In episode 6 of The Predictive Marketer we’re joined by Tom Gatten. Tom is CEO & Founder of GrowthIntel, a Predictive Marketing firm based in London. Having defined the original algorithms and theoretical principles behind GrowthIntel’s core software, Tom is considered a thought leader in the PM space and a powerful advocate of the use of technolog…

In episode 5 of The Predictive Marketer we're joined by Ed Barrow, CEO and Co-Founder of Idio, where Idio is changing the paradigm of content marketing. The Idio Content Intelligence Platform leverages unstructured content data from visitors digital content interactions, to provide businesses with rich customer insight that can tremendously inform …

In episode 4 of The Predictive Marketer we're joined by Dr. Kira Radinsky, CTO and Co-Founder of SalesPredict, where she is pioneering artificial intelligence-based, predictive analytics solutions that transform the way companies do business.Bởi Steve Chenoweth

In Episode No 3 of The Predictive Marketer we continue our discussion with Max Traylor of breakoutrevenue, and discuss '6Sense', 'mobile data aggregation and implications', 'the new skill sets that Predictive Marketing will require', 'Hubspot as a one stop shop', and about 'company maturity levels to consider for Predictive Analytics.…

In Episode No 2 of The Predictive Marketer we discuss predictive content analytics, and learn how it enables marketers to know exactly what content buyers are most interested in and at each step of the buying journey.Bởi Steve Chenoweth

In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system…