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We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you advice and conversations that will help you grow your online business with more intention, creativity, and keep you rooted in your own values as you pursue your goals.
 
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If you want to write or record your own Year-End Review you can follow our simple format we’ve used for years: What went well? Feel free to share life and business moments (plus anything fun, like “Classic Movie Night” or any other traditions/experiments during the year). What didn’t go well? Life, business, or just keep this section short if it do…
 
In this episode, we go over the final things we had to do before making our big move into full-time travel. We go over selling the remainder of everything we own, talk about a few logistical challenges, and where we ended up financially after all the eBay, OfferUp, and Garage Sale-ing. We also dive deep into a heavy conversation about Caroline’s cu…
 
Surprise!!! After a long battle of quitting the Podcast or not. I decided to reach out for strength and I found it within a bunch of local women and I'm going to share their stories with you over the next month! This is Amanda story she is incredibly amazing, beautiful and her strength from what she overcame just blew me away! Happy new year I hope…
 
In this week’s episode, we do a feelings check-in. How’s everyone feeling about our nemesis Omicron? How’s everyone feeling about the remaining tasks to do? How’s everyone feeling who is finishing a third round of shingles? Then, we take you on an adventure through our Garage Sale AND the UN-Fine Art Sale (which is still going until December 17 — j…
 
Everyone deals with chaos at one time or another and there’s no perfect way to get through it. One thing that helps us is to not try to fight it and instead to embrace it. Caroline getting shingles for the third time? Sorting through 300+ pieces of one-off to sell? Gearing up for a garage sale to sell the majority of our things? And a bunch of othe…
 
We are fully aware that this big life change is something we chose, so the emotions we’re feeling are self-imposed. However, much like starting your own business, or growing your family, or moving across the country, etc, even if you’re making that choice those big life events can still be (and are!) hard. This episode is a bit of an emotional chec…
 
We have 11 questions we grabbed from the game OpenUp! These weren’t pre-selected and we simply picked them at random while recording to make it fun and authentic. Have fun asking these questions with your friends, family, partner, or just answering them on your own: If you had a hairy spot on your body that you could NEVER shave and that would grow…
 
We’ve learned so much in recent years that not everyone has the same circumstances, opportunities, or physical/mental abilities to work at the same pace. We’ve tried to shift our online biz messaging to remove any mention of a certain pace or amount of money being deemed as “good.” What matters is that YOU define the pace and the amount of money/wo…
 
This week, we’re sharing our experiences about moving from client-based businesses to running digital products (or really anything non-client biz related). The BIGGEST point we want to hit home is that there is no one-size-fits-all approach to moving away from clients. It might take you a year, and that’s okay. You might need to save up 6-months sa…
 
This week, we’re sharing an idea that James Clear popularized in his book Atomic Habits. You can read more about his Systems vs Goals excerpt here. We talk through how the idea of focusing on your input instead of the outcome can drastically change how you feel about the tasks you need to do consistently (posting on social media, writing an email n…
 
The past 3 weeks haven’t been a perfect dry-run of our full-time travel adventures we’re embarking on, but they showed us a handful of lessons we wanted to share here on the pod. We discovered a way we hope to avoid being slapped in the face with plug-in air fresheners. We learned that someone 👩🏻‍🦰 has to sleep on a particular side of the bed. We f…
 
If you love hearing tons of numbers in your headphones, this episode is for you 😱😅🥂. We break down evvvvverythnng from our Fall Enrollment period of our WAIM Unlimited coaching program (you may have heard us mention them as our “sponsor” in previous weeks 😉). We are so excited to welcome 107 amazing humans to our WAIM family and to see a total of $…
 
This week, we wanted to share some of the absurd things we consistently do to inject fun into our businesses (and lives). From having silly acronyms for everything, like PEWT, BASSSF, JICLI, etc. To embracing characters and themes, like Iggy the Idea Monster (Teachery) and Hoggy the Hedgehog (Un-Boring Coaching). To having random dance parties or j…
 
