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Nội dung được cung cấp bởi Build Your Salon with Phil Jackson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Build Your Salon with Phil Jackson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Build Your Salon with Phil Jackson
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Manage series 1104820
Nội dung được cung cấp bởi Build Your Salon with Phil Jackson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Build Your Salon with Phil Jackson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
…
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195 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 1104820
Nội dung được cung cấp bởi Build Your Salon with Phil Jackson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Build Your Salon with Phil Jackson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
…
continue reading
195 tập
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1 AI for Salons: 5 Time-Wasters to Ditch This Week 13:49
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Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity. I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro. This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that! Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it. 💌 Got feedback or questions? Drop me a note: phil@buildyoursalon.com…
Hello, my salon friend 👋 Feeling overwhelmed? Like your business is held together by toupee tape and caffeine? This one’s your deep breath. I’m unpacking the quiet chaos of doing too much—and showing you how to simplify for success, sanity, and sustainability. 🧘 In this episode: Why hustle isn’t the vibe (and never was) How doing less can grow your salon faster What to delegate, ditch, automate, or delay Why clean systems = actual freedom, not boredom You’re not lazy—you’re overloaded. Let’s fix that, my love 💆♂️…

1 Prosecco Pricing? For Champagne Service? 10:03
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Hello, my salon friend 👋 If you’re delivering five-star service but charging three-star prices, this one’s your wake-up call. In this episode, I’m serving up a mindset makeover around pricing—and helping you step into the high-ticket confidence your salon deserves. 💰 Inside this episode: Why the middle of the market is the most dangerous place to be The sneaky mindset traps that are keeping your pricing stuck How to attract value-driven clients (and say goodbye to bargain hunters) What “premium” really looks and feels like for your clients Let’s drop the discount drama and start charging like the expert you are. It’s your turn to shine ✨…

1 Stop Apologising for Retail—Start Getting Paid 10:13
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Hello, my salon friend 👋 Still treating retail like it’s optional? In this episode, I’m tearing up every tired excuse I’ve heard about why salon owners don’t sell—and replacing them with confidence, clarity, and proper professional care. 🔥 We’re covering: Why recommending retail is part of your job—not a dirty word How to ditch the “I’m not a salesperson” identity What retail avoidance is really costing your business Scripts, mindsets, and pro moves to make retail feel effortless This isn’t about being pushy. It’s about standing tall, solving problems, and getting paid. Let’s fix it, salon superstar 💪…

1 Empty Columns? Run This 7-Day Gift Card Promo Today 15:16
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Hello, my salon friend 👋 Feeling the mid-year money wobble? I’ve got you covered with a cheeky, cash-boosting strategy that doesn’t involve prostituting your salon on Facebook 😘 🎁 In this episode: The difference between service-based and amount-based gift cards (and why one is sexier) How to structure promos that bring money in without burning you out My top dos and don’ts for making sure redemptions work in your favour Why gift cards are your financial espresso —fast, strong, effective 💡 You’ll learn how to: Sell gift cards even while you're on holiday (yes really!) Target quieter days without annoying your regulars Avoid the biggest mistakes salon owners make with promo timing This is your quick-win episode, darling—no fluff, just a promo plan that gets results fast. Let’s get some cash in your pocket, shall we?…

1 From Chaos to Calm: Salon Systems That Actually Work 13:46
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🎧 Episode: From Chaos to Calm – Systemise Your Salon for Profit and Peace If your salon feels like a beautiful mess behind the scenes, it's time to take a closer look at your systems. In this episode, I’ll walk you through five key areas where simple, smart systems can bring clarity, calm, and more money to your business. Here’s what we cover: Why “boring” businesses are often the most profitable The hidden cost of winging it and emotional decision-making Five areas of your salon to systemise first How systems build trust with clients (and boost referrals) A simple way to start building your first system this week Systems aren’t just for admin—they’re your secret weapon for growth, energy, and getting your evenings back. 🔗 Useful links: Get the pricing programme I mentioned: getpaidproperly.com/podcast DM me on Instagram: @philjacksoncoach…

1 Salon Memberships 101: Stability, Loyalty, and Profit 14:58
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Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue. You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do). If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you. Categories: Money, Goal-setting Meta Tags: salon memberships, predictable income, client loyalty, salon strategy URL Slug: predictable-salon-income-memberships…

1 Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business 13:25
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🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year. Here’s what we’ll cover: Why generalists get overlooked in today’s salon market The 4 powerful ways to define your niche (it’s not just about services!) How niching leads to better clients, higher prices, and simpler marketing Real-world examples to inspire your own specialisation journey How to test a niche without locking yourself in 🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence. 💌 Want the episode link sent straight to your inbox? DM or comment PODCAST on Instagram or Facebook. 👇 Let’s connect: 📧 phil@buildyoursalon.com 📸 @philjacksoncoach on Instagram…

