Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
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EP 35 - Would you rather visit your dentist or HR?
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Dan and Brigitte tackle a crucial element of business success in this episode: cultivating a positive company culture. They kick things off with a lighthearted conversation about Olympic sports and the unexpected lessons they offer on teamwork and communication. Then, they dive deeper into a recent article from SBAM highlighting the disconnect many…
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EP 34 - Cash or Card: Navigating the Costs of Doing Business
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In this episode, Dan and Brigitte discuss the challenges of managing cash flow and overhead expenses, particularly in industries like restaurants. They explore the pros and cons of credit card fees versus raising prices, and the impact of these decisions on customer experience. Listeners will gain insights into effective cost management strategies …
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Ep 33 - Tipping Point: The Future of the Restaurant Industry and Business Growth
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In this episode, Dan and Brigitte dive into the latest news impacting the restaurant industry: the potential elimination of tipping in Michigan. They discuss the potential implications for restaurants, including price increases and potential closures. The conversation then shifts to the broader topic of business growth and the importance of custome…
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EP32 - What to do when you outgrow customers?
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In this episode, Dan and Brigitte dive deep into the challenges and opportunities that arise when a business outgrows its clients. They share personal experiences of evolving their service offerings to better align with their expertise and target audience. Listeners will learn the importance of focusing on what you're best at, how to gracefully tra…
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Feeling overwhelmed by distractions and struggling to stay on track? In this episode, Dan and Brigitte tackle a common challenge for entrepreneurs: losing focus on what truly matters. First, they'll share their own "distraction detours." Brigitte juggles a new hire amidst month-end processes, while Dan gets lost in the data rabbit hole with A/B tes…
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EP 30 - The battle against distraction
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This week on What the Biz, we take a detour from the script! Join Brigitte and Dan as they dive into an unplanned conversation that sparked after the official recording wrapped. It's a fun and insightful look at what happens behind the scenes, along with a surprise deep dive into focus, staying motivated, and other things on our mind. So grab a dri…
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EP 29 - If You Build It, They Will Come...Maybe? Cracking the Marketing Funnel Code
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In this episode, Dan and Brigitte tackle the age-old marketing question: if you build a great product or service, will customers magically appear? They'll delve deep into the marketing funnel, exploring the crucial stages of awareness, consideration, and decision-making. But first, a reality check! Dan and Brigitte expose the myth of "build it and …
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EP 28 - Ditch the Pitch: How to "Unsales" Your Way to Sales Success
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Dreading sales calls? In this episode, Dan and Brigitte challenge the traditional sales approach and offer a refreshing perspective. Forget the "hard sell"! Discover how genuine conversation can be your most powerful sales tool. Learn to listen like a best friend, uncover hidden needs, and provide real value at every touchpoint. They'll bust the my…
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Is your business stuck in a rut? In this episode, Dan and Brigitte expose the culprit you might be overlooking: Capacity. They'll break down what capacity truly means in your business and identify the 5 key areas where it can silently drain your potential. Learn how to uncover hidden capacity by defining team availability, optimizing time allocatio…
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Ep 26 - First impressions lead to more valuable clients
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In this episode, Dan and Brigitte dive deep into the golden rule of client service: a stellar first impression. We'll kick things off with a quick update on what's happening in their world, then jump right into the two key questions you MUST answer to design an amazing customer experience from the get-go. But it doesn't stop there! Brigitte unveils…
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EP 25 - Surviving Business Storms: Strategies for Weathering Financial Downturns
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Ever felt the ground shake beneath your business? You're not alone. Welcome to the first part of our essential series on navigating business downturns like a pro. Bridget and Dan dissect those creeping early signs that a storm might be brewing in your financial forecast, along with the mental marathon it can feel like. It's a real-world conversatio…
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Richard, Brigitte, and Dan share how they stay engaged and motivated in their businesses, even when faced with setbacks, tedious projects, stagnation, and growth. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to le…
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Ep 23 Work-Life Balance as a business owner
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Richard, Brigitte & Dan explore how they maintain work-life balance a mid a busy owner's schedule. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. ********* Hosts Daniel P…
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This podcast episode dives into conquering your Q1 review as a small business owner. Brigitte, Richard, and Dan unpack how we analyze our financial statements to identify strengths and weaknesses. We share our preferred cadence for reviewing your business performance to stay on track. We'll also explore effective goal-setting strategies and discuss…
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Ep22 Marketing Trends for the Rest of 2024
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Gear up for the future of small business marketing! Dan, Richard, & Brigitte explore hot trends shaping the rest of 2024. We'll delve into the rise of AI chatbots for enhanced customer service, and voice search optimization to ensure you're found when consumers speak their queries. We'll break down the power of video content, including leveraging u…
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Spring is here (sort of) and you know what that means...it's tax season! Brigette, Dan, and Richard share their tax tips on how to make it through this time of the year as painlessly as possible. From changing tax laws to reconciliation, they give you the 411 on what you need to get the most bang for your hard-earned bucks. Liked this show? SUBSCRI…
