. I don't want the "win the lottery" type of life. I want to hold ground, plus..... whatever you have done in business and life... …
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It is more about your genie and not about being a genius. I am dreadful at so many things. I am dreadful at 99% of things... But I am really good at a couple of things... and that makes all the difference. We are all conditioned to think we have to be a genius in something. But I am in the belief that we can call upon the Genie or the thing we are …
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