1 The Power of Inclusive Beauty: Sophie’s Journey to a Values-Led Clinic 31:03
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What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie , a values-led aesthetic clinic based in Manchester. From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients. If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable , you’ll love this conversation. 👉 Connect with Sophie: @joybysophie on Instagram 🎧 Enjoyed this episode? You might also like my chat with Sam Marshall on diversity, equity and inclusion: Listen here 💬 Want to be featured in a future success story? Email me at: phil@buildyoursalon.com 📲 Subscribe for more salon success stories and no-nonsense business advice.…

1 Retail Isn’t Dead – You’re Just Doing It Wrong 15:53
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Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them! In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical, proven methods that work (even if your team hates selling). We’re talking: ✅ The one simple tweak that makes clients want to buy from you ✅ Why bundling retail into services can stop price comparisons dead ✅ How to shift your team’s mindset from ‘awkward selling’ to ‘effortless recommending’ Plus, I’m tackling the biggest mistake salon owners make with retail—and how to fix it fast. If you’re ready to turn your retail shelves into a real revenue stream, this episode is for you. 🎧 Subscribe for more salon business wisdom every week! 📩 Got a question or want to be featured on the podcast? Email me at phil@buildyoursalon.com…

1 The Salon Owner’s Guide to Smarter Metrics 11:40
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Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success. In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a simple scorecard that actually moves your business forward. Stop guessing, start measuring, and take control of your salon’s future! 📩 Got a question or want to share your salon success story? Email me at phil@buildyoursalon.com —I’d love to hear from you!…

1 Time to Step Up: Ambition Isn’t a Dirty Word 10:26
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There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are what separate thriving salon owners from those who are barely scraping by. And if you’re charging bargain-basement prices, dodging taxes, or refusing to invest in your business, you can’t blame clients for not taking you seriously. This is a call to arms. It’s time to step up, get serious, and elevate our industry together—because if we don’t, who will? 💬 Got an opinion? Agree or disagree? Email me at phil@buildyoursalon.com or DM me on Instagram @philjacksoncoach—let’s talk. 👉 If you’re ready to play a bigger game, start now. Listen in, take action, and let’s get our industry back on track.…

1 5 Ways You’re Probably Not Using AI (But Should Be!) 18:59
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AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible. In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions. From generating client emails in seconds to analysing big data without the headache, I’ll walk you through how AI can cut your workload without cutting corners. I’m even throwing in a few lesser-known AI tools that can help with everything from content creation to salon marketing—so you can focus on what you do best! Check out SINTRA here: https://playosinc.pxf.io/o4z9xW 🚀 Want to learn how to use AI for salon marketing? Sign up for my free 5-day training! https://buildyoursalon.com/chatgpt 📩 Got a question or want to share how you’re using AI? Email me at phil@buildyoursalon.com—I’d love to hear from you! 🎧 Listen now and start using AI to work smarter, not harder!…

1 Salon Industry in Danger? Here’s What They’re NOT Telling You! 19:05
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In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative. I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and high street decline are equally big threats to salons. I’ll also shine a light on the truth behind the manufacturers who may be more invested in keeping us inefficient than we realise. If you’re a salon owner or anyone in the industry, this episode will help you rethink the crisis we’re facing and explore a more realistic, solution-driven approach. Tune in for a dose of honesty, fresh perspective, and, as always, a bit of no-nonsense wisdom.…

1 Unlocking Salon Success with Powerful Lead Magnets 16:57
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Build Your Salon with Phil Jackson