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Networking events can be amazingly helpful and incredibly overwhelming. The WTB crew discusses their strategies for getting the most from them. From going in with a set goal to an exit strategy when the conversation isn't going how you intended to what happens when the drinks have been flowing for a little too long, they cover it all. Liked this sh…
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What's your story? The WTB trio discusses how and why it's important to tell your brand story. Learn some tips for creating an effective story to attract the clients you want. Resources Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more.…
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Ep 17 Nurturing Customer Relationships
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You've landed the client and you've done the work, but how do you keep that client happy, engaged, and loyal to your business? Richard asks Dan and Brigitte to share what has worked for them over the years. From hiring the right staff members to sending clients small gifts on their birthdays, hear all that and more -- like the fact that Dan and Bri…
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Ep 16 Smart Ways to Engage with Other Businesses
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Richard, Dan, and Brigette discuss ways to connect with other businesses and how networking can help your business grow and keep you accountable on your journey to professional success. Resources: Rotary BNi Chamber of Commerce Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatT…
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Ep 15 Past Year's Achievements and Failures
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The beginning of the year is a great time for reflection. The WTB crew discusses their failures (which all had silver linings!) and their achievements from 2023 as well as bringing their momentum into the new year. Richard also teaches everyone a fun new acronym! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch p…
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Richard, Dan and Brigitte are back in the studio chatting about a bit of a controversial topic: Remote work. Does it work? What are the drawbacks? What are the benefits? Is it a one size fits all solution? Hear the crew's thoughts and how it has been working out for Dan and Brigitte in their businesses on this week's episode. Want to share your tho…
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EP 13 - Working with 1099 Contractors Effectively
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Dan just hired his 6th team member. Brigitte is working remotely in Hilton Head, and Richard has started working with his his first 1099. Are contract workers a viable way to offload tasks and open up more bandwidth? Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. …
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Ep 12 Artificial Intelligence(AI) benefits and doubts
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"Al is the future!" Well the future is now and AI is having a major impact in every facet of life. Richard, Brigette, and Dan discuss the benefits and some doubts about the artificial intelligence revolution on this weeks episode of What The Biz?! Resources ChatGPT Midjourney Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and …
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The crew is back in the studio, recording for the first time in a year. They each give updates on how their businesses have grown and where they are going next. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to lear…
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Do you know your business story? What's your elevator pitch? The crew talks about what a business story is, why it's important and how to tell it on this week's episode of What the Biz?! Resources Play Nine Building A Story Brand by Donald Miller It's Corn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past epi…
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The What the Biz crew tackles the three most important statements (Profit & Loss, Balance Sheet and Statement of cash Flow) to help you run your business effectively. Brigitte lets us know what they are, what's on them, and why they are important. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and…
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Knowing when to expand your business can be tough. When is the right time to hire? Should you bring on an employee or outsource to a company that can help guide you through a process you are looking to hand off to someone else? Richard, Brigitte, and Dan share their thoughts on the pros and cons of hiring versus outsourcing on this week's episode o…
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Richard, Brigitte, and Dan tackle the topic of hiring. When is the right time to hire? How do you prepare yourself and your company to take on a new employee? Listen as they discuss getting beyond the feelings of being overwhelmed and get to the facts of how to know when you're ready. Resources: Toggl Track Eisenhower Matrix Liked this show? SUBSCR…
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Keeping business financials straight is hard work. For a lot of businesses, it can be their down fall. This week our trio talks best practices for setting up and managing your business finances. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! …
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What are your priorities when signing clients? Who is your ideal client? Richard, Brigitte, and Dan discuss that and more on this week's episode of What the Biz?! Resources Tony Zambito's Buyer Persona Canvas Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the…
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Ep 4 Setting Expectations for Success
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What's the difference between a job and a business? Could a business owner just be owning their job? Is that wrong? We explore this conundrum and talk about the evolution of a new venture from job to business and how it leads to building a lifestyle and wealth. What's the difference between a job and a business? Could a business owner just be ownin…
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Who wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the freedom to to fulfill life long dreams, but to help others who were doing the same thing. Listen as they discuss diving head first into W…
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Ep 2 Take the Leap and Become an Entrepreneur!
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Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits? How do you find someone to speak to who can help support you on this journey? Should write a detailed business plan or is it ok just to have a few ideas on a bar napkin? The WTB trio discuss all that and more on this weeks episode. Table of Cont…
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Meet Dan, Brigitte and Richard - hosts of What the Biz! Where we talk about building successful business, balancing life and all the WTB in between. Daniel Proczko - myPocketMarketing Richard Piet - Livemic Communications Brigitte Vegter - Vegter Financial We're on a mission to grow our busiensses beyond 6 figures.All of us started our businesses f…
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