In this week’s episode, we dive into a topic that is truly a bummer but it’s a bummer you can LEARN from 👏👏. Launching a product or service takes soooo much effort. You pour your heart and soul into your creation only to have no sales? Ouch. We know the feeling and we wanted to talk about what you can do after a (financially) unsuccessful launch. A…
 
In this week’s episode, we share our entire pre-launch strategy for WAIM Unlimited (currently open for enrollment!) We share why we think starting your launch PLANNING 90 days in advance is a must-do and we break down the specific steps we take for all our content channels: Email, Social Media (IG), Podcast, YouTube, etc. One of the biggest things …
 
If you’re on our WAIM Weekly email newsletter, you most likely received our Grow It Gradually 🦋 email series the past six weeks. We know we packed A LOT of information in each of those emails to help you grow from one stage of biz to the next: $0 to $500 per month $500 to $1,500 per month $1,500 to $3,000 per month $3,000 to $5,000 per month $5,000…
 
The discussion of the exact number is ongoing in our household, but we’ve done somewhere near 40 sales launches in the past decade. Some launches have exceeded expectations, some have flopped miserably, and some have been stress-free! The ten tips we shared in this week’s pod come from our own personal experience and are things we hope will help yo…
 
Can you believe it’s the 100th episode of our podcast?? We did something different this week and recorded a video version of this episode, loaded with extra bits and bobs based on your assumptions about us. Ooooh, ahhhh! 🎥 Watch the video version here: https://youtu.be/8EFuiH93XFk Don’t worry, the audio version is just as fun, and if anything, it p…
 
If you’re at the very beginning of your business it may feel like you’re in “scarcity mode” and you have to YES to any opportunity that comes your way. However, we’d argue that this is the best time you can cultivate the habit of saying NO and creating boundaries to avoid causing future pain and stress. When you’re further along down the path of bu…
 
A fan picked the Netflix show Abducted in plain sight. Hahah I believe she is trying to get me canceled. This story is mind blowing and if you have not watched it believe me you need to see this for yourself. Also don't forget to get tickets to afroman October 1st hit up EBS on Facebook. Don't forget to support your local shows!!--- Support this po…
 
In this week’s episode, we talk all about your offer (the thing you sell that makes your business a… business). We talk about the three different offer “models” and how you can use each one to your advantage at different stages of your biz. There is no right offer model, just the one that works best for you at this current moment in your life! List…
 
Now… should we share the mistake in these show notes? Ehhh, why not!? The #1 mistake we see: Focusing too much time on creating and building a business and NOT enough time marketing and promoting it. If you are building a BUSINESS (a thing people pay you money for) you absolutely have to promote it and ask people to give you money. Do you have to d…
 
We. Are. BACK! Did you miss us?? We missed you! After a month off, we are back in the podcast-saddles and excited to share all our ramblings with you. In this week’s episode, we go over a mindset shift we’ve had about procrastination and what we’ve learned about having more compassion for it. We also dive into five, six, maybe ten (??) tips about p…
 
🤔 What’s the #1 thing we’re afraid of for our 2022 travels? 🤔 What are the 3 must-have items we’re packing and how are we deciding what to pack and not pack? 🤔 Are we selling all of our stuff before we leave and how will that work? 🤔 Plane, train, bus, rental car? Rate them from worst to best. (Heads-up: This took a bit of a turn and we got super v…
 
Well, we made a decision! 😂 We are NOT going to create an entirely separate brand to share our 2022 travels. Just because you CAN do something, doesn’t mean you SHOULD. That’s the advice we’d give someone else so we’re taking it ourselves. In this episode, we walk through our content strategy to document and share our 2022 travel plans, including h…
 
I stumbled across an investigation Discovery Channel show called sugar town. It's about the horrible murder of Victor white the 3rd and I truly pray his family gets Justice racism is something that should not exist! also don't forget about the show coming up June 26th in Idaho Falls. #JusticeforVictorWhiteIII--- Support this podcast: https://anchor…
 
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