1 The Power of High Ticket Pricing in Your Salon 15:27
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Why You Should Be Charging High-Ticket Prices in Your Salon Are you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing —why you should be charging more and how to do it without scaring clients away. I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and how to position yourself as the go-to expert in your area. Plus, I’ll share my top strategies for creating signature treatments , improving the customer experience , and making price shopping a thing of the past. If you’re tired of working harder without seeing the financial rewards, this episode is for you. And don’t forget—if you’re ready to take your pricing to the next level, check out my Get Paid Properly programme at getpaidproperly.com/podcast for exclusive savings. Enjoy the episode, and let me know—are you ready to start charging what you're worth?…
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1 Steady income, steady growth: The Membership Revolution 14:10
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In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!…
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1 From Panic to Profit: A Salon Owners Guide to Smart Savings 15:44
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In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service. I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.…
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1 Do you even need a website? with Phil Evans 29:17
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In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining clients. With over two decades of experience and a portfolio exceeding 240 salons globally, Phil challenges the notion that social media is the be-all and end-all of marketing. We explore key topics such as the significance of SEO, how to effectively use your website to convert visitors into clients, and the crucial role that data plays in making business decisions. From understanding traffic sources to optimising content, this episode is packed with practical advice for salon owners looking to harness the power of their online presence. Join us as we break down the numbers and discover how a well-maintained website can be your most profitable asset. Get a FREE Google rank report from Phil Evans here: https://www.salonguru.net…
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1 Salon Retail Excellence with Arif Isikgun 34:37
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In this episode, I welcome Arif Isikgun, a retail expert and beauty educator, to discuss the often complex relationship salon owners have with retail. We delve into why retailing is not just an obligation but can be a true asset to driving growth in the beauty industry. Arif shares his innovative strategies on transforming retail from a mundane task into a thrilling opportunity for building customer relationships and boosting sales. We explore the importance of storytelling in retail, the necessity of integrating product recommendations into consultations, and how to tackle the common hesitations surrounding retailing. Whether you're a seasoned salon owner or just starting, this episode is packed with valuable insights to elevate your business. Tune in and discover how embracing a fresh perspective on retail can lead to significant transformations in your salon. Sign up to Arif's newsletter through instagram https://instagram/com/aibeautyconsultancy or find out more about the course by emailing hello@aibeauty.co.uk…
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In this episode of the Build Your Salon podcast, I reflect on the journey of 2024 and share valuable insights to set you up for a remarkable 2025. Join me as I delve into the shifts in salon dynamics and client behaviour observed in December. We’ll discuss strategies for navigating the quieter holiday periods and how to adjust your marketing approach in a way that feels fresh and engaging. I encourage you to take the time to celebrate your successes, learn from the challenges, and prepare for the new year ahead with a clear focus. Together, we'll explore how doing less can lead to greater results, allowing you to dedicate your energy towards achieving your goals. Tune in for a dose of wisdom and inspiration to kick off the year with passion and purpose!…
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1 How to Make Money in 2025 (5 New Business Resolutions) 13:14
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In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills. Together, we’ll identify opportunities to diversify your income and streamline your operations to ensure greater productivity. As we approach a new year, let’s unlock the potential for profitability while creating an unforgettable journey for every client who walks through your doors. I invite you to join me on this inspiring journey towards success and growth. Don't forget to reach out if you need guidance – I'm just an email away!…
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1 Ultimate Salon Marketing Strategy for 2025 11:40
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In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology. You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients. Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth. Don’t miss the insights—let's build our salons together for a successful 2025!…
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1 HOW TO Grow Your Salon Team Successfully 14:36
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In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, identify whether you truly need to recruit, and explore how effective recruitment marketing can attract the right candidates. I also share innovative strategies, such as leveraging your current customers to widen your recruitment reach and creating an inviting onboarding process that ensures new team members start strong. Get ready to enhance your recruitment approach and strengthen your salon team, all while cultivating a positive and engaging workplace culture. Tune in for actionable advice that will empower you and your business! Listen in and let's transform your recruitment process together!…
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1 How to Promote Your Salon Business Without Giving Discounts! 14:24
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Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule. I also discuss the importance of effectively managing your salon's reputation and encourage you to implement a recommend-a-friend program to expand your clientele. Tune in for valuable wisdom that will help you build a successful and sustainable salon business. Let's transform your approach to promotions together!…
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1 Mastering Cash Flow as a Salon Owner | 5 Essential Tips 14:18
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In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health. We’ll discuss how to effectively manage spending, the significance of tracking your income, and the impact of seasonal trends on your business. Ever wondered how to reduce financial anxiety? I’ve got insights on building a predictable income stream through memberships and smart budgeting practices. Grab a pen and paper because you won't want to miss these invaluable insights that could transform your salon’s financial future. Tune in for strategies that empower you to take control of your cash flow and ensure your salon remains a success!…
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1 How to Keep Your Salon Team Motivated (and Profitable) 14:06
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In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of effective communication and the need for regular one-on-one meetings—moving beyond the traditional appraisal systems to foster a culture of ongoing dialogue and support. I also explore the evolving landscape of our industry, highlighting the shift from self-employment to the need for strong, nurturing employment structures that allow career progression. Join me as I uncover strategies for motivating your team without relying solely on traditional commission structures, and discover the value of creating a positive salon culture that acknowledges the personal lives and aspirations of your team members. Whether you are a seasoned salon owner or just starting out, this episode is packed with practical advice to help you build a thriving salon environment where both you and your team can succeed. Tune in and let's elevate your salon together!…
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1 Christmas promotions to help maximise a super-successful salon season 13:15
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In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas. We’ll explore how to create attractive packages, the importance of entering the festive conversation with your clients, and the value of collaboration with local businesses. Plus, I’ll offer insights into using email marketing effectively to drive bookings and increase customer engagement. This episode is designed for salon owners and beauty professionals who want to turn the holiday season into a thriving opportunity, regardless of past challenges. Tune in to make this December your most profitable yet! Listen now and let’s transform your salon into a holiday haven!…
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In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence. Join me as we unlock the secrets to a motivated and harmonious salon team!…
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Build Your Salon with Phil Jackson

1 How to Run Your Salon Business on a Budget (Without Sacrificing Quality) 16:00
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In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses. Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable! Tune in for all the insights you need to keep thriving amidst competition.…
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